Remezcla is increasing from digital publishing into streaming. 

The Hispanic tradition model, owned by multicultural media firm My Code, is launching Remezcla Más—a bilingual ad-supported platform designed for Hispanic Gen Z and millennial audiences within the U.S.

Debuting at the moment throughout Roku, Hearth TV, Apple TV, and Android, the service affords greater than 10,000 hours of content material spanning music, sports activities, and flicks, making it My Code’s most formidable video funding to this point, in line with chief technique officer Edgar Hernandez.

“What we’ve seen is that there are a scarcity of locations that supply compelling content material to those audiences, and we felt like that was a possibility,” Hernandez mentioned. “That’s the foundational premise of Remezcla Más.”

My Code first took a stake in Remezcla in early 2023, including the writer’s cultural credibility to its portfolio of media property that now attain 60% of U.S. Hispanics every month, in line with comScore. 

Since then, Remezcla has expanded its business footprint via partnerships like its 2024 collaboration with the NFL to assist develop the league’s Hispanic viewers. That relationship underscored Remezcla’s evolution from a distinct segment tradition website to a nationwide media model with substantive advertiser demand—a basis the corporate now hopes to increase into streaming.

Constructing a cultural house in streaming

The thought behind Remezcla Más is easy: Whereas Hispanic creators dominate social platforms and music charts, few streaming providers have catered on to bilingual, bicultural viewers. 

My Code has spent the previous few years constructing a presence in linked tv via its possession of FAST and AVOD properties similar to Butaca TV and Remezcla TV, in line with Pablo Rebolledo, the director of CTV operations at My Code. 

That have, mixed with its current information and gross sales infrastructure, positioned the corporate to launch a devoted service for this viewers reasonably than rely solely on distribution companions.