Lucky Orange vs. Hotjar: Each Tool’s True Strengths

Fortunate Orange is greatest in order for you quick, inexpensive insights into consumer conduct with minimal setup wanted. Hotjar is a more sensible choice for website-based product and UX groups that want fancy suggestions instruments, surveys, and the means to conduct deep qualitative analysis.

Fortunate Orange vs. Hotjar: A Fast Snapshot

Desire a fast side-by-side of those two conduct analytics instruments for web sites? I’ve acquired you lined. 

Now let’s get to the meat of this Hotjar vs. Fortunate Orange breakdown, function by function. 

Function Breakdown: Fortunate Orange vs. Hotjar

1. Session Replay/Recordings 

Fortunate Orange 

Fortunate Orange presents session recordings that observe clicks, scrolls, mouse motion, and web page navigation for every consumer who visits your web site. 

One in all my favourite traits right here is Fortunate Orange’s real-time session replay, which helps you to watch guests work together along with your website as the go to is going on.

It actually is such as you’re wanting over the consumer’s shoulder.

Setup is pretty simple. All you must do is set up the monitoring script or content material administration system (CMS) plugin, and from there, Fortunate Orange begins mechanically recording sessions. No extra, handbook configurations are wanted to start out gathering knowledge, which is sweet. 

Session recordings work properly with Fortunate Orange’s conversion-focused instruments, like type analytics and funnel-building. From a funnel or type report, you’ll be able to leap straight into related session recordings to see the place customers journey up, ditch fields, or depart your product altogether. 

With filtering, you’ll be able to slim down the recordings by traits like system kind, consumer location, supply of referral, or pages visited. 

Should you have been slightly weirded out by the entire reside viewing function—which does really feel only a little too voyeuristic—Fortunate Orange does embrace privateness choices like discipline masking and anonymization. In contrast to with Hotjar, although, a few of these must be arrange manually. 

Hotjar 

Hotjar’s session recordings assist you to refine the user experience (UX) for website-based merchandise, like SaaS instruments, or simply for web sites themselves, like ecommerce storefronts.

The recordings seize issues like mouse actions, scroll depth, clicks, and navigation conduct. Hotjar is all about serving to you see usability points, like rage clicks, useless clicks, and web page layouts that journey customers up.

As soon as Hotjar is put in, recordings mechanically start. However you’ll be able to’t see real-time views like you’ll be able to in Fortunate Orange. (A blessing? A curse? The jury’s out.)

As a substitute, you’ll be able to evaluate them after they’re collected—which is typical of most comparative instruments.

You’ll be able to, and may, use Hotjar’s recordings alongside its suite of suggestions and analysis instruments, together with heatmaps, surveys, and polls. This lets you mix the conduct you observe in session replays with direct suggestions from customers. 

As for privateness in session recordings, Hotjar has a particular edge over Fortunate Orange. IP anonymization and sensitive-field masking are enabled by default. You don’t must set these essential options up manually. 

I do respect that Hotjar is extra geared towards defending your net guests’ personally identifiable info, in contrast with Fortunate Orange.  

2. Heatmaps

Fortunate Orange

Fortunate Orange presents three varieties of heatmaps that present the place customers click on, scroll, and transfer their cursors on a web page. A key perk right here is that Fortunate Orange’s heatmaps replace virtually in actual time, which suggests you’ll be able to see the interplay knowledge populate proper after guests land on a web page. Fortunate Orange calls this “dynamic heatmapping.”

That is spectacular, and it makes it simpler for customers to judge customers on a extra particular person foundation whereas holding the combination perspective sturdy, too. 

Heatmaps are simple to allow—Fortunate Orange mechanically begins producing them as soon as that monitoring script is put in. This implies you are able to do one thing like introduce a brand new CTA or clearer net copy and begin seeing the way it impacts consumer conduct just about instantly.

