In case your Google Ads account is suspended for “Unacceptable business practices,” it’s virtually at all times a belief drawback. You repair belief by proving you might be who you say you might be, and by making your web site and operations clear. Meaning actual firm identification on the location, unique coverage pages, constant branding, closing duplicates, and finishing verification earlier than you enchantment.

What “Unacceptable Enterprise Practices” really means

In Google’s coverage framework, “Unacceptable enterprise practices” sits below the broader Misrepresentation coverage. Virtually, this label seems when your adverts, touchdown pages, or public enterprise info may mislead customers—whether or not deliberately or just because they’re incomplete or complicated. Typical triggers embody concealing your authorized identification, utilizing inconsistent model names, copying insurance policies from one other web site, or making over-aggressive or unrealistic claims.

Google’s response is extreme: account suspension till you resolve the problems and full any required verification. In lots of instances you will want to go Advertiser Verification and, for some classes, Enterprise Operations Verification (BOV) to renew serving adverts.

The shopper: COD ecommerce in Morocco (7 months dwell; $22k spend)

Our shopper ran a cash-on-delivery ecommerce operation in Morocco promoting conventional attire and equipment. Orders have been confirmed by cellphone and fulfilled by way of native supply companions; clients paid money upon supply.

Why COD can elevate threat flags: from an ad-platform perspective, COD reduces provable transaction alerts (no instant on-line cost). That doesn’t imply COD is non-compliant—many official retailers use it—nevertheless it does imply you have to over-communicate belief (identification, insurance policies, service requirements) to keep away from being lumped in with unhealthy actors.

Our preliminary audit: what was improper

  1. Enterprise identification unclear
    • The location displayed a model brand (“Lumina”) that didn’t match the authorized entity identify used within the account.
    • There was no seen registered firm identify, bodily handle, or landline/verified cellphone quantity on the location.
    • About/Contact pages have been skinny or absent.
      These are textbook misrepresentation alerts.
  2. Coverage pages seemed copied or incomplete
    • Returns, Delivery, Phrases of Service, and Privateness have been generic and never custom-made to the nation.
    • “Governing regulation” referenced the UK with no UK entity or handle on the location (inconsistent jurisdiction).
      Google explicitly expects transparency about who you might be, how you use, and the way customers can train rights (returns, refunds, information). Skinny/boilerplate pages can set off or maintain a suspension.
  3. Aggressive urgency + single-product web page sample
    • Stacked “BUY NOW” CTAs, countdowns, and high-pressure copy.
      Whereas urgency isn’t banned, when mixed with weak identification alerts it may look misleading.
  4. A number of legacy advert accounts
    • The enterprise had a number of outdated or unused accounts nonetheless open.
      Duplicate or tangled account histories complicate evaluations and, in some situations, can contribute to escalations. Cleansing this up avoids confusion throughout verification and appeals. (Greatest follow inferred; Google’s public steerage stresses identification/operations readability and verification.)

The repair plan (what we modified earlier than interesting)

A) Make the enterprise actual to customers (and to Google) on each web page

  • Show the authorized enterprise identify, bodily handle, and working cellphone quantity within the footer and Contact web page.
  • Construct a correct About web page with homeowners/management, quick origin story, and hyperlinks to lively social profiles.
  • Make sure the area’s WHOIS/registrant, Google Ads billing profile, invoicing entity, and on-site firm particulars match or are clearly associated.
    This aligns with the spirit of Advertiser Verification and advert disclosures.

B) Model consistency

  • Substitute the mismatched brand; unify model identify throughout homepage, product pages, checkout, emails, and advert property.
  • Take away any reference to different model names until you might have licensed reseller standing (after which state it clearly).
    Inconsistency reads as deception in automated and handbook evaluations.

C) Nation-appropriate insurance policies (unique, not copy/paste)

  • Returns/Refunds: timelines, situation guidelines, and the right way to provoke returns (cellphone/WhatsApp + handle).
  • Delivery: COD course of, supply home windows, charges, courier names, and protection areas.
  • Phrases of Service: the right governing regulation (Morocco), dispute decision, and enterprise contact particulars.
  • Privateness: information controller identification, what’s collected (together with name affirmation), function, and consumer rights.
    Readability right here instantly reduces misrepresentation threat.

D) Take away “strain patterns”

  • Tone down countdowns and repetitive “Purchase Now” spam.
  • Preserve one major CTA and add useful micro-copy (sizing, supplies, supply ETA).
    Higher UX + transparency = decrease coverage threat.

E) Shut duplicates

  • We cancelled redundant Google Ads accounts so the shopper had one clear, lively profile connected to the right authorized entity.
    This avoids confusion throughout compliance checks (good hygiene when you confirm). (Greatest-practice inference supported by verification program targets.)

Verification and enchantment

After fixes, we ready for Advertiser Verification (and BOV if requested). Verification can embody authorized registration papers and a government-issued ID for a licensed consultant; necessities range by nation, and Google could restrict appeals if verification fails repeatedly.

Proof bundle we submitted with the enchantment:

  • Earlier than/after screenshots of the location (identification sections, insurance policies, and model property)
  • PDF copies of Registration/Tax paperwork matching the on-site particulars
  • Clarification of COD workflow (order affirmation by cellphone, native couriers, money on supply)
  • Affirmation that legacy accounts have been closed
  • A concise narrative mapping every repair to the related coverage precept

Final result: The account handed verification and served adverts once more. The shopper left a optimistic evaluate on course of and communication (as in your transcript).

A reusable 15-point guidelines (use earlier than you enchantment)

  1. Authorized enterprise identify on web site (footer + Contact)
  2. Bodily handle and dealing cellphone quantity
  3. About web page with firm/proprietor context + social hyperlinks
  4. Contact web page with official electronic mail (domain-based)
  5. Constant model identify/brand throughout web site, creatives, billing
  6. Authentic Returns coverage (country-specific)
  7. Authentic Delivery coverage (COD mechanics defined)
  8. Authentic Phrases of Service (appropriate governing regulation)
  9. Authentic Privateness coverage (information, rights, contact)
  10. Take away spammy countdowns / extreme urgency
  11. Add useful product data (supplies, sizes, supply ETA)
  12. Shut duplicate/legacy advert accounts
  13. Put together verification docs (registration, ID)
  14. Full Advertiser Verification (and BOV if requested)
  15. Submit enchantment with a clear narrative + proof

FAQs

Is COD allowed on Google Ads?
Sure, however you should be additional clear about who you might be and the way COD works for customers (charges, timelines, returns). Lack of readability usually triggers misrepresentation suspensions.

What if my enchantment retains getting rejected?
Double-check that your on-site authorized identification matches your billing/verification data precisely. For those who’ve failed verification a number of occasions, your skill to enchantment could be restricted—repair paperwork first.

What’s Enterprise Operations Verification (BOV)?
A deeper evaluate some advertisers are requested to finish (distinct from identification verification) to show the enterprise operates as marketed. Be prepared to indicate provide chain, success, or service proof.

Last phrase

“Unacceptable enterprise practices” sounds ominous—nevertheless it’s solvable. Deal with it as a belief restoration venture: unify your model identification, publish actual insurance policies, make clear operations (particularly for COD), clear up accounts, and full verification earlier than you enchantment. That’s how we received this service provider again on-line—and it’s the quickest path for you, too.

Need assistance? In order for you my workforce to carry out the identical audit, implement the coverage pages, and package deal your verification/enchantment, attain me by way of Aarswebs.com Google Ads Disapproval Service

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