8 Year-in-Review Newsletter Examples & Ideas to Wrap Up 2025

Your year-in-review publication is a chance to remind prospects they matter past their bank card, reactivate those who forgot you exist, and show your model pays consideration.

Finish-of-year emails can recap, promote, or each, however in any case, it’s essential to keep away from that mass marketing campaign really feel and create distinctive emails per phase with personalised content material per buyer utilizing an e-mail advertising and marketing device, comparable to Omnisend.

Omnisend pulls buyer information into templates and allows you to intuitively construct a one-time or scheduled marketing campaign or collection to match your optimum cadence.

This text offers the inspiration you want with eight real-world year-in-review examples, concepts, and greatest practices to observe.

What’s a year-in-review publication?

A year-in-review publication is an e-mail marketing campaign celebrating what you and your prospects completed collectively and the moments that mattered. It may be a scheduled or one-time ship, or an e-mail collection that arrives over December.

Why ship a year-in-review e-mail?

Individuals keep on with manufacturers that chronicle their wins, and real recognition of buyer milestones builds relationships higher than any flash sale or promo code you would ship.

Yr-in-review emails assist you:

• Reawaken dormant prospects with private victories
• Convert prospects utilizing neighborhood proof
• Strengthen loyalty by way of recognition
• Spark natural sharing from memorable highlights
• Set expectations for subsequent 12 months’s potentialities

You have already got the information, tales, and buyer wins sitting in your analytics ready to change into a customized e-mail that folks recognize.

Neglect the year-in-review, and your prospects will chase manufacturers that made them the hero of the story as a substitute of simply one other e-mail deal with.

Yr-in-review publication concepts

Prospects don’t want one other inbox clogger about your organization’s journey. They need proof they matter, proof of progress, and content material value saving for later.

Steal these end-of-year publication concepts:

• Milestones and wins: Map when prospects broke their very own data, from first buy to energy consumer standing. Embody dates, numbers, and comparisons that make their progress simple, particularly achievements they didn’t understand they’d hit.
• Buyer affect: Calculate how buyer actions formed your enterprise choices, naming suggestions that killed options or sparked new ones. Present the ripple impact of their solutions with numbers on what number of different customers benefited.
• Widespread moments: Reveal which merchandise, posts, or campaigns prospects obsessed over, together with the bizarre ones no person predicted. Share behind-the-scenes metrics of what flopped versus what had folks coming again each day.
• Subsequent 12 months preview: Give prospects early intelligence on what’s launching and what’s altering. Embody dates and ask for his or her suggestions. Use that info to start out constructing your New Year email series.
• Private message: Write one thing actual from management that acknowledges what went incorrect this 12 months, alongside what labored. Skip the company communicate and admit the struggles, surprises, and classes prospects already observed anyway.

8 greatest year-in-review publication examples

One of the best year-in-review examples are on-brand and personalised when acceptable. Try these end-of-year publication examples to encourage your individual:

Insurgent Rabbit: A enjoyable year-in-review e-mail

Topic line: 🐇 Insurgent Rabbit Wrapped 2024

Insurgent Rabbit turns its year-in-review into a visible celebration that celebrates each firm wins and buyer participation. The “2024 Overview” showcases numbers (400,000+ cans bought, 700+ retail companions) alongside customer-driven information like high states the place drinks landed:

The design makes use of graphics and the model’s rebellious tone as a substitute of company templates, with sections like “Wilder Hare” product launch getting the identical visible remedy as buyer metrics. Class buttons on the backside flip nostalgia into purchasing alternatives.

What you’ll be able to study from it

• Combine firm milestones with buyer affect information to point out how purchases formed your 12 months
• Use your model’s voice and design model quite than switching to generic year-end templates
• Add shoppable components so reflection turns into income

Timbuk2: Rewinding a 12 months of bestsellers

Topic line: ICYMI: We did a LOT in 2024

Timbuk2’s year-in-review publication rewinds its product launches as a substitute of utilizing buyer information and personalization, exhibiting 2024’s bestsellers with way of life photographs that remind folks of what they could have missed:

The topic line “ICYMI: We did a LOT in 2024” speaks on to prospects who zoned out throughout the 12 months, giving them a second probability at merchandise they scrolled previous in July.

