Why customers choose Oktopost over Sprout Social for B2B marketing

At first look, most social media administration platforms look the identical.

They assist groups publish content material, handle engagement, and report on efficiency throughout social channels. For a lot of groups, that’s sufficient, at the very least to start with. However for B2B organizations, social media works in a different way. Shopping for cycles are lengthy. Selections contain a number of stakeholders. Success just isn’t outlined by publish quantity or likes alone, however by affect, credibility, and enterprise impression. That is the place many B2B groups start to outgrow general-purpose social media platforms like Sprout Social and search for an answer constructed particularly for B2B. That’s the reason prospects select Oktopost.

Most social media administration platforms are designed to assist a variety of industries and use circumstances. They’re constructed to assist groups publish content material, handle conversations, and report on engagement throughout channels.

Sprout Social is a powerful instance of this strategy. It’s a well-known, general-purpose platform that works effectively for manufacturers targeted on content material distribution, social inbox administration, and engagement metrics.

However B2B social works in a different way.

In B2B, social media is not only a communication channel. It’s a part of the go-to-market movement. It helps model consciousness, demand technology, account-based advertising, gross sales enablement, and worker advocacy.

As B2B groups mature, they begin asking completely different questions:

• Which corporations are participating with our content material?
• Which stakeholders are concerned within the shopping for journey?
• How does social affect the pipeline and income?
• How can we scale advocacy with out dropping governance and model management?

Common-purpose platforms are usually not constructed to reply these questions. Oktopost is.

Sprout Social is a general-purpose platform constructed for publishing and engagement

Sprout Social excels at serving to groups publish and interact. It’s optimized for managing posts, monitoring feedback and messages, and reporting on engagement metrics equivalent to clicks, impressions, and response occasions.

This strategy works effectively for B2C and consumer-focused manufacturers the place success is pushed by quantity, responsiveness, and viewers development.

B2B groups, nonetheless, want greater than engagement metrics.

They should perceive how social exercise helps lengthy shopping for cycles, a number of decision-makers, and income outcomes. They want visibility past particular person posts and conversations.

Oktopost was constructed particularly to assist B2B groups show how social media influences leads, offers, and income. As a substitute of stopping at surface-level metrics, Oktopost connects social exercise to accounts, purchaser journeys, and enterprise outcomes.

Account-level engagement issues in B2B shopping for journeys

One of many largest variations between Oktopost and Sprout Social is their strategy to engagement.

Sprout Social focuses on particular person interactions. Likes, feedback, shares, and messages are handled as standalone occasions. This is smart for shopper engagement, nevertheless it limits visibility for B2B groups. In B2B, a number of folks from the identical firm interact with content material over time. One individual might like a publish. One other might click on a hyperlink. A 3rd might even see an worker share thought management. Oktopost brings these interactions collectively on the account degree.

By integrating with CRM and advertising automation platforms, Oktopost exhibits which corporations are participating, how completely different stakeholders work together throughout time, and the way social exercise helps pipeline development. This provides advertising and income groups a shared view of social’s position within the purchaser journey.

From engagement metrics to pipeline and income impression

Reporting is usually the breaking level for B2B groups utilizing general-purpose platforms.

Sprout Social gives sturdy reporting on publishing and engagement. However B2B groups usually wrestle to reply executive-level questions on enterprise impression. Income attribution is restricted. Visibility into pipeline affect is shallow. CRM integrations are usually not designed for B2B purchaser journeys.

Oktopost was constructed to shut this hole.

Social exercise in Oktopost is linked on to CRM and advertising automation information. This enables groups to see how social contributes to steer technology, alternative affect, and income. It additionally makes it attainable to report on social media in the identical language as the remainder of the enterprise.

For B2B groups beneath stress to justify spend and show impression, this shift is vital.

Why worker advocacy must be constructed into the platform

Worker advocacy is one other space the place B2B groups outgrow general-purpose platforms.

Sprout Social gives advocacy as a separate module. It exists alongside the core platform slightly than being totally built-in. For a lot of groups, this results in disconnected workflows, inconsistent adoption, and restricted perception into impression.

Oktopost treats worker advocacy as a core a part of B2B social technique.

Advocacy is constructed straight into the platform and designed for scale. Workers can simply personalize and share content material, whereas entrepreneurs preserve governance and visibility. Constructed-in gamification encourages participation, and AI writing help helps workers create genuine posts with out friction.

Most significantly, advocacy efficiency is measured alongside company social exercise and enterprise outcomes. This enables B2B groups to point out how worker voices contribute to consciousness, engagement, and pipeline.

Governance and workflows constructed for B2B organizations

As B2B organizations develop, social media turns into extra complicated. A number of groups, areas, manufacturers, and stakeholders must collaborate whereas sustaining compliance and model consistency.

Sprout Social’s workflows and permissions work effectively for smaller or consumer-focused groups. However many B2B prospects discover them limiting when working at scale or in regulated industries.

Oktopost was constructed with enterprise B2B governance in thoughts.

The platform helps structured approval workflows, role-based permissions, audit trails, and compliance controls, permitting groups to maneuver quick with out placing the model in danger. This makes it simpler to scale social media packages throughout the group whereas staying aligned with enterprise and regulatory necessities.

Oktopost is constructed completely for B2B social media groups

Sprout Social is a general-purpose platform designed to serve many industries. That breadth can also be its limitation for B2B groups.

Oktopost is constructed completely for B2B.

Each a part of the platform is designed round how B2B advertising and income groups function. From account-level reporting to CRM integrations, from worker advocacy to governance, Oktopost helps social as a strategic go-to-market channel.

This focus is why many B2B corporations transfer from Sprout Social to Oktopost as their social packages mature.

When Oktopost is the higher alternative than Sprout Social

Sprout Social is a stable alternative for groups whose major wants are publishing, engagement, and inbox administration throughout social channels.

However when B2B groups must:

• Join social exercise to pipeline and income 
• Perceive account-level engagement
• Scale worker and govt advocacy
• Help complicated workflows and governance
• Align social with broader go-to-market methods
  

They selected Oktopost.

As a result of B2B social just isn’t about doing extra.
It’s about proving impression.

And that’s the reason prospects select Oktopost over Sprout Social.

See how Oktopost helps B2B social from consciousness to income

Sprout Social helps groups publish and interact.

Oktopost helps B2B groups show how social influences leads, offers, and income.

In case your workforce is working B2B social on a general-purpose platform, you could already really feel the boundaries. Engagement metrics are simple to entry, however perception into accounts, purchaser journeys, and pipeline impression just isn’t. Worker advocacy exists, however it’s disconnected. Reporting appears to be like good, nevertheless it doesn’t reply the questions management is asking.

Oktopost was constructed particularly for this stage of development.

It’s designed for B2B go-to-market groups that want to attach social media to the remainder of the advertising and income engine, scale advocacy safely, and measure what truly issues.

In case you are prepared to maneuver past publishing and engagement and begin treating social as a strategic B2B channel, talk to a B2B expert or e book a personalized demo to see how Oktopost works in apply.