When a buyer locations an order on an eCommerce web site, they anticipate to obtain an order affirmation electronic mail inside seconds. Equally, a buyer recovering their misplaced password expects to obtain a password reset electronic mail instantly after making the request.
When these very important enterprise communications fail to hit the inbox inside seconds, prospects get stressed and annoyed. The most effective-case situation for your small business is that the purchasers comply with up along with your buyer help workforce. That’s a complete mess by itself as a result of it overwhelms your workforce with help tickets they shouldn’t must cope with.
The worst-case situation is that these prospects turn into annoyed with the shortage of communication out of your model and take their enterprise elsewhere.
Devoted transactional electronic mail providers are designed to forestall that mess.
Not like normal electronic mail advertising options, transactional electronic mail providers are custom-built to make sure that these business-critical communications attain the inbox (not spam folders) inside seconds of a buyer’s motion.
What are transactional electronic mail providers?
Transactional electronic mail providers are electronic mail suppliers that enable companies to ship transactional emails effectively and with a excessive deliverability fee. Transactional emails are emails that corporations ship in response to a particular person motion.
For instance, when a buyer locations an order on an eCommerce web site, they sometimes obtain an order affirmation electronic mail. On the similar time, some companies use a two-factor authentication system that sends an OTP to a buyer’s electronic mail each time they wish to log into their account.
The principle problem with these sorts of emails is that you could ship a lot of them, generally inside a span of hours. It’s not like your common advertising newsletters, the place you resolve when and the way incessantly you possibly can ship them.
Contemplate an eCommerce enterprise that has simply seen an inflow of orders throughout a Black Friday email campaign. Such a marketing campaign would require the shop to ship 1000’s of order affirmation emails inside just a few hours.
The issue is that normal electronic mail suppliers throttle electronic mail supply to cease you from sending too many emails inside a brief length. That is completed to forestall your IP from getting blacklisted. Whereas that is okay for advertising emails, it turns into problematic when the methods deliberately delay password resets, order confirmations, and different transactional emails.
Transactional electronic mail providers don’t face that problem. For instance, the GetResponse transactional electronic mail service lets you ship as much as 5 million emails in an hour with out triggering any spam filters.
How do transactional electronic mail providers work
Transactional electronic mail suppliers ship mass emails with a excessive deliverability fee as a result of they use a devoted and optimized infrastructure, which incorporates their very own sending servers.
For context, Outlook and Gmail have sending limits to prevent spam and guarantee optimum efficiency of their shared public servers. In the meantime, devoted transactional electronic mail service suppliers like GetResponse and Brevo have their very own supply servers to which you’ll join via an API or SMTP (Easy Mail Switch Protocol).
Connecting your app to those suppliers lets you ship mass emails inside a brief length with none deliverability points. These suppliers additionally take extra measures to make sure inbox placement. For instance, they use a number of IP addresses and domains to take care of a excessive sender repute.
Transactional electronic mail providers use a throughput infrastructure that may enable you ship even 10K emails per second whereas sustaining a excessive deliverability fee. That’s actually essential, particularly when you need to cope with high-volume occasions like a brand new product launch or a flash sale.
Talking of which, these providers scale routinely. Meaning you possibly can proceed to ship transactional emails even after hitting your month-to-month cap, which is important contemplating the use instances of transactional emails.
Once you expertise a sudden spike in account activations or order affirmation emails to ship, transactional electronic mail providers will accommodate this with no drawback in any respect. That’s in contrast to standard email marketing tools, which can merely reduce you off when you’ve hit your sending restrict.
Significance of transactional electronic mail service suppliers
Listed below are the important thing the reason why each enterprise wants a transactional electronic mail service:
- Guarantee well timed supply – Prospects anticipate to obtain password resets, OTPs, and order affirmation emails instantly. Bear in mind, your prospects received’t have the ability to entry their accounts if these emails arrive hours later. You additionally don’t need them flooding your customer support asking about their order statuses.
The most effective transactional electronic mail providers ensure these very important emails are delivered inside seconds of a buyer’s actions.
- Keep excessive deliverability –Transactional electronic mail providers are constructed to make sure excessive deliverability always.
