{"id":9874,"date":"2022-02-04T18:52:04","date_gmt":"2022-02-04T18:52:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/martechs-email-marketing-periodic-table\/"},"modified":"2022-02-04T18:52:04","modified_gmt":"2022-02-04T18:52:04","slug":"martechs-email-marketing-periodic-table","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/martechs-email-marketing-periodic-table\/","title":{"rendered":"MarTech&#8217;s Email Marketing Periodic Table"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it\u2019s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they\u2019ve optimized those messages to get maximum engagement. That is why the team at MarTech have created this <a href=\"https:\/\/downloads.digitalmarketingdepot.com\/MTC_2105_EmailTable_landingpage_editorial.html\">Email Marketing Periodic Table<\/a> that tells you everything to know about sending emails that your customers want to receive and that inboxes won\u2019t block.<\/p>\n<p>Because email is one of the most complex ways you can communicate with customers and prospects \u2013 through different mail clients, different ISPs, mobile and desktop, etc. \u2013 there are a lot of obstacles that can get between you and your intended recipients.\u00a0<\/p>\n<p>Each element in this table represents a factor that you need to consider to be <a href=\"https:\/\/martech.org\/5-lessons-email-marketers-learned-in-the-pandemic\/\">successful in email<\/a>. The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or\u00a0Deliverability. Further down on the table, you\u2019ll see Toxins, a category for practices that can poison your email marketing efforts, and Traps, which you\u2019ll want to be aware of falling into.<\/p>\n<p>This updated Email Marketing Periodic table adds a few new elements and a new category, Compliance, that addresses recent and ongoing developments tied to state laws, inclusion and more. We have also changed our language to refer to safelists and blocklists, terms that are inclusive and respectful to all.<\/p>\n<p>Like the previous version, each element in this Periodic Table also includes the following information:<\/p>\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<ul>\n<li>An Element symbol<\/li>\n<li>A short description of the element<\/li>\n<li>a label showing what category it belongs to<\/li>\n<li>A correlation symbol that shows whether it is a positive or negative contributor to optimization or deliverability<\/li>\n<\/ul>\n<\/div>\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/image-1-800x446.png\" alt=\"email marketing as a periodic table element\" class=\"wp-image-347962\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/image-1-800x446.png 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/image-1-600x334.png 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/image-1-200x111.png 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/image-1-768x428.png 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/image-1.png 890w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/image-1-800x446.png\" alt=\"email marketing as a periodic table element\" class=\"lazyload wp-image-347962\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/image-1-800x446.png 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/image-1-600x334.png 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/image-1-200x111.png 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/image-1-768x428.png 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/image-1.png 890w\" data-data-sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/figure>\n<\/div>\n<\/div>\n<p>Below you will find the complete Email Marketing Periodic Table, broken into the following:<\/p>\n<p>And if you would a copy you could save or print out for your teams, <a href=\"https:\/\/downloads.digitalmarketingdepot.com\/MTC_2105_EmailTable_landingpage_editorial.html\">click here to download the high-res version<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/downloads.digitalmarketingdepot.com\/MTC_2105_EmailTable_landingpage_editorial.html\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"431\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9-800x431.png\" alt=\"email marketing periodic table\" class=\"wp-image-328148\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9-800x431.png 800w, https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9-600x323.png 600w, https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9-200x108.png 200w, https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9-768x413.png 768w, https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9-1536x827.png 1536w, https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9.png 2014w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"431\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9-800x431.png\" alt=\"email marketing periodic table\" class=\"lazyload wp-image-328148\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9-800x431.png 800w, https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9-600x323.png 600w, https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9-200x108.png 200w, https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9-768x413.png 768w, https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9-1536x827.png 1536w, https:\/\/martech.org\/wp-content\/uploads\/2021\/05\/image-9.png 2014w\" data-data-sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/a><\/figure>\n<h2 id=\"h-compliance\">Compliance<\/h2>\n<p><a href=\"https:\/\/martech.org\/why-data-compliance-is-more-than-consent-management\/\">Compliance<\/a> has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.<\/p>\n<p>For starters, before you send emails you must ensure that your audience has given you <strong>Permission (P) <\/strong>to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. This happens when your subscribers <strong>Opt-in (In) <\/strong>through a sign-up form.