From a heatmap, you’ll be able to rapidly dive into session recordings to see the consumer actions behind aggregated clicks or scroll patterns. 

That stated, Fortunate Orange’s heatmaps don’t provide a lot in the best way of segmentation. You’ll be able to see who’s clicked what by web page, system, and date, however that’s about it. 

Hotjar

Hotjar’s heatmaps are one in every of its strongest options, and the instrument gives extra heatmaps than Fortunate Orange does. You get Click on, Transfer, Scroll, Engagement Zone, and Rage Click maps that show where users struggle. This presents you a well-rounded and balanced view of what your guests are doing in your website. 

Heatmaps are generated from historic consumer conduct—aka, from session recordings—over a particular time interval. That is in distinction to Fortunate Orange’s extra rapid heatmaps, however the concentrate on mixture knowledge does make it simpler to investigate patterns over time.

It’s additionally useful that Hotjar makes it simple to check heatmaps throughout completely different pages, display sizes, or time ranges. That is helpful once you wish to see how adjustments in design have an effect on consumer conduct. 

Segmentation-wise, Hotjar presents a bit greater than Fortunate Orange. You’ll be able to section heatmaps by system kind, web page/URL visited, date vary, particular consumer attributes, and site visitors supply. 

3. Person Suggestions and Surveys

Fortunate Orange 

Fortunate Orange contains primary surveys and polls that you could publish in your web site to gather suggestions from guests. Many people use these to ask easy, open-ended questions, like why somebody determined to not purchase, or whether or not they discovered what they got here to the positioning to search for. 

The survey instruments are simple to arrange, and with just a few easy configuration steps, you’ll be in your method to gathering worthwhile suggestions. You’ll be able to set off questions primarily based on just a few various things, like how lengthy somebody’s been on the web page or how far down a web page they scrolled. 

These responses can then be linked again to particular session recordings, which provides useful context to the suggestions. 

That stated, Fortunate Orange’s survey options aren’t tremendous in-depth. They operate as a method to help conversion optimization quite than a method for conducting deep UX analysis. Surveys are obtainable on each Fortunate Orange plan tier, although.

Hotjar

Hotjar presents fairly a bit greater than Fortunate Orange with regards to consumer suggestions. You get on-page polls, longer-form surveys, and exit surveys, all of which may help groups perceive why they make the alternatives they do.

With Hotjar, you’ll be able to design multi-question flows and goal particular teams of customers. If it is advisable to run usability research or conduct ongoing UX research, Hotjar is likely to be a greater match. It additionally integrates the suggestions intently with its behavioral instruments like heatmaps and session recordings. 

Survey responses are linked to the consumer periods and heatmaps that have been created when the consumer gave the outcomes. This makes it tremendous simple so that you can put collectively the puzzle of how particular consumer conduct pertains to particular consumer suggestions.

However after all, there’s a trade-off. Hotjar’s surveys take longer to configure, and also you’ll must pay additional for the surveys and suggestions add-on. 

It is a downside for groups which may simply need quick, inexpensive suggestions instruments they’ll use and act on rapidly.

4. Funnels and Conversion Evaluation

Fortunate Orange

Fortunate Orange contains built-in conversion funnels which are designed particularly to assist groups perceive the place customers drop off throughout key workflows, like checkout, sign-ups, or inside lead-gen varieties. 

The funnels are primarily based on customer journeys, although, not particular person periods like Hotjar’s. This implies they’ll span a number of consumer periods. AKA, somebody can enter the funnel, depart the positioning, come again later, and hold progressing by the identical steps. With Hotjar, this isn’t doable.

For CRO groups that wish to analyze repeat visits or longer, extra back-and-forth shopping for cycles, this flexibility is an enormous plus. 

And actually, with over 20 funnel steps you’ll be able to observe, Fortunate Orange is much more versatile than Hotjar on the whole with regards to funnels. You may as well use URL guidelines (like actual match, accommodates, and wildcards) and occasions to characterize extra difficult consumer flows. 

