Pricing, Features & Best Alternatives

Studying Time: 16 minutes

Our AWeber evaluation discovered its distinctive promoting level immediately. It nails newsletters and ecommerce touchdown pages with built-in funds, so it’s price your shortlist should you’re a digital product vendor, small enterprise, or creator.

You’ve possible heard of AWeber, and that’s no shock given it’s from means again in 1998 and has stayed aggressive within the e-mail house since.

Limitations embrace no SMS, no pre-built ecommerce flows, and no native apps for Shopify, WooCommerce, and lots of others (it makes use of Zapier as a substitute).

On this article, we’ll cowl AWeber’s use circumstances, pricing, options, and examine it in opposition to Omnisend, ActiveCampaign, Mailchimp, and Fixed Contact that will help you decide which device is greatest for what you are promoting.

What’s AWeber?

AWeber is an e-mail advertising and marketing and automation tool for creators and small companies who need one thing that works with out tinkering. 1998 is its founding 12 months, making it the second-longest-running such device behind Fixed Contact, based in 1995.

Through the years, it has improved its e-newsletter capabilities with AWeber autoresponder sequences, touchdown pages for record constructing, and e-mail automations.

Beneficiant quotas for e-mail lists and sends (each are limitless from Plus) look spectacular on paper. Pricing is definitely based mostly on the variety of subscribers, with plans exceeding the prices of many specialised instruments, corresponding to Omnisend, throughout tiers.

That places AWeber firmly within the camp for creators, blogs, info-product sellers, service companies, and small (eBay-style) gigs reasonably than complicated ecommerce shops.

AWeber pricing: Plans and prices defined

AWeber pricing is reasonably priced. It’ll enchantment to you with its beneficiant free plan and limitless subscribers. Right here’s what it is advisable learn about AWeber pricing plans.

Free plan

AWeber’s free plan is for rookies to e-mail advertising and marketing. It allows you to ship as much as 3,000 emails/month to 500 subscribers, with entry to:

• All e-mail design instruments
• Marketing campaign automations
• Signup kinds
• Touchdown pages
• 24/7 cellphone, e-mail, and reside chat help

Mainly, should you’re sending newsletters and rising your record, then AWeber’s free plan offers you a place to begin with out forcing you to improve instantly.

Paid plans

AWeber provides three paid plans, all priced based mostly in your variety of subscribers. The plans settle for any record measurement, however your month-to-month worth will increase with extra subscribers. “Limitless” is a phrase AWeber makes use of rather a lot, nevertheless it means no laborious cap, not free scaling.

The entry costs are as follows:

• Lite. $15/month for 500 subscribers, a 10x subscriber quantity ship restrict. Lowered to $12.50/month with an annual cost. Solely consists of one e-mail record, three touchdown pages, three automations, three customers, and one phase.
• Plus. Doubles the associated fee versus Lite for 500 subscribers at $30/month and will increase your ship restrict to 12x record measurement. You may get the annual plan for $20/month. Replaces Lite’s quotas with limitless quotas and removes the AWeber branding.
• Achieved For You. Similar worth as Plus, plus a further $599 setup charge. That setup consists of record constructing and model setup, one branded template, one touchdown web page, one thank-you web page, and one signup type. You additionally get a 1:1 setup name.

All these paid plans include a 14-day trial. One thing most AWeber critiques miss is that you need to hand over your cost info to entry the trial, so notice your signup date to keep away from paying for it should you don’t wish to:

Pricing desk

The desk under exhibits the month-to-month and annual costs for widespread subscriber counts:

These costs look honest till you examine them with different instruments. At 3,000 contacts, AWeber Plus prices $90/month, however Omnisend Professional is $70/month, consists of $70 in bonus SMS credit, and has deeper Shopify integration. The AWeber price is larger for much less.

AWeber key function breakdowns

We’ll now evaluation AWeber’s options with knowledgeable evaluation from first-hand testing. You’ll find out about its capabilities and suitability to your ecommerce email marketing, and the place it fits totally different use circumstances, corresponding to creators.

