How to Build a Sales Funnel on Systeme.io (Step-by-Step 2025 Guide)

Each worthwhile on-line enterprise right now makes use of gross sales funnels.

Whether or not you are:

• Promoting ebooks
• Selling programs
• Rising an e mail record
• Providing teaching
• Constructing a neighborhood
• Promoting digital or bodily merchandise
• Working affiliate campaigns

…a funnel helps you entice leads, convert them into prospects, and generate predictable earnings.

The issue?

Funnel builders like ClickFunnels value $97–$297/month. Kartra begins at $99/month. Kajabi begins at $149/month.

However Systeme.io (be taught what is Systeme.io) offers you a full funnel builder – for FREE. Even the free plan contains 3 funnels, limitless emails, limitless file storage, 1 course, 1 weblog, 2,000 contacts, and extra. And paid plans begins at solely $17/month.

This makes Systeme.io the right software for newbies and professionals.

This information will present you precisely methods to construct a gross sales funnel on Systeme.io step-by-step, from clean canvas to launch.

👉 Begin Constructing Funnels for Free

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A gross sales funnel is a sequence of steps that information a customer towards a selected motion, akin to:

• Downloading a freebie
• Signing up for a webinar
• Shopping for a digital product
• Reserving a training name

Each funnel has three core phases:

✔ Consciousness → You entice guests

✔ Curiosity → They find out about your provide

✔ Motion → They purchase or enroll

Systeme.io makes this course of simple, even when you’ve by no means created a funnel earlier than. Study extra about this all-in-one advertising platform right here – Systeme.io features.

Right here’s why Systeme.io is the greatest funnel builder for 2025:

✔ 100% beginner-friendly

No coding, no plugins, no complicated instruments.

✔ Free-forever plan

Construct funnels with out spending a penny.

✔ Limitless emails

You’ll be able to nurture your leads with out email-sending limits.

✔ Drag-and-drop web page builder

Simply design touchdown pages, opt-in pages, gross sales pages.

✔ Simple automation

Mechanically ship freebies, emails, programs, and extra.

✔ Inexpensive upgrades

Paid plans of Systeme.io begin at solely $17/month.

✔ 0% transaction charges

You retain your full income.

This mixture makes Systeme.io highly effective AND reasonably priced.

Systeme.io helps a number of funnel sorts:

✔ Lead Era Funnels

Acquire emails to your publication or free information.

✔ Gross sales Funnels

Promote ebooks, templates, programs, or bodily merchandise.

✔ Webinar Funnels

Promote stay or automated webinars.

✔ Evergreen Funnels

Mechanically promote merchandise 24/7.

✔ Teaching Funnels

Generate calls and leads for companies.

✔ Membership Funnels

Promote gated content material or digital communities.

You’ll be able to construct all of those with the free plan and improve later for extra superior options.

Now let’s construct an entire funnel from scratch.

We’ll create a Lead Magnet Funnel, which incorporates:

• Step 1 → Decide-in web page
• Step 2 → Thank-you web page
• Step 3 → E-mail supply
• Step 4 → Automation sequence

Inside your Systeme.io dashboard:

• Click on Websites
• Click on Gross sales Funnels
• Click on Create

You’ll see choices for:

• Construct an viewers
• Promote a product
• Customized funnel
• Run a webinar

Select ✔ Construct an viewers (for a freebie funnel). See the screenshot beneath.

Now, you may have to enter a reputation to your funnel. For instance:

• “Free Book Funnel”
• “Guidelines Lead Magnet Funnel”
• “Workshop Registration Funnel”

After getting into the identify to your funnel, choose your area:

• Use Systeme.io default area, or
• Add your customized area

Within the above screenshot, you possibly can see that:

• I’ve entered the identify of my funnel as ‘Free Book Funnel‘.
• Chosen Funnel area as ‘technicalwall.systeme.io‘.
• And chosen funnel aim as ‘Construct an viewers‘.
• Chosen forex as ‘US Greenback‘.

After getting into all the main points as talked about above, click on on the Save button.

Click on on the funnel we simply created to edit it and choose a pre-built template for it. See the screenshot beneath.

