20 Beautiful Shopify Baby Stores That Parents Love

A Shopify child retailer is an absolute cash printer. Not solely will your prospects outgrow your catalog and are available again for the subsequent dimension, season, or milestone, however the sheer variety of product classes you’ll be able to cross-sell and upsell with is unbeaten.

You possibly can play that buyer lifecycle with distinctive bundles, subscriptions, loyalty schemes/golf equipment, and e mail and SMS advertising and marketing for retention.

Excessive lifetime values and unbelievable income are the endgame to your child retailer. Shopify is the proper platform as a result of it doesn’t require growth to get began and gives the highest-quality apps to carry big-store performance to your individual retailer.

This text reveals 20 profitable Shopify child retailer examples, what they promote, and what they do nicely that you would be able to replicate.

Why Shopify is ideal for child product shops

Shopify is reasonably priced, easy to set up, and has an unbeatable app ecosystem and integrations with advertising and marketing and CRM instruments. You’re not a developer, however a vendor, and may make investments all of your time into successful prospects, retaining them, and maximizing income.

A number of well-known child manufacturers, similar to Bowy Made and California Child, are on Shopify, and most of the greatest ones keep it up and improve to Shopify Plus.

Right here’s why Shopify is sensible to your child retailer:

• You can begin your child retailer for lower than $100
• It helps stock and inventory-less (dropshipping, print-on-demand) fashions
• Shopify’s checkout is acquainted and trusted by customers by default as a result of it powers 1000’s of main shops
• Impartial analysis performed in 2023 reveals that Shopify’s total conversion price outpaces the competitors by a median of 15%
• There are 16,000+ apps to customise your child retailer with out code or drama
• The Shopify app, out there on Google Play and the Apple App Retailer, helps you to handle your on-line retailer and use Shopify POS and not using a card machine
• Themes through the Shopify Theme Retailer are constructed for cell and supply a unbelievable buyer expertise with minimal modifying
• You don’t have to manually replace plugins, themes, PHP variations, or take care of web site safety, since Shopify handles all of it

20 Shopify child retailer examples

Large child manufacturers and micro ones alike use Shopify. The Shopify child retailer examples under embrace a mix to encourage your efforts. We’ll cowl what they promote and what their websites do nicely that will help you replicate a few of their success.

1. Bowy Made

Bowy Made is a babywear retailer. Its hottest merchandise embrace swaddles, headwear, blankets, and onesies as much as 12 months.

A number of parts catch the attention on its Shopify retailer, together with a wishlist for informal consumers, how-to movies, written guides, and a welcome low cost popup to construct its record:

Product pages lead with photos with white backgrounds, adopted by life-style photos with mothers, dads, and infants. The general impression is of a Shopify child garments retailer that cares about its merchandise and prospects, which will increase loyalty and repeat purchases.

2. WildBird

WildBird sells distinctive child carriers, together with wraps, conventional carriers, and slings. Its Shopify child retailer makes use of social and business recognition to generate gross sales, with an “As Seen On” scrolling banner, verified evaluation sections, and buyer photos:

Its heavy use of social proof extends to product pages with critiques sliders, “See It in Motion” movies, and “The Wildbird Distinction” showcases. Moreover, there’s a sitewide ” Declare $10 off” floating kind to encourage prospects to enroll with a reduction.

3. Bebemoss

Bebemoss sells child and kids’s toys, prints, and crochet kits. It justifies its premium positioning with handmade, GOTS-certified natural, and truthful commerce certifications, interesting to folks who care about sourcing and environmental practices.

Low cost advertising and marketing is a core facet of Bebemoss’s success with gross sales tags on product listings and a welcome low cost popup that provides 10% off:

Its Shopify child retailer is in any other case a minimalist affair, letting product photos, life-style pictures, and product tales take heart stage.

4. ANB Child

ANB Child is a number one retailer of identified manufacturers of strollers, pushchairs, nursery furnishings, and feeding equipment. Cybex, Nuna, and UPPAbaby are amongst its manufacturers, and it gives 10% again with rewards, doubtlessly saving prospects tons of of {dollars}:

Cross-sells and upsells make this among the finest child Shopify shops. The “pairs nicely with” part under, the “add to cart” buttons, the “associated merchandise” part, and the “only for you” part give prospects 3 ways to buy extra. The picture under reveals its “pairs nicely with” part:

5. California Child

California Child sells upmarket child lotions, shampoos, physique wash, and different consumables with delicate elements. It sells most merchandise in a number of sizes, together with bulk, serving to prospects save whereas rising common order values:

It additionally creates contextual bundles primarily based on shopping historical past. The bundle under reveals three merchandise and lets prospects change the sizing:

Product pages are rather more than specification sheets right here, with tales round origins, services, the way it’s made, and extra, serving to prospects join with the model.