E mail builder and templates

You may construct your first marketing campaign with AWeber’s E-newsletter Assistant or by navigating to Messages > Broadcasts within the sidebar and deciding on Create a message.

You then get entry to AWeber’s e-newsletter builder. The fitting-hand sidebar right here lets you choose Templates, which load inside the editor as a flyout:

In complete, AWeber provides greater than 700 e-mail templates, dwarfing most different instruments, and all of them permit modifying of their design and components.

Its templates lack an ecommerce focus, although. Classes embrace animated, occasions, generic, vacation, trade, newsletters, promotional, stationery, transactional, and WordPress. None have dynamic product layouts for deserted carts, upsells, and different product suggestions.

The templates use inventory pictures and have mobile-friendly layouts, correctly sized headings and textual content, and engaging CTA buttons. As an example, the template under is 100% inventory and appears adequate to ship, pending personalization:

The left-hand sidebar incorporates all of the drag-and-drop components, together with textual content, pictures, buttons, rows, and merchandise. AWeber lately launched keyboard shortcuts for these, corresponding to including a slash ‘/’ in a textual content component to write down with AI.

One other approach to construct a e-newsletter is through the E-newsletter Assistant, an AI function that analyzes your web site, writing, and viewers. It makes use of prompts to start out:

We entered, “Asserting the launch of our new cordless lawnmower.” After coming into the immediate, it gave us a progress display screen with loading icons:

That display screen took 37 seconds to finish. And right here’s the device’s first try:

The template above required no importing of a emblem on our half, with AWeber importing it from our check web site. Likewise, for the textual content tone, it mainly took what’s already on the location and used comparable adjectives and punctuation to match the type.

Inside that e-mail builder, yow will discover the AI assistant to the fitting. It allows you to add new prompts and refine your e-newsletter with out handbook edits.

The edit under seems significantly better. All we requested was, “Give it a light-weight gray background, and take away half the adjectives, shift the picture under the primary heading,” and it gave us this model:

It can save you a draft anytime. After saving your draft, you’ll be able to entry the template editor:

Later that day, we acquired an e-mail throughout our AWeber e-mail advertising and marketing evaluation to verify the E-newsletter Assistant would draft a brand new e-mail for our record each week, able to evaluation, edit, and ship. A pleasant contact for maintaining a daily sending schedule:

The e-mail editor is a drag-and-drop. Nevertheless, a notable limitation is the incapacity to drop new objects into the AI-generated e-newsletter. 

Any new objects you add should go above or under it, so if AI doesn’t design what you need, you’ll be able to’t do a lot about it. You may drag the weather that exist already within the AI e-newsletter, although.

The general look of the e-mail editor is useful, however outdated in comparison with Omnisend and different options, corresponding to Mailchimp. It’s one thing a number of reviewers have identified:

• “The WYSIWYG e-mail builder is wonky; the shape generator is historic; the templates are at greatest not-bad and at worst atrocious; and the general interface is lagging behind different corporations,” Anthony, Capterra.
• “A number of the e-mail templates seem considerably outdated, and the automation options appear extra restricted than these provided by different instruments.” Verified person, G2.

Automation and autoresponder capabilities

Workflows/automations are AWeber’s autoresponders. It solely has seven pre-built workflow templates in its backend for the next situations:

• Welcome subscribers
• Share feed content material
• Get leads
• Re-engage
• Train one thing
• Verify occasion signup
• Promote one thing

You entry these by navigating to Automation > Workflows > Create Workflow. Choosing one requires hovering over these bins and clicking Choose:

Our AWeber autoresponder evaluation discovered that its flows are primarily for creators and small companies, not ecommerce, with no templates for:

• Deserted carts
• Browse abandonment
• Again-in-stock
• Cross-sells
• Order follow-ups
• Buyer reactivation

Moreover, our AWeber evaluation discovered that there are not any transactional flows accessible.

