MailerLite vs Constant Contact : Features, Pricing & Verdict

Studying Time: 13 minutes

Evaluating Mailerlite vs. Fixed Contact for e-mail advertising campaigns? Many entrepreneurs get caught on this alternative.

Each are common amongst small companies and amongst individuals new to e-mail advertising. Each provide nice options and are simple to arrange. 

Nonetheless, every platform has its personal strengths and weaknesses. On this information, we’ll examine Mailerlite vs. Fixed Contact aspect by aspect. Our evaluation is predicated on hands-on testing. We additionally reviewed person evaluations on G2, Trustpilot, and Reddit. 

We’ll stroll you thru pricing, options, buyer help, and general usability. This may allow you to resolve which platform is right for what you are promoting.

What are MailerLite and Fixed Contact?

MailerLite is an e-mail advertising instrument recognized for its clear, fashionable dashboard. It helps you create and ship emails with none confusion. Based in 2010, MailerLite has earned a powerful popularity for conserving e-mail advertising easy.

Right here’s what you get with MailerLite:

• A drag-and-drop e-mail editor that’s simple to make use of
• Constructed-in web site and touchdown web page builders
• A beneficiant free plan for as much as 500 subscribers 
• Easy options assist freshmen launch their first marketing campaign shortly

Throughout our Mailerlite review, we discovered that it really works greatest for small companies, bloggers, content material creators, and solopreneurs. 

Fixed Contact is way older. It launched in 1995 and has spent many years constructing belief with small companies. It’s recognized for sturdy buyer help and coaching.

Right here’s what units Fixed Contact aside:

• Step-by-step guides, webinars, and workshops
• Direct cellphone help for customized assist
• Occasion administration instruments for registrations, invites, and follow-ups
• Social media integrations to attach e-mail campaigns together with your social channels

Fixed Contact appeals to small and native companies, nonprofits, and people looking for customized help.

Total, MailerLite is right if you would like a contemporary and inexpensive instrument for easy wants. Fixed Contact is best for those who worth help and coaching, even when it prices extra. 

Value can be an element on this Mailerlite vs. Constant Contact review. MailerLite affords a free plan, whereas Fixed Contact solely gives a free trial. 

Many entrepreneurs additionally view MailerLite as extra fashionable, whereas Fixed Contact brings many years of expertise and belief.

How a lot does every platform value?

Pricing is essential when evaluating Mailerlite vs. Fixed Contact. Each platforms cost based mostly on subscriber depend, however the worth you get at every tier could be very completely different. You’ll instantly observe that MailerLite provides you a free plan, whereas Fixed Contact doesn’t.

Let’s examine Mailerlite vs. Fixed Contact pricing in additional element.

MailerLite pricing breakdown

Mailerlite’s pricing is tied to the variety of your subscribers. Its free plan helps as much as 500 subscribers and 12,000 emails/month.

Right here’s what you get on the free plan:

• Drag-and-drop editor
• E-mail automation builder
• Web sites
• 10 touchdown pages
• Signup kinds and popups
• Efficiency studies

Paid plans unlock extra superior options. The Rising Enterprise tier begins at $10/month. It consists of limitless emails, templates, and touchdown pages, and dynamic e-mail content material. You may as well do A/B testing and auto-resend campaigns.

The Superior plan begins at $20/month. It provides email automation triggers, promotional popups, a customized HTML editor, choice facilities, and companion reductions.

Pricing will increase as your subscriber depend grows. Right here’s the pricing for the Rising Marketing strategy:

• 1,000 subscribers: $15/month
• 2,500 subscribers: $25/month
• 5,000 subscribers: $39/month
• 10,000 subscribers: $73/month

Fixed Contact pricing breakdown

Fixed Contact additionally prices based mostly on subscriber depend however doesn’t provide a free plan. You solely get a 14-day free trial, after which you should improve to a paid plan.