What you’ll be able to study from it

• Give attention to product highlights when that’s what your prospects care about most
• Use “ICYMI” framing to re-engage prospects who missed launches all year long
• Maintain copy minimal and let product pictures carry the emotional weight

Methodical Espresso: Celebrating buyer favorites

Topic line: ☕️ Your 2024 Wrapped with Methodical

Methodical Espresso leads with “from the primary sips of January to the final pours of December,” turning the 12 months right into a espresso journey quite than a gross sales report:

The e-mail showcases what prospects really ordered, with its Blue Boy mix on the high, adopted by single origins that stored promoting out.

“We are able to’t say we’re too stunned,” acknowledges the winner with out overselling it, whereas gold labels on darkish backgrounds make the rankings really feel curated quite than calculated.

What you’ll be able to study from it

• Write in your product’s language (sips, pours) quite than generic enterprise phrases
• Present bestsellers with out manufacturing pleasure about them
• Use premium design when your viewers pays premium costs

Shift Robotics: A “Thank You” year-in-review publication

Topic line: Thank You for an Unimaginable Yr ✨

Shift Robotics retains its year-in-review brief, main with “bought out twice this 12 months” to show demand with out begging for reward:

The visible of its Moonwalkers in opposition to repeating “2024” textual content transitioning to “2025” carries the message with out clarification. “We’ve made motion smoother” works as a result of the corporate sells gadgets that make strolling smoother.

What you’ll be able to study from it

• Lead with concrete achievements (bought out twice) quite than imprecise appreciation
• Use your product as a visible metaphor as a substitute of explaining all the pieces in textual content
• Maintain thank-you messages transient when prospects already know what they contributed

Unusual Items: Turning purchasing information into storytelling

Topic line: Thank You for an Unimaginable Yr ✨

Unusual Items turns buy information into shareable moments, exhibiting prospects what they purchased (a literary clock) and once they made “700k folks cry at work” with a customized present:

Its year-in-review publication mixes buyer information with collective achievements. “It’s fairly personalised” delivers on its promise, whereas sections like “Beginning month items” and “Unusual Experiences” remind prospects of classes they haven’t explored but.

What you’ll be able to study from it

• Flip buy historical past into particular tales quite than generic order counts
• Combine private information with neighborhood stats to make prospects really feel a part of one thing
• Use each part to showcase completely different product classes for cross-selling

Travelodge: Personalizing the year-in-review e-mail for every buyer

Topic line: Smiles Davis, take a peek at your 2024 highlights! 👀

Travelodge personalizes each information level, exhibiting you visited 26 occasions and stayed 30 nights, with Birmingham referred to as out as “your most visited place” alongside native landmark pictures:

The “Guide for 2025” button seems twice earlier than any nostalgia kicks in to encourage extra bookings. “You travelled over 3212 miles…chasing journey this 12 months!” provides prospects a quantity to brag about.

What you’ll be able to study from it

• Put your call-to-action earlier than and after the nostalgic content material
• Present hyperspecific private information (26 visits, 3212 miles) as a substitute of rounded estimates
• Embody native landmarks when you understand the place prospects spent their time

Quince: Turning a recap right into a shoppable showcase

Topic line: Our high launches of 2024

Quince makes its year-in-review shoppable at each scroll, with “2024 Yr in Overview” sitting above product grids that hyperlink on to cashmere, denim, and bedding collections:

Fairly than exhibiting product suggestions based mostly on buyer buy information, Quince showcases what bought greatest throughout classes, letting consumers see themselves within the “Bodily Denim Assortment” or “Luxe Lab-Grown Diamonds.”

What you’ll be able to study from it

• Make each part of your recap straight shoppable with seen costs
• Skip personalization in case your energy is product curation quite than buyer information
• Let bestsellers inform the 12 months’s story when particular person metrics aren’t compelling

Madewell: Celebrating neighborhood and elegance moments

Topic line: 2024, you’ve been good to us

Madewell flips the year-in-review format with model moments quite than buyer information, opening with “2024, YOU’VE BEEN GOOD TO US” to acknowledge prospects with out itemizing their purchases:

The publication reads like a vogue journal retrospective with numbered sections (“01 OF COURSE ALEXA CHUNG STILL HAS ‘IT’”) and occasion pictures from retailer openings and dinner events.