Systeme.io offers you dozens of templates, together with:

• Minimal clear designs
• Daring advertising templates
• Video touchdown pages
• Book-style opt-in pages
• Lead magnet layouts
• Webinar registration templates

Select one which matches your provide. 

Within the above screenshot, you possibly can see that there are many templates to select from. You’ll be able to preview every of those templates earlier than choosing one to edit.

To preview a template, hover the mouse over a template and click on on Preview. It would open the template in a brand new window the place you possibly can examine the main points of the template.

After finalizing a template, choose it to maneuver to the subsequent web page the place we are going to edit the template as per our necessities.

Within the above screenshot, you possibly can see that I’ve chosen a template as my opt-in web page the place I’ll provide my e book to my guests. However earlier than that, we might want to enter a identify for our opt-in web page.

Within the screenshot beneath, you possibly can see that I’ve changed the default textual content with ‘getting-started-with-systeme’. Now, the URL for my opt-in web page can be:

‘https://technicalwall.systeme.io/getting-started-with-systeme’.

Equally, you must also enter a textual content related to your e book to your opt-in web page.

Now, we are going to edit our opt-in web page template in Step 4.

Click on on Edit web page button as proven within the screenshot beneath.

After clicking the Edit web page button, Systeme.io’s drag-and-drop builder will open. See the screenshot beneath.

Right here, you possibly can customise the brand, menu, textual content, photographs, button and background. On the left aspect of the builder, yow will discover many customizable components like Textual content, Headline, Bulleted record, Content material field, Picture, Video, Audio, Carousel, Columns, and extra. You can even set padding and margin as per your want.

Let’s have a look at an instance. I’ll change the default picture of the template with my very own e book cowl.

Click on on the picture to pick out it. Within the screenshot given beneath, I’ve chosen the picture of the e-book to exchange it with my e book cowl. After choosing the picture, click on on the cloud icon as proven beneath.

A popup will seem asking you to add a picture.

Click on on the choice – ‘click on to add‘. See the screenshot above.

Under you possibly can see that I’ve added a picture as cowl for my e book. Click on on Insert button so as to add the picture to the template we’re enhancing.

Within the screenshot beneath, you possibly can see that I’ve changed the default picture and added an e book cowl. To alter textual content, click on on the textual content ingredient and add your textual content.

You can even add a headline or change the textual content of the button. Additional, you may as well add a emblem, headlines/subheadline or change the background colour or the font colour, add testimonials, bullet factors, advantages, countdown timers, and many others.

Like all web page editor, you can also make adjustments to every ingredient of the template.

Within the screenshot beneath, you possibly can see that I’ve made adjustments to the default opt-in web page by including my emblem, menu, textual content and picture. I’ve modified the colour of the textual content in addition to the button.

After making all of the adjustments, click on on Save button after which lastly click on on the Exit web page button.

Within the subsequent step, we’ll edit the Thank You web page. It’s the web page the place our person will land after they’ve entered their e mail tackle within the earlier step.

After accumulating the e-mail, guests ought to land on a Thank-You Web page.

This web page ought to embody:

✔ A pleasant message

“Thanks! Your freebie is on its means!”

✔ A hyperlink to examine e mail inbox

Inform them to examine their inbox for the obtain hyperlink.

✔ A Name-To-Motion (elective)

Examples:

• Be a part of your Fb group
• Observe you on Instagram
• Watch a video
• Take a look at a low-ticket provide

(Non-compulsory however very efficient)

Let’s begin creating the Thank You web page. Click on on the Thank You / Obtain Web page as proven beneath. Subsequent, choose a template that you just like

After choosing a thanks web page template, enter a identify for the Thank You web page after which click on on Edit web page to edit this template. See the screenshot beneath.

Now, we’re once more within the Systeme.io drag-and-drop builder web page. Much like the Decide-in web page, we are going to design this Thank You web page.

On this web page, we are going to add a obtain button in order that our guests ought to be capable to obtain the free e book straight from this web page. 

We will even ship an e mail with the obtain hyperlink to our guests. We’ll cowl this within the later part.

You’ll be able to see that I’ve once more added a emblem, e book cowl and a few adjustments to the textual content related to my e book.

Now, choose the button as proven above and add your individual textual content akin to ‘Obtain Now‘. After making adjustments to the button textual content, we are going to add an motion to this button. 

