Latest usage, sales, and trends

Studying Time: 10 minutes

Shopify statistics present that it is likely one of the hottest ecommerce platforms globally by market share, with its retailers producing greater than $1.4 trillion in revenue as of 2025.

Just a few headline numbers embody 30% of US ecommerce companies promoting by Shopify, and 875 million consumers shopping for from Shopify shops in 2024. Its full-year income grew 26% with a staggering $1 trillion in cumulative gross merchandise quantity (GMV).

International ecommerce gross sales forecasts predict 6.8% development to $6.419 trillion in 2025 (eMarketer), so don’t be shocked when Shopify beats its personal numbers in 2026.

It received’t all be right down to advertising and marketing, both. Shopify is secure, cost-effective, and above all else, confirmed, with big-hitters similar to Estée Lauder, Gymshark, Mattel, and Supreme all operating it.

We’ve solely simply scratched the floor of Shopify’s market place, gross sales, and the place it’s heading, with loads extra to find under.

Key Shopify statistics 2026 snapshot

Shopify hit its stride in 2025 with extra development than in 2024 and new big-brand clients onboarding, similar to Estée Lauder. It has even forecast momentum that’s going to choose up because it heads into This autumn 2025 and Q1 2026.

The important thing stats:

• Market place within the US: 30% of US ecommerce companies promote by Shopify (Statista)
• How many individuals use Shopify: 875 million+ consumers purchased from Shopify retailers in 2024  (Shopify)
• Time to first sale: An entrepreneur makes their first sale each 26 seconds (Shopify)
• International penetration: Tens of millions of companies in 175+ international locations (Shopify)
• Variety of reside (lively) shops: 6,519,105 lively shops (November 2025) (Built With)
• GMV: Over $1 trillion in cumulative order worth processed in 2024 (Shopify)
• Income development in 2024: $8.88B, up 26%, racking up its seventh straight quarter over 25% development (Shopify)
• Income development in 2025: 32% income and GMV development in Q3, up from 26% and 24% in 2024 (Shopify)

That’s our Shopify statistics snapshot. Subsequent up, let’s have a look at Shopify’s international efficiency in additional element and work out the place it stands compared to different platforms.

Shopify’s international ecommerce influence

Let’s have a look at Constructed With, which tracks international utilization statistics and offers us a solution to how many individuals use Shopify. We will see that the variety of shops utilizing Shopify has elevated by more than two million from January 2025 to November 2025 (circa 4.5 million to six.5 million).

Its reside nation totals additionally elevated throughout all key markets. The highest 5:

These numbers present us that Shopify has greater than 14x the variety of shops within the US because it does in its second largest market, the UK, and that spectacular quantity interprets to it being the most well-liked ecommerce platform in the US.

Shopify’s market share in the UK is bigger than ever as of September 2025, sitting at over 20%, behind solely Wix. WooCommerce comes third for Brits.

Taking a look at Shopify Plus, Shopify’s enterprise product, Built With exhibits it powers 76,607 shops as of November 2025, together with 41,137 within the US, and 5,534 within the UK.

On a world scale, Statista knowledge exhibits that Shopify lags behind WooCommerce, Squarespace On-line Shops, and WooThemes as of 2024. The stats:

• WooCommerce powers 39.05% of shops
• Squarespace On-line Shops powers 14.75%
• Woo Themes powers 13.96%
• Shopify’s 10.56% share is over 3x lower than WooCommerce’s

So, Shopify undoubtedly has work to do if it needs to dominate the worldwide ecommerce scene, nevertheless it’s already making glorious strides with its newest figures. These present 24% GMV growth and 33% international revenue growth in 2024.

A latest success instance is Black Friday 2024, throughout which its retailers generated $11.5 billion in global sales, a 24% enhance in gross sales from 2023.

It isn’t simply smaller retailers utilizing Shopify, both, with JB Hello-Fi, Meta, Estée Lauder, Gymshark, ButcherBox, SKIMS, Supreme, and plenty of extra main manufacturers utilizing it.

The core issue behind that relentless Shopify market share development is its secure, cost-effective ecosystem, but additionally its funding in commerce options that its retailers need. 

As an example, a 2025 Neatly research discovered that 73% of marketers plan to extend their conversational commerce investments by as much as 50% by 2027. Then, in September 2025, Shopify introduced that it’s bringing commerce to ChatGPT.

Shopify service provider efficiency and common earnings

Now that you realize all about Shopify’s development (spectacular, isn’t it?), the questions in your lips will most likely be round how a lot does the common Shopify retailer make per 30 days, and the way a lot cash you can also make on Shopify.