As a substitute of exhibiting what prospects purchased, Madewell exhibits the place the model went and who confirmed up, making prospects really feel like insiders to vogue week quite than transaction histories.

What you’ll be able to study from it

• Rejoice model moments when particular person buyer information isn’t your energy
• Use editorial formatting (numbered sections, journal layouts) for readability
• Embody occasion pictures to make prospects want they’d been there

Finest practices for year-in-review emails

The mechanics of your year-in-review decide whether or not prospects save, share, and screenshot your e-mail or scroll previous it. These ways flip good content material into memorable campaigns:

• Topic strains: Skip “Yr in Overview” for one thing prospects can’t ignore, like their private achievement or greatest buy. Check topic strains with buyer names, information factors, or questions they’ll need answered about their very own efficiency, and use Omnisend’s subject line generator for recent concepts.
• Electronic mail design: Construct for skimming with daring numbers that inform the story earlier than anybody reads a phrase. Use progress bars, charts, or visible comparisons that make prospects pause mid-scroll to review their very own information quite than racing to delete.
• Personalization: Phase by buyer habits and present energy customers completely different metrics than newcomers. Embody comparisons to related prospects, progress since they joined, and predictions for subsequent 12 months based mostly on their present trajectory.
• Cadence: Ship your assessment when prospects have time to learn, not throughout vacation chaos or inbox-clearing January. Contemplate breaking massive recaps into digestible weekly retrospectives all through December, constructing anticipation for the ultimate abstract.
• Comply with-up collection: Proceed the dialog previous January with personalised insights based mostly on what prospects clicked or ignored. Ship unique affords for his or her most-used options, quarterly progress updates, or invites to affect your product roadmap all year long.

Create your year-in-review publication with Omnisend

Omnisend provides you the e-mail instruments to construct year-in-review newsletters the place each buyer sees their private information with out handbook work.

Drag-and-drop e-mail builder

Drop pictures, textual content, low cost codes, and product blocks wherever you need them. Your emblem, colours, and fonts seem robotically when you add your model property.

Template library

Choose from 250+ pre-built templates, every editable for retrospectives and annual recaps. Edit as soon as, save your model, and reuse it if you want one other marketing campaign:

Automated personalization

Pull buy historical past and achievements straight out of your retailer information so prospects see their milestones. Liquid templating with tags, comparable to [[contact.first_name]] and [[order.total_price]], fills in private information the second you hit ship.

Scheduling

Schedule campaigns weeks forward or ship instantly. Select whether or not everybody will get it directly or allow time zone optimization so Sydney prospects get it at their 9 AM time, not yours.

Analytics

View numbers on opens, clicks, and unsubscribes damaged down by buyer phase. VIP prospects may present a 68% open fee whereas dormant patrons hit 12%. You’ll want to know this so you’ll be able to optimize your sending sample for subsequent 12 months.

Automated follow-ups

Construct follow-up flows with triggers for purchasers who click on achievements in your recap. Ship them focused affords based mostly on what caught their consideration, whether or not they clicked on their complete financial savings, their VIP standing, or their buy historical past.

Make your year-in-review publication one to recollect

Yr-in-review newsletters allow you to share forgotten buyer experiences and construct distinctive narratives round your model that nobody else can match. As an example:

• A buyer who sees they saved $847 this 12 months remembers why they selected you
• Somebody who discovers they have been in your high 5% of patrons appears like a VIP

Ship these earlier than December fifteenth, when inboxes nonetheless have house. Observe which recaps do greatest and use that information to form subsequent 12 months’s personalization.

Moreover, you’ll be able to create follow-up sequences that concentrate on your most engaged year-in-review readers with sales-generating affords.

The info and templates exist. Omnisend connects them, so one other 12 months of buyer habits doesn’t disappear into your archive with out creating one thing memorable.