Apple introduced on January 12, 2026, that 2025 marked a record-breaking 12 months throughout its companies portfolio, with the App Retailer averaging 850 million weekly customers globally and builders incomes greater than $550 billion because the platform’s 2008 launch. Providers income reached new highs in the course of the firm’s fiscal 2025 third quarter ended June 28, 2025, totaling $27.423 billion and representing 12 percent growth in comparison with $24.213 billion within the prior 12 months quarter.

The App Retailer recorded unprecedented engagement between Christmas Eve and New 12 months’s Day, with buyer spending on digital items and companies reaching document ranges throughout this era. Productiveness apps and photograph and video apps drove key progress, whereas training apps together with Merely Draw: Be taught to Draw and Toca Boca World ranked among the many hottest with clients in the course of the vacation interval.

Apple Pay now operates in 89 markets with greater than 11,000 banks and community companions, together with over 20 native fee networks. In accordance with Apple information and trade information, the fee platform eradicated effectively over $1 billion in fraud globally over the previous 12 months whereas producing greater than $100 billion in incremental service provider gross sales globally. Throughout the peak vacation purchasing weekend in November and December, purchases made by Apple Pay considerably outpaced the general progress in shopper spending ranges throughout that point interval.

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The corporate’s advertising business contributed to services growth, following the April 14, 2025 rebrand from “Apple Search Advertisements” to “Apple Advertisements.” The identify change displays expanded promoting choices and alerts extra complete promoting capabilities throughout Apple’s ecosystem. Apple Search Ads expanded to 21 new nations on October 3, 2024, together with Turkey, Cyprus, Morocco, and 18 different markets throughout Europe, Asia, Africa, and the Center East.

Apple TV eclipsed all prior viewership information in December 2025, with whole hours considered up 36 % in comparison with the earlier 12 months, setting a brand new document for month-to-month engagement. This milestone was fueled by sturdy viewers progress throughout Europe and Latin America, continued enlargement within the U.S., and the worldwide streaming debuts of F1, Pluribus, and The Household Plan 2. The landmark 12 months was propelled by Apple’s summer time blockbuster F1 — the No. 1 film on the world field workplace, the highest movie on Apple TV, and the highest-grossing sports activities film of all time.

Apple TV has amassed 672 award wins and three,085 nominations to this point. The Studio made historical past as probably the most Emmy-winning freshman comedy ever, Severance led because the most-awarded drama, and Gradual Horses landed a Finest Directing honor. Constructing on its record-breaking 12 months, Apple TV launched a daring new identification and mnemonic recorded by multi-Grammy- and Academy Award-winning artist FINNEAS.

Starting in March 2026, Apple will expand its relationship with Formula 1 following the worldwide success of F1 The Film with a brand new five-year settlement that may carry each F1 race solely to Apple TV in the USA. The announcement on October 17, 2025 granted Apple TV unique rights to broadcast all F1 races within the U.S., marking a major enlargement of Apple’s sports activities content material technique.

Apple TV additionally unveiled a sequence of platform enhancements — together with the launch of the Apple TV and Peacock bundle. The service introduced a native Apple TV app for Android on February 12, 2025, after greater than 4 years since its launch, marking a major enlargement of the streaming service’s availability. Apple TV additionally launched new profiles that give each member of the family their very own customized expertise throughout the Apple TV app.

All Main League Soccer matches will probably be obtainable to stream for Apple TV subscribers at no further value, increasing the reside sports activities choices. Apple elevated the fan expertise throughout marquee sports activities leagues and moments in 2025, together with “Friday Evening Baseball” and Main League Soccer’s thirtieth season.

Apple Music had its greatest 12 months ever in 2025, breaking information throughout each listenership and new subscribers. The service marked its 10-year anniversary with its greatest product characteristic launch since launch and the opening of a brand new state-of-the-art 15,000-square-foot studio facility in Los Angeles on June 30, 2025. The three-story inventive campus represents a significant funding in artist-driven content material.

New options together with Lyrics Translation and Pronunciation — together with AutoMix, Library Pins, and in-app Replay stats — elevated on a regular basis listening. Apple Music Sing expanded its characteristic set: Customers can now flip their iPhone right into a microphone that amplifies their voice by the TV, and make the most of Continuity Digicam to seem onscreen alongside lyrics and visible results. Probably the most “sung” track on Apple Music in the course of the vacation season was Mariah Carey’s “All I Need for Christmas Is You.”

Apple Music additionally expanded its attain past the Apple ecosystem, partnering with corporations like GM, TuneIn, Chase, and extra to carry Apple Music to much more listeners all over the world. In 2025, Shazam generated over 1 billion recognitions monthly, with important app and web site enhancements.

With iOS 26, Apple Pay allows banks and lenders to allow customers to pay with bank- or lender-provided installments and rewards in shops. The characteristic integrates instantly with rewards packages and installment mortgage choices from eligible credit score and debit playing cards, permitting customers to view and redeem rewards throughout checkout.

