Madison Logic Unveils New Buyer Intelligence Capabilities

Options rework perception into motion by redefining learn how to have interaction key decision-makers throughout the buying journey

NEW YORK, NY — November 5, 2025 — Madison Logic, a B2B advertising and marketing expertise firm targeted on performance-first methods, as we speak introduced the launch of ML Intent Dashboard, a single supply of fact that visualizes key intent alerts for improved marketing campaign efficiency. Designed to speed up enterprise progress, the brand new answer connects planning and reporting with clever suggestions—reminiscent of excessive alternative accounts or content material subject developments—to assist groups perceive which accounts are actively researching, the place their model stands in opposition to rivals, and the way they’ll enhance outreach and concentrating on.

“B2B Entrepreneurs don’t want extra information—they want higher route on learn how to act on that information,” mentioned Keith Turco, CEO of Madison Logic. “By bringing perception into focus with a single, actionable view of purchaser readiness, we’re serving to entrepreneurs and businesses alike minimize via shopping for group complexity to make smarter choices, sharpen concentrating on, and optimize campaigns in actual time to drive measurable income influence.”

The brand new, all-in-one ML Intent Dashboard brings collectively each side of intent intelligence in a single, intuitive platform. This allows customers to simply discover and visualize information to determine market alternatives, prioritize high-value segments, tailor messaging for max influence, and section audiences based mostly on the energy of their intent. The Dashboard additionally reveals which shopping for committee members to have interaction for every alternative, serving to groups focus their efforts the place they’ll have the best return. Powered by ML Insights, Madison Logic’s industry-leading AI-powered intent sign dataset, customers can type insights by area, {industry}, or firm measurement to refine segments and consider intent based mostly on perfect buyer profile (ICP) match.

With entrepreneurs more and more on the lookout for methods to optimize present and future marketing campaign efficiency, this new launch transforms marketing campaign administration right into a dynamic, data-driven course of via the next advantages:

• Unified View for Smarter Choices: Achieve a whole image of marketing campaign efficiency by consolidating intent, competitor, and engagement information right into a single dashboard. This unified view helps each entrepreneurs and repair groups act quicker and plan smarter.
• Aggressive Benchmarking: Entrepreneurs can see how their model compares to rivals in particular areas, industries, or firm sizes. These benchmarks assist refine positioning and determine alternatives to outmaneuver rivals the place it issues most.
• Subsequent Finest Motion: Get sensible, data-driven options like trending matters, lookalike accounts, and new outreach concepts. These built-in suggestions make it simpler to translate perception into influence.

These insights are strengthened by Predictive Shopping for Stage, a soon-to-be launched functionality that makes account prioritization simpler by classifying the shopping for group of every goal account into one in every of 4 shopping for levels—Pre-Consciousness, Consciousness, Consideration, or Choice—for a given product. By turning engagement and intent alerts into clear stage-level insights, advertising and marketing and gross sales groups acquire the identical view of account readiness, making certain plans and handoffs keep in sync, lowering missed alternatives and enhancing marketing campaign coordination. The result’s a wiser, quicker, and extra coordinated go-to-market movement—the place each perception results in an instantaneous and measurable motion.

“These new capabilities are the place intelligence meets execution,” mentioned Elizabeth Ronco, SVP of Product at Madison Logic. “By giving B2B advertising and marketing and gross sales groups enhanced readability of purchaser intent, readiness, and engagement, they not solely have visibility into who’s in-market, but additionally now have the ability to behave on that intelligence in actual time, enabling stronger alignment round shared priorities and outcomes. It’s a win-win for any model trying to transfer from static campaigns to dynamic, data-fueled engagement that mirrors how consumers truly make choices.”

ML Intent Dashboard is now out there to all Madison Logic purchasers throughout the ML Platform. For extra data on this different upcoming product releases, go to www.madisonlogic.com or contact a gross sales consultant to be taught extra.

About Madison Logic

Madison Logic is a B2B advertising and marketing expertise firm that delivers performance-first methods throughout the total shopping for journey. Its multi-channel ABM (account-based advertising and marketing) activation and measurement platform leverages proprietary intent information to determine the accounts most definitely to buy and interact them on the proper time. As the one ABM answer to unify content material syndication, show promoting, LinkedIn adverts, related TV (CTV), and audio promoting right into a centralized platform, Madison Logic empowers B2B entrepreneurs to maximise engagement, speed up the shopper journey, and drive measurable ROI. Go to madisonlogic.com for extra data.