The movement builder is old style in comparison with different instruments, together with Omnisend and ActiveCampaign. It doesn’t have labels for actions and settings with out hovering over icons, and it isn’t all the time clear what it is advisable do subsequent:

AWeber’s automations have two starter varieties and use primary if/then logic:

• “Add all new subscribers who be part of my record” with elective filters for supply (API, import, enroll type), advert monitoring worth, or nation
• “Tag utilized,” which begins a workflow when a tag is added to a subscriber

Triggers embrace hyperlink clicked, message opened, and web page hit (web site go to). These add or take away tags, which may then begin different workflows. Most workflows are time-based reasonably than behavior-based.

Compared, Omnisend has 15+ event-based triggers that reply to ecommerce actions like positioned order, deserted checkout, added to cart, and order fulfilled, every carrying order knowledge you should use in filters, splits, and message content material.

AWeber’s workflow gaps matter to your ecommerce retailer as a result of automated flows like cart restoration generate 30% of email revenue from just 2% of sends, and none of them are doable right here with out third-party workarounds.

Touchdown web page builder

AWeber’s touchdown web page builder is one in every of its greatest options and is unquestionably price contemplating for constructing your record should you’re a small enterprise or creator.

You entry touchdown pages through Pages & Varieties > Touchdown Pages, the place you’ll be able to create a touchdown web page from scratch or choose one in every of AWeber’s templates:

The template library’s high quality is first rate, and AWeber seems to be including new templates each week to freshen it up. There are 155+ touchdown web page templates, all of that are editable utilizing an intuitive drag-and-drop editor:

The editor has a right-hand sidebar for textual content, pictures, and different components, and has an Ecommerce grouped merchandise. The Ecommerce merchandise isn’t for product suggestions, however reasonably, product listings with cost performance:

With the Ecommerce merchandise, you’ll be able to promote digital merchandise in your AWeber touchdown pages when you combine Stripe. The transaction charges are 1% or 0.6%, relying in your plan.

AWeber offers you an AWeber area for touchdown pages, corresponding to yourbusiness.aweb.web page, or you’ll be able to join a customized area to make use of your web site area for touchdown pages. The settings panel additionally allows you to assign touchdown pages as your homepage:

E mail deliverability

Third-party testers present that AWeber’s deliverability is first rate:

• EmailDeliverabilityReport despatched 63,941 emails by AWeber and recorded an 81.48% inbox fee, rating it second out of 24 suppliers behind GetResponse
• EmailTooltester despatched emails by AWeber throughout 12 rounds from 2017 to 2024 and recorded deliverability charges starting from 71.8% to 93.2%, averaging 83.1% most lately

AWeber’s sending infrastructure has been round since 1998, so it has a wonderful popularity amongst ISPs and inbox suppliers. A major facet of deliverability is authentication data, and AWeber helps the present requirements.

• AWeber’s automated area connection device configures each DKIM and DMARC data on the identical time, supporting 40+ DNS suppliers
• SPF is elective and received’t move alignment as a result of AWeber controls the return-path area, so AWeber depends on DKIM alone to move DMARC

G2 reviewer Wiard v. appreciates AWeber’s deliverability: “What I like most about AWeber is its user-friendly interface, in depth vary of options, and wonderful deliverability charges, which have vastly enhanced my e-mail advertising and marketing campaigns.”

Analytics and reporting

AWeber tracks the next metrics throughout broadcasts and workflows:

• Opens and distinctive opens
• Click on-through charges and link-level click on monitoring
• Unsubscribes and bounces
• New subscribers over time
• Geographic location based mostly on the signup IP
• Gross sales over time for touchdown web page purchases
• Kind shows and submissions

The Stories tab offers you account-wide stats on the high and list-level breakdowns under, with graphs for every metric:

Broadcast QuickStats present opens, clicks, and bounces for particular person sends. Nevertheless, a number of essential email marketing metrics are lacking for ecommerce, together with:

• Income attribution per e-mail or workflow
• Buyer lifetime worth
• Product efficiency monitoring
• Income segmentation by marketing campaign or automation
• Predictive analytics, corresponding to buy probability

Gross sales monitoring solely covers touchdown web page transactions by Stripe. So, should you promote by Shopify, Wix, WooCommerce, or any exterior retailer, AWeber has no visibility into which emails generate purchases.