A supplier like GetResponse has maintained a deliverability fee of 99% for over 20 years, for instance. Meaning your very important transactional emails will all the time hit your prospects’ inboxes, not the spam folder the place they could go unnoticed.
- Meet safety and different compliance necessities – Password, order confirmations, and delivery and supply alerts require you to ship 1000’s of emails. Your quantity also can improve considerably throughout sure seasons like Black Friday, holidays, and even new product launches.
Transactional electronic mail providers enable you ship these emails whereas nonetheless assembly GDPR and CAN-SPAM necessities. We’ll present you the measures every supplier has put in place to make sure your transactional electronic mail campaigns keep compliant.
- Scalable resolution – Transactional electronic mail service suppliers are constructed to be dynamic, to allow them to deal with sudden visitors spikes with out bringing your campaigns to a halt. So, you probably have a profitable Black Friday marketing campaign, for instance, these providers will have the ability to deal with the sudden visitors spike even when it exceeds your month-to-month electronic mail sends restrict.
After all, you’ll have to pay overage costs for the additional emails despatched. Nonetheless, that’s higher than locking prospects out of their accounts just because you possibly can’t ship account activation emails attributable to a month-to-month ship restrict.
How to decide on a transactional electronic mail service
The most effective transactional electronic mail service suppliers excel on the following:
Deliverability fee
A transactional electronic mail service could ship 1000’s of emails for you, however that received’t matter if solely a fraction of them hit the recipients’ inboxes. That’s why the deliverability fee must be your high precedence when choosing a transactional electronic mail service software program.
The most effective suppliers use numerous methods to take care of excessive inbox placements. A devoted IP handle and enforcement of key authentication protocols like SPF, DKIM, and DMARC are essential right here.
Moreover, automated IP warmup and repute monitoring assist preserve a excessive deliverability fee.
At GetResponse, we’ve got zero tolerance for spam and implement strict supply monitoring and processing of the undeliverable electronic mail addresses. We’re additionally members of M3AAWG, CSA, and SpamSignal. That has allowed us to take care of good relationships with mailbox suppliers, akin to Microsoft, Google, and Yahoo, by exhibiting that we comply with anti-spam guidelines.
We use superior know-how like SpamAssassin to detect potential spam messages earlier than emails are despatched. That helps to maintain a good sender reputation for higher inbox placement.
Worth
Transactional electronic mail providers are often provided as a separate add-on by most electronic mail advertising software program. The value for this service relies on the variety of emails you ship.
Examine the pricing plan to verify the costs keep affordable at the same time as your small business grows. You is likely to be processing only some hundred transactional emails for the time being. However what occurs ought to your small business develop and you could ship tens of 1000’s?
Additionally, remember that the utilization of transactional emails compounds over time and as your small business grows. Each new buyer means extra order confirmations and account activation emails you could ship. Effectively-structured pricing plans will be sure to pay an inexpensive worth at the same time as your small business grows.
On the similar time, don’t go for the most cost effective plans on the expense of essential options like devoted IP addresses and detailed analytics.
Lastly, verify for overage charges. Say you join a transactional electronic mail providers plan that allows you to ship 100k emails per 30 days. What occurs if you find yourself sending 130K emails in December, due to a well-executed Holiday campaign?
Transactional electronic mail service suppliers use an overcharge price to calculate how a lot you’ll pay for the additional 30K emails you despatched. These costs have to be clear and honest.
For instance, SMTP2GO costs $0.85 per 1,000 further emails despatched via its Skilled plan. In the meantime, ActiveCampaign’s Professional plan costs $1.30 per 1,000 emails. Although the 2 Professional plans have totally different choices, the distinction in charges ought to let you know why it’s essential to take note of overage costs.
Prepared to spice up your electronic mail deliverability charges?
GetResponse delivers 99% inbox placement with lightning-fast transactional emails. Expertise the distinction with our enterprise-ready platform designed for critical companies.
Safety and compliance
Transactional emails akin to order affirmation, delivery alerts, and supply emails comprise delicate knowledge, together with a buyer’s handle and fee data. That knowledge have to be shielded from interception, lest you find yourself going through lawsuits, paying fines, and shedding buyer belief.