Apple launched help for Japan’s My Quantity Card on iPhone — marking the primary worldwide ID in Pockets — enabling hundreds of thousands of customers to make use of iPhone to current their ID in individual, in apps, and on-line for identification and age verification. Within the U.S., Apple introduced Digital ID on November 12, 2025, which allows customers to create and add a Digital ID to Apple Pockets utilizing info from a U.S. passport, and securely current their identification info utilizing iPhone and Apple Watch at TSA airport safety checkpoints for home journey.

Digital ID builds on the continued enlargement of state IDs and driver’s licenses in Pockets, which was enabled by Illinois, Montana, North Dakota, and West Virginia final 12 months, and is now reside in 13 U.S. states and Puerto Rico. Apple Pockets rolled out a refreshed boarding cross expertise with airways, which brings Reside Actions for flight monitoring, Maps, Discover My, and extra into one handy place in Pockets.

Apple Pockets now makes use of Apple Intelligence to mechanically establish, summarize, and show order monitoring particulars from emails despatched from retailers or supply carriers. Apple introduced Apple Money to the group chat, with the choice to make use of Apple Money to request, ship, and obtain cash instantly inside group conversations in Messages.

Faucet to Pay on iPhone expanded to 34 further markets final 12 months — now protecting most of Europe — and is reside in a complete of fifty markets, with greater than 15 million retailers of all sizes the world over accepting contactless funds utilizing simply an iPhone.

Apple Maps expanded its Detailed Metropolis Expertise to new areas like New Orleans, Singapore, and Monaco, showcasing 3D landmarks together with a customized F1 Monaco Grand Prix expertise, now totaling 34 cities reside with Detailed Metropolis Expertise. Maps introduced its all-new map to Mexico and Thailand, providing customers extra correct and detailed navigation, biking instructions, and extra.

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With iOS 26, Maps grew to become extra customized and clever, with new options like Most popular Routes, which makes use of on-device intelligence for day by day commutes, and Visited Locations, which helps customers recall previous areas. Apple expanded its Share Merchandise Location characteristic in Discover My to 27 further airways, bringing the overall to 36. This characteristic permits personal and safe sharing of an AirTag’s or Discover My community accent’s location with an airline’s customer support, decreasing “really misplaced” or unrecoverable baggage by 90 %, in keeping with SITA’s WorldTracer world baggage administration system.

In South Korea, customers can now use the Discover My app to find their Apple gadgets and private objects on a map, in addition to share their location with family and friends — all whereas defending person privateness.

iCloud retains customers’ most necessary info — like photographs, recordsdata, and apps — safe and synced throughout all of their Apple gadgets. In 2025, Apple made it simpler for customers to attach with household and pals with the discharge of Apple Invitations, which helps customers create customized invites to carry individuals collectively for any event. With Invitations, customers can RSVP from any system, and limitless occasion creation is included with an iCloud+ subscription.

iCloud+ subscriptions will be shared with as much as 5 different relations by making a Household Sharing group the place everybody’s information will keep personal and separate. iCloud leads the trade in utilizing privacy-preserving safety applied sciences, together with two-factor authentication and Superior Knowledge Safety for iCloud, which makes use of end-to-end encryption.

Apple Arcade launched greater than 50 new video games in 2025, together with hits primarily based on leisure and sports activities manufacturers like SpongeBob: Patty Pursuit 2 and PGA TOUR Professional Golf. The service added standard PC video games PowerWash Simulator and Cult of the Lamb. Over 500 updates have been launched for current hits on Arcade, like Sneaky Sasquatch and Howdy Kitty Island Journey.

In 2025, Apple Health+ marked its largest enlargement because the service’s launch by rolling out to twenty-eight new nations and areas — together with Chile, Hong Kong, India, the Netherlands, Singapore, and Taiwan, with Japan coming early this 12 months. To make Health+ extra welcoming, the service launched digitally dubbed exercises and meditations in Spanish and German, that includes a generated voice primarily based on the precise voice of every of the 28 Health+ trainers. The service presents greater than 8,000 exercises and meditations in 4K Extremely HD.

Apple Podcasts achieved document listeners, performs, and subscribers in 2025, celebrating 20 years. Podcasts drove innovation and progress, introducing new accessibility and discovery options: improve dialogue, new playback speeds, mechanically created chapters, timed hyperlinks, and expanded transcripts to over 125 million episodes in 13 languages. Podcasts launched its “Finest So Far” editorial listing and awarded its Show of the Year to The Relaxation Is Historical past — a primary for a UK sequence.

Apple Information solidified its place because the No. 1 information app within the U.S., Canada, and Australia, and No. 2 within the UK because it marked its tenth anniversary. Information options over 3,000 publications and greater than 600 titles with Apple Information+. Information+ expanded its choices with the debut of Apple Information+ Meals, which incorporates 100,000 recipes from 60 publications within the U.S., the UK, Australia, and English-speaking Canada.

Apple One offers customers entry to Apple companies in a single easy month-to-month plan. Apple One Particular person and Household plans — which embody iCloud+, Apple Music, Apple TV, and Apple Arcade — can be found in additional than 100 markets throughout the globe, with Apple One Premier obtainable in additional than 20 markets.

