Shopify Back in Stock Notifications: Complete Setup Guide

Organising again in inventory Shopify alerts can assist you recuperate misplaced income. Each time merchandise exit of inventory, your retailer misses gross sales alternatives. clients won’t return to verify availability later, particularly in the event that they discover the product elsewhere. 

Again in inventory notifications clear up this by capturing shopper curiosity and alerting them when a product turns into accessible once more.

On this information, we’ll stroll via a number of strategies so as to add again in inventory notifications on Shopify. We’ll discover Shopify’s handbook workaround, third‑get together apps, and customized code options. 

Most significantly, we’ll clarify why Omnisend affords the best and scalable choice for changing out-of-stock browsers into patrons.

What are again in inventory notifications?

Again in inventory notifications are automated alerts despatched to clients when beforehand out-of-stock merchandise turn out to be accessible once more. 

They assist buyers regain curiosity and permit shops to seize in any other case misplaced gross sales. Right here’s the way it works: 

• A buyer visits a product web page and sees that the merchandise is out of inventory
• The client submits their electronic mail handle or cellphone quantity to be notified
• When the product is restocked, they mechanically obtain a notification
• The client clicks via the notification to purchase the merchandise

You’ll be able to ship these Shopify again in inventory notifications by way of electronic mail, SMS, or each. 

Every signup creates a small ready listing of shoppers all for that product. That makes Shopify restock notifications particularly helpful for shops with restricted stock, fast-selling merchandise, or seasonal gadgets.

When clients say “Notify me when again in inventory,” this implies they’re extremely . This leads to larger open and click on charges than common advertising and marketing messages. 

Why again in inventory notifications matter to your retailer

Each time an merchandise goes out of inventory, your retailer dangers shedding a sale. Right here’s why implementing a “notify when again in inventory” Shopify characteristic issues:

• Recuperate misplaced income: By notifying clients instantly when gadgets restock, you change missed alternatives into precise gross sales
• Enhance conversion charges: Folks signing up need the product, which in 2025 translated to a conversion rate of 6.46% — the best of any automation sort
• Construct buyer loyalty: Letting buyers know you’ll alert them exhibits you worth their curiosity
• Seize demand information: Restock requests reveal which merchandise generate essentially the most curiosity, guiding smarter stock choices
• Cut back buyer frustration: As a substitute of checking your web site repeatedly or shopping for from rivals, clients can calm down realizing they’ll be notified
• Automate course of: As soon as arrange, restock notifications run on autopilot, saving you time whereas driving outcomes

Omnisend’s 2025 information exhibits that back in stock emails achieved 58.03% open charges, 21.19% click on charges, and 30.5% click-to-conversion charges. 

Think about if 100 clients join again in inventory notifications for a $50 product, and 30% convert when notified. That’s $1,500 in recovered income.

Now, let’s take a look at how one can really implement this Shopify “notify me when again in inventory” characteristic in your retailer.

The way to add “notify when again in inventory” alerts on Shopify

You’ll be able to add again in inventory notifications on Shopify in 3 ways: theme-based workaround, third-party apps, and customized code options.

Technique 1: Theme-based or handbook “notify me” workaround

Shopify doesn’t supply a totally native characteristic that mechanically sends again in inventory notifications. Nonetheless, some themes will let you show a primary “notify me when accessible” Shopify type on out-of-stock product pages. 

This theme-based method merely captures buyer emails. You’d must manually electronic mail these clients your self when gadgets come again in inventory. 

Alternatively, you may combine the captured information with a third-party electronic mail platform to automate the notifications. This makes it extra of a lead seize software than an precise notification system.

Key limitations to pay attention to: 

• E mail solely, with no SMS help
• No built-in ready listing administration or visibility
• No automated notifications when merchandise restock
• No electronic mail customization, automation logic, or analytics
• Requires handbook follow-up or an exterior electronic mail workflow
• Not formally supported or standardized throughout all themes

This feature could also be acceptable for very small shops testing demand or these planning to attach the captured results in an exterior email automation platform.

