{"id":9928,"date":"2022-02-04T21:19:25","date_gmt":"2022-02-04T21:19:25","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/what-matters-in-marketos-january-2022-release\/"},"modified":"2022-02-04T21:19:25","modified_gmt":"2022-02-04T21:19:25","slug":"what-matters-in-marketos-january-2022-release","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/what-matters-in-marketos-january-2022-release\/","title":{"rendered":"What matters in Marketo’s January 2022 release"},"content":{"rendered":"

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Let\u2019s talk about the elephant in the room. Marketo Sky is sunsetting. According to Adobe, on March 11, Marketo Sky will no longer be available as Adobe focuses its resources on delivering the next-generation user experience.<\/p>\n

On a personal note, I can finally stop thinking about Tom Cruise\u2019s Vanilla Sky every time I read about Marketo Sky.<\/p>\n

Now that we have that out of the way\u2013 let\u2019s jump into the January 2022 Marketo Release Notes<\/a> along with a few more references to popular culture along the way.<\/p>\n

Landing page details facelift<\/h2>\n

According to Adobe, the next-generation experience will allow users to discover landing page asset details more efficiently.<\/p>\n

So how can you view the next-generation experience? On your landing page view, you will see a notification bar allowing users to toggle between old and new experiences.<\/p>\n

Read next: A marketer\u2019s guide to Marketo today<\/a><\/em><\/strong><\/p>\n

The order of the drop-down list values under \u201clanding page actions\u201d has changed, and the UI has been updated with three buttons; notably, there is an \u201capprove draft\u201d option, so you don\u2019t have to go to the landing page actions drop-down list.\u00a0<\/p>\n

Information such as \u201ccreated by\/date\u201d and \u201clast modified by\/date\u201d are helpful additions to the landing page details page.<\/p>\n

Why we care. <\/strong>Small changes in user experience may not make a huge impact. However, they all add up over time, resulting in improved efficiency. If we\u2019re talking facelifts, this falls into the non-invasive surgery category versus a complete face swap like in \u201cFace\/Off,\u201d the 1997 film starring John Travolta and Nicolas Cage.<\/p>\n

The overall organization of the landing page details seems intuitive and improves the user experience.<\/p>\n

AEP to Marketo connector for new lead creation<\/h2>\n

The ability to create net new leads from Adobe Experience Platform has arrived. When sending audience segments from AEP to Marketo, people who aren\u2019t already in your database will be automatically added once you\u2019ve completed the setup below.<\/p>\n

When creating a destination, there is a new drop-down option. Previously, there was only the option to match existing Marketo people only. Now, users can match existing people and create the missing people in Marketo.<\/p>\n

Here are the steps to take to enable this feature:<\/p>\n

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  1. From the destinations catalog, activate your Marketo Engage destination.<\/li>\n
  2. Choose your account and make your destination. Select the new option for matching existing people and create the missing people in Marketo.<\/li>\n
  3. Once the destination is created, you can add segments.<\/li>\n
  4. Here, you will choose which segment you want to send to Marketo with additional mappings for the new people you will be creating in Marketo (email, first name, last name, and company name). Mapping these four fields to the source field is required for the connector to work correctly.<\/li>\n
  5. Lastly, you will need to sync a segment from Marketo to AEP.<\/li>\n<\/ol>\n

    Why we care. <\/strong>For AEP users, the ability to create new people in Marketo by populating a segment will likely eliminate the need for manual list uploads. Automating list upload tasks is a great way to increase marketing operations efficiency.<\/p>\n

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    Getting tighter with form rules<\/h2>\n

    Landing page and form security has been enhanced so that users can create global form validation rules in Admin.<\/p>\n

    In Admin, you can create new rules for the form, including the error message to show if someone violates the rule. For example, you can block a specific domain from submitting a form. If someone from the domain tries to submit the form, they will receive the error message you define in Admin.<\/p>\n

    There is a built-in rule-set that will block 2,000+ free consumer domains! You can activate this with a single click. The rule is populated in your instance (right now), and it\u2019s called: Consumer Email Domain Blocklist. Note:<\/em> This is where all the Marketo admins run to view the new Global Form Validation Rule option in Admin.<\/p>\n