Abandoned Cart Email Examples, Templates & Tips That Work

Studying Time: 15 minutes

A excessive cart abandonment charge means misplaced income, but it’s a recoverable scenario in your buyer’s inbox. You may deliver hesitant, distracted prospects again with an deserted cart e-mail and win gross sales you’d in any other case lose to the void.

Our analysis reveals that deserted cart emails, alongside welcome collection, generated a whopping 76% of automation income in 2025. It actually pays to ship these emails and make them as contextual and well timed as potential.

The doubly excellent news is which you could create an deserted cart e-mail sequence and set it up with none studying curve in Omnisend.

This text gives a whole information to deserted cart emails, together with:

• Examples from actual manufacturers for inspiration
• Cart abandonment e-mail greatest practices
• Particulars about free templates
• Ship time and delay suggestions
• arrange your deserted cart flows in Omnisend
• Measuring all the things, plus testing for continuous enhancements

Deserted cart e-mail examples that really recuperate gross sales

The deserted cart e-mail examples under embrace verified open and click on charge metrics through Omnisend. All have been obtained in January 2026 following cart abandonment. Test them out:

1. To’ak Chocolate, belief alerts over reductions

Topic line: “Forgetting one thing vital?” 🍫

Metrics

• Open charge: 56.2%
• Click on charge: 6.2%

The model

To’ak Chocolate is a luxurious, single-origin chocolate retailer. Its deserted cart e-mail instance skips reductions and urgency ways in favor of name storytelling and belief.

Who it’s for

• Prospects who confirmed buying intent for high-consideration merchandise however deserted their cart

Greatest used when

• You need the primary e-mail within the collection to promote your model earlier than reductions

Standout parts

• Topic line with an emoji
• Origin storytelling
• Two CTA buttons, linking again to the client’s cart and product web page
• 5 belief alerts instead of a reduction

Key takeaways

• Storytelling and belief alerts can substitute reductions when your product justifies its value
• Use this method within the first e-mail of your collection earlier than introducing any incentive

2. Mopani, reductions over X worth

Topic line: “Welcome to Mopani”

Metrics

• Open charge: 46.5%
• Click on charge: 9.42%

The model

Mopani is a South African on-line pharmacy and well being retailer. Its retail technique targets households and health-conscious shoppers, with quick transport and clear prices constructing early belief in its deserted cart e-mail examples.

Who it’s for

• New prospects who deserted earlier than their first buy and haven’t obtained a welcome collection earlier than

Greatest used when

• First-time guests want greater than a reminder to transform

Standout parts

• Minimal spend requirement that encourages bigger orders
• Navigation bar linking to product classes
• Customer support, transport, supply, and fee belief alerts
• “Redeem low cost” CTA linking again to the cart

Key takeaways

• Combining a welcome supply with cart restoration will get two jobs accomplished in a single e-mail
• Setting a minimal spend protects margins whereas pushing order values up

3. Vagari baggage, class cross-sells

Topic line: “Your cart misses you!”

Metrics

• Open charge: 51.6%
• Click on charge: 6.99%

The model

Vagari Baggage designs journey and metropolis baggage for males. Its deserted cart e-mail makes use of a play on phrases to point out persona and gives a clear grid of merchandise with actionable CTA buttons.

Who it’s for

• Prospects searching throughout a number of product classes who might not have settled on what they need

Greatest used when

• You promote a spread of merchandise and wish to recuperate the cart whereas cross-selling alternate options

Standout parts

• On-brand pun within the headline (“You virtually had it within the bag!”)
• Deserted merchandise proven with photographs, names, costs, and particular person CTAs
• Beneath the deserted product part, there are 4 class blocks to introduce prospects to further merchandise

Key takeaways

• A portion of your prospects will probably be indecisive, even once they have proven intent, requiring further class suggestions
• Including a number of CTA buttons pointing to the client’s cart and merchandise makes it as straightforward as potential for patrons to behave

4. Creality Retailer, small low cost incentive

Topic line: “Nonetheless Pondering It Over? Right here’s 5% Off to Assist You Resolve!”