Use a transactional electronic mail service supplier that follows knowledge safety legal guidelines like GDPR and CAN-SPAM. The most effective suppliers have compliance certificates like SOC 2 and ISO 27001. Plus, they implement very important safety protocols like end-to-end encryption and two-factor authentication (2-FA).
Integrations
Profitable transactional electronic mail campaigns depend on clean communication between your customer-facing platform and the e-mail service supplier. Say a buyer buys merchandise from a Shopify retailer. The Shopify retailer should talk shortly with the e-mail service supplier for the order confirmation email to be deployed.
If the methods will not be built-in accurately, there might be delays or the e-mail won’t be despatched in any respect.
Affirm that the transactional electronic mail service you wish to use syncs along with your present tech stack. Native plugins with key platforms like Shopify, Magento, BigCommerce, and HubSpot are essential for the sleek supply of transactional emails.
Clear API documentation is essential that can assist you combine the e-mail service along with your methods. Assist for webhooks will even offer you real-time updates that may activate other automation workflows you’ve arrange. For instance, a webhook confirming order supply can set off an automatic suggestions assortment electronic mail.
Analytics
Does the transactional electronic mail service supplier provide real-time deliverability alerts? Do they provide detailed analytics exhibiting your general marketing campaign efficiency? Additionally, how lengthy do they maintain logs?
Detailed analytics present buyer engagement developments. That’s essential, notably when you think about many manufacturers use transactional emails to cross- and upsell merchandise.
Transactional electronic mail providers that help webhooks will even offer you real-time supply alerts. That helps you detect potential supply points earlier than they have an effect on the client expertise.
Decide a transactional electronic mail advertising software that gives detailed analytics that can assist you run profitable campaigns. Additionally, they need to have a 30-day log retention coverage at a minimal.
8 greatest transactional electronic mail providers
Here’s a abstract desk of the perfect transactional electronic mail providers, together with their key options and pricing.
| Platform | Options | Paid plans |
| GetResponse | Excessive deliverability with quick sending, straightforward CMS & ecommerce integrations, analytics with AI-powered product suggestions. | Provided as an add-on below the GetResponse Max plan. |
| Brevo | Transactional electronic mail plus SMS & WhatsApp, prolonged occasion logs, and a built-in knowledge platform for buyer insights. | From $8.08/mo. Pay-as-you-go: $32 for 5K emails. |
| SMTP2GO | Bounce and spam alerts, testing atmosphere, SMS help, and scheduled reporting. | From $15/mo for 10K emails |
| SendGrid | Devoted IPs with automated warmup, spam suggestions loops, and electronic mail validation with testing instruments. | From $19.95/mo (50K–100K emails) |
| MailChimp | Excessive deliverability, transactional templates with an intuitive builder, and unified advertising with built-in analytics. |
Bought in blocks from $20 per 25K emails. Requires paid plan beginning at $6.50/mo. |
| ActiveCampaign (Postmark APP) | Deep CRM & ecommerce integrations, data-driven personalization, and AI-assisted electronic mail design with elective devoted IPs. | From $15/mo (10K emails, 4 customers) |
| MailerLite (MailerSend) | Workforce collaboration with role-based entry, real-time occasion monitoring by way of webhooks, and safe API tokens with 2FA. | From $5.60/mo (5K emails) |
| Mailgun | Actual-time electronic mail validation, inbound routing with send-time optimization, and detailed analytics with previews and testing. | From $15/mo (10K emails) |
1. GetResponse
GetResponse offers electronic mail and advertising automation providers, together with SMTP and API-triggered transactional emails. This service is obtainable as an add-on throughout the GetResponse Max plan.
Right here’s why each small and enterprise-level companies like Stripe and Zendesk choose GetResponse for transactional email campaigns.
Excessive deliverability fee – Our transactional electronic mail providers have a formidable 99% deliverability fee with a one-second electronic mail supply. You’ll be able to depend on this resolution to make sure business-critical communications like receipts, order confirmations, and password resets attain the purchasers’ inboxes immediately. We’ve maintained a 99% deliverability fee for over 20 years.
