- Experiences say Apple would possibly select Google’s Gemini Fashions
- Siri may get a mind transplant
- Maybe that is what all of us need
It has been a protracted look forward to the Siri we wish and have been promised again when Apple first unveiled Apple Intelligence 18 months in the past and whereas Apple now guarantees it would arrive subsequent yr, I am uninterested in ready and questioning and am greater than keen to just accept the most recent rumor as reality: Apple will mind transplant Siri’s and its present Generative AI mannequin work with Gemini and its potential 1.2 trillion parameter mannequin.
This isn’t reality. Apple has introduced nothing. Google has mentioned nothing. Bloomberg’s Mark Gurman is simply following up on rumors he sparked earlier this year that Apple would, as an alternative of continuous work by itself fashions, substitute the more robust ones available from search partner Google.
What Apple has said is that work is progressing. It’s on track. During the most recent Apple earnings call, Apple CEO Tim Cook told investors and analysts relating to Siri, “We’re making good progress on it and count on to launch it subsequent yr.”
That does not deviate from what Apple’s Craig Federighi and Greg Jozwiak told me last June. 2026 is the year, and whereas not mentioned, it was implied that we now have some endurance, particularly after Apple found that this was a more durable process than they thought and that the V1 structure they deliberate to make use of merely wasn’t as much as snuff.
Earlier this yr, Apple began shuffling the deck on its AI workforce, ousting John Giannandrea – he moved elsewhere within the firm – and placing new management underneath the watchful eye of Federighi.
It seems like Apple has a plan, however can be nonetheless transferring at one thing apart from “AI Time.” In the meantime, opponents like OpenAI, Perplexity, Amazon, and Google are lapping them, producing ever-more highly effective fashions and generative AI experiences which might be arriving on desktops and telephones each single day. And customers are already adopting them.
The AI we need is already here, but where’s Apple?
In my own home, my wife casually switches between platforms when she thinks one might do a better job. When she recently wanted to see what an old piece of furniture might look like refinished in the same paint color as our kitchen cabinets, she casually switched from her usual go-to, ChatGPT, to Gemini (although an iPhone customers, Siri is niot even a part of this choice set), as a result of she’d heard it was quicker (and her firm has simply opened an enterprise account).
The consequence was practically excellent. The very fact of the matter is, as a lot as many people would possibly love and use ChatGPT for fast solutions and summaries, Google’s Gemini fashions are nearly as good, if not higher, in lots of circumstances.
It is smart for Apple to look intently at Google and Gemini as potential options to its AI woes.
Certain, Apple has a relationship with ChatGPT, which you’ll be able to summon by Siri queries, however it’s no extra built-in into Siri’s mind than the ChatGPT app. Apple works much more intently with Google; it is Apple’s contracted Search associate for Safari (Google reportedly pays Apple $20 billion a yr for the privilege). Google and ChatGPT additionally reside in Apple’s Visible Intelligence. Once more, there is not any deep integration right here, only a connection to ChatGPT’s immediate ingestor or Google’s picture search.
The best kind of brain transplant
If this rumor is true, the relationship between Google, Apple Intelligence, Gemini, and Siri would change in a foundational way. Siri would look the same on the outside but have a super-charged set of Gemini AI models on the inside. While it’s not uncommon for platforms to use multiple models (first- and third-party), I don’t know what of the original Siri will remain. Not that that necessarily matters.
This new Siri would finally fulfill the promise of Apple Intelligence. Think of it like Apple’s version of Copilot, one other AI platform that is powered primarily by a 3rd celebration’s fashions, on this case, OpenAI’s GPT-5 (sure, the identical one which powers ChatGPT). This, too, is another excuse for Apple to decide on Google Gemini over OpenAI. In spite of everything, Apple would not need Siri to work like Copilot – or, fairly, it desires Siri to work not less than as properly, however in methods distinctly Gemini, or not less than Siri.
Doing so will symbolize one thing of a defeat for Apple. Let’s face it, we have been all excited by the promise of a very system- and private information-aware Siri, one that might mix that intelligence to grow to be an in-your-hand agent, an assistant who may intuit your wants as a result of it knew the platform, the {hardware}, and, most significantly, you.
It is changing into clear that Apple can not seem to pull this off, not less than not in time to remain on this AI race. It wants Google. Apple and Siri want Gemini. And I am OK with that.
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