Metrics

• Open charge: 54%
• Click on charge: 8.25%

The model

Creality sells 3D printing consumables and equipment. Its deserted cart technique makes use of progressive reductions to recuperate orders from new and present prospects.

Who it’s for

• Prospects with value objections, maybe seeking to save a small quantity on a number of merchandise

Greatest used when

• You wish to nudge undecided prospects with a small low cost within the second or third e-mail of your collection

Standout parts

• 5% low cost code with a 24-hour expiration
• “Apply low cost” CTA that takes prospects straight to checkout
• It reveals a number of deserted merchandise with respectable photographs, their names, variants, and portions

Key takeaways

• Small reductions work for lower-priced consumables the place 5% is sufficient to tip the choice 
• A 24-hour expiration creates urgency with out feeling aggressive 
• Exhibiting product variants and portions reminds prospects of what they configured

5. Rachel Riley, abandonment meets gross sales occasions

Topic line: “Seal The Deal On These Bestsellers! “

Metrics

• Open charge: 52%
• Click on charge: 7.31%

The model

Rachel Riley is a London-based youngsters’s clothes model. Its cart abandonment emails embrace occasions when applicable, comparable to end-of-season gross sales, giving the phantasm of reductions with out providing financial savings on preliminary carts.

Who it’s for

• Prospects who deserted throughout a sale interval

Greatest used when

• You wish to mix cart restoration with a seasonal promotion already working in your website

Standout parts

• Hero picture asserting as much as 70% off end-of-season sale
• Shortage copy (“a whole bunch of kinds already offered out”)
• Navigation bar with product classes (Child Lady, Child Boy, Lady, Boy, Sale)
• Deserted merchandise with photographs, names, costs, and particular person CTAs

Key takeaways

• Piggybacking your cart restoration efforts onto an present sale provides prospects a purpose to behave now
• Inventory shortage messaging works when the sale is real, and stock is visibly shrinking

6. The Quirky Cup Collective, model voice as cart restoration

Topic line: “You got here, you noticed… however did you conquer? ⚔️”

Metrics

• Open charge: 55.2%
• Click on charge: 4.8%

The model

The Quirky Cup Collective sells distinctive stationery and e-reader equipment themed for e book lovers and adventurers. Its deserted cart e-mail is written in character, framing the second as a fantasy query the client can full.

Who it’s for

• Area of interest audiences with a group id

Greatest used when

• Your model voice is distinctive sufficient to hold an deserted cart e-mail with out reductions or urgency ways

Standout parts

• Hero picture styled like a fantasy e book cowl with candles and velvet
• Deserted merchandise proven with themed product pictures
• Physique copy written as a story (“You stood on the gates of greatness…”)
• CTA matches the theme relatively than defaulting to “Full your order”

Key takeaways

• Prospects who determine with a distinct segment group need an e-mail that talks like they do
• A themed CTA can outperform a generic one when your viewers will get the reference

Deserted cart e-mail greatest practices 2026

Your abandoned cart emails will recuperate most gross sales once you optimize ship timing and enhance on the default e-mail templates offered by Shopify and different ecommerce platforms.

The deserted cart e-mail timing greatest practices and extra suggestions under will aid you create efficient messages:

1. Construct an e-mail sequence with optimum delays and ship occasions

A 30, 45, or 60-minute delay is greatest on your first cart abandonment e-mail. It provides your buyer an opportunity to return by themselves, and in the event that they purchase, your abandonment e-mail received’t set off, so there’s no inbox placement vital.

Emails two and three will probably be vital for many who don’t convert from the primary. A 3-email sequence is normal observe for cart abandonment flows, along with your buyer dropping out of the movement once they buy or the sequence runs its course.

The movement under reveals a sequence with three cart abandonment emails:

One other level to contemplate is when abandonment occasions override your first e-mail delay, comparable to when prospects shut their cart at 11 PM. On this occasion, sending an e-mail half-hour later may see it get buried beneath different individuals’s spam by the point they get up.

