{"id":99971,"date":"2025-10-29T01:38:21","date_gmt":"2025-10-29T01:38:21","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/10\/29\/unless-collective-and-under-armours-plastic-free-sportswear\/"},"modified":"2025-10-29T01:39:21","modified_gmt":"2025-10-29T01:39:21","slug":"unless-collective-and-under-armours-plastic-free-sportswear","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/10\/29\/unless-collective-and-under-armours-plastic-free-sportswear\/","title":{"rendered":"Unless Collective and Under Armour’s Plastic-Free Sportswear"},"content":{"rendered":"

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Constructing nice merchandise is straightforward for a season, however reshaping a complete trade takes conviction. Eric Liedtke has performed it by following a transparent precept: design with function, construct with nature, and scale what works.\u00a0<\/p>\n

On this episode of The Pace of Tradition, Matt Britton sits down with Liedtke, CEO and co-founder of Until Collective and model president of Underneath Armour, to discover how he\u2019s pioneering the motion towards regenerative trend and plastic-free innovation.\u00a0<\/p>\n

From his many years at Adidas to main Underneath Armour\u2019s transformation right into a sustainability-driven efficiency model, Eric shares how function, wellness, and eco-conscious design are redefining what the following period of sustainable sportswear appears to be like like.<\/p>\n

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Beforehand at Adidas, Eric rose from trainee to model president, main collaborations with icons like Kanye West, Pharrell Williams, and Beyonc\u00e9 whereas embedding sustainability by initiatives like Parley for the Oceans.<\/p>\n

In 2021, he based Until Collective, the world\u2019s first plastic-free attire model, constructed solely from renewable, plant-based supplies. The corporate was acquired by Underneath Armour in 2024, the place Eric now leads a brand new part of trend trade transformation, merging high-performance design with eco-conscious innovation.\u00a0<\/p>\n

His work stands on the intersection of management, regeneration, and wellness, setting new requirements for a way international manufacturers function responsibly.<\/p>\n