The reply? Some severe cash, however there’s loads of income, revenue, and earnings insights to unpack, which we’ll cowl now:

• Gross Merchandise Quantity (GMV) traits: The pattern is upwards. Retailers hit the $1 trillion milestone in cumulative GMV in 2024, with 2.4x extra GMV than in 2020, set in opposition to annual development charges of 26% in 2024, 26% in 2023, and 21% in 2020.
• Black Friday/Cyber Monday stats: Retailers served 76+ million customers and generated $11.5 billion in gross sales throughout BFCM in 2024, a rise of 24% from 2023. At its peak, clients have been spending $4.6 million per minute.
• Common Shopify retailer income: Common revenues are area of interest and mannequin dependent, however True Revenue reckons that most Shopify shops make under $1,000/month, with not less than 20% reaching the $10,000/month milestone.
• Profitability and success price: Shopify says that its retailers make their very first sale every 26 seconds, and that general, they’ve generated greater than $1.4 trillion in income. In accordance with most Reddit users, they common 15-30% web revenue.
• Dropshipping and high-end earnings: The global dropshipping market may attain $435 billion by the top of 2025, and with Shopify Collective, Shopify makes discovering high-quality suppliers straightforward. Earnings vary from a couple of hundred {dollars}/month to over $100k/month.
• Common Order Worth (AOV): Analysis platform Dynamic Yield places the AOV from shopper items at $296 as of October 2025. Nonetheless, AOVs are area of interest dependent, with the luxurious and jewellery area of interest having the very best AOV of $328.
• Repeat Buy Price: In accordance with Smile.io, a buyer has a 27% chance of returning to your store after one buy. With an e mail advertising and marketing app, similar to Omnisend, it’s doable to follow-up, cross-sell, and maximize repeat purchases on Shopify.
• Product Return Price: The Nationwide Retail Federation’s 2024 report on shopper traits discovered that 16.9% of customers returned merchandise. Shopify says this may be as high as 30%, though it relies upon fully in your merchandise and repair high quality.

Buyer success story Shopify service provider and Omnisend buyer Dukier grew its income by 525% in three years, reaching €518,860 by 2025, due to localized e mail automations throughout 5 languages, which accounted for 55% of income. Read the case study.

Shopify company and monetary statistics

Try these Shopify statistics to know how, and in what context, it’s succeeding in making its ecommerce device the most well-liked alternative:

• Shopify firm financials: $8.88 billion in revenue in 2024 equates to a 25.78% enhance from 2023, which went up 26.06% from 2022. 2025’s Q2 revenue grew 32%, and in Q3, it rose 32% once more, marking 9 consecutive quarters of development.
• Shopify inventory and market cap: Within the year-to-date (20 November 2025), Shopify inventory has elevated in worth by 41.95% to $152.73. Its market cap is $188.19 billion.
• Shopify profitability: $1.1 billion in working revenue in 2024, with $1.6 billion in free money circulate generated the identical yr.
• Shopify worker statistics: Shopify had 8,100 employees on the finish of 2024. 48% of workers suggest working there, in keeping with 4,000+ reviews on Glassdoor.
• Funding and acquisition stats: Search startup Vantage Discovery was Shopify’s most distinguished acquisition in 2025 for $59 million. Extra acquisitions from 2024-25 embody Threads and Checkout Blocks. In 2025, Shopify introduced an funding in conversational commerce with ChatGPT, plus Magic and Sidekick with AI options.
• Social good initiatives: Frontier is one among Shopify’s most distinguished initiatives, committing $1 billion in everlasting carbon elimination by 2023. Its Sustainability Fund additionally works with 50 firms that want options for carbon discount.

Shopify utilization and service provider traits

In accordance with Built With, there are extra trend manufacturers on Shopify than some other area of interest. The desk under exhibits the highest 5 retailer classes by service provider rely:

One other fascinating factor we discovered is how these retailer classes change for Shopify’s enterprise-grade platform, Shopify Plus. The info exhibits there are more nutrition brands than bag brands, and extra attire than trend manufacturers:

One of many drivers behind Shopify’s reputation amongst trend and attire manufacturers is its dropshipping ecosystem, together with Shopify Collective and third-party apps similar to DSers, which make promoting with out stock straightforward.

Entrepreneur Kamil Sattar made his fortune dropshipping on Shopify, and he reveals his dropshipping secrets and techniques within the video under, in case you’re on this side of ecommerce:

Now, you’re most likely questioning how Shopify retailers are delivery their merchandise. The reply is with one among Shopify’s delivery companions, who present discounted delivery charges (with the entire low cost dependent in your plan). Carriers embody:

In accordance with Pitney Bowes, the U.S. Postal Service (USPS), Amazon Logistics (not a Shopify companion), UPS, and FedEx deal with roughly 97% of all home shipments, break up as follows:

• USPS, 31%
• Amazon Logistics, 28%
• UPS, 21%
• FedEx, 17%

That knowledge falls according to Shopify saying that USPS is its most-used carrier as of 2025, with Statista exhibiting UPS and FedEx in second and third place.

Listed below are some extra Shopify utilization statistics:

• Common conversion charges: These sat at 1.4% by the top of 2023 in keeping with Littledata, with something above 3.2% placing you within the high 20%, and 4.7% making you a high 10 retailer
• Product counts: Most Shopify shops have between 10 and 50 merchandise (two million plus), whereas the pool of shops promoting greater than 50 however lower than 500 merchandise is 915,000, in keeping with Constructed With
• Social media: Instagram is utilized by 46.6% of Shopify shops, Fb by 28.7% of shops, and TikTok by 12.1% of shops as of November 2025
• Applied sciences: The highest 5 third-party applied sciences utilized by retailers are Cloudflare, Cloudflare CDN, Arrive, Apple Pay, and Google Pay (Retailer Leads)
• Visitors sources: In accordance with ZIK Analytics, 68% of Shopify site visitors comes from mobile, and its cell checkout accounts for 79% of purchases

Shopify App Retailer and integration statistics

The Shopify App Retailer gives 1000’s of apps for retailer customization, with three in four merchants using apps to assist run their enterprise and putting in six apps on common.

