{"id":99989,"date":"2025-10-29T04:41:15","date_gmt":"2025-10-29T04:41:15","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/10\/29\/the-employee-advocacy-competition-that-reignited-summer-engagement\/"},"modified":"2025-10-29T04:42:48","modified_gmt":"2025-10-29T04:42:48","slug":"the-employee-advocacy-competition-that-reignited-summer-engagement","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/10\/29\/the-employee-advocacy-competition-that-reignited-summer-engagement\/","title":{"rendered":"The employee advocacy competition that reignited summer engagement"},"content":{"rendered":"

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In case you run an worker advocacy program, you\u2019re most likely conversant in the highs and lows that include it, particularly within the summertime, when engagement tends to take a trip.<\/span><\/p>\n

So what did we do? We launched an epic worker advocacy competitors that was merely unimaginable to withstand.<\/span><\/p>\n

Right here\u2019s how our Advocacy Summer time Splash got here to life, the way it made waves, and how one can steal the concept in your personal advocacy program.<\/span><\/p>\n

Step 1: Strategic planning<\/span><\/h2>\n

Each nice initiative begins with a plan, and this one was no exception. We adopted the identical tried-and-true framework we\u2019ve utilized in previous competitions like our <\/span>Holiday Advocate Challenge<\/span><\/a> and <\/span>The Okties<\/span><\/a>.<\/span><\/p>\n

1. Setting targets and targets<\/span><\/h3>\n

This time, we did issues a bit otherwise.<\/span><\/p>\n

After all, boosting participation was nonetheless a key purpose. However extra importantly, we aligned our advocates\u2019 efforts with one in every of our core firm targets for the quarter: employer branding.<\/span><\/p>\n

So we constructed a month-long competitors, with a bonus recreation completely centered on sharing employer branding content material. (Extra on that later\u2026)<\/span><\/p>\n

2. Choosing a theme<\/span><\/h3>\n

Shock, shock, we love theme at Oktopost. And what higher strategy to seize the season than with a summer season splash?<\/span><\/p>\n

Therefore, the Advocacy Summer time Splash was born.<\/span><\/p>\n

3. Securing a funds<\/span><\/h3>\n

This time round, we locked in a barely bigger funds. We cut up our advocates into six groups, and awarded present playing cards to the highest three performers.<\/span><\/p>\n

However we didn\u2019t cease there.<\/span><\/p>\n

We went huge on bonus prizes and received inventive with no-cost rewards like shoutouts on social and public recognition throughout our company-wide all-hands. Generally, these are much more motivating than the present playing cards.<\/span><\/p>\n

Step 2: The competitors<\/span><\/h2>\n

1. Staff setup<\/span><\/h3>\n

We created six groups primarily based on departments to spark each camaraderie and competitors:<\/span><\/p>\n