21 Inspiring Shopify Toy Store Examples

Handmade, dropshipped, or resold, you may earn first rate income with a Shopify toy retailer. An underserved viewers is the plain alternative, and one thing so simple as a singular bundle can tilt your progress into the triple digits.

It’s a case research in individuals’s creativity: the perfect Shopify toy retailer examples are massively colourful, interactive, and enjoyable. A chief instance is Glitch Performs, which auto-toggles product photographs and animates almost each hoverable aspect (extra on this instance beneath).

This text reveals what makes a fantastic Shopify retailer, and supplies 21 examples to encourage your individual. Comply with their efforts to provide your enterprise the perfect begin.

What makes a fantastic Shopify toy retailer?

A terrific Shopify toy retailer is aware of what its viewers desires. That may very well be reductions and worth, exclusivity and preorders, bundles and bulk portions, or a mere sense of neighborhood. Manufacturers that play into these wants and needs all the time come out as winners.

Moreover, the perfect Shopify toy retailer examples use Shopify to its fullest with apps for reside chat, touchdown pages, types, and popups, and email marketing.

Bowy Made is a prime instance of a Shopify model taking its electronic mail advertising significantly. 70% of its income comes from electronic mail automations, and it has a 30% buyer return charge.

A couple of character traits are additionally widespread throughout most toy shops:

• Shiny colours and imagery. Or both of 1, corresponding to a minimalist Shopify toy retailer template with incredible life-style photographs. Toys are colourful by nature, or they’re given to youngsters who’re colourful themselves. Bland doesn’t minimize it on this market. 
• Storytelling. Product tales, corresponding to how a plushie got here to be, and model tales, corresponding to going from occasion stalls of their hometown to a world extravaganza.
• Navigation mastery. Mega menus and image-based menus are actually the minimal customary. Lots of the prime Shopify toy retailer marketplaces have real-time search and advocate merchandise based mostly on searching historical past.
• Memorable retailer names. Franchise-like names, corresponding to Cloudbabies, and descriptive names, corresponding to Galactic Toys, work nicely.

21 Shopify toy retailer examples

You’ll uncover 21 Shopify toy shops that nail their gross sales and advertising methods beneath. Some use bundles, some lean on pre-orders and exclusives, and others use retention strategies, corresponding to reward factors, to extend buyer lifetime worth.

1. International Plushie

International Plushie sells kawaii and popular culture stuffed toys throughout animal, anime, meals, plant, cushion, and accent classes, with free transport to most nations.

Its Shopify toy retailer is vibrant and playful, with outsized product images that exhibits plushies held by individuals and positioned in rooms so prospects can gauge measurement. Every homepage class part has quick-buy buttons on each product.

Orders over $65 get 10% off, repeated throughout a welcome popup, announcement bar, and a banner on each product web page beneath cart buttons:

2. The Woobles

The Woobles sells beginner-friendly crochet kits and has received licensed collabs with Lord of the Rings, Minecraft, Sanrio, and Star Trek.

In contrast to completed plushie shops, product photographs right here present the finished crochet outcome alongside the equipment contents, so prospects know what they’re making earlier than they purchase.

Bundles group kits by theme or ability stage at a reduction, with names like “Simple Peasy Newbie Bundle” and “Zero to Hero Newbie Reward Field” pushing increased order values. 

Under the add-to-cart button on each product web page, there’s a slideshow that cycles by means of photographs of shoppers holding their completed Woobles:

3. Galactic Toys

Galactic Toys is a market for anime collectibles. It has an unlimited in-stock vary and unique Funko Pop! Tremendous and Animation goodies. Its pre-orders for uncommon Japanese merchandise additionally seize consideration, with product pages detailing the method:

“New” and “Sale” labels throughout listings assist prospects discover drops and worth. There’s a prime promotional bar, on this case providing free transport on Warhammer, and prospects can filter on assortment pages by availability and value.

4. Aurora

Aurora sells plush toys, child toys, slime kits, and wrist fliers. Its assortment contains own-brand traces like Spudsters and Palm Friends alongside licensed Peanuts and SmileyWorld merchandise.

The Spudsters vary has a “Discover My Spirit Spud” persona quiz that matches prospects to a personality based mostly on their vibe, turning product discovery into shareable content material:

Two or extra objects within the cart mechanically set off a 15% mix-and-match low cost throughout Aurora, Aurora Toys, and Ebba merchandise, no coupon code wanted. A Teddy Perks rewards program and wishlist function sit alongside.