• Lite plan (begins at $12/month for 500 contacts): Contains an e-mail drag-and-drop builder, customizable templates, listing segmentation, and primary social media posting
• Commonplace plan (begins at $35/month for 500 contacts): Provides automation options, e-mail and social media put up scheduling, superior reporting, and topic line A/B testing

Fixed Contact’s prices additionally rise as your listing grows. Right here’s how pricing scales with the Lite plan:

• 1,000 subscribers: $30/month
• 2,500 subscribers: $50/month
• 5,000 subscribers: $80/month
• 10,000 subscribers: $120/month

Reside chat and cellphone help are included with all paid plans, however most superior options can be found solely with higher-tier plans.

Pricing verdict: MailerLite vs. Fixed Contact

Observe: Costs as of February 2026. Confirm present pricing on respective web sites.

If you examine MailerLite vs. Fixed Contact, MailerLite affords extra worth at decrease subscriber counts. Fixed Contact is sensible for those who worth cellphone help and coaching, nevertheless it will get costly as you scale.

A MailerLite person stated: “The platform’s inexpensive pricing permits me to develop our subscriber base with out worrying about short-term prices.” – Brandon Z.

A Fixed Contact person shared: “Pricing can get a bit excessive as your contact listing grows.” – Ruksana S.

Omnisend is a Fixed Contact and Mailerlite alternative price contemplating. Its pricing begins at $16/month and consists of e-mail, SMS, and all core options. 

In the end, MailerLite wins on pricing for many customers, particularly freshmen and small companies working with tight budgets. 

Characteristic comparability: MailerLite vs. Fixed Contact

Whereas each instruments provide important e-mail advertising options, their capabilities, flexibility, and person expertise differ. Let’s discover how MailerLite vs. Fixed Contact stack up on key e-mail advertising options.

E-mail creation and design instruments

E-mail design instruments decide how briskly and simply you possibly can construct campaigns. Right here’s how MailerLite vs. Fixed Contact options examine.

MailerLite e-mail design

MailerLite affords a clear and fashionable drag-and-drop e-mail editor. You may design various kinds of e-mail campaigns shortly, with none design abilities.

Key design options embody: 

• Template library: MailerLite affords 70+ mobile-friendly e-mail templates for various marketing campaign varieties 
• Customization capabilities: You may simply tweak the colours, fonts, photos, and layouts of your emails to match your model’s aesthetic
• Wealthy textual content editor: For those who want easy emails, you possibly can create text-style emails with out distractions
• Constructed-in photograph editor: Crop, resize, and modify photos with out leaving MailerLite’s e-mail builder
• HTML editor: You can begin from a clean canvas and design customized emails from scratch

Fixed Contact e-mail design

Fixed Contact additionally affords a drag-and-drop e-mail editor. Nonetheless, some customers discover the interface considerably dated and clunky in comparison with newer instruments.

Its most important design options embody:

• E-mail templates: Fixed Contact has a bigger library with 200+ templates, categorized by {industry}
• Customization options: You may customise e-mail templates to align together with your branding, however the course of feels much less intuitive than MailerLite’s

Consumer evaluations

A Fixed Contact person famous: “The e-mail designer is clunky, to say the least.” – CDH

A MailerLite person stated, “The interface is clear, and creating e-mail campaigns, kinds, and primary automations is straightforward.” – Josh M.

How Omnisend compares

Omnisend affords a contemporary and intuitive e-mail builder with templates designed particularly for ecommerce manufacturers. 

You may discover its in depth template gallery for product-focused layouts and promotional designs. 

Verdict

MailerLite wins in e-mail creation and design due to its fashionable and intuitive editor.

Automation and workflow capabilities

E-mail automation helps you save time whereas nurturing subscribers. That makes it an necessary function on this MailerLite vs. Fixed Contact comparability. 

Right here’s a assessment of each platforms’ options.

MailerLite automation

MailerLite takes an early lead with its easy visible workflows. You may see your complete movement at a look, which reduces confusion.

Widespread automation use instances embody:

• Welcome sequence for brand new signups
• Deserted cart emails (with ecommerce integrations)
• Click on-based triggers
• Put up-purchase follow-ups
• Date-based automations, like anniversaries, birthdays, or reminders

MailerLite’s Rising Marketing strategy consists of primary automation for easy campaigns. Its Superior plan unlocks a number of triggers and extra complicated workflows.