As a normal rule, arrange your deserted cart e-mail timing in order that it operates between 6 AM and 9 PM for optimum engagement, with open rates peaking around 8 PM.

2. Create and take a look at distinctive deserted cart e-mail topic traces

“We saved your cart” and “Oops! You left one thing behind” are classics, however they’re additionally a lot too frequent. Most ecommerce shops use them. You may stand out with a twist on these classics or with distinctive topic traces.

Just a few examples:

• “Your cart, saved only for you,” feels extra private as a result of it doesn’t point out “we” because the retailer
• “Come again to your cart anytime,” no strain, encourages versatile buying

Omnisend’s free subject line tester will aid you get the proper size. You also needs to A/B take a look at a number of topic traces and use your winners, one thing you are able to do throughout all Omnisend plans by dragging the A/B testing movement motion into your sequence:

3. Present the merchandise they left behind

At all times embrace the objects your prospects deserted to remind them about what they have been searching for. A grid itemizing is the usual format, and you’ll both add simply the pictures and names or further pricing and portions.

The picture under reveals a minimalist deserted merchandise itemizing. Its picture and data have a clear look with a inexperienced CTA button:

4. Use on-brand copy

Present prospects apart, most deserted cart emails are the primary email-based interplay individuals have with you. You may make your first impression an excellent one with writing that matches the language in product pages and makes use of applicable model phrases.

The e-mail instance under, in-built Omnisend for a partywear retailer, makes use of the phrase “A deal to bop for” to inject persona into what may in any other case really feel like a generic reminder:

Discover additionally how the e-mail places a time limitation on its low cost (24 hours)? That urgency tactic is one thing you may replicate to encourage motion.

5. Make CTA buttons stand out

Contrasting colours, sizing, and descriptive textual content all rely in direction of getting prospects to note and click on your CTA buttons. Just a few pointers:

• Colours, make these contrasting, comparable to lime inexperienced in opposition to black or blue in opposition to pink
• Sizing, massive sufficient to be seen with out scanning
• Textual content, action-oriented, and confirmational if offering an incentive

The picture under reveals a CTA button that meets all these cart abandonment e-mail greatest practices:

6. Incentivize purchases when applicable

Reductions and presents, comparable to free premium transport, can tip the steadiness in your cart abandonment emails and get your most hesitant prospects to buy.

Nonetheless, in addition they cut back your margins and set buyer expectations for offers, so the most effective method is a sequence that staggers your presents.

Your sequence may appear like this:

• E mail one, a primary reminder despatched after half-hour 
• 24 hours later, e-mail two gives a 5% low cost
• After 24-hours, your final restoration e-mail presents 10% off

The picture under reveals an deserted cart e-mail with a 5% low cost:

One other method is utilizing segments to set off contextual incentives. Your cart abandonment emails will probably be totally different for present and new prospects, those that bought over $500 earlier than, those that solely purchase throughout gross sales occasions, and extra.

7. Personalize the content material

Your buyer’s first identify is the most effective personalization trick. Including it is going to be potential in case your buyer shared their identify through a kind, cart, or checkout course of.

Layering personalization is one other good method, as an illustration, mentioning their identify after which their exercise, such because the class they have been .

The deserted cart e-mail instance under makes use of the client’s first identify in its first heading with a singular, branded font:

8. Optimize for cell

Your e-mail device will most likely have responsive deserted cart e-mail templates, however that doesn’t essentially imply they’ll look wonderful on cell with out some modifying in your half.

Use your e-mail device’s preview device to see how your deserted cart emails look on desktop and cell, and regulate these parts to go well with:

• Heading sizes
• Pictures
• Colours
• Physique textual content
• CTA buttons
• Spacing all through

For instance, this e-mail, in-built Omnisend, seems implausible on cell:

Efficient deserted cart e-mail topic traces

Making it clear that you simply’re giving prospects an deserted cart reminder is all the time the most effective method in your topic line. You may then costume it up with persona and personalization. The concepts under will get you going.

