SiriusXM launches weekly Serie A soccer show with Italian league

SiriusXM introduced on November 18, 2025, that it’s going to launch a devoted weekly audio present targeted solely on Italy’s prime skilled soccer league. “Serie A: Calcio – Made in Italy” debuts November 20 at 7 pm ET on the corporate’s 24/7 soccer channel SiriusXM FC, channel 157.

The one-hour program represents a partnership between the satellite tv for pc radio firm and Lega Serie A, Italy’s premier skilled soccer league. The present will air each Thursday, delivering protection of stories, golf equipment, and gamers from a league that features American stars Christian Pulisic, Weston McKennie, and Yunus Musah.

Lead hosts for this system embrace Adam Summerton, described as a veteran Serie A commentator, and Charlie Stillitano, a longtime SiriusXM FC host and sports activities government with over 30 years of involvement in worldwide soccer. Stillitano at the moment serves as president of the Italian Serie B membership Spezia Calcio. This system will function a rotating lineup, with analysts Marco Messina, founding father of Italian Soccer TV, and Tony Meola, the previous U.S. Nationwide Group goalkeeper and Corridor of Fame member, becoming a member of as common contributors.

“Serie A is residence to among the world’s greatest golf equipment, and curiosity within the league continues to develop—particularly with the rise of American stars on the pitch and the anticipation for the upcoming World Cup,” stated Jared Fox, SVP, Sports activities Programming, Content material Advertising and marketing & Partnerships, and Artist Relations for SiriusXM, in response to the announcement.

The brand new program enhances SiriusXM’s present dwell match broadcasts. The corporate airs dwell play-by-play of function Serie A matches each week all through the 2025-26 season. The November 23 schedule contains Inter Milan internet hosting cross-city rival AC Milan at 2:45 pm ET on channel 202.

Lega Serie A opened its U.S. workplace in New York Metropolis in 2022 to deepen connections with American followers and types. The league has maintained standing as considered one of Europe’s most acknowledged soccer competitions, with golf equipment like Juventus, AC Milan, Inter Milan, and AS Roma commanding substantial international followings.

The audio programming launch arrives amid substantial development in sports streaming advertising. PubMatic’s knowledge exhibits dwell sports activities exercise greater than tripled within the first half of 2025 in comparison with the identical interval in 2024. The corporate exceeded its complete 2024 dwell sports activities exercise in simply six months of 2025, positioning it to greater than double final yr’s efficiency.

Streaming platforms have accelerated investment in dwell sports activities capabilities as viewing habits shift digital. FanDuel Sports activities Community achieved a 25% year-over-year improve in whole impressions served via Magnite’s SpringServe video platform throughout its enlargement of dwell sports activities streaming infrastructure. The sports activities community operates 15 regional networks masking MLB, NHL, and NBA groups throughout a number of markets.

Conventional broadcasters face rising competitors from digital platforms for dwell sports activities content material. YouTube streamed its first free NFL game globally in September 2025, marking a major milestone in streaming sports activities promoting. Analysis from EDO’s 2025 NFL TV Outcomes Report discovered that NFL adverts operating throughout streaming-exclusive video games have been 66% more practical for manufacturers than broadcast and cable choices.

SiriusXM positions itself throughout this panorama with each satellite tv for pc radio infrastructure and increasing digital capabilities. The corporate reaches a mixed month-to-month viewers of roughly 170 million listeners via its flagship subscription leisure service SiriusXM, the ad-supported and premium music streaming providers of Pandora, and its podcast community.

The corporate’s strategy to sports activities programming extends past conventional play-by-play broadcasting. SiriusXM FC options day by day soccer speak programming hosted by former gamers, coaches, executives, and journalists from each home and worldwide backgrounds. The channel covers a number of leagues and competitions, offering year-round soccer content material to subscribers.

Audio sports activities programming differs from visible broadcasts in a number of technical elements. Radio and streaming audio commentary requires extra detailed verbal description of on-field motion since listeners can’t see the sport. This constraint calls for expert commentators who can paint footage via phrases whereas sustaining engagement throughout slower sport intervals.

The Serie A programming resolution displays broader tendencies in U.S. soccer consumption. American gamers’ presence in prime European leagues has strengthened home curiosity in worldwide soccer competitions. Main League Soccer’s development has created a bigger home viewers aware of the game’s rhythms and techniques, probably increasing urge for food for European league protection.

Audio advertising represents a substantial growth opportunity. Shoppers dedicate 31% of their media time to audio content material, but advertisers allocate solely 9% of their budgets to audio platforms. This 22% hole between shopper engagement and advertiser funding creates potential for platforms positioned to seize audio promoting spending.

