Be part of Vedder CMO, Roy Sexton, as he explores the fragile steadiness between standing out and staying secure within the authorized trade, demonstrating how a “work with the prepared” method and empathetic management can remodel inner hesitation right into a significant market presence.

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Episode abstract

If the opponents are teasing us, we’re in all probability doing the correct factor.

On this episode of Radically Clear, host Jennifer Gutman sits down with Roy Sexton, the CMO of Vedder, to drag again the curtain on the complicated world of authorized advertising management. Roy brings over a decade of expertise to an insightful dialog concerning the distinctive “lawyer psychology” that shapes innovation, exploring the fragile steadiness legislation corporations navigate as they try to face out whereas sustaining credibility inside their peer teams.

Roy additionally discusses how he navigates the high-pressure, risk-averse atmosphere of a significant legislation agency and dives deep into his “work with the prepared” philosophy, exploring how he reconciles the stress between particular person legal professional manufacturers and the agency’s collective identification.

From his viral “pandemic canine posts” that triggered competitor jealousy to his technique for turning evergreen content material right into a self-sustaining enterprise engine, Roy offers a masterclass within the artwork of the “company politic.”

This considerate episode is a must-listen for authorized entrepreneurs and agency leaders prepared to maneuver from secure to standout.

Sizzling matters

  • The paradox of standing out: How you can assist legislation agency management and attorneys overcome the worry of peer judgment and embrace advertising that really differentiates the agency.
  • Specialization vs. technique: Why the fashionable authorized marketer should steadiness deep technical experience with a broad-based understanding of your complete agency ecosystem.
  • Navigating the pressing tradition: Roy’s sensible recommendation on choosing up the cellphone to barter deadlines and aligning hearth drill requests with long-term strategic objectives.
  • The ability of humanization: Classes from a viral LinkedIn experiment involving four-legged coworkers and why private connection typically outperforms skilled polish, even in authorized advertising.

Meet Roy

Roy Sexton is the Chief Advertising Officer at Vedder. He’s answerable for creating and implementing the agency’s general advertising technique and overseeing all initiatives and personnel within the advertising division.

Roy brings over 25 years of expertise in varied industries with almost 15 years of expertise within the authorized advertising discipline at distinguished world corporations. His profession information contains public relations and advertising planning, enterprise improvement technique, digital and social media outreach, legal professional onboarding and apply improvement.

Starting in 2020, he served as an lively worldwide board member of the Authorized Advertising Affiliation (LMA) and was elected because the group’s Worldwide President from 2023 to 2024.

Roy has additionally been acknowledged by a variety of authorized publications and organizations together with Crain’s, INvolve Folks and Corp! Journal for his management capabilities, significantly as an govt throughout the LGBTQ+ neighborhood. All through his profession, he has served as a board member for a variety of Michigan-based charitable organizations, such because the Mosaic Youth Theatre of Detroit and Ronald McDonald Home Charities.

Need to join with Roy? Remember to comply with him on LinkedIn or try his work on LinkTree.

 

Often requested questions

Regulation corporations can differentiate by leaning into genuine thought management, empowering prepared members internally, and humanizing their model, with out compromising credibility or professionalism.

It means specializing in attorneys and leaders who’re open to advertising innovation as a substitute of attempting to persuade resistant stakeholders. Momentum builds organically from early adopters.

Authorized tradition is often risk-averse and extremely peer-aware. Many corporations fear about judgment from opponents or dropping credibility inside their skilled circles.

By aligning private visibility with agency technique. Particular person thought management ought to reinforce the agency’s experience and values, not compete with them.

Sure. Private and relatable content material, even on LinkedIn (when completed strategically), can enhance engagement, construct belief, and differentiate corporations in a historically conservative trade.

Worker advocacy is among the best methods to assist attorneys really feel snug sharing on social media. By offering on-brand, pre-approved content material by means of an worker advocacy program, corporations take away uncertainty and scale back threat. Attorneys can simply share related insights with their networks whereas staying aligned with agency messaging, constructing each private credibility and agency visibility.


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