Urgency and shortage

These topic traces push prospects to behave earlier than they miss out:

• Your cart expires tonight
• Only some are left in inventory
• Your objects are promoting quick
• Final probability to seize your cart
• Going, going, virtually gone
• Your cart is about to vanish
• Ultimate name on your saved objects
• These received’t be round for much longer

Deserted cart and welcome emails generated 76% of all automation-generated orders in 2025 as a result of they attain prospects at high-intent moments. Your deserted cart topic traces ought to reinforce that with urgency.

Curiosity and profit

These topic traces tease worth with out giving all the things away:

• One thing in your cart simply obtained higher
• You left this behind
• Nonetheless pondering it over?
• A little bit nudge about your cart
• We observed you wanting
• Your cart misses you
• Forgetting one thing?
• Take one other look
• Good selection, by the best way

Personalised

Including names, product titles, or classes makes topic traces really feel much less automated:

• Sarah, your cart is ready
• Nonetheless within the blue wool coat?
• Your skincare routine is incomplete
• James, come again on your trainers
• The objects you really liked are nonetheless accessible
• Prepared to complete your order, Alex?
• Your [product name] is promoting quick
• Again for the [category] you have been searching?

Study extra in regards to the psychology behind the gross sales emails and topic traces on this Omnisend webinar:

Further topic line suggestions

• Use distinctive topic traces throughout all messages once you’re studying how one can implement a cart abandonment e-mail collection
• Most e-mail apps, comparable to Gmail, minimize off your topic traces over 50 characters, so put your vital stuff upfront.
• Create contextual preview textual content that builds in your topic line.
• If sending SMS as part of your cart abandonment flows, think about using your e-mail topic line because the lead for familiarity.
• Omnisend’s A/B testing enables you to pit topic traces in opposition to one another inside automation flows, then robotically ship the winner:

Free deserted cart e-mail templates

Omnisend has a number of deserted cart e-mail templates, together with designer and plain textual content templates you may edit to match your model.

The plain textual content e-mail replaces the default emails in Shopify, WooCommerce, and different platforms with a minimal reminder that’s extra customizable:

If that’s too primary on your model, you should utilize one of many extra superior templates:

The e-mail editor makes use of drag-and-drop and gives parts for textual content, buttons, photographs, movies, product suggestions, HTML code, and extra. You may totally customise these parts, such because the menu on the very high of this e-mail instance:

The template above is ideal for a fashionable product showcase. Some templates make your presents and urgency ways stand out. The instance under makes use of a countdown timer, encouraging prospects to make use of their low cost:

All these templates are mobile-responsive with optimum textual content sizing, spacing, and CTA button designs. You should use them instantly with any Omnisend plan and add your model belongings, so that each one the brand new templates you make have your emblem, fonts, and colours.

When to ship deserted cart emails 

Delay your first e-mail by 30 to 60 minutes. Sending inside this window has been proven to maximise restoration amongst Omnisend prospects.

Something sooner than 5 minutes feels aggressive and will catch prospects earlier than they’ve actually deserted. Ready days sees diminishing returns as buy intent fades. 

For many who don’t convert from the primary e-mail, a second at 24 hours and a 3rd at 72 hours completes the sequence. Most instruments, comparable to Omnisend, robotically take away prospects from the movement once they buy, so you’ll not be emailing individuals who already purchased.

Optimum cart abandonment e-mail timing benchmarks

Late-night abandonment throws a wrench into your delay logic. A cart closed at 11 PM plus a 30-minute delay equals an e-mail at 11:30 PM, buried by morning. Proscribing your movement to 6 AM and 9 PM solves this, and open charges peak round 8 PM anyway.

Your product and viewers will decide whether or not these timings maintain. A two-hour or four-hour delay would possibly outperform one hour for thought-about purchases. The one strategy to know is to check intervals and examine conversion charges.

arrange deserted cart emails in Omnisend (and different instruments)

In the event you’re questioning how one can arrange a cart abandonment e-mail, you’ll want to sync an e-mail automation app along with your retailer and construct the movement.