Nonetheless, MailerLite’s automation capabilities are pretty easy. It affords fewer behavioral triggers than extra superior instruments.

Fixed Contact automation 

Fixed Contact restricts automation to its Commonplace and Premium plans. Even then, the options give attention to primary sequences moderately than the complete buyer journey.

You may arrange automated:

• Welcome sequence emails
• Birthday messages
• Anniversary emails
• Cart abandonment reminders
• Upsell and cross-sell emails
• Resend campaigns for non-openers

Many customers discover Fixed Contact’s automation setup much less intuitive than MailerLite’s. 

Consumer evaluations

One MailerLite person stated: “Whereas MailerLite covers important e-mail advertising wants, extra superior automation and segmentation choices are restricted in comparison with bigger enterprise platforms.” – Josh M.

One other Fixed Contact person shared: “Options like automation and segmentation are fairly primary, and you find yourself paying a premium for issues that different platforms embody by default.” – Peter M.

How Omnisend compares

If you’d like a greater different to MailerLite or Constant Contact, Omnisend is a perfect decide. 

It gives superior pre-built workflows for varied ecommerce use instances. It consists of abandoned-cart restoration, browse abandonment restoration, post-purchase follow-ups, and winback campaigns. 

These automated workflows are prepared to make use of with minimal setup.

Verdict

MailerLite emerges barely forward in automation, particularly given its worth. Nonetheless, each platforms have restricted capabilities for superior wants.

Listing administration and segmentation

Good listing administration and segmentation allow you to ship related emails that resonate together with your viewers. 

Right here’s how MailerLite vs. Fixed Contact examine on this space.

MailerLite listing administration 

If you’d like easy and arranged contact administration, MailerLite is a good alternative. Its paid plans allow you to handle limitless subscribers and set up them into teams. 

You may create segments based mostly on: 

• Subscriber conduct and curiosity (buy and shopping historical past)
• Location and time zone
• Customized discipline information
• Signup date and supply 
• Marketing campaign engagement (e-mail opens and clicks)

Whereas Mailerlite’s email segmentation is nice for primary wants, it doesn’t embody the superior options obtainable in specialised platforms.

Fixed Contact listing administration

Relatively than segments, Fixed Contact makes use of a list-based system wherein contacts can belong to a number of lists. Whereas this method is straightforward, it may be complicated when managing many audiences and campaigns.

You may phase contacts by:

• Engagement ranges
• Demographic information
• Customized fields

Fixed Contact affords primary segmentation options, not very best for complicated campaigns. Its interface can be harder to make use of than MailerLite’s.

When evaluating MailerLite vs. Fixed Contact, each platforms help easy segmentation. They use attributes akin to engagement, location, and customized fields for that. Neither instrument helps superior behavioral segmentation or predictive analytics. 

How Omnisend compares

In contrast to Fixed Contact and MailerLite, Omnisend affords superior segmentation capabilities. You may create ecommerce e-mail segments based mostly on buy conduct, buyer lifetime worth, and predicted subsequent buy date.

For a fast overview of how segmentation works, watch this video:

Verdict

Each platforms are appropriate for this class of straightforward segmentation wants. However neither fits superior segmentation necessities. For that, you’ll want a instrument like Omnisend.

Reporting and analytics

Clear email marketing reports and analytics allow you to monitor and enhance your marketing campaign’s efficiency. 

Let’s assessment Fixed Contact vs. MailerLite’s reporting capabilities.

MailerLite reporting

This e-mail advertising platform retains issues easy. You get clear dashboards with clear visible charts and graphs that present marketing campaign efficiency at a look.

You may monitor key e-mail advertising metrics, akin to:

• Open charges
• Click on-through charges
• Unsubscribe charges
• Bounce charges
• Geographic information
• Gadget utilization (cell vs. desktop)
• Click on maps that present the place individuals click on

MailerLite’s studies are easy and well-organized, making them nice for freshmen. You may as well examine marketing campaign efficiency over time to identify traits and enhance future emails.