Omnisend is a way more succesful email tool for reports. It attributes income to particular person emails, workflows, and channels with adjustable attribution home windows and last-touch guidelines so you’ll be able to measure which messages generate gross sales.

Integrations and ecommerce help

AWeber integrates with 750+ different instruments utilizing Zapier, and it additionally helps Apiant and Make (previously often called Integromat) for third-party connections:

We’ve listed the classes under, plus some examples from every:

• Content material administration, together with Elegant Themes, Elementor, and Ghost
• CRM, corresponding to Agile CRM, Salesforce, and Streak
• Ecommerce, 3dcart, BigCommerce, Shopify, WooCommerce
• Touchdown web page, together with Card, Instapage, and Unbounce
• Lead technology, AddThis, Cognito Varieties, Contact Kind 7
• Membership, JoinIt, MemberPress, ARMember
• Productiveness instruments, notable ones embrace Google Calendar and Google Varieties
• Social, all widespread social networks, and instruments corresponding to Fb Lead Adverts
• Survey, together with SmartSurvey and Zenloop
• Video, SproutVideo, ClickMeeting
• Webinar, instruments corresponding to Easywebinar, Demo, and StealthSeminar

The limitation right here is its ecommerce integrations, particularly Shopify, which requires Zapier or one other one of many third-party app connector instruments.

What it might do:

• Add clients who full a Shopify buy to an AWeber mailing record
• Tag new or current subscribers based mostly on the product bought or any accomplished buy
• Via Zapier, set off subscriber creation from new paid orders, new clients, cancelled orders, and deserted carts

What it might’t do:

• Sync product catalog or order historical past
• Monitor buy conduct or buyer lifetime worth
• Attribute income to emails or workflows
• Set off automations based mostly on ecommerce occasions like cart abandonment
• Report on product efficiency or income per marketing campaign
• Join a couple of Shopify retailer per AWeber account

In follow, AWeber’s Shopify integration provides patrons to your record and nothing extra. You may’t construct automations or measure income from that alone.

Omnisend’s Shopify integration syncs clients, merchandise, orders, cart exercise, looking conduct, and buy historical past routinely. That knowledge powers deserted cart flows, income attribution, and segmentation you’ll be able to’t get with AWeber.

AWeber professionals and cons

Our AWeber evaluation exhibits that it’s nice for rising your record, sending newsletters, and protecting your buyer journey with primary automations.

Its general ranking of 4.2/5 on the reviews platform G2 exhibits constructive suggestions for its buyer help and e-mail campaigns. Some clients suppose that its templates are too restrictive, and a few discover its interface a bit dated.

Execs

• Beneficiant free plan: 3,000 emails/month to 500 subscribers is an honest quota, plus it doesn’t limit entry to plain AWeber options.
• Simple to start out with: Its dashboard offers you steps to finish following enroll, and its E-newsletter Assistant helps you construct your first e-newsletter with AI.
• Touchdown pages: 40+ pre-built templates for ecommerce, blogs, podcasts, and extra, with a drag-and-drop builder that works nice.
• Integrations: Its integrations web page lists 300+ of them. Shopify, WordPress, WooCommerce, Wix, Weebly, Squarespace, and Elementor make the record, so there’s an honest likelihood you’ll be able to hook up with your retailer with an app.
• 24/7 help: Throughout all plans, and it consists of cellphone help, a rarity within the house.
• Free migration service: A useful bonus if you buy the Plus plan (from $30/month) with or with out the Achieved For You service.