6. Bowfish Children

Bowfish Children is a Shopify child garments retailer that sells kids’s attire, toys, and items completely from manufacturers that go its sustainability vetting.

Product pages embrace made-to-order and plastic-free badges, and critiques are detailed and up to date. A welcome popup gives 10% off the primary order in change for an e mail tackle:

Bowfish Children additionally created its personal illustrated kids’s guide and runs an in-store salon with themed mermaid and unicorn experiences for teenagers.

7. Spearmint Love

Spearmint Love makes use of probably the cutest child images and life-style pictures for its babywear collections. Bows, hats, floral prints, and gloriously textured pictures assist prospects get a really feel for its clothes with out procuring in particular person:

Seasonal advertising and marketing is a major a part of Spearmint Love’s advertising and marketing technique. It releases product ranges for these, similar to for Valentine’s Day, and gives reductions:

8. Finn + Emma

Finn + Emma is a singular child retailer on Shopify, promoting 100% natural child attire, handcrafted toys, and equipment utilizing non-toxic dyes and plastic-free packaging.

Bestsellers lean closely into household graphic bodysuits and tees like “love dad,” “huge bro,” and “lil sis,” that are pure reward purchases. There’s additionally a Pre-Cherished Marketplace for reselling used Finn + Emma merchandise, which retains prospects on-site even after they’ve outgrown a dimension.

A floating “You Store. We Present” widget lets prospects select a trigger like Baby2Baby at checkout, donating on their behalf at no additional price:

9. Little Unicorn

Its product pages clarify why they work fairly than simply itemizing specs. For example, the Magnolia child quilt web page covers breathability, absorbency, thread depend high quality, and GOTS and OEKO-TEX certifications, giving mother and father causes to pay the worth level:

Classes are browsable by product kind with product counts seen on every, so prospects can see how a lot selection they’ve earlier than clicking in. A free delivery threshold banner follows throughout the positioning, nudging order values up:

10. Copper Pearl

Copper Pearl sells child and toddler bibs, burp cloths, swaddles, blankets, attire, and tub merchandise. It additionally shares a Mother’s line and licensed Disney collections, together with Pixar Automobiles and Disney Princess.

Its welcome popup gives a provider launch deal however first asks whether or not the consumer is shopping for for a boy, woman, or unisex, accumulating segmentation information earlier than the low cost:

There’s additionally an announcement bar under the principle navigation that pairs the identical provider supply with a countdown timer:

Classes embrace personalised swaddles, collabs, bamboo cloth merchandise, and reward concepts, and the shop runs a instructor low cost, Fb VIP group, and child registry.

11. Little Giraffe

Little Giraffe sells luxurious blankets, reward units, and attire for infants, youngsters, and adults. It began as a child model however has expanded into residence throws, robes, lounge socks, and ornamental pillows, giving it a a lot wider buyer base than most child shops.

Product pages embrace a “Full the Look” cross-sell part immediately under the add to cart button, displaying discounted complementary merchandise with one-click add buttons:

Present packaging is a recurring theme. Boxed reward units, bundles, and e-gift playing cards every have their very own sections, and the shop positions itself round gifting with “Ship love in each field.”

12. Hi there Bello

Hi there Bello sells diapers, wipes, coaching pants, tub and physique merchandise, solar and bug care, and nutritional vitamins. Its total retailer is constructed round subscriptions. A “Select Diaper Designs” button sits in the principle navigation, making subscriptions the first procuring path fairly than an upsell:

A diaper registry lets expectant mother and father share their bundle preferences with family and friends, and a $15 refer-a-friend program turns current subscribers into an acquisition channel. Hi there Bello additionally sells by way of bodily retail shops alongside its DTC web site.

13. Kyte Child

Kyte Child sells bamboo sleep baggage, pajamas, nursery necessities, and household matching units. It began with sleep baggage and has since expanded into Kyte Dwelling and Kyte Pores and skin, each accessible from the highest navigation.

Product pages present Frequent Flyer reward factors under the add to cart button, and textile advantages function in each itemizing. A ten% off welcome popup collects e mail for launch and sale notifications:

FAQ movies function throughout all product pages alongside recommendation and guides for choosing the right merchandise, turning buyer confusion right into a promoting level:

14. Magnetic Me

Magnetic Me sells babywear, toddler, and youngsters clothes, and grownup attire constructed round magnetic closures as an alternative of zips or buttons. 

All the product line facilities round sooner diaper adjustments and dressing, with its SewSafe building conserving magnets sealed between a number of layers of material.

Product pages use GIFs to indicate the magnetic closures in motion, which does extra for the promoting proposition than any product description might.