<\/p>\n<p>The first thing that your email system should trigger is a <strong>Double opt-in (In2) <\/strong>email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a \u201cwelcome\u201d email.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/downloads.digitalmarketingdepot.com\/MTC_2105_EmailTable_landingpage_editorial.html\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements-800x450.jpg\" alt=\"MarTech's Email Marketing Periodic Table - Compliance elements\" class=\"wp-image-347976\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements-800x450.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements-600x338.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements-200x113.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements-768x432.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements-1536x864.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements.jpg 1920w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements-800x450.jpg\" alt=\"MarTech's Email Marketing Periodic Table - Compliance elements\" class=\"lazyload wp-image-347976\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements-800x450.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements-600x338.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements-200x113.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements-768x432.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements-1536x864.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Compliance-elements.jpg 1920w\" data-data-sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/a><figcaption><em>MarTech\u2019s Email Marketing Periodic Table \u2013 Compliance elements<\/em><\/figcaption><\/figure>\n<p>The second agreement from the subscriber is critical. It stops people and bots that put in email addresses that don\u2019t belong to them. Legally, under the United States\u2019 CAN-SPAM Act, you must share your <strong>Physical address (Ph)<\/strong>. You are also required to own the sender domain that your emails come from and include an <strong>Opt-out (Oo) <\/strong>for subscribers who want to stop receiving your emails.<\/p>\n<p>Another critical component of email law is compliance with the <strong>Americans with Disabilities Act (Ac)<\/strong>. To meet basic accessibility requirements, your emails must maintain a logical reading order; this includes using heading elements in code and proper color contrast between your text, other content and the background you choose..<\/p>\n<p>It is absolutely critical to understand the <strong>Laws (La) <\/strong>when you are collecting information from your subscribers. Laws include the California Consumer Protection Act (CCPA), <a href=\"https:\/\/martech.org\/can-ccpa-gdpr-compliance-help-marketers-exceed-consumer-expectations-2\/\">General Data Protection Regulation (GDPR)<\/a> and Canadian Anti-Spam Law (CASL). In the United States alone, 16 different states are currently trying to create privacy laws as of May 2021.<\/p>\n<h2 id=\"h-trust\">Trust<\/h2>\n<p>Last year trust and compliance were grouped together but this year we decided to pull out these crucial elements related to how much trust affects email deliverability.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/downloads.digitalmarketingdepot.com\/MTC_2105_EmailTable_landingpage_editorial.html\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"358\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1-800x358.jpg\" alt=\"trust elements of email marketing\" class=\"wp-image-348021\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1-800x358.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1-600x269.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1-200x90.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1-768x344.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1-1536x688.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1.jpg 1920w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"358\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1-800x358.jpg\" alt=\"trust elements of email marketing\" class=\"lazyload wp-image-348021\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1-800x358.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1-600x269.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1-200x90.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1-768x344.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1-1536x688.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-trust-1.jpg 1920w\" data-data-sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/a><figcaption><meta charset=\"utf-8\"\/><em>MarTech\u2019s Email Marketing Periodic Table \u2013 Trust elements<\/em><\/figcaption><\/figure>\n<p>Landing on <strong>Safelists (Si)<\/strong> is one of the best ways to ensure your messages are getting to your subscriber\u2019s inbox. It is also one of the most important strategies for building a positive <strong>Sender Reputation (Sr)<\/strong>. Sender reputation refers to the reputation of your email-sending IP address that signals to email inbox providers whether or not you\u2019re a spammer. Depending on your email service provider (ESP), monitoring your sender reputation may require investment in additional software.<\/p>\n<h2 id=\"h-infrastructure\">Infrastructure<\/h2>\n<p>Emails don\u2019t just get sent on their own. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure.<\/p>\n<p>For starters, there\u2019s the <strong>Domain Name System (Dn)<\/strong>, known as the phonebook of the internet. The DNS maps a domain name to the <strong>IP (Ip) <\/strong>address hosting the website and the IP sending mail for a particular entity with a different domain name.<\/p>\n<p>A <strong>Mail Transfer Agent (Mt) <\/strong>is the software that transfers electronic messages from one user to another by using a <strong>SMTP server (Ss) <\/strong>which enables outbound email. A <strong>Mail User Agent (UA) <\/strong>is the software that enables emails to be sent and received. These two separate pieces are key to getting emails through to your customers and prospects.