Recognition primarily based on completeness of imaginative and prescient and talent to execute

NEW YORK, NY — November 12, 2025 — Madison Logic, a B2B advertising and marketing expertise firm centered on performance-first methods, immediately introduced it has been acknowledged as a Visionary within the 2025 Gartner® Magic Quadrant™ for Account-Based mostly Advertising and marketing (ABM) Platforms. It’s the solely firm positioned within the Visionaries Quadrant within the report.

“As B2B entrepreneurs navigate a extra advanced and dynamic purchaser journey, they want a companion that converts insights into impactful methods,” mentioned Keith Turco, CEO of Madison Logic. “Our imaginative and prescient for the way forward for B2B advertising and marketing is one the place AI, intent information, and cross-channel activation comes collectively to assist entrepreneurs design smarter, extra scalable ABM that reaches the suitable accounts, with the suitable message, on the proper time.”

This recognition follows a 12 months of sturdy progress, expanded partnerships, and product innovation for Madison Logic—centered on making ABM measurable, actionable, and aligned to actual enterprise outcomes, together with:

  • Enhancing Shopping for Group Intelligence: Launched new capabilities like Buying Group Identification and Engagement Reporting and ML Intent Dashboard, together with a strategic partnership with ZoomInfo, that empower purchasers to establish key decision-makers quicker and act on intent information with larger precision.
  • Innovating Multi-Channel Engagement: Launched ABM Audio Advertising to allow entrepreneurs to increase attain and relevance by partaking consumers wherever they really eat info, from show to streaming audio. With this addition, Madison Logic now gives extra attain by way of native paid media channels than another ABM supplier.
  • Increasing Cross-Channel Orchestration: Deepened Adobe partnership to ship insights and seamless owned-channel activation throughout the whole purchaser lifecycle, serving to entrepreneurs construct smarter, extra cohesive purchaser journeys from consciousness to conversion.
  • Streamlining Lead Administration and Knowledge Accuracy: Strategic integration with Convertr enhances lead administration workflows and will increase transparency in ABM, making certain information accuracy and quicker supply of high-quality alternatives.
  • Upskilling Entrepreneurs for the Subsequent Period of ABM: Launched the Madison Logic ABM Certification Program, an business agnostic certification that equips advertising and marketing groups with the abilities to interpret insights and activate campaigns that ship measurable enterprise impression.

As organizations search to grasp what drives progress and optimize advertising and marketing efficiency, Madison Logic stays dedicated to delivering capabilities that empower advertising and marketing leaders to evolve from fragmented campaigns to unified, performance-driven packages that ship transformative outcomes. By its continued investments in AI-powered intelligence, innovation, and world progress, the corporate is reshaping what’s potential in B2B advertising and marketing, serving to B2B entrepreneurs transfer past fragmented execution towards unified, insight-led packages that drive lasting enterprise transformation.

For extra details about Madison Logic’s inclusion in Gartner’s 2025 Magic Quadrant for Account-Based mostly Advertising and marketing Platforms, Gartner subscribers can go to www.gartner.com to entry the total report.

To be taught extra about how Madison Logic permits B2B manufacturers to fulfill consumers the place they’re and transfer them ahead with personalised, multi-channel activation, go to www.madisonlogic.com.

Gartner, Magic Quadrant for Account-Based mostly Advertising and marketing Platforms, November 2025

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About Madison Logic

Madison Logic is a B2B advertising and marketing expertise firm that delivers performance-first methods throughout the total shopping for journey. Its multi-channel ABM (account-based advertising and marketing) activation and measurement platform leverages proprietary intent information to establish the accounts most probably to buy and have interaction them on the proper time. As the one ABM answer to unify content material syndication, show promoting, LinkedIn adverts, linked TV (CTV), and audio promoting right into a centralized platform, Madison Logic empowers B2B entrepreneurs to maximise engagement, speed up the shopper journey, and drive measurable ROI. Go to madisonlogic.com for extra info.


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