Cons

• Marketing campaign-heavy options: Omnisend’s knowledge exhibits that e-mail campaigns accounted for 98% of sends in 2025, however only 70% of revenue. Automations generated 30% of income from 2% of sends. AWeber’s primary flows don’t sufficiently allow you to seize this income.
• Restricted pre-built automations: There are solely seven pre-built flows, none of which cowl revenue-generating ecommerce situations, corresponding to deserted carts and checkout, back-in-stock alerts, and post-purchase follow-ups.
• No buyer breakdowns: Your clients don’t filter into lifecycle levels. You aren’t in a position to see common order worth, the % of contacts you’re about to lose, the % with excessive potential, the % in danger, and many others.
• No SMS or multichannel: It handles e-mail and internet push notifications solely, no SMS marketing, a major restriction in case your advertising and marketing or buyer preferences demand these channels.
• Costlier than different instruments: AWeber is reasonably priced, nevertheless it’s extra expensive than Omnisend, Sender, and lots of different platforms.

In abstract, AWeber’s professionals favor newsletters, creators, bloggers, and repair companies, however there are too many cons for ecommerce to suggest it should you promote stuff on-line.

AWeber vs. rivals

AWeber competes to your cash with a number of instruments. Omnisend for ecommerce, ActiveCampaign for complicated, large-scale campaigns, and Mailchimp for small companies. We’ll run by the essential comparisons under.

AWeber vs. Omnisend

Omnisend is an ecommerce automation device with e-mail + SMS + internet push notifications. It covers revenue-generating moments in your buyer journey with flows and segments that replace based mostly on orders, conduct, and engagement.

ActiveCampaign doesn’t cowl any ecommerce situations by default, and it lacks SMS fully, making it appropriate for newsletters, however not advertising and marketing flows.

The desk under compares AWeber vs. Omnisend in additional element:

Right here’s an sincere tackle the winner by use case:

• Ecommerce: Omnisend
• Newsletters: ActiveCampaign
• Multichannel advertising and marketing: Omnisend

If you happen to’re a creator or small enterprise desirous to ship campaigns, develop your record, and construct a welcome sequence, AWeber is all you want for now. If you happen to promote on-line, Omnisend offers you the flows, segments, and knowledge to maximise income. So, Omnisend > AWeber for ecommerce.

AWeber vs. Mailchimp

Mailchimp is a normal e-mail advertising and marketing device very similar to AWeber, pitched for bloggers, service companies, and small shops. It’s additional alongside than AWeber for ecommerce with extra pre-built flows and SMS as an add-on.

The desk under reveals all:

Match these suggestions to your use case:

• Ecommerce: Mailchimp
• Newsletters: Draw, each work nicely
• Multichannel advertising and marketing: Mailchimp 

Mailchimp is a extra succesful e-mail advertising and marketing and automation device than AWeber. Nevertheless, it restricts generative AI in its Necessities plan and solely permits as much as 200 flows from Normal. In different phrases, you need to pay to entry normal options.

Omnisend is much more succesful than Mailchimp, and it offers entry to all normal options in all plans. So, Omnisend > Mailchimp > AWeber is the order should you promote stuff on-line.

AWeber vs. ActiveCampaign

ActiveCampaign is a way more complete automation device than AWeber for mid-to-large companies, together with ecommerce shops and magazines. Its 950+ automation recipes (pre-built flows) are unequaled for sheer numbers within the trade.

Try the AWeber vs. ActiveCampaign comparability desk under:

These situations are the place each instruments work greatest:

• Ecommerce: ActiveCampaign
• Newsletters: AWeber
• Multichannel advertising and marketing: ActiveCampaign

ActiveCampaign has an SMS add-on with automated SMS sends and replies and two-way messaging. Moreover, it covers WhatsApp with separate and mixed plans if it’s a vital channel for what you are promoting.

The order based mostly on all our instruments to date for ecommerce is Omnisend > ActiveCampaign > Mailchimp > AWeber. Omnisend ranks forward of ActiveCampaign as a result of it’s extra intuitive and doesn’t limit any normal options in its plans.

AWeber vs. Fixed Contact

Fixed Contact is for native companies, nonprofits, and repair suppliers that want e-mail, social media, adverts, occasion internet hosting, and funds in a single platform. It isn’t appropriate for ecommerce however is first rate for small companies that often promote on-line.