The way to show a notify me type (theme-dependent):

1. Go to your Shopify admin dashboard
2. Navigate to On-line Retailer > Themes
3. Click on Customise in your energetic theme
4. Entry Theme settings (a gear icon)
5. Search for a menu titled ‘Notify me’ when out of inventory, Product Kind, or Inventory Availability
6. Allow the characteristic by toggling the swap to “On” or checking a field labeled “Present when out of inventory”
7. Save modifications — the shape will seem when merchandise are unavailable

Word that not all themes help this characteristic. Customizing look or messaging often requires customized code. 

Verdict: This technique is free and easy, but it surely’s not a real Shopify “notify when again in inventory” resolution. 

Technique 2: Utilizing Shopify apps 

Most Shopify shops use a devoted app to arrange again in inventory notifications.

Apps present vital options that handbook strategies can’t match: customizable notification designs, SMS and push capabilities, analytics dashboards, automated sending, and waitlist administration. Plus, they don’t require coding information.

What to search for in a again in inventory app:

• E mail and SMS notification: Allow you to attain clients of their most popular channels
• Customizable notification design: Makes alerts and messaging on-brand
• Dashboard for ready lists: Allows you to see who signed up for which merchandise
• Computerized notifications: Alerts are despatched immediately when stock updates
• Analytics and conversion monitoring: Allow you to perceive how nicely notifications or alerts convert to gross sales
• E mail advertising and marketing integration: Connects with platforms like Omnisend and unifies campaigns
• Simple, no-code setup: Will get you working in minutes, no technical experience wanted 
• Scalable pricing: Affords affordable pricing with scalable plans

How app-based options work:

1. Set up a again in inventory app from the Shopify App Retailer
2. Configure your notification electronic mail and SMS templates
3. The app mechanically provides signup widgets to out-of-stock product pages
4. Prospects enter their electronic mail or cellphone quantity to affix a ready listing
5. Whenever you restock, the app mechanically sends alerts
6. Observe clicks, purchases, and ROI generated from alerts

You’ll be able to arrange most apps in 15 to half-hour.

Pricing issues

Prices fluctuate extensively. Some apps cost month-to-month charges, whereas others cost primarily based on the variety of notifications despatched. Many have free tiers for small outlets. 

The most effective worth typically comes from platforms that mix restock notifications with full electronic mail and SMS marketing. 

There are 50+ restock apps within the Shopify App Retailer with various high quality and options. Some focus solely on notifications. In the meantime, Omnisend consists of restock alerts as a part of its complete advertising and marketing resolution, making it extra versatile.

Verdict: Apps are the very best resolution for many Shopify shops. They supply important options, simple setup, and powerful ROI. The neatest method is to decide on a platform like Omnisend that mixes again in inventory notifications with broader advertising and marketing automation.

Technique 3: Customized code resolution

Technically savvy customers can construct customized again in inventory notifications utilizing Shopify’s APIs, webhooks, and theme code. You’ll have full management, but it surely’s advanced and resource-intensive.

It requires information of JavaScript growth, Shopify Liquid, and email-sending programs similar to SendGrid or Mailgun.

What’s concerned:

• Add customized varieties to product pages utilizing Liquid templating and JavaScript
• Retailer buyer emails in Shopify metafields or an exterior database
• Arrange webhooks to detect stock modifications and set off notifications
• Construct an electronic mail sending system utilizing third-party companies like SendGrid or Mailgun
• Deal with unsubscribes to make sure spam compliance and electronic mail deliverability
• Create an admin interface to handle ready lists and consider demand
• Guarantee GDPR/privateness compliance with correct consent and information dealing with

Improvement can take hours for even a primary implementation. Moreover, you want ongoing upkeep each time Shopify updates APIs, webhooks, or themes.

When this method is smart:

• You want very particular customized habits not accessible in apps
• You could have in-house builders or an company on retainer
• You need full management over information and logic
• You’re working a headless or closely custom-made Shopify setup

Drawbacks to think about:

• Developer prices exceeding app pricing
• Worrying about fixes, uptime, and compliance
• Time could also be higher spent on different enterprise actions
• No vendor help when issues break

Verdict: Customized options solely make sense for shops with very particular technical necessities and devoted growth sources. For many Shopify retailers, a confirmed app like Omnisend is quicker, more cost effective, and extra dependable.