<\/p>\n<p>A <strong>Sender Policy Framework (Sf) <\/strong>is also required as an email authentication method that detects forged sender addresses during the delivery of your email. On the other end, the user\u2019s inbox uses a <strong>POP3 Server (P3)<\/strong>. When subscribers complain, <strong>Feedback Loops (Fl) <\/strong>ensure that these complaints are routed to the sender so they can be acted upon.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/downloads.digitalmarketingdepot.com\/MTC_2105_EmailTable_landingpage_editorial.html\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"314\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1-800x314.jpg\" alt=\"MarTech's Email Marketing Periodic Table - Infrastructure elements\" class=\"wp-image-348015\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1-800x314.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1-600x235.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1-200x78.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1-768x301.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1-1536x602.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1.jpg 1920w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"314\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1-800x314.jpg\" alt=\"MarTech's Email Marketing Periodic Table - Infrastructure elements\" class=\"lazyload wp-image-348015\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1-800x314.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1-600x235.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1-200x78.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1-768x301.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1-1536x602.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-infrastructure-1.jpg 1920w\" data-data-sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/a><figcaption><em>MarTech\u2019s Email Marketing Periodic Table \u2013 Infrastructure elements<\/em><\/figcaption><\/figure>\n<p>Typically, your IP address will be associated with a domain name or a subdomain through the Domain Name System. <strong>Subdomains (Sd) <\/strong>help your customers recognize your brand\u2019s name through the top-level domain; this prevents phishing attempts.<\/p>\n<p>If you are considering adding BIMI (see the Experimental section below), two critical steps come first. <strong>Logo Trademark Ownership (Lt) <\/strong>is a key element that is necessary for implementing BIMI. You also need to apply for a <strong>Verified Mark Certificate (Vc)<\/strong>. Lastly, for the brand\u2019s logo to be displayed, the email must pass <strong>DMARC (Dm) <\/strong>authentication checks, ensuring that the organization\u2019s domain has not been impersonated.<\/p>\n<h2 id=\"h-audience\">Audience<\/h2>\n<p>Building a positive relationship with your audience is another important component of email marketing; these relationships are critical for reaching your subscribers\u2019 <strong>Inbox (I)<\/strong>. A valid <strong>email address (E) <\/strong>is one of the most valuable pieces of information you can receive from your customers. Email addresses are typically uploaded by marketers as <strong>Lists (L) <\/strong>in the email service provider or database.<\/p>\n<p>From here, you should be employing <strong>Segmentation (Sg) <\/strong>based on each subscriber\u2019s level of <strong>Engagement (Eg)<\/strong>. This includes <strong>Opens (O) <\/strong>and <strong>Clicks (Ck) <\/strong>on specific links within your email. Understanding what this data means about your audience will help drive strategic decisions in your email marketing program. For example, knowing what inbox providers your audience members are using will give you insight into how they view and interact with your messages and what tactics work best to help you meet your <a href=\"https:\/\/martech.org\/how-testing-can-give-your-email-marketing-a-conversions-boost\/\">email marketing goals<\/a>.<\/p>\n<p><strong>Send time (T) <\/strong>is another element that can assist you in reaching your audience; if your subscribers aren\u2019t opening emails sent first thing in the morning, try sending in the afternoon or evening. Finding the optimal send time can be challenging, but is certainly worth the investment of your time to determine what is best.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/downloads.digitalmarketingdepot.com\/MTC_2105_EmailTable_landingpage_editorial.html\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"301\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1-800x301.jpg\" alt=\"audience elements of email marketing\" class=\"wp-image-348014\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1-800x301.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1-600x226.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1-200x75.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1-768x289.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1-1536x578.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1.jpg 1920w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"301\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1-800x301.jpg\" alt=\"audience elements of email marketing\" class=\"lazyload wp-image-348014\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1-800x301.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1-600x226.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1-200x75.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1-768x289.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1-1536x578.