Simple setup – Getting began with the GetResponse transactional electronic mail service is tremendous straightforward. Our advertising platform helps a seamless integration with industry-leading eCommerce and CMS methods. You’ll be able to join GetResponse to Shopify, WooCommerce, Magento, WordPress, Shoper, and PrestaShop. We additionally present detailed documentation that can assist you with the setup course of.
Actionable analytics – Transactional emails play a vital position in sustaining buyer satisfaction. An awesome technique also can drive extra gross sales via upsells and cross-sells.
GetResponse offers the insights you could construct buyer relationships and drive gross sales via transactional campaigns. We’ll observe and ship actionable analytics in your marketing campaign’s open, click on, and bounce charges. You may also search your ship historical past.
AI-powered product suggestions – Since transactional electronic mail providers are provided as a paid add-on on GetResponse Max plans, you’ll even have entry to highly effective GetResponse Max options like AI-powered product suggestions. This function tracks buyer conduct in your web site and recommends related merchandise. Our purchasers use it to cross-sell the correct objects inside their transactional and advertising emails.
Contemplate Med & Magnificence, a Polish clothes and footwear model, for example. The retailer migrated to GetResponse and launched a transactional electronic mail marketing campaign that includes new product launches and promotions.
Additionally they activated GetResponse automations for welcome flows and deserted cart restoration campaigns. That marketing campaign generated $43,000 in income in simply 5 months with an ROI of 873%. Learn extra about how they achieved this here.
Different options
- Devoted IP handle to take care of a stellar sender repute
- Deliverability and electronic mail marketing campaign consulting
- Comes with a buyer expertise supervisor
- Customizable templates for frequent transactional emails are included
- Multichannel advertising automation and enterprise-grade electronic mail advertising are included as a part of the GetResponse Max plan
- Responsive 24/7 buyer help accessible in seven languages
Pricing
The benefit of GetResponse’s transactional electronic mail service is that it’s provided as an add-on on the GetResponse Max plan. Meaning you routinely get entry to enterprise-level electronic mail and advertising automation options. The downside, nevertheless, is that you simply’ll must pay for the GetResponse Max plan in addition to the add-on for the transactional electronic mail providers.
G2 score: 4.2 out of 5 stars
One noticeable criticism from customers is that GetResponse Max could be a little costly for smaller companies. That’s a problem as a result of transactional electronic mail providers are solely accessible as an add-on to the Max plans.
2. Brevo
Brevo (previously Sendinblue) is a well-liked electronic mail advertising and CRM resolution providing transactional and bulk electronic mail providers.
In truth, Brevo helps transactional emails, SMS, and WhatsApp messages. That makes it an honest choice for any enterprise that wishes to make use of a single platform to deal with all its transactional communications. However you’ll must pay for transactional WhatsApp messages individually.
Brevo lets you ship transactional messages utilizing an API or SMTP connection. Its service gives a 99% deliverability fee assure.

Brevo integrates with all main CMS instruments, together with WooCommerce and WordPress, in addition to eCommerce solutions like Shopify, BigCommerce, and PrestaShop. You’ll be able to hook up with your different instruments utilizing webhooks, SMTP relay, or a plugin.
The platform additionally offers detailed guides you need to use to arrange your transactional electronic mail campaigns. You’ll get entry to SDKs, developer guides, and API libraries. The libraries help a number of programming languages, together with Python, PHP, and Node.
Brevo has an honest log retention coverage. Logs enable you observe the efficiency of your transactional emails. These data make it simpler so that you can handle your sender repute.
Brevo retains your logs ceaselessly in case your account has fewer than 10 million occasions. You’re additionally free to vary this and specify how lengthy they will hold your logs. In case you have greater than 10 million occasions, those older than 24 months might be deleted by default.
Different options
- Comes with an inbound parse that extracts particulars from incoming emails
- Provides an insightful analytics dashboard that can assist you observe marketing campaign efficiency
- Helps electronic mail advertising campaigns
- Offers a knowledge platform that can assist you handle and use buyer knowledge extra successfully
Pricing
Transactional emails are included inside Brevo’s normal electronic mail advertising plans. These plans begin at $8.08/mo. Pricing will increase with the variety of emails despatched. Additionally, you’ll want to enroll in a minimum of 20K emails per 30 days to ship your campaigns to a vast contact record. In any other case, the lower-tiered plans restrict the scale of your contact record.
