From software to results: making marketing impactful

Anastasia Pop, Mark van den Berg
Printed on: 13 October 2025

In a world overflowing with advertising software program, it’s not simple to make the best alternative. Many platforms promise an all-in-one resolution, however in follow, it typically feels such as you’re utilizing a generic device that doesn’t fairly suit your business or challenges. However what if, as an alternative, you had an answer that was not solely highly effective and full, but additionally thought together with you?

How is the advertising software program developed and constructed?

In line with Mark van den Berg, CMO of Spotler, profitable advertising revolves round relevance, creativity, recognisability and engagement. “We consider software program ought to serve entrepreneurs in attaining precisely that,” he says. That’s why Spotler has developed particular Advertising Clouds to fulfill the wants of entrepreneurs and communication professionals in e-commerce, B2B and the general public sector.

This implies we don’t supply a one-size-fits-all resolution, however slightly a well tailor-made package deal of built-in instruments per cloud, enabling prospects in these sectors to excel and make an affect.

Consider a Customer Data Platform (CDP) that unifies buyer profiles and permits web site personalisation. This permits e-commerce firms to design buyer journeys that completely match every particular person shopper. Or a B2B solution that seamlessly brings collectively CRM, advertising automation and event management.

The end result? Advertising that’s not simply executed, however that actually performs, extra related, extra private, and much simpler.

What’s the energy of best-of-breed software program?

Spotler combines one of the best of each worlds. On one hand, there are the highly effective, specialised instruments initially constructed to do one factor exceptionally properly: electronic mail advertising, social publishing, webcare or transactional electronic mail. However, Spotler ensures seamless integration, all channels talk with one another and work from the identical knowledge supply.

Trusted and European

At a time when privateness, accessibility and regulation have gotten more and more essential, Spotler offers organisations with the reassurance of a strong European basis. Our knowledge is saved within the Netherlands and Germany, we’re ISO-certified and function in full compliance with the EU AI Act.

As well as, our software program is fully WCAG-compliant, guaranteeing accessibility for everybody. This offers prospects confidence that their advertising actions are usually not solely efficient but additionally protected, accountable and future-proof.

Greater than software program

Clients select Spotler not just for its Advertising Clouds, merchandise or the numerous options and functionalities that the software program provides. We constantly hear the identical suggestions: collaboration makes the distinction.

That human contact is mirrored in Spotler’s core values. We take possession by taking duty and fixing issues straight. We work as one workforce, not solely inside our personal organisation but additionally along with the client or companion, really working as one workforce. And we’re solution-driven: each improvement, launch, service or new function should add tangible worth for the client. However how does that translate into follow? The next buyer instances present precisely that.

Proof in follow

Spotler’s affect throughout totally different sectors turns into clear by way of our prospects’ outcomes:

Case: DELTA fiber

Within the DELTA case, Spotler labored along with companion Yellowgrape, who used optimisations and good triggers in Spotler Activate to enhance the ordering course of.

The end result: an 18.5% enhance in conversion and practically 80% extra leads for gross sales. This exhibits how efficient focused optimisation nonetheless is as we speak.

Case: Luke 1977

By way of automated electronic mail campaigns and personalisation, the variety of purchases from restoration emails rose from 5% to eight% for Luke 1977. As well as, the share of campaigns in complete income grew from 16% to 30%.

A transparent demonstration that good advertising automation constantly delivers extra worth.

Case: Radboud Universiteit

For eight years now, Radboud University has used WhatsApp by way of Spotler to rapidly and personally help hundreds of nationwide and worldwide college students. In 2024, practically 9,500 Dutch and greater than 10,800 worldwide WhatsApp questions have been dealt with.

77% of Dutch questions are answered inside two hours, and by way of reside chat (2,500 conversations since November 2024) the common response time is simply 7.5 minutes. This strategy has lowered electronic mail quantity by 20%, guaranteeing college students obtain quicker responses.

Case: Precise

For the dependable supply of thousands and thousands of transactional emails, Exact uses Spotler SendPro. Due to the implementation of SPF, DKIM and DMARC, all modules, from accounting to stock administration, are optimally secured and scalable.

With excessive uptime and exact monitoring, SendPro ensures quick, steady supply of business-critical communication resembling invoices and payslips, even throughout peak durations.

How Spotler makes use of AI to ship future-proof software program

The advertising world by no means stands nonetheless, particularly with the rise of AI. Spotler is on the forefront right here as properly.

Due to an AI-first strategy, Spotler helps entrepreneurs work smarter: routine duties are simplified, insights turn out to be seen quicker, and campaigns will be extra exactly personalised. This offers entrepreneurs extra time to deal with the artistic and strategic facet of their work.

Why do prospects select Spotler?

As a result of at Spotler, it’s not nearly software program, it’s about affect. By way of the best mixture of expertise, help and collaboration, we give entrepreneurs the arrogance and instruments to exceed their targets. Firms that wish to make a distinction as we speak will discover in Spotler the answer that helps them transfer ahead tomorrow.