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john jantsch (1)Episode Overview

On this solo episode, John Jantsch breaks down a serious innovation in small enterprise advertising: the Advertising and marketing Working System. After many years of serving to companies develop with a strategy-first strategy, John explains why it’s not sufficient to only run campaigns or chase techniques.

He introduces the Marketing Pyramid, a strategic backbone that aligns enterprise technique, model growth, buyer expertise, and staff execution. You’ll study concerning the 7 levels required to put in a whole, repeatable, and scalable system that drives constant outcomes. From eliminating chaos to integrating AI, this episode provides you a roadmap to remodel your advertising from random acts right into a finely tuned system.

In case your advertising feels disjointed or overly advanced, this episode is your blueprint for readability and construction.

Visitor Bio

John Jantsch is a advertising marketing consultant, speaker, and the bestselling writer behind Duct Tape Advertising and marketing, The Referral Engine, and The Final Advertising and marketing Engine. Because the founding father of the Duct Tape Advertising and marketing System, John has spent over 30 years serving to small companies implement easy, efficient advertising methods that really work. His newest innovation, the Advertising and marketing Working System, provides a brand new manner for companies to put in a totally built-in advertising framework that scales.

Key Takeaways

  • Why advertising must function like each different system in your enterprise
  • The Advertising and marketing Pyramid: enterprise, model, development, expertise, tech, and staff methods
  • The 7 Phases of a Advertising and marketing Working System
  • How one can combine AI into advertising workflows utilizing structured playbooks
  • Why disconnected techniques kill momentum
  • The significance of rhythm, possession, and optimization in trendy advertising
  • How one can construct a system that drives accountability, visibility, and consistency

The 7 Phases of a Advertising and marketing Working System

  1. Technique First Core – Basis primarily based on enterprise objectives, shopper journey, and strategic readability
  2. Marketing campaign Builder System – Plan 90-day campaigns with a model, development, and expertise engine
  3. Workstream Engine – SOPs, OKRs, staff roles, and execution rhythms
  4. AI-Powered Advertising and marketing Hub – AI-integrated content material, comms, and inventive techniques
  5. Scorecards and Alerts – A efficiency dashboard constructed on actionable information
  6. Momentum Conferences – Month-to-month alignment and accountability classes
  7. Optimization Loop – Ongoing suggestions, iteration, and system tuning

Timestamps

  • 00:00 – Why this may be the final solo present of 2025
  • 01:09 – What’s a Advertising and marketing Working System?
  • 02:00 – The Advertising and marketing Pyramid: Technique because the Backbone
  • 04:30 – Enterprise, Model, Development, and Expertise Methods
  • 06:56 – The 7 Phases of Constructing the System
  • 09:21 – Integrating AI and constructing advertising playbooks
  • 11:34 – Momentum conferences and steady optimization
  • 13:13 – What occurs subsequent and get began

Quotes

“Advertising and marketing must be a system, not a sequence of random acts.” – John Jantsch

“Disconnected techniques make it unattainable to scale. Technique brings readability and confidence.” – John Jantsch

 

Able to lastly cease guessing and begin rising?

Watch the free Readability Engine workshop and obtain your Technique Pyramid worksheet at dtm.world/clarity.

 

Advertising and marketing Working System


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