The App Retailer ecosystem facilitated $1.3 trillion in developer billings and gross sales in 2024, with greater than 90 % of that commerce going on to builders, with zero fee paid to Apple. Storefronts together with the U.S., Japan, India, and China noticed document guests in the course of the 12 months.

In accordance with Eddy Cue, Apple’s senior vp of Providers, “As we glance forward, we’ll proceed to carry innovation and clever enhancements to Apple companies, all the time guided by our dedication to privateness and an outstanding buyer expertise.”

The numbers replicate Apple’s continued funding in its companies portfolio, which has develop into more and more necessary as the corporate seeks to diversify income streams past {hardware} gross sales. For the nine-month interval ended June 28, 2025, Services revenue totaled $80.408 billion, in comparison with $71.197 billion within the corresponding interval of 2024, representing progress of roughly 13 % year-over-year.

The enlargement of companies comes as Apple faces elevated scrutiny from regulators. French antitrust authorities fined Apple €150 million in early 2025 over App Monitoring Transparency implementation. Apple has additionally adapted to Japan’s competition law with app retailer and fee adjustments, implementing modifications to iOS platform for the Japanese market in response to Cell Software program Competitors Act necessities.

The corporate introduced a number of fee and distribution adjustments throughout 2025, together with enabling direct iOS subscriptions for platforms like Substack with in-app purchases. Apple additionally announced tax and pricing updates affecting world builders on August 21, 2025, with modifications to Worth-Added Tax charges in Estonia, Romania, Philippines, and Vietnam.

Apple’s fee infrastructure underwent important transitions. JPMorgan Chase took over Apple Card in a $2.2 billion banking shift introduced on January 7, 2026, with a 24-month transition timeline offering buffer for methods integration and buyer migration.

The corporate’s streaming service skilled pricing adjustments in the course of the 12 months. Apple TV+ subscription price increased 30% to $12.99 month-to-month on August 21, 2025, marking the third value enhance in three years. In accordance with a report from The Info, the streaming service loses greater than $1 billion yearly whereas approaching 45 million subscribers.

Apple’s promoting platform continued increasing all through 2025. The corporate announced that Apple Search Ads would expand with a number of placements arriving in 2026, including new positions in search outcomes whereas sustaining the identical advert format. Search outcomes advertisements on the prime place ship greater than a 60 % common conversion charge, in keeping with Apple’s information spanning November 2024 by October 2025.

Developer participation in Apple’s ecosystem expanded with new distribution fashions. Apple launched the Mini Apps Partner Program on November 14, 2025, introducing 85% income share on qualifying In-App Purchases versus normal 30% App Retailer commissions. This system allows embedded web-based mini app distribution inside native host purposes.

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Abstract

Who: Apple Inc., led by Eddy Cue (senior vp of Providers), achieved record-breaking efficiency throughout its companies division, affecting builders, content material creators, banks, airways, and over 850 million weekly App Retailer customers.

What: Apple companies reached unprecedented milestones in 2025, together with 850 million common weekly App Retailer customers, over $1 billion in fraud blocked by Apple Pay, $100 billion in incremental service provider gross sales generated by Apple Pay, 36% enhance in Apple TV month-to-month engagement, record-breaking Apple Music listenership, and $27.423 billion in Providers income throughout fiscal Q3 2025. The corporate expanded Apple Pay to 89 markets, Apple Maps to 34 cities with Detailed Metropolis Expertise, Apple Health+ to twenty-eight new nations, and Apple Search Advertisements to 21 new nations.

When: The outcomes cowl calendar 12 months 2025, with particular milestones together with June 30 studio opening, August 21 pricing updates, October 17 Components 1 announcement, November 12 Digital ID launch, December viewership information, and January 12, 2026 announcement of outcomes.

The place: World operations spanning 175 App Retailer storefronts throughout 44 currencies, 89 markets for Apple Pay, 36 airways for Discover My integration, 50 markets for Faucet to Pay on iPhone, 34 cities with Detailed Metropolis Expertise in Apple Maps, and expanded companies in nations together with Japan, Chile, Hong Kong, India, Netherlands, Singapore, Taiwan, Turkey, Cyprus, and Morocco.

Why: The companies enlargement issues for advertising and marketing professionals as a result of it demonstrates Apple’s continued shift towards recurring income streams past {hardware} gross sales, with Providers rising 12-13% year-over-year and reaching $80.408 billion for 9 months ended June 2025. The promoting enterprise enlargement by rebranding to Apple Advertisements and geographic enlargement creates new advertising and marketing alternatives. Cost improvements together with bank-provided installments, rewards integration, and fraud prevention capabilities have an effect on commerce methods. Streaming platform progress with unique sports activities rights and document engagement impacts media planning. The ecosystem adjustments together with Mini Apps program with 85% income share, Digital ID implementation, and expanded app distribution fashions alter developer economics and person acquisition methods.


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