{"id":99304,"date":"2025-10-24T03:36:11","date_gmt":"2025-10-24T03:36:11","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/10\/24\/your-google-business-profile-is-the-secret-to-local-seo\/"},"modified":"2025-10-24T03:37:14","modified_gmt":"2025-10-24T03:37:14","slug":"your-google-business-profile-is-the-secret-to-local-seo","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/10\/24\/your-google-business-profile-is-the-secret-to-local-seo\/","title":{"rendered":"Your Google Business Profile Is the Secret to Local SEO"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">\n<section><em>Hearken to the total episode:<\/em><br \/><iframe loading=\"lazy\" style=\"border: none;\" title=\"Embed Player\" data-lazy=\"true\" data-src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/38738915\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/44cce4\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/1a2854\" width=\"100%\" height=\"192\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-84329 alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/10\/john-jantsch.png\" alt=\"john jantsch\" width=\"187\" height=\"187\" data-srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/10\/john-jantsch.png 1080w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/10\/john-jantsch-300x300.png 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/10\/john-jantsch-1024x1024.png 1024w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/10\/john-jantsch-150x150.png 150w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/10\/john-jantsch-768x768.png 768w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/10\/john-jantsch-75x75.png 75w\" data-sizes=\"auto, (max-width: 187px) 100vw, 187px\"\/>Overview<\/h2>\n<p>On this solo episode of the Duct Tape Advertising and marketing Podcast, John Jantsch shares why it\u2019s time for each enterprise\u2014particularly native companies\u2014to rethink their method to \u201crented land\u201d platforms like Google Enterprise Profile. John explains why Google not needs customers to depart their ecosystem, how your Google Enterprise Profile is now a strong publishing platform (not only a itemizing), and precisely what you need to be doing weekly to maximise visibility, belief, and conversions. If you wish to win within the age of zero-click searches and AI overviews, this episode is full of actionable, step-by-step steering.<\/p>\n<\/section>\n<section>\n<h2>Concerning the Host<\/h2>\n<p><strong>John Jantsch<\/strong> is a advertising and marketing marketing consultant, speaker, and creator of a number of best-selling books together with Duct Tape Advertising and marketing. Because the founding father of Duct Tape Advertising and marketing, he helps small companies grasp the most recent instruments and timeless fundamentals of selling.<\/p>\n<\/section>\n<section>\n<h2>Actionable Insights<\/h2>\n<ul>\n<li>Google, LinkedIn, and Fb need to hold customers on their platforms\u2014publishing immediately on these \u201crented\u201d platforms is now important for visibility.<\/li>\n<li>Your Google Enterprise Profile is greater than a listing\u2014it\u2019s a mini-website inside Google and a crucial supply of structured, reliable content material for AI and search.<\/li>\n<li>Deal with your profile as a publishing platform: Commonly put up updates, images, affords, Q&amp;As, and reply thoughtfully to evaluations.<\/li>\n<li>Google evaluates profile freshness, exercise, and consistency\u2014profiles with ongoing updates, evaluations, and full info get extra visibility.<\/li>\n<li>E-E-A-T (Expertise, Experience, Authority, Belief) applies: Present your work, reply questions, reply with substance, and guarantee all information is constant and clear.<\/li>\n<li>Structured content material and FAQs are key for AI overviews and reply engine optimization.<\/li>\n<li>Weekly and month-to-month routines: Publish new content material, replace FAQs, add images with captions, and request\/reply to evaluations.<\/li>\n<li>Audit your profile for gaps, create processes for normal updates, and monitor AI\/Google search citations for ongoing optimization.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Nice Moments (with Timestamps)<\/h2>\n<ul>\n<li><strong>00:01 \u2013 Why Publishing on \u201cRented Land\u201d Is Now a Should<\/strong><br \/>Google, LinkedIn, Fb all need customers to remain\u2014your profile is now content material.<\/li>\n<li><strong>02:16 \u2013 Google Enterprise Profile: From Itemizing to Platform<\/strong><br \/>Why it\u2019s crucial for native companies and the way Google makes use of your content material.<\/li>\n<li><strong>04:17 \u2013 E-E-A-T for Google Profiles<\/strong><br \/>The way to present expertise, experience, authority, and belief in your profile.<\/li>\n<li><strong>07:35 \u2013 Evaluation Responses as Authority Alerts<\/strong><br \/>Why detailed, useful replies (even to unfavorable evaluations) matter for search and AI.<\/li>\n<li><strong>09:58 \u2013 Structured Information, Consistency, and AI Overviews<\/strong><br \/>Matching information throughout all directories and your web site for belief and visibility.<\/li>\n<li><strong>12:17 \u2013 What to Publish Weekly<\/strong><br \/>Repurposing content material, seeding Q&amp;As, and leveraging each profile part.<\/li>\n<li><strong>14:38 \u2013 Month-to-month Optimization Guidelines<\/strong><br \/>Critiques, images, FAQs, and overview requests\u2014plus the ability of captions.<\/li>\n<li><strong>16:34 \u2013 Monitoring AI Mentions and Native Search<\/strong><br \/>Why monitoring AI\/ChatGPT visitors and native AI overviews is a brand new must-do.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Insights<\/h2>\n<blockquote>\n<p>\u201cYour Google Enterprise Profile is your mini-website inside Google\u2014feed it like a publishing platform, not a listing.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cGoogle and AI belief profiles with common updates, structured information, and constant information in every single place.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cVisibility is about being current, trusted, and chosen\u2014not simply rating for a key phrase.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cReply engine optimization means seeding your FAQs and Q&amp;As in every single place your buyer is looking.\u201d<\/p>\n<\/blockquote>\n<\/section>\n<p><span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ducttapemarketing.com\/your-google-business-profile-is-the-secret-to-local-seo\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hearken to the total episode: Overview On this solo episode of the Duct Tape Advertising and marketing Podcast, John Jantsch shares why it\u2019s time for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":99305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[8824],"class_list":["post-99304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-google-my-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Google Business Profile Is the Secret to Local SEO - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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