Why Omnisend is the very best resolution for again in inventory notifications

Many instruments deal with when again in inventory Shopify alerts. Nonetheless, Omnisend stands out by combining restock notifications with full electronic mail and SMS advertising and marketing on a single platform. 

Omnisend isn’t merely a “notify when again in inventory” Shopify app. It’s a full ecommerce advertising and marketing suite that gives deserted cart restoration, welcome sequence, post-purchase flows, promotional campaigns, and extra.

Key again in inventory options:

• Pre-built, ready-to-use workflow: Activate the automation immediately and customise it in minutes
• E mail + SMS notifications: Attain buyers on their most popular channels from one workflow
• Computerized product particulars: Product picture, title, value, and buy hyperlink populate mechanically
• Full customization: Use the drag-and-drop editor to match your model’s feel and look
• Ready listing dashboard: See precisely who’s ready for which merchandise and handle demand successfully
• Conversion monitoring: Measure clicks, purchases, and income from restock alerts
• Included within the free plan: Again in inventory notifications can be found even on Omnisend’s free tier (as much as 250 contacts)

Prospects who join restock alerts be part of your electronic mail/SMS listing. 

You’ll be able to then interact them with deserted cart emails, promotional campaigns, product suggestions, birthday affords, and extra. This unified technique builds stronger buyer relationships and brings lifetime worth.

There’s a value profit as nicely. Why pay $15–30/month for a standalone again in inventory app plus $30–50/month for electronic mail advertising and marketing? Omnisend gives each, beginning at $16/month with electronic mail, SMS, and automation. Even its free plan consists of restock alerts.

On common, Omnisend clients get $79 again for each $1 spent. They profit from award-winning 24/7 help and be part of over 150,000 ecommerce companies worldwide.

Dukier’s income development story Dukier grew its income by 525% over three years by leveraging Omnisend’s automated workflows. Automations delivered 55% of whole income, with again in inventory flows taking part in a key position in recovering misplaced gross sales and sustaining buyer engagement. Take a look at the Dukier case study to see how strategic automation drives actual income development.

Organising again in inventory notifications with Omnisend

We’ll train you how one can arrange Shopify when again in inventory alerts utilizing Omnisend. It’s simple, and you may launch automated restock notifications in underneath half-hour.

1. Set up Omnisend from the Shopify App Retailer: Seek for Omnisend within the Shopify App Retailer and click on Set up. This mechanically connects Omnisend to your retailer.

2. Create an Omnisend account: Enroll utilizing your electronic mail, or log in if you have already got an account. You can begin with Omnisend’s free plan.

3. Create the again in inventory signup type: Go to Kinds → Create Kind. Choose the Collect curiosity in out-of-stock template to make use of it.

4. Customise and publish the shape: Modify the shape design, messaging, and habits earlier than publishing. Set your type to Present on out-of-stock product pages. 

5. Entry the pre-built again in inventory workflow: Within the Omnisend dashboard, go to Automation, click on Add Automation, and select Again in Inventory from the templates. This offers you a ready-made workflow you possibly can customise.

6. Customise the notification electronic mail: Open the workflow and edit the e-mail’s design, copy, and branding utilizing the drag-and-drop editor. Product picture, title, value, and hyperlink populate mechanically.

7. Add SMS notification (optionally available): Click on Add SMS within the workflow to incorporate textual content alerts. Maintain messages brief and embody the product title and hyperlink.

8. Activate the workflow: Begin by publishing the workflow edits you’ve made. Then, activate it to make it reside.

9. Observe efficiency: With the setup full, monitor your metrics and the variety of shoppers ready for restock alerts in your automation stats. You too can view your Again in Inventory report from the Reviews menu.