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Audience-1.jpg 1920w\" data-data-sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/a><figcaption><em>MarTech\u2019s Email Marketing Periodic Table \u2013 Audience elements<\/em><\/figcaption><\/figure>\n<p><strong>Personalization (Me) <\/strong>is a strategy that involves creating content specifically for the individual subscriber. It requires knowing about your audience (the actual people behind the email addresses) and how they prefer to consume your content. Providing a subscriber <strong>Preference Center (Pc) <\/strong>gives your audience a portal to update their communication preferences; it allows subscribers to choose what types of emails they want to receive, how often they want to receive them and the opportunity to opt-out from your messages.<\/p>\n<p><strong>Send frequency (Sq) <\/strong>should be based on gauging how frequently your audience interacts with your emails. If you are sending too frequently, you may see a drop in your open rates. There is such a thing as sending too many emails, and your subscribers may not want to regularly receive messages that aren\u2019t directly relevant to them.<\/p>\n<h2 id=\"h-content\">Content<\/h2>\n<p>The <a href=\"https:\/\/martech.org\/email-marketing-essential-content-elements\/\">content<\/a> provided within the email is just as important as the infrastructure and strategy behind it. From creating compelling <strong>Subject Lines (Sj)<\/strong> that drive opens to using <strong>Responsive designs (Rs)<\/strong> that adjust to all devices \u2014 mobile, desktop, etc. \u2014 the content of your email will be the main driver of results.<\/p>\n<p>The <strong>Structure (St)<\/strong> of your email, whether HTML or plain text, should be scannable and easy to read. <strong>Readability (Rd)<\/strong> is a critical element to consider when building your emails, but have you evaluated whether the content is relevant to your audience? <strong>Relevance (R)<\/strong> is a key element to consider before sending an email. If your audience doesn\u2019t care about the content you deliver, they won\u2019t be opening your emails very often.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/downloads.digitalmarketingdepot.com\/MTC_2105_EmailTable_landingpage_editorial.html\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content-800x450.jpg\" alt=\"MarTech's Email Marketing Periodic Table - Content elements\" class=\"wp-image-348006\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content-800x450.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content-600x338.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content-200x113.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content-768x432.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content-1536x864.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content.jpg 1920w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content-800x450.jpg\" alt=\"MarTech's Email Marketing Periodic Table - Content elements\" class=\"lazyload wp-image-348006\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content-800x450.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content-600x338.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content-200x113.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content-768x432.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content-1536x864.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Elements-Content.jpg 1920w\" data-data-sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/a><figcaption><em>MarTech\u2019s Email Marketing Periodic Table \u2013 Content elements<\/em><\/figcaption><\/figure>\n<p>When it comes to relevance, having an email marketing <strong>Calendar (Cl)<\/strong> will help create a strategic schedule for your <a href=\"https:\/\/martech.org\/10-tactics-to-improve-your-email-marketing-campaigns\/\">email campaigns<\/a>. Use your data to determine what days and times have the highest engagement rates to build out your calendar.<\/p>\n<p>Most email service providers have new, innovative capabilities in their toolbox. <strong>Interactive (Iv)<\/strong> emails can drive increased engagement from subscribers. <strong>Emojis (Mj)<\/strong> are another element that can make your message more relatable. But knowing your audience should be the driving force behind whether you implement emojis in your subject lines and emails.<\/p>\n<p><strong>Transactional (Tr)<\/strong> emails do not require the recipient to opt-in as they are confirmation emails triggered by a user\u2019s action. These emails provide an opportunity to gain new subscribers with a simple call-to-action.<\/p>\n<h2 id=\"h-toxins\">Toxins<\/h2>\n<p>Now that we\u2019ve shown you what good elements can do for email optimization and deliverability, now it\u2019s time to look at the elements your marketing team should stay away from, starting with the Toxins.<\/p>\n<p>There are several toxic elements that you need to be aware of before creating and sending your email. <strong>Hard bounces (Hb)<\/strong> are permanent delivery failures that indicate an email address is invalid; removing these email addresses will significantly improve your deliverability. <strong>Soft bounces (Sb)<\/strong> are caused by full mailboxes or vacation responders. While these aren\u2019t as detrimental as hard bounces, it is important to keep an eye on these email addresses as some may need to be removed if they continue to result in soft bounces.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/downloads.digitalmarketingdepot.com\/MTC_2105_EmailTable_landingpage_editorial.html\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins-800x450.jpg\" alt=\"MarTech's Email Marketing Periodic Table - Toxins\" class=\"wp-image-348008\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins-800x450.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins-600x338.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins-200x113.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins-768x432.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins-1536x864.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins.jpg 1920w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins-800x450.jpg\" alt=\"MarTech's Email Marketing Periodic Table - Toxins\" class=\"lazyload wp-image-348008\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins-800x450.