Newsletter platform Paved adds executives from Outbrain and OpenWeb

Paved introduced two govt appointments on October 30, 2025, bringing veteran promoting know-how professionals into management positions because the e-newsletter sponsorship platform expands its market operations. Victor Charpin joined as VP of Publishers whereas Phil Reich took the position of VP of Gross sales.

The platform connects over 8,000 e-newsletter creators with advertisers, reaching 253 million e-newsletter subscribers throughout 2,000 publishers. These embody main media manufacturers akin to The New York Instances, NBC, Bloomberg, and TechCrunch. The management additions arrive as Paved operates throughout the Redbrick portfolio, which acquired the corporate in March 2025.

Charpin brings expertise from Outbrain, the place he served as VP of Programmatic Provide & Partnerships. Throughout his tenure on the content material discovery platform, he developed strategic partnership agreements with supply-side platforms together with Microsoft, Google, and Samsung. His work expanded Outbrain’s attain throughout in-app environments, authentic tools producers, carriers, newsletters, and rising digital channels. In response to the announcement, Charpin will oversee world writer partnerships, monetization technique, and stock scaling at Paved.

“Publishers have turn into reliant on third-party platforms for site visitors, leaving them weak to sudden algorithm shifts and shifting platform insurance policies, to not point out AI,” Charpin acknowledged within the announcement. He described curated newsletters as among the many strongest strategies for manufacturers to attach with engaged audiences, emphasizing that Paved supplies publishers with instruments to regain management via direct viewers relationships and first-party information utilization.

Reich arrives with over 13 years of expertise throughout cell, electronic mail, and efficiency promoting channels. His profession started at Leap Ramp Video games, a enterprise capital-backed startup later acquired by Mobilityware. There he labored with manufacturers together with Uber, Lyft, Hulu, Digital Arts, and DraftKings on buyer acquisition and model progress initiatives.

He subsequently joined PowerInbox, later renamed Jeeng, the place he helped scale the corporate’s electronic mail promoting and monetization operations. Reich collaborated with main publishers and advertisers akin to Capital One, Colgate-Palmolive, Wayfair, Fisher Investments, The Atlantic, and Trusted Media Manufacturers. He remained with the enterprise via its $100 million acquisition by OpenWeb in 2023.

At Paved, Reich will direct all advertiser and company partnerships, lead gross sales technique, handle income operations, and oversee shopper success initiatives. His obligations embody serving to manufacturers optimize returns throughout Paved’s Market and Advert Community whereas increasing relationships amongst advertisers and businesses.

“I’ve spent my profession serving to manufacturers and publishers unlock the potential of rising digital channels, and I see newsletters as one of the vital impactful frontiers in media at the moment,” Reich mentioned within the announcement. He characterised Paved as uniquely positioned to simplify advertiser sponsorship purchases whereas enabling publishers to monetize audiences extra sustainably.

John McLaughlin, CEO and Founding father of Paved, framed the appointments inside broader shifts in digital media consumption patterns. “For thousands and thousands of individuals, newsletters have turn into the primary cease on-line every day,” McLaughlin acknowledged. He indicated that Charpin and Reich would assist the corporate reply to this shift by offering publishers with improved instruments and providing manufacturers streamlined strategies to achieve audiences at scale.

The e-newsletter promoting sector has skilled important growth all through 2025. Google Ad Manager introduced beta support for newsletter advertising in June 2024, permitting publishers to serve reservation and programmatic assured advertisements inside electronic mail content material. The characteristic helps picture creatives and contains focusing on choices, although Apple’s Mail Privateness Safety impacts location and system focusing on accuracy.

Substack announced $100 million in Series C funding on July 17, 2025, valuing the e-newsletter platform at $1.1 billion whereas exploring promoting integration after sustaining a subscription-only mannequin. The platform had beforehand allowed sponsored content material unofficially, however creator demand for formal promoting assist drove the strategic pivot.

Newsletter monetization research revealed in February 2025 demonstrated that operators may obtain $10,000 in month-to-month recurring income with roughly 1,000 subscribers via service-based approaches. Promoting efficiency metrics from the Beehiiv Advert Community confirmed newsletters producing $1 to $5 per click on, with common campaigns attaining $2.50 per click on.

Redbrick has pursued an energetic acquisition technique in 2025. The corporate acquired digital media model Quartz in April and design platform Glorify in July, which integrated with Redbrick portfolio company Leadpages. The Victoria, Canada-based agency focuses on constructing, buying, and supporting digital companies, with a portfolio that features Shift, Delivra, and Animoto.

