MessageGears is on a mission to equip enterprise manufacturers with instruments that assist you really use the entire hard-earned buyer knowledge you’ve collected. Along with our native messaging channels, the MessageGears platform helps instantaneous knowledge activation on all kinds of third-party locations – and it’s all constructed on our warehouse-native structure.
We assist groups activate throughout 250+ finish factors, however this text particularly dives into a couple of of our hottest and generally used locations. In case you’re a marketer, learn on to study activating marketing campaign segments the place your clients like to have interaction most. And for those who’re a knowledge or BI professional, a few our most-used locations embrace inner instruments used to streamline knowledge entry throughout your org. (You’ll rapidly grow to be an organization hero once you assist floor extra useful buyer insights!)
Sync knowledge to the channels you love
Most segmentation instruments (like legacy CDPs) require a separate copy of your knowledge that updates each few hours at finest, or in a single day at worst. MessageGears works along with your reside warehouse knowledge in place and in actual time – decreasing complexity, storage prices, and time-to-market.
This implies you should use your org’s *full* buyer dataset to create extremely segmented teams for activation on any channel. Under are a couple of of our most steadily used out-of-the-box locations.
Google Buyer Match
MessageGears has quite a lot of activation choices by way of the Google Viewers Platform, beginning with Google Buyer Match (GCM). Right here, your first-party knowledge can goal audiences on Google-owned properties like Gmail, Google Search, and YouTube – both along with your Google Advertisements or DV360 account. Knowledge distributed to GCM must be primarily based on offline identifiers (like electronic mail, cellphone quantity, or identify and postal handle). Knowledge can simply be encrypted in transit and on supply to Google to make sure PII is protected.
Google Show
With the Google Show and Video 360 (DV360) vacation spot, you’ll be able to goal audiences on non-Google-owned properties on the purchase facet of Google utilizing your Google DV360 account. Their show community reaches individuals shopping throughout hundreds of thousands of internet sites and apps, and with this integration, entrepreneurs can deploy dynamic, customized segments inbuilt MessageGears for each advert marketing campaign.
Google Advert Supervisor
With the Google Advert Supervisor vacation spot, you’ll be able to equally construct focused audiences in MessageGears and ship them to non-Google-owned properties on the provision or promote facet of Google. Utilizing your Google Advert Supervisor account, you’ll be able to attain Google’s personal show community in addition to their broader community of authorized publishers.
Meta Customized Audiences
Utilizing our Meta connection, you’ll be able to merely ship a listing of person IDs and necessary application IDs over to Fb, Instagram, and Threads after constructing your segments in MessageGears. Then, utilizing Meta’s custom audiences, you’ll be able to align your current buyer segments throughout their person base to strengthen your focused advert campaigns.
Identical to our Google connections, your buyer knowledge will be encrypted in transit and on supply to Meta for final safety and compliance.
Microsoft Promoting
Microsoft’s advert community consists of engines like google like Bing, Yahoo, AOL, and DuckDuckGo, in addition to Microsoft-owned properties and accomplice web sites resembling MSN, Outlook, Microsoft Edge, and even streaming platforms like Netflix and Roku.
Focused audiences will be simply transmitted from MessageGears to Microsoft utilizing their customer match capabilities.
Whereas knowledge will be encrypted in transit and on supply to Microsoft, please notice that buyer match will not be allowed for delicate content material classes, merchandise, or companies. Extra data will be present in Microsoft’s remarketing documentation.
Google Cloud Storage (GCP)
Audiences, segments, and context knowledge will be despatched in actual time from MessageGears on to Google Cloud Storage. You possibly can optionally compress your knowledge for transit, and throughout the MessageGears platform, you’ll be able to specify any account-related data you wish to share.
This connection is usually used so a number of inner groups can all entry the identical knowledge extract – eliminating repetitive queries and enhancing cross-team alignment. Analysts and knowledge scientists can then ingest the identical audiences getting used for focused advertising campaigns into their knowledge warehouse or BI platform for dashboarding and modeling.
Google Drive
Groups can even securely add marketing campaign viewers recordsdata from MessageGears to designated Google Drive folders utilizing the identical configurability (format, compression, naming) as different file-based locations. Authentication is dealt with by way of your Google service account key.
Simply outline an viewers in MessageGears and on marketing campaign launch, the generated viewers file is routinely uploaded to the configured Google Drive folder through Google’s Add API. If a file with the identical identify already exists within the folder, will probably be changed with the brand new add.
This integration supplies ease and suppleness for groups that have to ship, share, or retailer marketing campaign knowledge internally.
Amazon S3
Amazon S3 is one other common vacation spot used to assist groups enhance cross-departmental collaboration and visibility, whereas eliminating repetitive queries and decreasing compute prices.
Audiences, segments, and context knowledge will be transmitted from MessageGears on to AWS S3 in actual time. You possibly can optionally compress your knowledge for transit, and throughout the MessageGears platform, you’ll be able to specify any account-related data you wish to share.
