{"id":9924,"date":"2022-02-04T21:07:50","date_gmt":"2022-02-04T21:07:50","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/4-ways-to-build-a-successful-abm-strategy\/"},"modified":"2022-02-04T21:07:50","modified_gmt":"2022-02-04T21:07:50","slug":"4-ways-to-build-a-successful-abm-strategy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/4-ways-to-build-a-successful-abm-strategy\/","title":{"rendered":"4 ways to build a successful ABM strategy"},"content":{"rendered":"

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Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization\u2019s 2021 State of Modern Marketing Report<\/a>. The study polled over 1000 go-to-Market (GTM) teams \u2014 groups tasked with identifying the best ways to reach specific marketing.<\/p>\n

\u201cIt was a global report,\u201d she said. \u201cIt spanned across various countries, organization sizes, and sectors.\u201d<\/p>\n

The goal of bringing so many respondents from different departments and organizations was to pinpoint common issues brands were experiencing in their marketing campaigns. And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach.<\/p>\n

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