On this episode, Eeshita Mittal from HCLTech reveals how their Supercharged Ambassadors Membership turned worker advocacy into a worldwide expertise magnet.

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Episode Abstract

“An advocacy program takes a variety of private dedication and consistency to scale and maintain it. Keep in mind, we’re dealing right here with people, not simply algorithms.”

This week on Behind the Put up, we’re getting supercharged with Eeshita Mittal, Advertising Supervisor at HCLTech and the driving pressure behind the Supercharged Ambassadors Membership, HCLTech’s worker advocacy program that’s redefining expertise attraction and retention within the B2B tech area.

Eeshita shares how this purpose-driven initiative advanced from a pilot to a worldwide neighborhood of 200+ workers throughout 25+ international locations. From contemporary grads to senior VPs, this system spans capabilities, geographies, and profession phases, making it extra than simply advocacy; it’s a motion.

She dives into how HCLTech empowers ambassadors by means of private branding workshops, hybrid content material creation periods, and direct engagement with management, together with the CMO, who reads and interacts with worker posts. Spoiler: Some ambassadors noticed their LinkedIn followers develop 5-10x inside six months.

With a 187% improve in LinkedIn attain and rising earned media worth, this initiative proves that human storytelling and community-building are highly effective instruments in a B2B world.

For those who’re on the lookout for tactical methods to draw high expertise, scale advocacy, or construct a loyal inside model military, this episode is your blueprint.

Scorching Subjects:

  • How HCLTech launched and scaled their worker advocacy program globally
  • What makes the Supercharged Ambassadors Membership so efficient, and in such excessive demand
  • Why worker advocacy is essential for each attracting and nurturing expertise
  • How management involvement fuels ambassador motivation and program success

Their Supercharged Ambassadors Membership isn’t only a nice title, it’s delivering severe outcomes, together with a 60x improve in social sharing, 187% extra attain, and 154% extra engagement in only one yr. Learn how they did it with Oktopost.

Meet Eeshita

Eeshita Mittal is a Advertising Supervisor at HCLTech, a number one international expertise firm with over 223,000 individuals, spanning throughout 60 international locations. She works on key strategic initiatives centered on employer branding and expertise advertising, with an emphasis on attracting high expertise. She has been a key determine in launching and main the Supercharged Ambassadors Membership, which is HCLTech’s worker advocacy program, that empowers workers to develop into model ambassadors and share their genuine experiences on on-line and offline platforms.

From her earlier expertise in Bollywood and Promoting, Eeshita brings a novel experience in storytelling. With natural social media being her forte, she harnesses her abilities to amplify model narratives by orchestrating compelling user-generated content material and model tales throughout platforms. In her skilled journey of 13 years, Eeshita has helped many people and corporations develop their manufacturers.

She lives in New Delhi. In her free time, she enjoys nature images, yoga and exploring AI.

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