Fixed Contact reporting 

Fixed Contact affords extra in-depth reporting capabilities and a broader set of email marketing metrics. These allow you to perceive how subscribers work together together with your emails and the place engagement comes from.

Listed below are the metrics you possibly can monitor:

• Open charges
• Click on-through charges
• Bounce charges
• Total e-mail engagement 
• Social sharing exercise
• E-mail consumer information
• Comparative marketing campaign information

Commonplace and Premium plans unlock extra superior reporting options. Nonetheless, Fixed Contact’s reporting interface is a bit cluttered in comparison with MailerLite’s.

Consumer evaluations

One MailerLite person stated: “Some reporting options are pretty primary, which can be restrictive for groups with extra complicated necessities.” – Josh M. 

A Fixed Contact person famous: “The actual-time analytics are an enormous plus as a result of they assist me perceive what’s working and make enhancements shortly. Often, the reporting dashboard takes a bit of time to load.” – Lauren B. 

How Omnisend compares

Omnisend goes a step additional with reporting. It affords income attribution, gross sales monitoring, and ecommerce-focused analytics. These present how your e-mail efficiency instantly impacts income. 

Verdict

Fixed Contact leads barely in reporting as a result of its in-depth analytics. Nonetheless, MailerLite’s visible studies are clearer and simpler to grasp.

Platform integrations

Integrations let your e-mail advertising instrument join with different platforms you utilize, akin to your CRM, ecommerce retailer, or web site builder. 

Based mostly on our MailerLite vs. Fixed Contact comparability, we discovered that each instruments provide integrations, however they differ within the breadth and depth of their integrations.

MailerLite integrations

MailerLite helps 150+ native integrations, plus entry to Zapier, which connects you to hundreds extra. It’s a very good match if you would like fast, simple connections with frequent instruments with out the necessity for complicated setup.

Key integrations embody:

• Ecommerce: Shopify, WooCommerce, PrestaShop, and BigCommerce
• Web site builders: WordPress, Wix, and Squarespace
• CRM: HubSpot and Salesforce
• Different instruments: Stripe, PayPal, Fb, and Google Analytics

Whereas MailerLite’s integrations are simple to arrange, they’re pretty primary. Extra complete information syncing or superior buyer conduct monitoring might require extra instruments. 

Fixed Contact integrations

Fixed Contact affords 300+ integrations throughout advertising, gross sales, accounting, and occasion administration instruments. It’s appropriate if what you are promoting depends on a number of platforms. 

Key integrations embody:

• Ecommerce: Shopify, Etsy, and Eventbrite
• Web site builders: WordPress, Wix, and Weebly
• CRM: Salesforce and Zoho
• Social media: Fb and Instagram
• Different instruments: QuickBooks, PayPal, and Google Analytics

The Eventbrite integration is particularly helpful for those who run occasions. It allows you to handle invitations and ticket gross sales seamlessly inside your emails.

Consumer evaluations 

A MailerLite person shared: “There are a great deal of options, and it is vitally versatile with plenty of completely different integrations.” – Charlie G.

One other Fixed Contact person stated: “The built-in integrations with different platforms (like Shopify, Eventbrite, and Salesforce) improve general productiveness.” – Marcelo S. 

How Omnisend compares

For deeper ecommerce integrations, Omnisend is a powerful different. It gives native integrations with Shopify and WooCommerce. These robotically sync product catalogs, order historical past, and buyer conduct.

Verdict

Fixed Contact wins on this class due to its a number of instrument integrations. Nonetheless, MailerLite covers most important instruments for small companies. 

E-mail deliverability efficiency 

E-mail deliverability exhibits whether or not your messages attain subscribers’ inboxes or find yourself in spam folders. Key components that affect deliverability embody your platform’s infrastructure, e-mail content material, and sender popularity.

MailerLite deliverability

MailerLite delivers emails reliably, with reported deliverability charges of round 95%. It helps key authentication requirements, together with SPF, DKIM, and customized sending domains. These assist mailbox suppliers belief your messages.

