Buyer reactivation emails purpose to re-engage inactive subscribers to develop income and maximize return in your buyer acquisition prices. The very best reactivation electronic mail examples use buy historical past, subscriber preferences, and personalization to seize consideration.
As an example, you’ll be able to set off emails primarily based on seasonal patterns that match earlier purchases. You may as well section dormant clients by their engagement degree earlier than dropping off, sending totally different messages to those that made a number of purchases versus one-time consumers.
Be part of us beneath for 10 reactivation marketing campaign examples and suggestions for making a win-back technique that drives excessive re-engagement charges.
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What’s a reactivation electronic mail?
A reactivation electronic mail is designed to re-engage inactive subscribers — those that’ve stopped opening your emails or former clients who haven’t made a purchase order shortly. Also referred to as a win-back email, it goals to reignite curiosity and encourage recipients to open your emails and purchase from you once more.
Reactivation emails play a key position in retaining and rekindling helpful relationships.
10 nice reactivation electronic mail examples
Try these reactivation electronic mail examples to encourage your efforts:
- We miss you email
- Come back email
- No hard feelings email
- We want to hear from you email
- It’s back email
- Reminder email
- You’re missing out email
- Ghosting us email
- Don’t forget email
- A look back email
1. “We miss you” reactivation electronic mail
Topic line: We miss you 😭
Belgian Waffle retailer Belgian Boys makes use of humor and nostalgic language to reconnect with disengaged subscribers. The informal, conversational tone of “Hey buddy, IT’S BEEN AWHILE” makes the message really feel private quite than company.
The e-mail additionally creates a way of FOMO with the road “We’ll miss the ever-loving chocolate-coated waffle out of you” whereas showcasing its product vary with visually interesting photos.
Framing unsubscription as a possible mistake quite than pressuring clients to remain respects the subscriber whereas gently encouraging reactivation.
2. “Come again” electronic mail
Topic line: Come again and take one other look.
Sneaker and health attire chief ASICS excels at retargeting with its browse abandonment electronic mail that feels useful quite than intrusive.
The headline “Don’t run off and not using a re-assessment” cleverly references working and product searching in a playful means that aligns with its athletic model id. It additionally exhibits a just lately considered merchandise alongside “Gear picked for you” suggestions to create customized relevance.
3. “No arduous emotions” reactivation electronic mail
Topic line: Pssst…now we have a query for you.
Cuisinart takes a refreshingly trustworthy strategy to reactivation with the topic line “No Exhausting Emotions.” It transparently acknowledges the subscriber’s disengagement with out guilt or stress.
The e-mail additionally stands out for its simplicity and respect for buyer selection. Fairly than pushing merchandise, Cuisinart presents two clear choices: “Keep” with personalized preferences or “Depart” with reassurance that returning is at all times doable.
That binary selection eliminates choice fatigue and makes re-engaging with the model really feel like a low-commitment motion.
4. “We wish to hear from you” electronic mail
Topic line: We Need to Hear From You!
Sightglass Espresso demonstrates the facility of simplicity in its reactivation technique with a minimalist electronic mail targeted on buyer suggestions.
The “Share Your Ideas” headline paired with a transparent “Begin Survey” name to motion creates a compelling worth change (the client’s opinion for re-engagement).
Framing the interplay as looking for enter quite than pushing merchandise helps Sightglass place itself as a model that genuinely values its clients.
5. “It’s again” electronic mail
Topic line: BACK: Jamun Glaze!
Kulfi Magnificence makes use of shortage and group connection in its reactivation electronic mail asserting the return of a well-liked product.
The easy headline “It’s Again!” creates instant intrigue, whereas naming the “Neighborhood favourite Jamun Glaze (bronze) kajal eyeliner” establishes exclusivity and credibility.
The e-mail balances industrial goals with social impression with its “Nazar No Extra” part, highlighting charitable donations for an moral purpose to re-engage.
6. “Reminder” electronic mail
Topic line: Reminder: Your 20% off is ready for you
Vegamour focuses on social proof and visual leads to its reactivation electronic mail, quite than asserting merchandise or reductions.
The e-mail opens with a worth proposition that balances science and nature — “Clear Elements, Medical Outcomes” — instantly establishing credibility. The customized 20% {discount} with code “WELCOME20” creates a way of exclusivity.
7. “You’re lacking out” electronic mail
Topic line: You’re lacking out on nice new music
Apple Music takes a content-focused strategy to reactivation, showcasing curated music discoveries quite than pushing subscription messaging.
The e-mail’s most notable power is its editorial construction with new releases by style (Pop, Various, Stage, and Display) to assist inactive subscribers discover music that matches their tastes.
8. “Ghosting us” electronic mail
Topic line: Are you ghosting us? Reactivate immediately
Zoom showcases new options quite than providing reductions in its reactivation emails to encourage subscribers to retry the software program.
The e-mail acknowledges the subscriber’s absence — “It’s been some time” — creating a private connection right away. As a substitute of dwelling on the previous, it rapidly pivots to what the consumer has missed throughout their time away.
The clear visible group of options with icons helps inactive subscribers rapidly perceive what’s new, whereas the distinguished “Reactivate Professional” button creates a transparent path again.
9. “Don’t neglect’ electronic mail
Topic line: Don’t Neglect Your Low cost
On-line digicam market Second makes use of an easy discount-focused reactivation technique combining urgency with clear buyer advantages.