Lastly, click on on the Save after which click on on Exit web page. Our Thank You web page is now full. Each time a customer lands on our Decide-in web page and enter his e mail tackle, he’ll taken to this Thank You web page. Right here, he’ll be capable to obtain the e book to his pc.

Nevertheless, this isn’t all, we will even ship our subscribers an automated e mail with the obtain hyperlink to the e book. This fashion they’ll have everlasting entry to the free e book. To do that, let’s transfer on to the subsequent step.

On this step, we are going to ship the free e book to our subscriber’s inbox. To do, click on on Emails on the Systeme.io Dashboard after which click on on Campaigns.

Now, click on on ‘Create‘. 

I’ve named the marketing campaign: Systeme.io Information Supply and have chosen the e-mail tackle from which I’ll ship my campaigns. Getting into Description is elective. Now, click on on the Save button. See the screenshot beneath.

Now, we are going to create our e mail marketing campaign to ship our free e book mechanically to our e mail subscribers. Choose your marketing campaign as proven beneath.

Click on on the Create button.

Contained in the marketing campaign, enter your data. Under, I’ve proven one instance. Test it out.

Topic: Your Free Book is Right here!

Sender identify: Deepak Choudhary

Sender e mail tackle: [email protected]

Select between Visible editor and Traditional editor. I desire Traditional because it gives a clear structure. Subsequent, click on on the Save button. See the screenshot beneath.

Enter the physique of your e mail and in addition add a hyperlink to your free e book. After including the physique textual content, click on on Save and publish, to activate the e-mail marketing campaign.

After publishing the marketing campaign, a popup will seem asking you to activate the marketing campaign. Click on on the Activate button as proven beneath.

That is it, your e mail marketing campaign to ship the free e book is prepared however it’s not but linked to the gross sales funnel we created in earlier steps.

In Step 7, we are going to learn to join an e mail marketing campaign to a Gross sales Funnel to ship e mail on automation to our e mail subscribers.

Go to your gross sales funnel and choose the Decide-in Web page and click on Automation Guidelines.

Click on on the ‘Plus‘ icon so as to add a set off. See the screenshot beneath.

Subsequent, choose the choice – Funnel step type subscribed.

As you click on the choice – Funnel step type subscribed, you may see that your funnel (Free Book Funnel) and Funnel step (Thank You / Obtain Web page) has been mechanically chosen. See the screenshot beneath.

Subsequent, click on on the ‘Plus‘ button as proven beneath so as to add motion to your set off.

From the given choices, choose ‘Subscribe to marketing campaign‘.

Right here, we are going to choose the marketing campaign we had created earlier. Click on ‘Select marketing campaign‘ as proven beneath to pick out your marketing campaign.

After choosing the marketing campaign, click on on the button – Save rule.

That is it, now we have efficiently added an automation rule in Systeme.io that may ship an e mail mechanically to customers who’ve subscribed to our opt-in type to get the free e book. On receiving this e mail, our subscribers will be capable to obtain the e book from the hyperlink given inside the e-mail.

I hope now you know the way to construct a gross sales funnel on Systeme.io.

It’s all the time a greatest apply to check your gross sales funnel earlier than publishing stay. Under I’ve talked about methods to examine whether or not your gross sales funnel is working completely or not.

• Open your gross sales funnel opt-in web page hyperlink and submit your individual e mail
• Obtain the e book from the Thank You web page
• Additionally examine your e mail when you obtain the freebie

All the time take a look at earlier than launching.

You can even examine the gross sales funnel we created on this tutorial.

Click on the button beneath, enter your e mail tackle, attempt to obtain the free e book from the Thank You web page and in addition open your e mail to examine if automation e mail is obtained.

• Copy your funnel URL
• Share on social media, blogs, YouTube, or adverts
• Add to your homepage
• Add to your link-in-bio

Congrats – your funnel is stay!

If you wish to create a funnel to your on-line enterprise, be a part of the lifetime deal by Systeme.io and begin creating funnels totally free.

Now that your primary funnel is constructed, let’s take it to the subsequent degree utilizing superior Systeme.io instruments.

These options dramatically improve your conversions and income, even when you get the identical variety of guests.

An order bump is a small provide added on the checkout web page – normally priced between $5–$27.