The platform additionally screens sender popularity and gives sensible best-practice ideas that can assist you keep away from spam filters. Many MailerLite customers report that their emails constantly attain inboxes. 

Fixed Contact deliverability

With over 25 years within the e-mail advertising house, Fixed Contact is understood for its excessive deliverability charges with main inbox suppliers akin to Gmail and Yahoo. These long-standing relationships lend it credibility for inbox placement.

Like MailerLite, Fixed Contact helps SPF and DKIM authentication to guard sender popularity. It additionally enforces strict sending insurance policies to keep up excessive email deliverability requirements. New customers might expertise short-term sending limits whereas warming up their domains.

Consumer evaluations

A MailerLite person shared: “One of many standout points of MailerLite is its distinctive deliverability.” – Jad M. 

One other Fixed Contact person stated: “The deliverability is great, so my emails constantly attain inboxes as a substitute of spam folders.” – Peter M.

If you examine MailerLite vs. Fixed Contact, each platforms obtain industry-standard deliverability charges of roughly 95%. Fixed Contact’s lengthy historical past might give it a slight edge in ISP relationships. Omnisend additionally studies related deliverability charges and makes use of sturdy authentication practices to help inbox placement. 

Verdict

This class is tied, as each MailerLite and Fixed Contact have excessive deliverability charges.

Buyer help expertise 

Dependable buyer help is essential, particularly for those who’re new to e-mail advertising. If you get caught, fast and useful help can prevent hours of frustration.

Whereas each MailerLite and Fixed Contact provide buyer help, their method and high quality differ. 

MailerLite help

MailerLite affords self-service help instruments backed by responsive assist when wanted. Its guides, tutorials, and step-by-step articles make it simple to unravel most points with out contacting help.

MailerLite’s help options embody:

• 24/7 e-mail help (obtainable on all plans, together with the free plan)
• Reside chat throughout enterprise hours
• Information base with self-help articles and video tutorials
• No cellphone help on any plan

E-mail replies normally arrive inside 24 hours, and reside chat responses are fast throughout working hours. Many customers on G2 reward MailerLite’s help for being pleasant, clear, and genuinely useful. 

Fixed Contact help 

Fixed Contact takes a extra hands-on method with direct help channels and complete coaching assets. It’s nice for those who want to talk with an actual individual for assist.

Right here’s what you get:

• Cellphone help on all paid plans
• Reside chat throughout enterprise hours
• E-mail help
• Coaching assets
• An in depth data base

Direct cellphone help is Fixed Contact’s largest benefit. Nonetheless, person suggestions is combined. On platforms like Trustpilot, some customers report gradual responses, unhelpful help interactions, and difficulties canceling accounts.

Consumer evaluations

One MailerLite person shared: “Help could be very pleasant and solutions your questions actually quick.” – Cara Rusch 

A Fixed Contact person stated: “I’ve been making an attempt to cancel since August and contacted them many instances — by cellphone, messages, and emails — however nobody ever responds.” – Rose Rezaei

How Omnisend compares

Omnisend affords award-winning 24/7 reside chat and e-mail help for all customers, no matter plan. It has gained a number of customer support awards for responsiveness and high quality.

Vyber Media’s Help Expertise For Vyber Media, Omnisend’s buyer help was the important thing to reaching exemplary outcomes. Jesse, the corporate’s founder, shared: “In a fast-paced {industry} like ours, getting any query or situation resolved in underneath 10 minutes is invaluable. That type of help is uncommon and has been vital to our success.” Learn the full success story to find how Omnisend’s help drives progress.

Verdict

Fixed Contact affords cellphone help, which some customers worth, nevertheless it has many detrimental evaluations. MailerLite depends on e-mail and chat help, but earns extra optimistic suggestions general. In the end, useful and dependable help issues greater than the variety of help channels.

MailerLite vs. Fixed Contact: The decision 

There’s no proper reply for the MailerLite vs. Fixed Contact dilemma. The correct alternative will depend on your targets, price range, and priorities. 