Past typical BI dashboards, such a connection can be used to feed up to date buyer segments into machine studying pipelines to coach and enhance your AI fashions.
You possibly can even ship warehouse knowledge to our frenemies
Our warehouse-native, composable structure has led some enterprise groups to make use of MessageGears solely like a CDP – particularly whereas they’re locked into different ESP/CEP contracts. Plus, there’s by no means a painful rip-and-replace migration course of in the event that they later resolve to improve to any of our native messaging channels.
No matter your particular use instances and long-term targets, MessageGears performs good within the martech sandbox! We actually imagine you need to be capable to construct your stack with every little thing you need – and nothing you don’t. Listed here are a couple of extra connections we assist:
Airship
Many large-scale enterprise groups are divided by channel. The e-mail group could also be utilizing MessageGears, however their cellular/SMS group continues to be deeply tied in with Airship. On this state of affairs, it’s simple to construct complete lists utilizing MessageGears’ drag-and-drop segmentation canvas after which sync them instantly into Airship. Each marketing campaign viewers is aligned and unified throughout channels. Inside groups are on the identical web page. No sweat.
Braze
Groups can even use MessageGears to optimize their Braze viewers paths. With our marketer-friendly segmentation engine and highly effective reverse ETL capabilities, you get:
- Direct export to Braze
- No-limit entry to each knowledge level in your warehouse for terribly superior personalization
- No redundant knowledge storage
- Full visibility into viewers logic and real-time member counts
- Campaigns that scale alongside your knowledge technique
MessageGears serves as a light-weight, real-time activation layer between your warehouse and Braze – eliminating knowledge silos and enabling extra exact focusing on.
Salesforce Advertising and marketing Cloud
Equally, entrepreneurs can routinely ship phase, viewers, and context recordsdata from MessageGears to Salesforce Advertising and marketing Cloud to reinforce the focusing on and personalization of their current messaging campaigns. Some clients use this integration closely throughout contract overlap and migration intervals.
Attain an enormous community of channels with our native LiveRamp integration
MessageGears proudly integrates with LiveRamp, serving to joint clients activate data-driven segments throughout the trade’s most related ecosystem.
With the mixed energy of our warehouse-native reverse ETL capabilities and LiveRamp’s community of media channels, you’ll be able to ship actually related experiences, enhance efficiency, and convert extra clients at each stage of your purchaser’s journey.
Listed here are a couple of of the most well-liked LiveRamp locations MessageGears clients love.
TikTok
TikTok Custom Audiences permits you to discover individuals who already know or have engaged along with your model on the TikTok platform. With entry to limitless attributes in your MessageGears segmentation logic, you’ll be able to ship tailor-made audiences on to TikTok through LiveRamp. Marketing campaign members will be activated inside 30-60 minutes of supply in focused advert campaigns.
By sending audiences from MessageGears to Pinterest through LiveRamp, you’ll be able to activate customized content material proper as somebody is shopping related pins. Lists will be created in MessageGears from both PII or non-PII data (hashed or plain-text electronic mail addresses, or hashed MAIDs or IDFAs).
X/Twitter
In case your clients use the X platform, you’ll be able to ship focused segments from MessageGears through LiveRamp to be activated throughout your X campaigns.
Utilizing X Lists, you may as well ship a MessageGears viewers to a non-public record to trace particular segments, monitor potential leads as they transfer by way of a gross sales funnel, or sustain with location-specific clients.
Builders can take X Lists a step additional by programmatically managing and interacting with lists on behalf of your model. This might help you manage and curate focused content material – in flip enabling customers to create customized feeds of posts from particular accounts (like yours) that assist minimize by way of the noise of their essential timeline.
LinkedIn Advertising and marketing Options
You may also ship segments from MessageGears to Linkedin Marketing Solutions through LiveRamp to activate quite a lot of skilled advert codecs.
LinkedIn can complement your first-party knowledge with their proprietary insights to develop your audiences and supply a broader image of client behaviors. You’ll be capable to attain audiences at scale and ship customized experiences, whereas optimizing advert targets and honing in on the marketing campaign metrics that matter most to your model.
Align audiences throughout your whole ecosystem
Under is a extra complete record of the direct activation locations that MessageGears helps by way of our LiveRamp integration. Have questions on a vacation spot, or in search of one thing you’ll be able to’t discover right here? Get in touch with certainly one of our knowledge specialists, and we’ll stroll you thru how we might help you activate anyplace!
- 1 and 1 Mail and Media Inc.
- 1XL
- 2dehands.be
- 7Hops.com, Inc.
- AARP
- Ad2One
- AdTech Manufacturing unit GmbH & Co. KG
- Advance Digital, Inc.
- Airfind, Inc.
- American Media
- Autodesk, Inc.
- Autosport Media UK ltd
- Babycenter
- Bauer Media
- Bauer Xcel
- Bell Media
- Bloomberg L.P.
- Blutonic
- Bonnier Company
- Bonnier Publications A/S
- Mind Core Ltd.