SiriusXM’s podcast enterprise demonstrated this potential in its third quarter 2025 monetary outcomes. The company reported podcast advertising revenue climbing nearly 50% year-over-year, whereas total income reached $2.16 billion. SiriusXM Media reaches greater than 170 million listeners month-to-month, and the podcast community ranks as the most important within the nation by attain, as measured by Edison Analysis.

The brand new Serie A present provides to SiriusXM’s portfolio of specialised programming concentrating on particular viewers segments. The corporate operates a number of devoted channels for genres, sports activities, and content material sorts. This segmentation technique allows focused promoting alternatives as entrepreneurs search related environments for his or her messages moderately than relying solely on broad viewers knowledge.

Sports activities content material traditionally instructions premium promoting charges throughout varied media codecs. Reside sports activities broadcasts present assured viewership throughout scheduled time slots, a beneficial commodity as on-demand viewing fragments conventional programming audiences. Audio sports activities programming affords comparable scheduling predictability whereas reaching audiences throughout commutes, at work, or in conditions the place video viewing is not sensible.

The Thursday night time slot positions the present earlier than weekend Serie A matches, permitting dialogue of upcoming fixtures whereas reviewing latest outcomes. Italian soccer historically schedules most matches on weekends, with some midweek fixtures throughout European competitors intervals. The weekly format gives constant programming that may construct viewers habits.

SiriusXM’s relationship with worldwide soccer extends past Serie A. The corporate maintains rights to varied European leagues and competitions, making a complete soccer programming lineup that spans a number of international locations and competitors ranges. This broad protection serves the varied pursuits of American soccer followers who might observe particular gamers, groups, or leagues.

The announcement specifies that “Calcio,” the Italian phrase for soccer, shall be included into the present’s branding. This linguistic factor nods to this system’s concentrate on Italian soccer tradition and will resonate with Italian-American audiences or soccer lovers aware of European terminology.

Tony Meola’s involvement brings private connection to Italian soccer. The announcement notes that Meola discovered his love of the sport from his father, Vincenzo, who performed for the Italian membership Avellino. These biographical particulars add authenticity to this system’s protection of Italian soccer, probably strengthening its enchantment to audiences in search of educated commentary.

The rotating host format gives programming flexibility and permits the present to adapt based mostly on particular subjects or breaking information. Completely different hosts convey diverse experience and views, probably holding the content material contemporary throughout a number of weeks of the season.

Audio programming manufacturing requires considerably much less infrastructure than video broadcasting. A radio present wants microphones, mixing tools, and recording house, whereas video manufacturing calls for cameras, lighting, units, and extra in depth post-production work. This effectivity benefit permits audio platforms to experiment with specialised programming concentrating on area of interest audiences.

Connected TV and streaming platforms have expanded advertising capabilities past conventional linear tv. Microsoft launched Premium Streaming campaigns concentrating on platforms like Netflix and Roku, demonstrating how digital platforms allow extra refined concentrating on and measurement than typical broadcast promoting.

SiriusXM’s twin income mannequin combines subscription charges from listeners with promoting income from its ad-supported platforms. This diversification gives monetary stability throughout totally different financial circumstances, as subscription income affords predictability whereas promoting income can seize upside throughout robust financial intervals.

The Serie A present’s debut timing positions it through the 2025-26 European soccer season, which runs from late summer time via spring. This multi-month timeline gives prolonged programming alternatives because the season progresses via varied phases together with early competitors positioning, midseason switch home windows, and championship races.

Italian soccer maintains vital cultural significance past athletic competitors. Serie A golf equipment signify particular cities and areas, carrying historic rivalries and native identities that span generations. This cultural depth gives wealthy storytelling materials for weekly programming that extends past match outcomes into broader narratives.

Timeline

Abstract

Who: SiriusXM, partnering with Lega Serie A, launches the present with hosts Adam Summerton and Charlie Stillitano, plus analysts Marco Messina and Tony Meola.

What: “Serie A: Calcio – Made in Italy” is a one-hour weekly audio program devoted to Italy’s prime skilled soccer league, that includes information protection, membership evaluation, and participant discussions.

When: The present was introduced November 18, 2025, debuts November 20, 2025, and airs each Thursday at 7 pm ET all through the 2025-26 season.

The place: This system broadcasts on SiriusXM FC (channel 157), the corporate’s 24/7 soccer channel, reaching roughly 170 million month-to-month listeners via satellite tv for pc radio and digital platforms.

Why: The present capitalizes on rising American curiosity in Serie A pushed by U.S. gamers competing within the league, the upcoming World Cup, and increasing alternatives in sports activities audio promoting as streaming platforms speed up funding in dwell sports activities capabilities.