After setup, you possibly can view ready lists and monitor sends, opens, and purchases instantly within the Omnisend dashboard. For a visible walkthrough, watch this beneficial tutorial:

Greatest practices for again in inventory notifications

When finished proper, again in inventory notifications recuperate misplaced gross sales whereas constructing stronger relationships along with your viewers. Make sure you:

• Ship notifications instantly when restocked: Pace issues, so notify clients inside minutes of restocking whereas their curiosity continues to be excessive
• Embrace clear product data: Present the product title, picture, value, and a direct hyperlink so buyers can purchase with one click on
• Create urgency (truthfully): Use actual cues like “solely 12 remaining” if there’s restricted inventory or excessive demand, however don’t pretend shortage
• Provide electronic mail and SMS choices: Let buyers select how they wish to be notified
• Personalize the message: Use the consumer’s title and reference the precise product they requested
• Make signup simple: Maintain the shape brief and visual on out-of-stock product pages
• Set expectations: Inform clients how quickly they’ll be notified and if inventory is restricted
• Observe and optimize: Monitor opens, clicks, and purchases to enhance efficiency over time
• Observe up if no buy: A reminder electronic mail or SMS can gently recuperate extra gross sales

Widespread errors to keep away from

Avoiding widespread errors ensures your “notify when again in inventory” Shopify alerts ship the very best outcomes. Keep away from:

• Failing to check the system: All the time take a look at varieties and workflows earlier than going reside to make sure notifications are despatched correctly
• Forgetting to re‑allow after testing: Double‑verify that your automation is energetic as soon as setup, modifications, or testing is full
• Poor electronic mail design: A cluttered format and unclear message or CTA could cause clients to disregard the notification
• Utilizing solely electronic mail and ignoring SMS: Many patrons reply quicker to textual content messages, particularly for high-demand gadgets
• Not optimizing on cellular: Most clients open emails on cellular, so a mobile-friendly design is important
• Ignoring the info: Failing to trace opens, clicks, and conversions means lacking alternatives to enhance
• Mismanaging buyer expectations: If inventory is restricted, present anticipated restock dates to keep away from disappointment
• Treating alerts as a standalone characteristic: Again in inventory notifications work greatest when related to broader electronic mail and SMS advertising and marketing flows

Measuring the influence of again in inventory notifications

Monitoring the ROI of your again in inventory notifications helps determine optimization alternatives. Measuring the suitable SMS and email marketing metrics showcases the worth of this characteristic to your small business. 

Some key metrics to trace embody:

• Signup charge: Share of holiday makers on out‑of‑inventory product pages who enroll. Charges might fluctuate relying on visitors and product demand.
• Notification open charge: Share of shoppers who open alerts. Omnisend information exhibits 58.03% open charges for again in inventory automations.
• Click on-through charge: Share who click on to view the product. Omnisend experiences 21.19% click on‑to‑despatched charges, exhibiting sturdy buy intent.
• Conversion charge: Share who buy after being notified. Omnisend again in inventory automations obtain 6.46% conversion charges, with 30.5% of clickers making a purchase order.
• Income generated: Complete gross sales attributed to notifications. Omnisend clients common $8.46 per electronic mail, with a mean order worth of $131.
• Time to buy: How shortly clients purchase after receiving alerts. Shorter instances point out stronger intent.
• Most requested merchandise: Establish gadgets with essentially the most restock requests. This guides smarter stock planning. 

Omnisend gives built-in analytics that present these metrics in a single dashboard. You’ll be able to see income instantly attributed to again in inventory notifications.

Closing ideas

Again in inventory notifications are important for recovering income from out-of-stock merchandise and reconnecting with high-intent buyers. With the suitable options, you possibly can simply implement it.

Whereas Shopify’s theme‑primarily based choice is simply too restricted for many shops and customized code is never needed, apps present the options you want.

Omnisend stands out by combining again in inventory Shopify alerts with electronic mail and SMS advertising and marketing in a single reasonably priced platform. It delivers higher worth and performance than standalone apps. 

Setup is straightforward, however the income influence will be important, particularly for fast-selling or limited-inventory merchandise.