A budget starter plan allows you to ship as much as 5k emails to a contact record of 500 contacts. So, although the most cost effective plan goes for $8.08/mo, likelihood is you’ll spend much more for transactional campaigns, since they are usually excessive quantity and compound with time.
Brevo additionally gives a pay-as-you-go choice, which might work properly while you anticipate a spike in visitors. Purchase credit for the variety of emails you anticipate to ship, and these will stay in your account ceaselessly, with no expiration date. Pricing begins at $32 for 5K emails.
G2 score: 4.5 out of 5
One main criticism from a number of Brevo customers is that knowledge syncing lags quite a bit. And regardless of the detailed guides, some customers have additionally complained of the setup course of being unintuitive.
3. SMTP2GO
SMTP2GO is an electronic mail supply service that helps you ship mass transactional emails. It’s additionally one of many extra inexpensive transactional electronic mail service suppliers.
Paid plans begin at simply $15/mo, providing you with 10K month-to-month emails. There’s additionally a free plan that allows you to ship 1,000 emails per 30 days. Although not very sensible, the free plan can nonetheless work for a enterprise that’s simply getting began.

SMTP2GO helps transactional emails via an API connection. It allows you to create SPF and DKIM data linked to your area to make sure efficient authentication that’ll hold your emails away from the spam folder.
The platform notifies you at any time when there’s a difficulty associated to your campaigns or area. It’ll warn you a couple of sudden spike in bounce charges, for instance.
Different options
- Offers a testing atmosphere the place you possibly can preview your campaigns
- Additionally supports SMS messaging
- You’ll be able to schedule stories to obtain marketing campaign efficiency updates
- Devoted IP addresses can be found on the Skilled plan
Pricing
The free plan limits you to 1,000 emails whole with a 200 emails/day cap.
Starter plan goes for $15/mo and allows you to ship as much as 10K emails. You additionally get ticket, reside chat, and cellphone help. SMS messaging is included, and additional emails are charged at $1.20 per 1,000 emails.
Skilled plan prices $75/mo and helps as much as 100K emails. Further emails price $0.85 per 1,000 emails. This plan additionally will get you dedicated IP addresses and electronic mail testing instruments.
G2 score: 4.7 out of 5
SMTP2GO has no inbound parser, which is irritating for many customers. Additionally, although the starter plan is affordable, essential options like devoted IP addresses and electronic mail testing instruments are solely accessible on the high-tier Skilled plan, which begins at $75/mo. That’s in contrast to the Max plan from GetResponse, the place the devoted IPs and testing instruments are included. You solely have to buy the transactional electronic mail service add-on.
Remodel your transactional electronic mail technique
Don’t let poor electronic mail deliverability damage your buyer relationships. Be part of 1000’s of companies that belief GetResponse for essential transactional communications.
4. SendGrid
SendGrid is an electronic mail supply platform that lets you ship transactional emails via SMTP relay or an API connection. It gives customizable templates and occasion notifications exhibiting utilization knowledge.

The platform has put in place a number of measures to assist companies ship mass emails with out triggering spam filters. First, anybody signing up for the Professional plan or above will get a devoted IP handle. An automatic IP warmup additionally prepares your area for mass electronic mail campaigns.
Moreover, SendGrid connects you to an ISP suggestions loop. Meaning you’ll obtain spam stories from Gmail, Yahoo, and different main web service suppliers. These stories enable you determine complainers and take away them out of your record to guard your area’s repute.
Different options
- Provides real-time email address validation to detect invalid electronic mail addresses earlier than your campaigns are despatched
- Offers an electronic mail testing sandbox to preview HTML rendering and validate hyperlinks
- Provides HTML templates to get you began shortly
Pricing
SendGrid has no free plan. You solely get a 60-day free trial. It additionally limits you to simply 100 emails per day.
The Important plan begins at $19.95/mo. You’ll be able to ship between 50K and 100K emails per 30 days on this plan. However you get 0 electronic mail validation credit.
