The Greatest One But, a each day pop-business podcast that has gathered over 80 million lifetime downloads, as we speak introduced a multi-year unique partnership with Acast, the Swedish-founded podcast firm, together with the appointment of its first Common Supervisor. The deal, disclosed on February 18, 2026, grants Acast unique international distribution and advert gross sales rights for each the audio podcast and its video simulcast – a structural association that positions the present as a unified stock throughout audio, video, and social channels for advertisers.

The podcast, co-hosted by Nick Martell and Jack Crivici-Kramer, started life in 2018 as MarketSnacks, a each day publication the 2 created whereas working in finance. Robinhood acquired the property in 2019, rebranding it as Snacks Every day. In 2022, Martell and Crivici-Kramer accomplished a derivative and relaunched underneath the present title, The Greatest One But – usually abbreviated to TBOY. In keeping with the press launch, the present has generated over 40 million downloads since that 2022 independence, pushing complete lifetime downloads previous the 80 million mark throughout greater than 1,600 each day episodes. The podcast gained the 2024 Webby Award for “Greatest Enterprise Podcast.”

The partnership with Acast comes at a second when the 2 founders are pushing the model nicely past its audio origins. A reside touring element, a video simulcast on YouTube, and now a proper administration layer are all being added concurrently. Whether or not a each day enterprise podcast can maintain that sort of multidirectional growth – whereas sustaining its editorial identification – is the central query the brand new construction is designed to reply.

Acast’s omnichannel argument

For Acast, the deal represents one other addition to a rising roster of unique content material partnerships. The corporate – which signed an exclusive global deal with The Athletic in April 2025 overlaying greater than 35 sports activities podcasts – has pursued a technique of mixing content material aggregation with technical infrastructure that permits advertisers to purchase throughout platforms in a single transaction. In keeping with the press launch, Acast’s know-how permits advertisers to observe TBOY’s viewers – referred to internally as “Yetis” and “Besties” – throughout a number of touchpoints, with a single purchase securing placement throughout audio, video, and social.

Yishai Seidman, Senior Improvement Supervisor at Acast, described the rationale within the announcement: “Their bold growth into video and reside touring aligns completely with Acast’s personal omnichannel technique – proving that nice tales can discover audiences and advertisers wherever they reside. We’re completely poised to assist them scale their affect, attain much more audiences, and switch promoting partnerships into real connections.”

Acast at present operates a market spanning over 140,000 podcasts, 3,300 advertisers, and one billion quarterly listens, in line with the corporate. An important facet of its technical mannequin is the power to monetize listens throughout any podcasting app or platform – a deliberate distinction to walled-garden approaches. That infrastructure obtained a big improve in January 2026, when Acast and Barometer launched the podcast industry’s first pre-bid episodic targeting integration, enabling real-time model security verification on the particular person episode stage moderately than the present stage. That sort of granular focusing on functionality turns into extra commercially important when utilized to a each day present with a extremely engaged, identifiable group.

The GM appointment: Mike Muney

Working parallel to the Acast deal is the appointment of Mike Muney because the present’s first Common Supervisor – a task that didn’t beforehand exist. Muney holds a Bachelor’s Diploma from the College of Southern California, the place he served as President and Vice-President of Lambda Chi Alpha Fraternity and was a member of Order of Omega. His profession has been constructed throughout successive roles within the creator economic system.

He frolicked at Spotify earlier than shifting to Yahoo, the place, in line with his LinkedIn profile, he constructed and led the enterprise technique and content material partnerships for Yahoo Creators – a platform for writers and creators that reached thousands and thousands of month-to-month readers, overseeing creator recruitment and platform growth. He subsequently served as Head of Creator Partnerships at Second, a creator monetization firm that was later acquired by Patreon, a task he held from June 2021 to April 2023. In keeping with the press launch, Muney generated over $6 million in income throughout his time at Second and has suggested creators on YouTube-first video development methods. The announcement was additionally lined by Podnews, the trade publication, which Muney acknowledged straight in a LinkedIn submit on the day of the deal.

His mandate at The Greatest One But centres on enterprise operations, income development, and the growth into video and reside occasions. The appointment is a proper acknowledgment that the present has outgrown the casual operational buildings typical of unbiased podcasts. Including a Common Supervisor from an organization with fewer than a handful of full-time workers – which is the implied scale at this stage – alerts intent to construct a media firm moderately than merely proceed producing a present.

Jack Crivici-Kramer addressed this within the announcement: “This growth is not about altering that DNA; it is about amplifying the brightness our present brings to our ‘Yetis’ and ‘Besties,’ as our viewers calls themselves. Acast and Mike give us the infrastructure to take The Greatest One But from a present to a ubiquitous media model.”

The deal was negotiated by UTA, which represents each Martell and Crivici-Kramer.

Stay occasions add a 3rd income stream

The present’s push into reside occasions provides a dimension not usually related to each day information podcasts. In December 2025, TBOY introduced its “IPO Tour (In-Individual Providing)” for 2026, a sequence of reside reveals throughout a number of U.S. cities. In keeping with the press launch, the preliminary 4 reveals – in New York, Los Angeles, Austin, and Arlington, Virginia – bought over 50% of their tickets inside the first two weeks. As of the announcement date, the Austin and Los Angeles dates are bought out. The tour has since expanded to seven cities.

Nick Martell highlighted the importance of that sell-out efficiency: “Seeing our ‘IPO Tour’ sell-out in main cities proved that The Greatest One But has advanced from a morning ritual into a large group. Bringing Mike on as GM and partnering with Acast permits us to scale our magic additional, onto YouTube, reside occasions, and different new ventures.”