Greater than 3,800 builders construct on the Shopify App Retailer, with 16 million installs since 2020, producing over $230 million in income for builders.

Listed below are Shopify App Retailer statistics as of November 2025:

• Over 13,000 apps
• 1,091 Built for Shopify apps, passing Shopify’s highest improvement requirements
• 39 Apps by Shopify, developed by Shopify to supply native dashboard performance

Probably the most profitable apps for builders are Constructed for Shopify ones, which obtain an average increase of 49% new installs in simply 14 days of standing approval.

High classes throughout all apps embody dropshipping, marketplaces, product critiques, upsell and bundles, e mail advertising and marketing, search engine optimization, delivery, and forex and translation.

In accordance with Store Leads, these are the most-installed Shopify apps:

Discover how there are two entries within the high 10 beneath advertising and marketing and critiques? That tells us these classes are the most well-liked general. 

Nonetheless, the highest ends in our desk aren’t essentially the most effective apps of their classes, nor essentially the most reviewed. As an example, Klaviyo’s score is 4.7/5 primarily based on 2,577 critiques, whereas Omnisend has a superior 4.8/5 rating primarily based on 2,863 critiques.

Vagari Luggage switched from Klaviyo to Omnisend for higher assist and decrease prices. It achieved 50% e mail open charges, 6-7% SMS click on charges, and a £121 return for each £1 spent. Learn the Omnisend buyer story: Vagari Bags.

Shopify Plus statistics (enterprise degree)

Shopify Plus prices $2,300/month for a three-year time period. It’s for giant and fast-growing shops, with the likes of Gymshark, Vogue Nova, Huel, and Alo Yoga utilizing it.

Most Shopify Plus shops fly beneath the radar, although, with 76,607 of them live as of November 2025, and greater than 300 new shops launching every week.

14 shops sit inside the high 1,000 for international site visitors quantity, and 729 shops have 1m+ social media followers. The variety of US Shopify Plus shops is 41,137. Canada is the next-biggest market at 6,180, after which the UK at 5,534.

In accordance with Shopify, retailers producing $1m to $500m are rising a mean of 126% YoY on Shopify Plus, 690% above the business common.

Listed below are some extra Shopify statistics:

• It gives as much as 36% better total cost of ownership (TCO) than rivals, together with 36% higher than WooCommerce and 35% higher than Salesforce Commerce Cloud
• The general conversion price for Shopify Plus is 36% higher than the competitors
• Its native options provide uplifts in outcomes, similar to 50% lower customer acquisition costs with Shopify Audiences and 20% greater common order values with Shopify Capabilities

Shopify platform and ecosystem statistics

These stats element extra about how retailers use Shopify:

• High Shopify themes: Daybreak is the most well-liked theme with installs on 16.65% of stores, adopted by Debut with 7.58% of installs
• New function releases: Shopify releases 150+ new features each six months, and spent $1.4 billion on analysis and improvement in 2024
• Retailer switching and churn: 42.2% of new enterprise launches (high 10,000 websites, $50M+ GMV) previously two years selected Shopify, and over 1,200 enterprise manufacturers are added yearly to Shopify (web migration), with many switching from Adobe Commerce and Salesforce Commerce Cloud
• High-level area distribution: 67.2% of stores have a .com area, 3.1% have a .retailer area, and a couple of.9% have a .store area
• Service provider contact info: 59% of Shopify retailers have an e mail tackle, and 33% have a cellphone quantity on their web sites

Conclusion: The state of Shopify in 2026

Is Shopify nonetheless related in 2026? Take into account this:

• 30% of US ecommerce companies promote by the Shopify platform
• Its income has grown over 9 consecutive quarters to November 2025
• New entrepreneurs make their first sale each 26 seconds
• Greater than 875 million shoppers purchased one thing through Shopify shops in 2024
• Its This autumn 2025 outlook forecasts income to develop at a mid-to-high-twenties share price YoY (see the report)

So, sure, Shopify is related, and its affect is rising.

Probably the most spectacular Shopify statistic is its dealing with of 30% of US ecommerce gross sales, and regardless that it’s behind WooCommerce, Squarespace On-line Shops, and WooThemes for international market share, we’ve got to place a agency “for now” label on that.

You see, Shopify’s worldwide income grew 33% in Q3 2025 alone, and its sights are firmly set on capturing as many international clients as doable.

Its funding in options, confirmed service provider outcomes, and high-quality app ecosystem will proceed luring new clients over, with apps similar to Omnisend bettering on core options and serving to retailers maximize gross sales.

Whichever manner you strike it, Shopify’s trajectory is sharply upwards, with 2026 nailed on to result in extra clients, gross sales, and market share.

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