E-mail validation, devoted IP addresses, SSO, and Subuser administration can be found on the Professional plan, which begins at $89.95/mo. That plan accommodates as much as 2.5 million emails per 30 days.
Overage costs apply while you exceed your month-to-month restrict. The cost for the Important plan is $0.00133/electronic mail (or $1.33 per 1K emails) and $0.0009/electronic mail (or $0.9 per 1K emails) for the Professional plan.
These overage costs are barely larger than what you pay with a transactional electronic mail supplier like SMTP2GO.
Observe that EU knowledge residency is barely accessible on the Professional and Customized plans.
G2 score: 4 out of 5
A number of customers have complained about their accounts being randomly flagged for “uncommon” actions. Most of those instances have turned out to be false positives. Additionally they complained that the help workforce was not very useful in resolving these points.
5. Mailchimp
Mailchimp helps each transactional electronic mail and SMS campaigns utilizing one transactional API.

Mailchimp transactional electronic mail service stories a 99% deliverability fee and a 1-second time-to-inbox ship time. The transactional emails are made potential via SMTP or an API connection. You’ll get entry to detailed API documentation that can assist you with the configuration course of. The platform lets you use your most popular programming language when putting in consumer libraries.
Mailchimp’s transactional electronic mail providers take advantage of sense for companies that already use the platform. That’s as a result of the service is obtainable as an add-on, which means it’s essential to have a normal Mailchimp paid subscription.
Different options
- Provides electronic mail templates and an intuitive email builder
- Helps normal electronic mail, SMS, and social media advertising, so you possibly can deal with all of your advertising campaigns from one platform.
- Respectable analytics to trace efficiency
- Helps electronic mail testing
Pricing
Customers purchase Mailchimp’s transactional emails in blocks. Every block prices $20 and comprises 25,000 emails. Bear in mind to incorporate costs for the usual electronic mail advertising plan, which begins at $6.50/mo, when calculating the whole you’ll pay.
The value per block drops as your electronic mail quantity will increase.
For instance, the primary 500K emails will price you $20/block. In the meantime, you’ll pay $18/block if you happen to purchase between 500K and 1M month-to-month emails. Nonetheless, Mailchimp is without doubt one of the dearer transactional electronic mail providers, which is why it’s possible you’ll wish to explore other alternatives.
G2 score: 4.3 out of 5
Pricing is without doubt one of the most recurrent complaints reported by customers. Mailchimp costs scale too quick, making it very expensive for many groups.
6. ActiveCampaign (Postmark App)
ActiveCampaign offers an entire suite of electronic mail advertising providers, together with a transactional electronic mail resolution provided via the Postmark App.
The app helps over 900 integrations with totally different methods, together with CRMs, eCommerce options, and content material administration methods. These integrations help you join your complete tech stack to make sure clean transactional electronic mail campaigns.
And because it integrates with so many instruments, you possibly can personalize these campaigns utilizing the info you’ve gotten in your prospects.
The platform additionally allows you to select the library in your most popular language.

ActiveCampaign offers templates and an easy-to-use electronic mail builder that can assist you create stunning electronic mail designs. You may also use its generative AI options to design emails.
Different options
- Nice REST API documentation for quick setup
- Parses inbound emails
- Offers detailed efficiency insights, together with open and bounce charges
- Devoted IP addresses can be found as a paid add-on
Pricing
Pricing begins at $15/mo with the Fundamental plan. That plan allows you to ship as much as 10K emails and helps as much as 4 customers. The $16.50/mo Professional plan additionally begins with 10K emails, however it helps as much as 6 customers and contains inbound emails.
The Platform plan prices $18.00 and helps limitless customers, limitless sending and parsing servers, and limitless signature domains.
Overage costs are as follows:
- Fundamental plan – $1.80 per 1,000 emails
- Professional plan – $1.30 per 1,000 emails
- Platform plan – $1.20 per 1,000 emails
G2 score: 4.6 out of 5
Buyer help isn’t that nice, in line with a number of person opinions on G2.
7. MailerLite
MailerLite helps transactional emails via MailerSend. It allows you to ship transactional emails with a excessive deliverability fee by way of an SMTP relay and API.