As with many funnel-building instruments, Fortunate Orange’s funnels are linked to session recordings and type analytics. Which means once you see a drop-off in a funnel, you’ll be able to leap straight into all of the recordings that present customers ditching that particular step. 

You’ll be able to then discover these recordings to see what went incorrect—complicated copy? Gradual load instances? Friction in a particular type?

Fortunate Orange additionally presents type analytics to go alongside these website conversion funnels. The devoted type analytics instrument reveals metrics associated to type fields, like hesitation, abandonment, and time spent on every part. 

Hotjar

Hotjar additionally presents funnels, however they’re primarily based on single-user periods as a substitute of visitor-level, multi-session journeys like Fortunate Orange. 

Every funnel try is tracked and evaluated inside that one go to. If somebody comes again later, the funnel re-starts—slightly annoying, amirite? 

With Hotjar, you’ll be able to see conversion steps and drop-offs inside a single session, which I admit does provide you with a extra zoomed-in perspective. And also you can evaluate funnel efficiency throughout completely different segments—like system or site visitors supply. 

There’s slightly little bit of upfront work, although: you have to outline a sequence of steps, like web page views or key occasions, and Hotjar will present you what proportion of consumer periods really make it by every step.

As with Fortunate Orange, you’ll be able to click on by from a funnel step and go straight to the related session recording. 

5. Integrations and Software Ecosystem 

Fortunate Orange 

Fortunate Orange presents a wide range of integrations that assist you to join it to the remainder of your tech stack. On the official Lucky Orange integrations page, you’ll discover direct help for well-liked net platforms and instruments, together with: 

• Google Analytics
• Google Tag Supervisor
• HubSpot
• Shopify
• WordPress
• Squarespace
• Wix
• Unbounce
• BigCommerce

…and plenty of extra. Fortunate Orange additionally integrates with Zapier, which suggests you’ll be able to join with 1000’s of different instruments, each well-known and obscure. 

Hotjar

Hotjar’s official integrations checklist reveals help for a number of well-liked analytics, advertising and marketing, and collaboration instruments, together with: 

• Google Analytics 
• Google Tag Supervisor
• HubSpot
• Mixpanel
• AB Tasty
• Kissmetrics
• Jira
• Slack
• Trello
• Optimizely

Like Fortunate Orange, Hotjar comes with a Zapier integration as properly. 

In different phrases, the 2 instruments are neck and neck with regards to integrations. 

However Hotjar does have a bonus: it’s half of a bigger product ecosystem. Its dad or mum firm, Contentsquare, presents enterprise-level behavioral and product analytics. One other instrument within the Contentsquare household is Heap, an AI-powered product and app analytics instrument. 

Pricing remains to be separate for every of the three instruments, at the least for now, however they do combine properly with one another.

Pricing Breakdown: Which Has the Greatest Worth?

Fortunate Orange presents the higher general worth for many groups, particularly in order for you a single, inexpensive instrument that mixes key options like heatmaps, recordings, funnels, type analytics, and surveys. 

Hotjar is a perfect alternative for UX and product analysis groups that prioritize structured suggestions and extra refined qualitative insights. That stated, it will probably, and sometimes does, get costlier and complex as you scale. See our full Hotjar review for extra info.

Remaining Verdict: Is Fortunate Orange or Hotjar Proper for You?

In order for you an inexpensive instrument with easy, no-fuss web site analytics, Fortunate Orange is a wonderful alternative. Hotjar is right in order for you extra in-depth instruments that additionally occur to be a part of the Heap + Contentsquare ecosystem. 

For a instrument that delivers all the things Hotjar and Fortunate Orange do, and much more—like A/B testing, which neither Hotjar nor Fortunate Orange presents—Loopy Egg is an inexpensive different that’s simple to make use of. 
Study extra about Lucky Orange alternatives or see how Crazy Egg and Hotjar compare.