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins-600x338.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins-200x113.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins-768x432.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins-1536x864.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-toxins.jpg 1920w\" data-data-sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/a><figcaption><em>MarTech\u2019s Email Marketing Periodic Table \u2013 Toxins<\/em><\/figcaption><\/figure>\n<p>Using a <strong>No-reply (Nr)<\/strong> email address will typically send your emails directly to the junk folder. Use a \u201creply to\u201d address instead, and reap the benefits of higher delivery rates and brand awareness by including your brand\u2019s domain in your sending address. When your recipient marks an email as spam, it is considered a <strong>Complaint (Cm)<\/strong>. Too many complaints will hurt your deliverability rate and sender reputation.<\/p>\n<p>Legally, you are allowed to buy or rent email addresses, and the law does not require consent from the recipient. but using a <strong>Purchased List (Pl)<\/strong> is one of the quickest ways to end up on a blocklist.<\/p>\n<p>Your email content can also contain toxic elements. <strong>URL Shorteners (S)<\/strong> are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam. <strong>Image Heavy (Ih)<\/strong> emails that take a long time to load will aggravate subscribers who may mark your email as spam or simply unsubscribe from your email program.<\/p>\n<h2 id=\"h-traps\">Traps<\/h2>\n<p>Finally, while Toxins may be detrimental to your email marketing, Traps will hurt your efforts even further. There are several types of traps, usually configured by a company\u2019s IT department, that will ensure your messages are never seen by the intended recipient. <strong>Corporate Filters (Cf)<\/strong> are an unforgiving filter for corporate email servers.<\/p>\n<p><strong>Desktop Filters (Df)<\/strong> are filters that your subscribers set up in their own inboxes. Consistently relevant content can help you stay in the inbox, but falling into too many spam folders will significantly impact your<br \/>sender reputation and delivery rates.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/downloads.digitalmarketingdepot.com\/MTC_2105_EmailTable_landingpage_editorial.html\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps-800x450.jpg\" alt=\"MarTech's Email Marketing Periodic Table - Traps\" class=\"wp-image-348010\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps-800x450.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps-600x338.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps-200x113.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps-768x432.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps-1536x864.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps.jpg 1920w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps-800x450.jpg\" alt=\"MarTech's Email Marketing Periodic Table - Traps\" class=\"lazyload wp-image-348010\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps-800x450.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps-600x338.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps-200x113.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps-768x432.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps-1536x864.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-traps.jpg 1920w\" data-data-sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/a><figcaption><em>MarTech\u2019s Email Marketing Periodic Table \u2013 Traps<\/em><\/figcaption><\/figure>\n<p>If you land on a <strong>Blocklist (Bl)<\/strong>, a list of unreputable and untrustworthy senders, you\u2019ll run into a lot of trouble trying to get your emails to your subscribers.<\/p>\n<p>Internet service providers (ISPs) also have traps that can hurt your email deliverability. <strong>Grey Spam Traps (Gt)<\/strong> are set up by ISPs using recycled email addresses to flag spammers. <strong>Pristine Traps (Pt)<\/strong>, on the other hand, are fake email addresses created by either corporate IT departments or the ISPs themselves to identify and redirect spammers to the <strong>Spam Filter (Sf)<\/strong>.<\/p>\n<h2 id=\"h-experimental\">Experimental<\/h2>\n<p>Now that we\u2019ve shown your the good and the bad when it comes to email marketing elements, now come a few elements that are experimental today and likely transformational for tomorrow.<\/p>\n<p>For example, everyone is talking about <strong>Artificial Intelligence (Ai<\/strong>) right now. AI is rapidly evolving and will likely be<br \/>part of nearly every business process in the future. For email, strategies including segmentation, personalization and messaging will be quick-wins in the near future for implementing artificial intelligence in an email marketing program.<\/p>\n<p><strong>Accelerated Mobile Pages (Am)<\/strong>, also known as AMP for Email, are dynamic emails that allow email marketers to embed interactive features \u2014 rotating carousel images, confirmation buttons and even direct-purchase calls-to-action. While many brands are experimenting with the different atoms of <a href=\"https:\/\/martech.org\/improve-email-performance-with-these-amp-strategies\/\">AMP elements<\/a>, the ultimate goal is to drive customer conversions (purchases) directly in the body of the email without ever visiting the website.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/downloads.digitalmarketingdepot.com\/MTC_2105_EmailTable_landingpage_editorial.html\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental-800x450.jpg\" alt=\"MarTech's Email Marketing Periodic Table - Experimental elements\" class=\"wp-image-348013\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental-800x450.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental-600x338.