Stay occasions characterize a definite income class – one that’s more durable to duplicate via streaming and that generates direct shopper income moderately than advertising-dependent earnings. That diversification issues in a market the place podcast advertising spending hit 32% year-over-year growth in Q4 2025 however the place particular person reveals stay uncovered to advertiser focus danger.

Video and the Apple context

The timing of the Acast deal overlaps with a broader structural shift in how podcasts deal with video. On February 16, 2026 – two days earlier than this announcement – Apple announced HLS video podcast capabilities coming to Apple Podcasts this spring, with Acast confirmed as one among 4 launch internet hosting suppliers. That announcement launched dynamic video advert insertion capabilities, enabling automated advert placement inside video episodes whereas preserving host-read authenticity.

The 2 developments – Apple’s infrastructure announcement and TBOY’s Acast deal – are distinct. However they converge on the identical underlying query: whether or not podcast audiences which might be already loyal to audio will migrate to, or complement their consumption with, video. Analysis cited within the Apple HLS protection signifies 46% of U.S. podcast listeners by no means skip episodes of their favourite reveals. The loyalty data reported by The Trade Desk and YouGov in January 2026 confirmed comparable charges throughout the U.S., U.Okay., and Germany, underscoring the soundness of engaged podcast audiences as a industrial proposition.

Why the advert gross sales construction issues

The association by which Acast manages international advert gross sales for each audio and video concurrently is technically and commercially important. Most podcast reveals nonetheless separate audio and video monetization, usually utilizing totally different platforms and totally different advert tech stacks for every format. By consolidating each underneath Acast’s single market, TBOY’s promoting stock turns into a unified product – one that may be purchased programmatically throughout codecs with out requiring separate campaigns or artistic variations.

This mirrors a broader trade push towards omnichannel audio shopping for. Audio advertising research from AdsWizz in July 2025 famous that 59% of U.S. podcast listeners use each audio and video platforms, and that 84% of Era Z podcast listeners desire podcasts with video parts. For a present focusing on a millennial and youthful skilled viewers – which The Greatest One But explicitly does – the power to observe that viewers throughout each codecs in a single media purchase is a significant promoting level for model companions.

The structural hole between audio engagement and advertiser spend stays a reference level in these discussions. Shoppers allocate 31% of media time to audio platforms, whereas advertisers direct solely 9% of budgets there, in line with trade measurements. That 22% hole is regularly cited as each a possibility and a persistent friction level – one which offers like this, which simplify the shopping for course of, are partly designed to handle.

Acast acquired Wonder Media Network in December 2024 to determine Acast Inventive Studios, a division offering branded content material and built-in marketing campaign capabilities. That artistic infrastructure turns into related when a present like TBOY – with a extremely outlined viewers identification and reside occasion presence – approaches model partnerships that stretch past pre-roll and mid-roll placements.

Background on the present and its founders

The Greatest One But follows a constant each day format: three enterprise tales, delivered in roughly 20 minutes, with popular culture framing and what the hosts describe as pure chemistry between two school buddies. Martell holds a Bachelor’s diploma from Brown College and an MBA from Wharton. Crivici-Kramer studied at Middlebury and holds a Grasp’s from the College of Michigan. Each had been working in finance once they began MarketSnacks as a facet undertaking.

The present’s viewers self-identification – “Yetis” for normal listeners, “Besties” for extra engaged group members – displays the community-oriented positioning that distinguishes it from extra transactional information codecs. That viewers identification can be what makes the reside touring technique commercially credible: a sold-out present in Los Angeles or Austin is proof of a group keen to pay straight for the hosts’ presence.

The present’s companion property, The Greatest Concept But, gained a Sign Award and focuses on origin tales of viral merchandise – a special editorial angle that nonetheless reaches the same viewers.

Timeline

Abstract

Who: The Greatest One But (TBOY), the each day pop-business podcast hosted by Nick Martell and Jack Crivici-Kramer, and Acast, the unbiased podcast firm working a market of over 140,000 podcasts and three,300 advertisers. Mike Muney, a media government who holds a Bachelor’s Diploma from the College of Southern California and beforehand held roles at Spotify, Yahoo (the place he led Yahoo Creators), and Second (acquired by Patreon), has been appointed because the present’s first Common Supervisor. UTA represented the founders and negotiated the deal.

What: A multi-year unique strategic partnership granting Acast international distribution and advert gross sales rights for each the TBOY audio podcast and its video simulcast. Concurrently, Muney was appointed to supervise enterprise operations and income development, with a particular give attention to video and reside occasions. The present’s “IPO Tour” reside occasion sequence has already bought out in Austin and Los Angeles.

When: The announcement was made on February 18, 2026. The reside touring element was initially introduced in December 2025. The present itself has been working as an unbiased entity since 2022, accumulating over 80 million lifetime downloads.

The place: The announcement originated in New York, the place the present relies. Acast is a worldwide firm headquartered in Stockholm, Sweden. The reside tour spans seven U.S. cities. The partnership covers international distribution and advert gross sales throughout all markets.

Why: The deal formalises TBOY’s transition from an independently operated podcast right into a structured media enterprise with skilled administration and a devoted distribution and monetisation companion. For Acast, the partnership extends its unique content material technique right into a high-engagement each day present with a clearly outlined viewers group, at a second when the broader podcast promoting market is rising at over 30% year-over-year and the trade is actively constructing infrastructure for unified audio and video advert gross sales.


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