Omnisend is an efficient place to start out. It’s a top-rated app with a 4.8/5 star rating on Shopify and the identical rating on WooCommerce. It has pre-built email templates and flows for deserted carts, plus it enables you to construct multichannel sequences with e-mail and SMS:

Step-by-step setup directions

Observe these steps overlaying how one can setup a cart abandonment e-mail in Omnisend:

1. Log in to Omnisend

2. Click on Automation within the sidebar

3. Click on + Create workflow on the Automate web page:

4. Find the Deserted Cart movement and click on Customise workflow:

5. Omnisend’s movement builder has messages and movement actions on the left. You may drag-and-drop these into your movement:

6. Evaluate the default settings. You may see within the picture under that there are preconfigured set off filters and movement settings. Including a phase will be accomplished below Viewers filters > Section. Edit through the right-hand sidebar. Click on Replace when you’ve made modifications:

7. Subsequent, click on on the e-mail in your movement to load the topic line, preheader, and different settings. The sidebar may also present your e-mail content material. You may click on Edit content material to amend the design and decide a template you created earlier:

8. When you’re comfortable along with your deserted cart e-mail design and sequence, ship a take a look at e-mail, and click on Begin workflow to allow it. You’ll then get redirected to the Automation web page. The standing of your automation will present as Enabled:

That’s it! Your deserted cart movement is prepared.

Utilizing different e-mail apps

Sender, Brevo PushOwl, and Shopify Messaging are well-regarded email automation tools that deal with deserted carts. The setup expertise takes extra getting used to than Omnisend’s, however in addition they supply dependable deliverability and pre-built templates.

In comparison with different e-mail apps, Omnisend is extra intuitive and will get you began with cart restoration as shortly as potential. Its free plan consists of all normal options, together with 24/7 dwell chat and e-mail assist do you have to want any assist.

Measuring and optimizing deserted cart e-mail efficiency

It’s essential know your open charges and click-through charges as a naked minimal. Income attribution and unsubscribe charges are essential for a whole overview of your efficiency.

Omnisend’s automation experiences break down efficiency by particular person e-mail, exhibiting the place prospects convert and the place they lose curiosity.

Key metrics

• Open charge: Whether or not your topic traces are working
• Click on charge: Whether or not your content material and CTAs are compelling sufficient to drive motion
• Positioned order charge: The proportion of emails that end in a purchase order
• Income per message despatched: Helpful for evaluating sequences in opposition to one another
• Unsubscribe and spam charges: Indicators you might be sending too typically or lacking the mark on relevance

A/B testing concepts

A few of your deserted cart emails will convert higher than others. Yow will discover out why, and optimize them, with A/B assessments. Omnisend’s A/B cut up block divides your movement and sends the profitable variant robotically.

Contemplate testing these parts:

• Topic traces: Pit urgency in opposition to curiosity
• Timing: Examine a one-hour delay to 4 hours on your first e-mail
• Incentives: Check whether or not a reduction in e-mail two will increase conversions or cuts into margins
• Sequence size: Strive two emails in opposition to three to see if that last message pulls its weight

Attribution

Tag your hyperlinks with UTM parameters. In any other case, purchases out of your deserted cart emails might present up as direct visitors in Google Analytics, and you’ll undercount your outcomes.

Omnisend has its personal attribution mannequin that credit gross sales to emails inside an adjustable time window. You may cross-reference it with Google Analytics for a whole view of efficiency.

Conclusion

Deserted cart emails offer you a second and third probability at making gross sales you’ll in any other case lose. Sure, your buyer deserted their cart. It’s harsh, however that isn’t to say they’re gone for good. A reminder may very well be all they want.

Now you recognize the proper setup for creating sales-winning emails, getting the timing proper, mastering topic traces, and monitoring your cart abandonment restoration outcomes. The next step is constructing your first deserted cart e-mail in Omnisend.

Check a number of variations and decide your greatest efforts to maintain your gross sales on the uptick. The payoff in recovered income will probably be effectively price it.

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