Its welcome popup gives 15% off, and segments guests into New child & Infants, Toddler & Children, Each Child & Children, or “I’m A Present Giver,” accumulating procuring intent earlier than an e mail tackle:

15. Like to Dream

Like to Dream’s catalog follows a three-Stage Sleep System that takes infants from swaddling to​​ transitioning to sleep baggage, giving mother and father a transparent improve path as their little one grows.

The hero leads with 33,000 five-star critiques for its Swaddle Up, placing social proof above everything else. Product classes are cut up by sleep stage fairly than product kind, and bundles place themselves as “Extra For Much less” with financial savings on seasonal necessities:

Its e mail signup collects e mail tackle and child’s due date or date of start, so Like to Dream can time lifecycle emails to every buyer’s stage. Clearpay and Klarna supply “Sleep now, pay later” on product pages:

16. Burt’s Bees Child

Burt’s Bees Child sells natural cotton pajamas, attire, bedding, and tub merchandise for infants as much as 24 months, ladies and boys as much as 12 years, and household matching units.

Household matching pajamas get their very own top-level navigation class, and seasonal collections like Valentine’s Day run heavy reductions with devoted touchdown pages. Product pages embrace an “add to reward registry” choice and a “related types you’ll love” part.

This Shopify child retailer additionally has among the finest rewards schemes. Its Honeybee Rewards program earns prospects factors on purchases, signing up for e mail, opting into SMS, following them on Instagram, and extra:

There’s a footer signup providing 15% off for becoming a member of each e mail and SMS. It additionally runs a casting name for households and an Instagram feed embedded on the homepage.

17. Halo Sleep

Halo Sleep’s catalog covers bassinets, cribs, nursery furnishings, swaddles, SleepSack wearable blankets, and toddler beds.

Bassinet product pages spotlight AutoSoothe know-how, 360° swivel, and decreasing wall options with icon grids. Store Pay installments break larger value factors into a number of funds to draw hesitant prospects. 

A Sleep Hub gives TOG guides, skilled sleep guides, and swaddle transition recommendation, conserving mother and father on-site for schooling in addition to procuring.

Homepage bundles package deal bassinets with swaddles and SleepSacks at 15-20% off. Nest-to-Crib and Sensible Bassinet are two examples, and the identical part tabs throughout new arrivals, finest sellers, and a Disney store:

18. Caden Lane

Caden Lane sells child and youngsters pajamas, swim, nursery, personalised merchandise, and a mother assortment. Personalization is its positioning, with names embroidered on all the things from knit sweater rompers to coloring books and puzzles.

An internet push notification immediate asks guests to opt-in for product launches and promotions, including a browser-level retention channel alongside e mail for its Shopify child garments retailer:

A scrolling “Promoting Quick” reel on the homepage reveals merchandise with urgency badges and items offered, with tags like “Low Inventory 783 offered” and “Trending 952 offered” creating social proof and shortage on the identical time:

19. Little Sleepies

Little Sleepies sells bamboo pajamas, daywear, household matching units, and new child necessities throughout child, toddler, and youngsters sizes.

Two proprietary materials cut up the catalog. Lunaluxe is the sleep cloth, Soluxe is for play. A homepage product highlight annotates a child photograph with callouts for eczema-friendly, hypoallergenic, bamboo, and softness, linking by way of to a whole cloth comparability web page:

Product pages embrace a “Store the Look” toggle that reveals the complete household matching set for that print, making it simple so as to add a number of sizes in a single go:

20. Posh Peanut

Posh Peanut is among the many finest child Shopify shops for social proof. It sells bamboo pajamas, nursery necessities, blankets, and household matching units throughout infants, ladies, boys, and adults.

The homepage options an “Over 1 Million Blissful Peanuts & Counting” part with buyer images and critiques, and product pages present filterable critiques with buyer photos, subject tags for Consolation & Materials, and extra:

A “Posh Promise” part on the homepage highlights its month-to-month donations to households at Youngsters’s Hospital Los Angeles, tying the model to a trigger with out asking prospects to pay additional:

Able to launch your Shopify child retailer?

E-mail and SMS advertising and marketing needs to be in your to-do record earlier than launch. You want a technique to develop your record, automate a welcome sequence, get well deserted carts, and, at a naked minimal, thank prospects for his or her buy.

Omnisend has a 4.7/5 rating on the Shopify App Store, primarily based on 2,900+ critiques. Its Free Without end account helps 250 subscribers and 500 emails/month, and allows you to create omnichannel flows with e mail, SMS, and internet push notifications.

Entry to all normal options throughout all plans, together with A/B testing, an AI section builder, and gamified popups guarantee your advertising and marketing efforts get outcomes.

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