The announcement emphasised Redbrick’s position in supporting Paved’s strategic progress because the March 2025 acquisition. In response to the corporate, Redbrick has supplied assets, experience, and assist to speed up Paved’s development within the e-newsletter promoting area.

Paved operates as a totally distributed world crew creating instruments to assist content material creators worldwide. The platform provides each a Market for direct sponsorship discovery and an Advert Community for programmatic native promoting inside newsletters. The corporate markets its platform as offering unprecedented focusing on capabilities for sponsorship campaigns connecting e-newsletter creators with manufacturers.

The appointments replicate consolidation patterns in advertising know-how. Firms throughout the promoting ecosystem have pursued acquisitions and management expansions to cut back platform friction and create unified advertising options. This development contains programmatic infrastructure suppliers searching for to manage extra of the promoting worth chain whereas publishers seek for sustainable monetization options to algorithm-dependent site visitors sources.

Charpin’s background in non-traditional provide channels aligns with Paved’s positioning within the e-newsletter promoting area. His expertise structuring programmatic partnerships and scaling provide throughout rising digital environments immediately addresses Paved’s enlargement aims for writer relationships and stock progress.

Reich’s monitor document in electronic mail promoting monetization corresponds with Paved’s deal with advertiser adoption and income progress. His expertise working with top-tier publishers and main advertisers via the evolution of electronic mail promoting platforms supplies related experience for scaling Paved’s market and advert community operations.

E-newsletter promoting operates inside distinct constraints in comparison with conventional show promoting. E-mail purchasers implement privateness protections that have an effect on focusing on accuracy. Apple’s Mail Privateness Safety, launched in 2021, obscures recipient location and system info. Publishers should implement distinctive identifier methods per electronic mail recipient to allow correct advert monitoring and reporting whereas avoiding personally identifiable info in advert tags.

The e-newsletter sector has developed a number of monetization approaches. Direct sponsorships permit creators to keep up management over model partnerships and negotiate customized charges. Programmatic networks like Paved’s Advert Community allow automated promoting at scale. Subscription fashions present predictable income however restrict free content material distribution. Hybrid approaches combining these strategies have emerged as publishers diversify income streams.

Trade information signifies rising advertiser curiosity in e-newsletter stock. Analysis reveals 72 % of entrepreneurs deliberate to extend programmatic funding in 2025. Linked TV budgets doubled from 14 % in 2023 to twenty-eight % in 2025, demonstrating advertiser urge for food for premium content material environments that newsletters can present.

Privateness concerns proceed shaping e-newsletter promoting implementation. Rules beneath the Common Knowledge Safety Regulation in Europe and comparable frameworks globally require specific consent for advertising communications. E-mail purchasers cache content material for privateness and efficiency causes, creating challenges for real-time focusing on. Publishers should steadiness efficient monetization with subscriber expertise and regulatory compliance.

The aggressive panorama contains established electronic mail service suppliers including monetization options, devoted e-newsletter platforms incorporating promoting, and programmatic promoting know-how firms coming into the e-mail channel. Every method presents totally different worth propositions for publishers concerning management, income potential, implementation complexity, and subscriber expertise.

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Abstract

Who: E-newsletter promoting platform Paved appointed two executives: Victor Charpin, previously VP of Programmatic Provide & Partnerships at Outbrain, as VP of Publishers; and Phil Reich, an promoting know-how veteran with over 13 years of expertise at firms together with Leap Ramp Video games, PowerInbox/Jeeng, and OpenWeb, as VP of Gross sales.

What: The management enlargement provides skilled executives to drive market progress and advertiser adoption throughout Paved’s platform connecting over 8,000 e-newsletter creators with manufacturers. Charpin will lead world writer partnerships, monetization technique, and stock scaling, whereas Reich will oversee advertiser relationships, gross sales technique, income operations, and shopper success.

When: The appointments had been introduced on October 30, 2025, roughly seven months after Redbrick acquired Paved in March 2025.

The place: New York-based Paved operates as a totally distributed world crew, serving 253 million e-newsletter subscribers throughout 2,000 publishers worldwide, together with main media manufacturers akin to The New York Instances, NBC, Bloomberg, and TechCrunch.

Why: The hires assist Paved’s enlargement technique as newsletters have turn into main locations for thousands and thousands of every day web customers. Publishers more and more search direct viewers relationships and first-party information monetization options to algorithm-dependent site visitors from third-party platforms. The e-newsletter promoting sector has skilled substantial growth in 2025, with main platforms together with Google Advert Supervisor and Substack including or exploring promoting capabilities, creating aggressive strain and progress alternatives for specialised e-newsletter promoting platforms like Paved.