MailerSend allows you to invite workforce members to collaborate with you to your transactional electronic mail campaigns. You’ll be able to assign these members particular roles that align with the entry controls they want for the sending domains. The platform additionally offers safety features like 2FA and {custom} API token permissions to guard your account.
MailerSend’s webhooks notify you of key electronic mail occasions like opens, clicks, bounces, and even spam stories. These alerts will set off your integrations to react immediately with any automation workflows you’ve put in place.
Different options
- An electronic mail verification software helps you preserve legitimate electronic mail addresses in your electronic mail record.
- The e-mail handle validation API verifies incoming electronic mail addresses that can assist you maintain a clean contact list.
- Helps inbound electronic mail routing
- Dynamic electronic mail templates enable you personalize mass electronic mail campaigns
Pricing
Paid plans begin with the Passion bundle, which prices $5.60/mo for 5K emails and 100 electronic mail verification credit.
The Starter plan begins at $28.00/mo. It will get you 50K emails, 100 electronic mail verification credit, and 100 SMS/mo.
Then, you’ve gotten the Skilled plan that goes for $88.00/mo. It nonetheless provides you 50K month-to-month emails, however electronic mail verification credit are elevated to 400. Plus, it helps limitless domains, limitless customers, and 30-day log retention.
Right here’s a breakdown of the overage costs:
- Passion – $1.20 per 1,000 emails
- Starter – $0.95 per 1,000 emails
- Skilled – $0.80 per 1,000 emails
G2 score: 4.2 out of 5
Comes with a little bit of a studying curve.
8. Mailgun
Mailgun is a devoted transactional electronic mail supply service that helps ship and observe transactional campaigns. It gives a testing atmosphere the place you possibly can preview your emails earlier than sending them and run A/B exams to optimize your transactional campaigns.

The platform additionally offers a real-time electronic mail validation API. This service validates electronic mail addresses to be sure to’re sending campaigns to addresses that really exist. You may also drag and drop your contact record to take away invalid and high-risk electronic mail addresses that might damage your area repute.
Different options
- Helps inbound electronic mail routing, which parses and organizes incoming emails
- Provides ship time optimization instruments
- Delivers insightful electronic mail analytics
- 30-day electronic mail logs retention coverage
Pricing
Mailgun’s Fundamental plan prices $15/mo. It allows you to ship 10K emails per 30 days with no every day limits. You get 1-day log retention and 5 inbound routes.
The Basis plan prices $35/mo for 50K emails. It comes with 1,000 {custom} sending domains, an electronic mail template builder, 5-day log retention, and full entry to inbound routing.
The Scale plan goes for $90/mo. It contains 100K emails, 5K electronic mail validations, devoted IP instruments, 30-day log retention, and ship time optimization.
Mailgun’s overage costs are barely larger than what you’d pay with most different transactional electronic mail providers.
- Fundamental – $1.80 per 1,000 emails
- Basis – $1.30 per 1,000 emails & $1.20 per 100 electronic mail validations
- Scale – $1.10 per 1,000 emails & $0.80 per 100 electronic mail validations
G2 score: 4.2 out of 5
Worth will get actually costly the second you begin to use superior options like devoted IPs and ship time optimization.
How GetResponse helps transactional emails
Transactional electronic mail providers strengthen buyer relationships by guaranteeing essential communications attain your prospects’ inboxes inside seconds. Effectively-executed transactional campaigns also can add to your backside line by producing extra income via well timed upsells and cross-sells.
That’s why it’s so essential to select the correct transactional electronic mail service that ensures excessive and quick electronic mail deliverability.
At GetResponse, we offer transactional electronic mail providers as an add-on to our enterprise-ready GetResponse Max plan. Meaning you don’t must pay for devoted IP addresses, deliverability consulting, and different very important options individually. They arrive as a part of the Max plan. Plus, you’ll have a buyer expertise supervisor, electronic mail marketing campaign consulting, and help for SSO.
E book a free demo at the moment to see how GetResponse can help your transactional electronic mail wants.
See GetResponse in motion with a free personalised demo
Uncover how GetResponse Max can remodel your transactional electronic mail technique with enterprise-grade options, devoted help, and unmatched deliverability charges.
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