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental-200x113.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental-768x432.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental-1536x864.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental.jpg 1920w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental-800x450.jpg\" alt=\"MarTech's Email Marketing Periodic Table - Experimental elements\" class=\"lazyload wp-image-348013\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental-800x450.jpg 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental-600x338.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental-200x113.jpg 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental-768x432.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental-1536x864.jpg 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/elements-experimental.jpg 1920w\" data-data-sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/a><figcaption><em>MarTech\u2019s Email Marketing Periodic Table \u2013 Experimental elements<\/em><\/figcaption><\/figure>\n<p><strong>Brand Indicator for Messaging Identification (Bm)<\/strong>, <a href=\"https:\/\/martech.org\/how-bimi-will-boost-brand-recognition-email-engagement\/\">known also as BIMI<\/a>, is an experimental element that brands have been buzzing about since the concept was first introduced several years ago. The idea is that with the combination and proper configuration of elements from the Trust and Infrastructure families, brands will be able<br \/>to display their logos next to the sender name in the inbox.<\/p>\n<p>BIMI is one element you need to start investing your time in to properly configure everything necessary for implementation. This includes DMARC, VMC, and ensuring that your organization owns the trademark to your logos.<\/p>\n<p><strong>Voice Assistants (V)<\/strong> are everywhere, taking commands from mobile users and repeating information back to people regularly. Have you considered how your subject line or your email will read aloud to your audience using voice assistance? Use too much text, and your subscriber will probably lose interest seconds in. Too little text and your message will be easily forgettable. Finding the right balance will take practice, but with more emerging voice-enabled devices coming to the marketplace, Voice is an element worth experimenting with.<\/p>\n<p>That\u2019s it. We hope you find MarTech\u2019s Email Marketing Period Table valuable and encourage you to please download the high-res, beautifully designed version to share with your teams.<\/p>\n<p>Digital marketing is indeed an art, but it is also a science. We hope this tool serves as an essential reference for your experiments.<\/p>\n<hr class=\"wp-block-separator\"\/>\n<div class=\"wp-block-group alignwide\">\n<div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill has-background\" style=\"background-color:#fef9f3;grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image-608x600.png);background-position:50% 50%\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"600\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image-608x600.png\" alt=\"\" class=\"wp-image-328328 size-full\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image-608x600.png 608w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image-342x338.png 342w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image-114x113.png 114w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image-768x758.png 768w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image-95x95.png 95w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image.png 1380w\" data-sizes=\"auto, (max-width: 608px) 100vw, 608px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"600\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image-608x600.png\" alt=\"\" class=\"lazyload wp-image-328328 size-full\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image-608x600.png 608w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image-342x338.png 342w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image-114x113.png 114w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image-768x758.png 768w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image-95x95.png 95w, https:\/\/martech.org\/wp-content\/uploads\/2021\/06\/image.png 1380w\" data-data-sizes=\"(max-width: 608px) 100vw, 608px\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><em>Everything you need to know about email marketing deliverability that your customers want and that inboxes won\u2019t block. Get <strong>MarTech\u2019s Email Marketing Periodic Table.<\/strong><\/em><\/p>\n<p class=\"has-medium-font-size\"><em><a href=\"https:\/\/downloads.digitalmarketingdepot.com\/MTC_2105_EmailTable_landingpage_editorial.html\">Click here to download!<\/a><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator\"\/>\n<hr\/>\n<div class=\"about-author\">\n<h3>About The Author<\/h3>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\"> <noscript><img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/images\/authors\/hpowderly-lg.jpg\"\/><\/noscript><img decoding=\"async\" class=\"lazyload img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/images\/authors\/hpowderly-lg.jpg\"\/><\/div>\n<\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\"> Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/martech.org\/the-email-marketing-periodic-table-manage-deliverability-and-optimization-like-a-scientist\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it\u2019s content in the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MarTech&#039;s Email Marketing Periodic Table - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/martechs-email-marketing-periodic-table\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MarTech&#039;s Email Marketing Periodic Table - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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