5. Toynk Toys

Toynk sells fandom merchandise throughout Hi there Kitty, Fallout, Star Wars, Minecraft, The Golden Ladies, and extra. Merchandise additionally stretch into dwelling, workplace, attire, and costumes, successfully extending its choices to new buyer teams.

Consumers choose their franchise from a brand carousel beneath the navigation and go straight to a filtered catalog, reasonably than utilizing a standard dropdown menu.

Spending extra will get rewarded with tiered cart reductions, and a floating Fandom Drive Rewards widget on each web page pushes account signups with tokens and giveaways:

6. Bearington

Bearington sells basic teddy bears, child plush, loveys, rattles, and stomach blankets. It’s family-owned with two generations behind it, and that heritage exhibits in a heat, minimal web site design.

Collections use characters reasonably than product varieties. Alma the Llama, Cottontail the Bunny, and Spout the Elephant every have their very own vary spanning child and basic traces. It helps prospects discover matching loveys, rattles, and plush underneath one character:

There’s a wholesale buying hyperlink in the principle navigation for retailers, and product pages provide buy-now-pay-later on orders over $35.

7. Avocatt

Avocatt sells kawaii plush stuffed animals throughout dinosaurs, land animals, foodie characters, costume plushies, and legendary beasts. 

Free transport on all US orders, and a free thriller plush ships with purchases over $30. The homepage splits searching by model reasonably than species, with classes for Costume Plushies and Legendary Beasts sitting alongside extra conventional Animal and Dinosaur collections. 

Product pages embody a Cost & Safety part beneath the outline exhibiting accepted strategies with a reassurance message that card particulars are by no means saved:

8. Little Teddy Store

If you would like a singular tackle product pages, this Shopify toy retailer delivers. Little Teddy Store sells handmade collectable bears and plush characters, primarily from Charlie Bears, and places options above all the things else on its listings:

Illustrated bear icons clarify every teddy’s traits, protecting whether or not it’s handmade, absolutely jointed, what stuffing it makes use of, its pose, and material kind. 

A measurement comparability graphic additionally exhibits the teddy in opposition to adults and kids of various ages, and a sticky add-to-cart bar follows the scroll.

9. Goffa Toys

Goffa Toys sells plush stuffed animals throughout bears, unicorns, canines, bunnies, wildlife, and emojis. It additionally sells small toys in bulk bins and luggage of 36 for retailers and amusement parks.

The location is naked bones with 4 navigation hyperlinks, a Finest Sellers web page, a full catalog, and free transport on all the things. Product pages have a single description block with materials and gifting notes, and no critiques, cross-sells, or popups.

Collections are break up by animal kind and measurement, with a devoted Jumbo-Sized class for outsized plush going as much as 71 inches:

10. Vermont Teddy Bear

Vermont Teddy Bear sells handmade teddy bears and stuffed animals as much as six ft tall, all with a lifetime assure and a free Bear Hospital restore service.

Product pages provide fur colour, eye colour, and chest personalization choices, with a “Pairs nicely with” part suggesting candies, roses, and coronary heart pillows. Every itemizing notes what number of plastic bottles the recycled stuffing saved from landfills. 

Events and new child classes make present purchasing simple, and a “Completely Priced Plush” part filters by funds underneath $50, $75, $100, and $150.

A 15% off welcome popup collects electronic mail for the PreFur’d Member Program:

11. Geeked Out Toys

Geeked Out Toys sells motion figures, plush, Funko, dolls, video video games, and buying and selling playing cards throughout two Ontario shops and on-line with a singular Shopify toy retailer template.

The homepage hero rotates between model banners for Squishable, and the location splits classes with their very own “View all” sections. Its product pages are minimalist with a “You Could Additionally Like” cross-sell part pulling associated objects from the identical franchise:

12. Glitch

Glitch sells a small vary of unique character plushies constructed round two mascots, Mochi and Tanuki. The catalog is tiny, simply 5 merchandise together with singles, a Finest Mates Bundle, and thriller plushies.

The location’s animated purple house background and GIF product photographs that rotate on hover give it extra vitality than most plush shops. A Freebies part provides downloadable wallpapers that includes the characters, constructing fan engagement and not using a buy.

Product pages present a visible timeline monitoring manufacturing, cargo, and supply, setting clear expectations on when orders arrive:

13. Manhattan Toy

Manhattan Toy sells developmental child toys, sensory merchandise, dolls, and fake play units for kids as much as 5.