- British Telecommunications Plc
- Broadcast Promoting
- Enterprise Insider Inc
- Enterprise Journals
- Bustle Digital Group
- CBC Header
- CBC Olympics
- CBS Interactive Inc.
- Click on Media Group, Inc
- Comedian E book
- Complicated Media
- Conde Nast
- Conversant Media The Roar Sports activities Media Pty Ltd
- Corus Leisure
- Council Advertisements
- Crash Media Group
- Day by day Mail – U.S. Wrapper
- De Persgroep Nederlands B.V.
- de Persgroep Publishing NV
- Dennis Publishing Ltd
- Dierkes Data Providers, Inc.
- Digital First Media
- Discovery Communications Europe Ltd
- Distractify
- Doodle AG
- DotDash
- EB Golf Media LLC
- Economist
- Emojipedia Pty Ltd
- Entercom
- Fairfax
- Full Stack Media
- Fusion Media Group
- Future Publishing PLC
- Gannett
- Gatehouse Media Inc
- Getty Photos
- Glassdoor
- GMG
- Gumtree ZA
- Haymarket
- Hearst
- Heavy, Inc.
- Hollywood.com LLC
- Hoopla Digital
- Hubbard Radio
- HubPages, Inc.
- IB Occasions
- IDG Communications, Inc
- IDG Group
- IDG Tech Media GmbH
- IFLScience
- iHeartMedia
- Instant Media
- Impartial Digital Information and Media LTD
- Index Trade Take a look at
- InspireMore
- Intermarkets, Inc.
- Web Manufacturers
- Investing Channel
- Investopedia
- iOne Digital
- Japan Climate Affiliation
- KAYAK
- Kinetic Koncepts, LLC
- Kiplinger Washington Editors, Inc.
- Kongregate
- La Presse
- Leaf Group
- Legacy.com
- Mass2
- Mediative
- Medical Information At present, Healthline Media
- Meetic SA
- Meredith Company
- Meredith Company – Native
- Merriam-Webster, Inc.
- Metro U.S.
- Miniclip SA
- Minute Media
- Mixcloud Restricted
- MLT Enterprises
- MobileSyrup Inc.
- Narcity Media Inc.
- Nasdaq Inc.
- NBC OTS
- NBC Common
- New York Journal
- New York Occasions Digital
- Newsy (E.W. Scripps)
- Noise Digital Inc.
- OS4Media
- Outmatch Associates
- Oxford Reference Restricted
- Pacific Magazines Pty Restricted
- PalTalk
- Patch
- Penske Media Company
- Carry out Media
- Pet360
- PGA Tour
- PINCHme
- PinkNews Media Group
- PLAYGROUND COMUNICACION S.L.
- PoolHost.com, Inc.
- Publish Media
- PRISMA MEDIA
- PROMIFLASH – Celeb Information AG
- Publishers Clearing Home
- Punchbowl, Inc.
- QUARTER MEDIA GmbH
- Quebecor Media
- Radio – Canada
- Render Media
- Reunion Know-how Inc.
- Reworld Media Manufacturing unit
- Roaring Earth
- RockYou Media
- Rodale
- Rogers Media Wrapper
- Wage.com A model of IBM Company
- Salon
- Scout 24 AG
- Scripps Networks
- Scripps Networks Worldwide (UK) Restricted
- Searching for Alpha Inc
- Semilo
- Seven Community (Operations) Restricted
- SmarterTravel
- Solomid
- Some Spider
- Stack Overflow
- Begins at 60
- STV Central LTD
- Synacor
- Tecnavia, Inc.
- Tegna
- Telegraph
- The Atlantic
- The Chronicle Herald
- The Day by day Beast, LLC
- The Fanatic Community
- The LADbible Group
- The Northern & Shell Media Group
- The Odyssey On-line
- The Spectator
- The Scholar Room
- The Washington Publish
- The Climate Channel
- Time Inc
- Time, Inc. Wrapper
- ToLocal
- Torstar
- Triad Retail Media
- Tribune Media
- Trinity Mirror
- Tronc
- Trulia, Inc.
- Trusted Media Manufacturers, Inc.
- Turner Broadcasting System, Inc.
- Common Uclick
- Univision Communications, Inc.
- Uproxx Media Group Inc.
- U.S. Information
- Viacom
- Vice Media
- Village Media
- WA Information
- Warner Bros
- Wattpad
- Winnipeg Free Press
- Worldsurfleague
- Yellow Hammer
- Ziff Davis (Mashable)
- ZPG
- zulily, inc.
- Zynga
MessageGears: Constructed for daring groups
Our composable options activate your warehouse knowledge in place. No syncs, no lags, no clunky ETL pipelines. Advertising and marketing groups get to make use of the freshest potential knowledge to gas campaigns, whereas knowledge engineering groups preserve management over governance and infrastructure. No inflexible schemas. No subject limitations. No vendor lock-in. Simply quick, versatile, compliant advertising that runs in your phrases.
Able to see warehouse-native knowledge activation in motion?
Request a demo and we’ll present you the way MessageGears slots into your current stack– with zero disruption and all of the velocity you’ve been ready for.