Systeme.io permits you to allow it with a single toggle.

Instance Order Bump Concepts:

• “Get the editable Canva model for $7”
• “Add 20 additional templates for simply $9”
• “Unlock the superior model of this e book for $12”

Order bumps usually convert at 20%–40%, making them an enormous income booster.

• Open checkout web page
• Click on “Order bump” block
• Customise title + description
• Add product → Set worth

A 1-click upsell is a web page proven after buy the place prospects should purchase a further product with out re-entering cost particulars.

Systeme.io makes it easy:

• Add a brand new funnel step
• Choose “Upsell Web page”
• Insert your product provide
• Add button “Add to My Order”

Upsells convert round 10–20%.

• Full bundle / toolkit
• Premium templates
• Workshop replay
• Mini-course
• Lifetime entry to assets

A downsell is obtainable when somebody rejects the upsell.

Examples:

• Downsells with a reduction
• Downsells with a lite model
• Downsells with fewer bonuses

Systeme.io mechanically connects these steps for you.

A/B testing is constructed straight into Systeme.io.

You’ll be able to take a look at the next:

• Headlines
• Button colours
• Web page layouts
• Photographs
• Longer vs short-page funnels

• In your funnel → click on “A/B Take a look at”
• Duplicate web page
• Edit variation
• Let Systeme.io ship site visitors 50/50
• View conversion information
• Maintain the winner

This helps guarantee your funnel frequently improves.

• Guests
• Conversions
• Conversion fee
• Gross sales
• Income
• Upsell income
• Order bump income
• Gross sales per customer

This information tells you precisely the place your funnel wants enchancment.

Listed below are actual funnel concepts you possibly can replicate:

Step 1: Decide-in web page
Step 2: Thank-you web page
Step 3: Freebie e mail
Step 4: 7-day nurture sequence
Step 5: Low-ticket provide

• Bloggers
• Private manufacturers
• Coaches
• Affiliate entrepreneurs

Step 1: Freebie → leads
Step 2: Tripwire $7–$12 provide
Step 3: Upsell ($17–$27)
Step 4: Downsell ($9)
Step 5: 3-day follow-up sequence

• Template sellers
• Canva creators
• Digital product sellers
• Bloggers

Step 1: Webinar registration
Step 2: Webinar web page
Step 3: 24-hour replay
Step 4: Course gross sales web page
Step 5: Order bump
Step 6: Upsell

These kinds of funnels are Best for:

• Course creators
• Coaches
• Consultants

Listed below are the funnel templates you possibly can create rapidly:

• Lead magnet funnel
• Gross sales funnel
• Webinar funnel
• Product launch funnel
• E-mail record constructing funnel
• Lengthy-form VSL funnel
• Membership funnel
• Affiliate funnel
• Teaching funnel
• “Free + Transport” funnel
• Software funnel (for high-ticket teaching)

Systeme.io gives templates for every – editable within the drag-and-drop builder.

✔ Use sturdy headlines

Concentrate on transformation, not options.

✔ Maintain opt-in pages easy

Much less = extra conversions.

✔ Add belief components

Testimonials, critiques, badges.

✔ Use shortage

Countdown timers work nicely in Webinar funnels.

✔ Use actual product mockups

Visuals improve belief instantly.

✔ Provide bonuses

Excessive-value bonuses improve gross sales dramatically.

✔ Make your CTA buttons stand out

Use contrasting colours.

✔ Section your leads

Use tags to personalize follow-ups.

1. Is Systeme.io good for newbies?

Reply. Sure, it’s one of many best funnel builders out there.

2. Can I construct funnels on the free plan?

Reply. Sure, you get 3 full funnels totally free.

3. Can I join a customized area?

Reply. Sure, out there even on paid plans beginning at $17/month.

4. Can I add cost gateways?

Reply. Sure, Stripe, PayPal, Razorpay, Apple Pay, and extra.

5. Does Systeme.io help upsells?

Reply. Completely, order bumps, upsells, downsells are all included.

Whether or not you are constructing your first funnel or scaling your digital enterprise, Systeme.io offers you every part you want in a single place.

By following this tutorial, now, you possibly can simply construct a gross sales funnel on Systeme.io to your on-line enterprise.

Create a Free Systeme.io Funnel.