Right here’s a comparability desk for AWeber vs. Fixed Contact

These situations are the place each instruments work greatest:

• Ecommerce: AWeber
• Newsletters: AWeber
• Multichannel advertising and marketing: Fixed Contact

Fixed Contact is likely one of the few instruments AWeber beats for ecommerce as a result of it offers entry to automations instantly, whereas Fixed Contact restricts ecommerce templates to its costly Premium plan. It is usually higher for newsletters.

If you happen to ship emails, SMS, and publish on social media, and wish them in a single place, then Fixed Contact combines these channels and is extraordinarily useful. The ultimate order for ecommerce is Omnisend > ActiveCampaign > Mailchimp > AWeber > Fixed Contact.

Who ought to use AWeber?

Small companies, creators, and digital product sellers are AWeber’s core person base. The components under will aid you resolve if it’s best for you:

AWeber is best for you if

• You’re new to e-mail advertising and marketing and intend to ship newsletters
• You wish to develop your record with touchdown pages and kinds
• You want autoresponders in your buyer journey
• You’re a creator, blogger, or service enterprise with a small or rising record
• You need one platform to construct touchdown pages and promote digital merchandise with low transaction charges

AWeber isn’t ultimate for you if:

• You’ve an ecommerce retailer, as a result of it lacks the pre-built flows and set off complexity to cowl your buyer journey
• You propose to scale your service enterprise into promoting a number of merchandise on-line
• You propose to develop what you are promoting on Shopify, WooCommerce, or Wix
• You ship SMS, because it doesn’t help it through both campaigns or automations
• You wish to monitor income attribution to your advertising and marketing channels, and entry buyer breakdowns, to know your ROI and best-performers

Why ecommerce companies select Omnisend

AWeber is an e-mail device. It doesn’t deal with cart restoration with a number of triggers, product suggestions, follow-up sequences, or SMS for multichannel advertising and marketing. If you happen to promote on-line and plan to scale, that’s an issue.

Your on-line retailer wants:

• Retailer integrations that sync merchandise, orders, and buyer knowledge
• Cart and browse abandonment workflows
• Product suggestions based mostly on buy historical past
• E mail and SMS in a single platform
• Segments that replace based mostly on what clients purchase and do
• Income monitoring per marketing campaign and automation

Omnisend handles all these components, with native ecommerce integrations that pull in your order historical past and buyer info for applicable focusing on.

With Omnisend, you get:

• 27 pre-built flows for ecommerce, together with cart abandonment, post-purchase, and transactional automations
• Omnichannel help for all flows, letting you mix SMS + e-mail + internet push notifications
• Standalone campaigns for e-mail, SMS, and internet push notifications
• 18 pre-built segments and an AI phase builder that may create distinctive segments for you with prompts
• Detailed channel reporting options and income attribution, plus a buyer breakdown with lifecycle stage maps
• Confirmed ROI to benchmark in opposition to, with Omnisend clients producing $79 for each $1 spent throughout e-mail + SMS + internet push in 2025
• All normal options from the beginning, even with the Free Perpetually plan
• Bonus SMS credit on the Professional plan, equal to the value of your month-to-month plan, letting you ship e-mail + SMS in a cheap method

Watch this video for an Omnisend demo and walkthrough:

Ultimate verdict

AWeber offers you newsletters, autoresponders, and touchdown pages with built-in funds. If that’s what you want, it really works, and it really works nicely.

It falls quick when your wants transcend e-mail, with no SMS, restricted gross sales attribution, and ecommerce integrations that rely upon third-party apps.

What it does nicely:

• Free plan with 3,000 emails/month to 500 subscribers and no function restrictions
• Touchdown pages with built-in funds so you’ll be able to promote with no separate checkout
• 24/7 cellphone, e-mail, and reside chat on each plan, together with free
• Free migration while you join Plus or Achieved For You
• Guided setup dashboard and AI e-newsletter assistant for getting began rapidly
• 0.6% transaction charges on Plus plans, comparatively low even with Stripe’s further charges

Select AWeber if newsletters are what you want most and also you’re proud of the way it integrates together with your web site. Transfer on to Omnisend as a substitute should you’re an ecommerce retailer or have complicated buyer journeys that demand an omnichannel method.

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