The “IN CASE YOU FORGOT…” opener instantly highlights the $15 {discount}, framing it as one thing already belonging to the client.
It then reinforces long-term worth propositions (free transport, simple returns, customer support, and early entry) to remind inactive subscribers the advantages of being signed up.
10. “A glance again” electronic mail
Specialty present retailer Unusual Items takes a inventive strategy to reactivation with a year-in-review electronic mail that showcases its persona.
The e-mail contains participating “2024 in evaluation” content material highlighting widespread merchandise, search tendencies, and firm milestones.
Its playfulness (“Our nerdy little hearts are so proud”), product discovery alternatives, and conversational tone give inactive subscribers a purpose to re-engage.
Greatest practices for sending reactivation emails
Sending reactivation emails to inactive clients is a strong tactic to reignite relationships. Nonetheless, reactivation emails should be strategic for them to be efficient.
Listed here are some reactivation electronic mail advertising finest practices to observe:
- Personalize the topic line and electronic mail content material to seize the recipient’s consideration. Generic messages usually tend to be ignored. Handle the client by title and use their earlier purchases to suggest merchandise which may curiosity them.
- Remind the client of their final buy date, gadgets bought, or whole spent. Mentioning particular particulars can set off recollections and make them really feel valued. For instance, your electronic mail may say, “It’s been eight months because you handled your self to (product title).”
- Provide an incentive to reactivate their account and make a purchase order. This may very well be a reduction code, present, or free transport.
- Preserve a optimistic tone. Keep away from determined pleas or messaging that may very well be interpreted as guilt-tripping.
- Divide inactive customers into teams primarily based on prior interactions together with your services or products. Create personalized reactivation emails for various buyer lifecycle classes. Customer lifecycle segmentation might help you ship well timed messages to your clients.
- Take a look at totally different messaging, incentives, and designs earlier than full-scale deployment. This helps you establish the most effective strategy to interact your inactive clients.
- Hold your reactivation emails at an inexpensive frequency. Too many emails might be seen as spam, whereas too few could also be ineffective.
- To make sure well timed communication and cut back your workload, you need to use triggers to robotically ship buyer reactivation emails.
Is it value sending reactivation emails?
Sending a reactivation electronic mail to inactive subscribers helps companies maintain their buyer base. Listed here are among the advantages of reactivation emails for companies:
- Improved engagement charges. A compelling reactivation electronic mail can encourage your subscribers to interact together with your content material.
- A more healthy and extra responsive record. These emails goal customers who haven’t engaged shortly, encouraging them to interact or figuring out methods so that you can clean your list.
- New alternatives for gross sales and lead technology. Customer reactivation emails remind clients of your services or products, growing the probability of a sale or subscription.
- Reinforce model recognition and affinity with previous contacts. This strengthens your prospect pool for advertising campaigns.
Study the necessities
Cease leaving cash on the desk. Your emails can win again clients and develop income. Study the important messages that appeal to and retain clients, and stand out from the competitors.
ship reactivation emails with Omnisend
Omnisend has two pre-built workflows for customer reactivations. One workflow sends a single electronic mail, whereas the opposite sends three emails.
To get began, observe these steps:
- Navigate to the Automation tab in your Omnisend dashboard
- Choose + Create workflow
- Seek for “reactivate” within the prime search bar, or use the GOAL filter within the sidebar and choose Reactivate Prospects to filter related workflows:
You’ll then see two choices:
- Determine on the Buyer Reactivation workflow you need and choose Customise workflow. The one distinction between these workflows is that one sends three emails whereas the opposite sends one. You may at all times edit the amount later.
- After choosing Customise workflow, you’ll enter the Workflow builder. As this can be a pre-built customer reactivation workflow, the precise constructing of it’s full. Use the sidebar to pick out your triggers, filters, situations, and choices:
- Choose Begin workflow to set it stay when you’re pleased with the configuration. The automation record in Omnisend will load, the place you’ll be able to see the standing of your automation and fundamental metrics:
This record exhibits all of your email automations. You may leap again into the Workflow editor anytime by clicking on a workflow’s title.
Conclusion
Reactivation emails work finest when despatched at buyer dropoff factors, akin to after 30-90 days, to catch at-risk clients earlier than they absolutely disengage.
Take a look at plain-text codecs towards designed templates — textual content emails can outperform flashy ones for dormant subscribers. Monitor not simply opens and clicks however long-term worth metrics.
Mix electronic mail with different channels for optimum impression. A strategic SMS reminder after an unopened electronic mail can enhance conversion charges. Set concrete benchmarks to your reactivation campaigns, akin to 15% re-engagement inside 30 days and 5% conversion to buy.
Keep in mind that even modest outcomes compound over time as reactivated clients rejoin your energetic purchaser pool. Evaluate and refresh your reactivation content material quarterly to stop diminishing returns from repeated publicity.
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Reactivation electronic mail FAQs
Reactivation emails are messages you ship to clients who haven’t bought shortly to reactivate their subscriber standing and enhance the standard of your record.
Use a topic line like “We’ve saved your {discount}” to obviously remind them of what they have been concerned about. Present just a few merchandise they considered, add actionable CTA buttons, and preserve the copy minimal to make the supply apparent.
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