“Bundles of Marvel” packages toys by age and exhibits their mixed retail worth in opposition to the bundle value so mother and father can see their financial savings:

There’s additionally cross-sells all through this Shopify toy retailer to extend common order worth (AOV), together with beneath product info tabs with a + Add button:

14. Bella Luna Toys

Bella Luna Toys sells Waldorf and picket toys from European manufacturers like Grimm’s, Grapat, and PlanToys. Its Store by Age navigation breaks down toys from 0+ by means of 7+ based mostly on developmental phases as a substitute of conventional class dropdowns. 

Three stacked announcement bars run a 15% picket toys sale, Star Cash rewards, and free transport over $99, proven with a cart progress tracker.

Star Cash are earned on each greenback and redeemed at checkout. A floating widget pushes signups throughout each web page. The devoted rewards touchdown web page has Be part of Now and Log In buttons over picket gnome images with a numbered three-step explainer beneath:

15. Mastermind Toys

Mastermind Toys is a singular product market for picket toys, wiggle vehicles, books, collectibles, and franchises, corresponding to LEGO. It sells all the things individuals may envision when gifting to a child.

Its Deal Store is a useful navigation merchandise for discount hunters, with 20% or extra off objects, and the flexibility to filter down into classes:

This Shopify toy retailer additionally leans on its bodily shops to match buyer preferences, providing pick-up and ship to dwelling choices on product pages.

16. MoeMoeKyun

MoeMoeKyun is a prime toy retailer on Shopify. It sells kawaii plushies and equipment throughout animals, furry objects, ita luggage, Palworld characters, and residential decor for collectors 14 and over.

A number of sales-winning methods stand out right here, together with purchase two get X free provides, social proof throughout all pages, and multi-quantity reductions with an electronic mail low cost provide:

Its product photographs are wonderful, too, with an anime and cutesy pattern. An unmissable inexperienced prime banner reinforces free transport and as much as 50% off.

17. Inexperienced Elephant

Inexperienced Elephant’s Shopify toy retailer primarily sells picket toys. Its fairy story, household, woodland, meadow, and homes and steady fashions are utterly unique, with an academic class for fake play, puzzles, stackers, and different great things.

Textual content-heavy product descriptions give its prospects all the things they should know to buy, and all product pages have product suggestions based mostly on searching historical past:

18. Alpacasews Plushies

Alpacasews Plushies contains manufacturing unit and handmade fashions, and it additionally sells stationery, blankets, and stickers. It’s among the finest Shopify toy retailer examples for cross-platform gross sales, with an Etsy integration showcasing social proof:

The Shopify toy retailer’s about web page exhibits that the enterprise just isn’t a conglomerate, however reasonably, a small, impartial enterprise that loves nothing greater than a superb stall at a commerce present:

19. Blushiez

Blushiez has a pet theme and contains plastic and plushie vegetation, Asian grocery store merchandise, and pouches and totes. It’s extremely area of interest, making good use of white house to separate web site parts, corresponding to classes and its mailing checklist:

A pleasant contact occurs everytime you hover over a product itemizing, with the picture altering from one with a pink background to a life-style or in-hand shot:

20. Cloudbabies

Cloudbabies is a TV present, and now, a toy retailer on Shopify, too, promoting merchandise, plushes, books, and clothes. Its plushes embody characters from the present, however its books are the extra attention-grabbing merchandise with QR codes on the again to observe, play, and sing alongside.

Bundles function prominently to extend AOV. For example, its New Books Bundle is £13, and it features a free exercise e book to hit the worth dwelling:

We additionally love its list-building strategy. As an alternative of a popup or floating icon, it makes use of a sticky nook reveal that opens with a ten% low cost provide:

21. Boo Boo Ball

Boo Boo Ball’s Shopify toy retailer is for all these youngsters who wish to be vets, docs, nurses, and each helper in between. Its plushes embody first-aid kits, and prospects can bundle and save with extra equipment corresponding to keychains:

Its prime navigation contains an electronic mail tackle and cellphone quantity, signup and register hyperlinks, and social media icons alongside the brand. These add as much as let prospects know this can be a official, bodily enterprise that they’ll belief.

Develop your Shopify toy retailer

Profitable Shopify toy shops flip their prospects’ friction factors into gross sales by addressing limitations. Automated reductions and free transport thresholds for worth seekers, real-time product suggestions for these with present choice paralysis, and so forth.

One other trait they share is a list-building and electronic mail advertising technique. Popups and flyout types are widespread, and these set off a welcome sequence, normally with a reduction.

Omnisend has a Free Ceaselessly plan that’s good for 250 contacts and 500 emails/month. You possibly can construct omnichannel electronic mail, SMS, and push notification flows, monitor income attribution, and A/B check completely different variations to refine your messaging for max gross sales.

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