When MailerLite is the precise alternative

MailerLite is right if you would like a contemporary, easy, and inexpensive e-mail advertising instrument.

MailerLite’s key strengths

• Fashionable interface: The dashboard is clear and simple to navigate
• Free plan: You can begin sending e-mail campaigns free of charge
• Inexpensive pricing: Prices stay cheap as your listing grows
• Touchdown web page and web site builder: You don’t want additional instruments to gather leads and develop your e-mail listing
• Responsive 24/7 e-mail help: Assist is out there whenever you want it, even with the free plan

MailerLite’s limitations

• No cellphone help: You may’t communicate to a help agent instantly on the cellphone
• Fundamental segmentation capabilities: Concentrating on choices work for easy wants however lack superior filtering
• Restricted superior automation options: Lacks complicated workflow triggers discovered in additional superior instruments
• Not very best for complicated ecommerce wants: Doesn’t have specialised ecommerce workflows or behavioral triggers

Greatest for: 

MailerLite works greatest for bloggers, content material creators, solopreneurs, and small service companies.

When Fixed Contact is the precise alternative

Fixed Contact is an effective match for those who want a platform with years of expertise and robust help. 

Fixed Contact’s key strengths

• Cellphone help: You may communicate to a help agent whenever you need assistance
• In depth coaching assets: Webinars, workshops, and guides assist customers who want hands-on studying
• Lengthy monitor report since 1995: The platform has many years of expertise serving small companies
• Constructed-in occasion administration instruments: You may handle occasion invites and registrations inside the platform
• Extra integrations: Connects to all kinds of instruments, from CRMs to enterprise and finance instruments

Fixed Contact’s limitations

• No free plan: The platform gives a 60-day trial, after which it’s important to pay to make use of the service
• Larger pricing as you scale: Prices enhance as your subscriber listing grows
• Dated interface: The interface can really feel a bit older in comparison with newer rivals
• Fundamental automation capabilities: Its automation isn’t constructed for complicated buyer journeys

Greatest for:

Fixed Contact is well-suited for customers who require cellphone help or who set up frequent occasions. It additionally works properly for nonprofits and native companies that want in depth coaching.

Why do you have to think about Omnisend as a substitute?

Each MailerLite and Fixed Contact lack superior automation and deep segmentation. In addition they don’t provide ecommerce-focused options and multi-channel advertising like Omnisend.  If what you are promoting has complicated wants, it’s price contemplating a specialised platform.

Omnisend stands out for being designed particularly for ecommerce and providing ready-made workflows. It combines e-mail and SMS marketing in a single place and gives highly effective automation with out added complexity. 

You additionally get 24/7 award-winning chat and e-mail help and entry to all options on the free plan for as much as 250 contacts.

Listed below are the important thing benefits of Omnisend:

• Pre-built ecommerce workflows (welcome sequence, deserted cart, browse abandonment, post-purchase)
• E-mail and SMS in a single platform
• Income attribution and gross sales monitoring
• Superior segmentation based mostly on buy conduct
• Award-winning 24/7 chat and e-mail help

Greatest for: 

Omnisend is right for those who promote bodily or digital merchandise on platforms like Shopify or WooCommerce. It’s additionally nice for companies that want superior automation and multi-channel advertising.

Closing suggestion 

MailerLite and Fixed Contact serve completely different wants. MailerLite focuses on fashionable design, ease of use, and affordability. Fixed Contact emphasizes hands-on steering, together with cellphone help and structured coaching.

Select MailerLite if:

• You desire a free plan and a clear interface

Select Fixed Contact if:

• You favor to have cellphone help and in depth coaching assets

Select Omnisend if:

• You run an internet retailer on Shopify, WooCommerce, or related platforms
• You require superior automation and behavior-based triggers
• You need e-mail and SMS in a single platform

Total, MailerLite and Fixed Contact work high quality for easy e-mail advertising. But when what you are promoting wants extra superior options and specialised instruments, Omnisend delivers better worth.