{"id":9870,"date":"2022-02-04T18:40:04","date_gmt":"2022-02-04T18:40:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/10-important-seo-trends-you-need-to-know-podcast\/"},"modified":"2022-02-04T18:40:04","modified_gmt":"2022-02-04T18:40:04","slug":"10-important-seo-trends-you-need-to-know-podcast","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/10-important-seo-trends-you-need-to-know-podcast\/","title":{"rendered":"10 Important SEO Trends You Need To Know [Podcast]"},"content":{"rendered":"

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Page Experience, Core Web Vitals, and link spam, oh my!<\/p>\n

Those looking for a bit of respite from the chaos of 2020 found more of the same in 2021 as the ongoing pandemic and a series of substantial Google updates and announcements kept the SEO industry on our collective toes.<\/p>\n

Now that we\u2019ve turned the page and 2022 is well underway, where should you focus your SEO resources, talent, and time?<\/p>\n

What SEO trends do you need to keep on your radar to future-proof your strategy?<\/p>\n

Miranda Miller<\/a>, our Managing Editor, joined our founder and host of The Search Engine Journal Show<\/a>, Loren Baker<\/a>, to chat about the SEO trends our expert contributors are calling out as most impactful for the year ahead.<\/p>\n

In the SEO Trends 2022<\/a> ebook, you\u2019ll discover what 44 industry experts are thinking and planning around content quality, searcher intent, evolving SERP features, smart automation, and more.<\/p>\n

Catch Baker and Miller\u2019s commentary on their favorite SEO trends, news about specific Google features and updates, and more in this episode of The Search Engine Journal show.<\/p>\n

Read on to learn the top 10 trends you need to know for 2022 planning from our panel of experts in search marketing and get the full ebook<\/a> (free to download) for more from each expert.\n<\/p>\n

1. User Intent<\/h2>\n

One of the most talked-about topics for 2022? User intent. It\u2019s a trend that\u2019s here to stay.<\/p>\n

Kristina Azarenko<\/a>, SEO Consultant & Founder of MarketingSyrup Digital Inc., believes it\u2019s time for people to finally \u201cstop thinking in terms of \u2018SEO content\u2019 and create content for users with the intent and keywords in mind.\u201d<\/p>\n

Himani Kankaria<\/a>, Founder at Missive Digital, said, \u201cConsidering the updates like Google rewriting meta title tags and coming up with indented results on SERPs in 2021, it seems Google is working hard to identify the right intent behind a user\u2019s search, irrespective of the type of queries.\u201d<\/p>\n

That\u2019s where SEO professionals need to focus on bringing a holistic approach to your content strategy in 2022, she said.<\/p>\n

\u201cBe it video, blog, or web content, it must be planned for the keywords, users\u2019 intent behind searching and consuming them, your intent behind creating them, and the stage at which your consumers are in the buyer\u2019s journey,\u201d Kankaria added.<\/p>\n

Suganthan Mohanadasan<\/a>, Co-founder & Technical SEO Lead at Snippet Digital, agrees.<\/p>\n

\u201cSearch intent will become ever more important in 2022,\u201d he said. \u201cUnderstanding search intent continues to become more important than ever, particularly with the introduction of Google\u2019s Multitask Unified Model (MUM) update.<\/p>\n

\u201cI think we will see more search marketers rethink their approach to content creation by focussing on understanding search intent more intelligently,\u201d Mohanadasan added, noting that keyword research will always remain an important bedrock to organic search strategy.<\/p>\n

Even so, we need to be able to look beyond keywords in their raw form and draw meaningful insight from them.<\/p>\n

\u201cUnderstanding the relationship between your keywords and knowing how to target them to meet the search intent is already the key difference between an effective and ineffective search strategy, but in 2022 it will become even more vital,\u201d Mohanadasan said.<\/p>\n

Mordy Oberstein<\/a>, Head of Communications at Semrush, thinks that 2022 will be the year it finally pays off to take user intent seriously.<\/p>\n

\u201cIn 2022, we\u2019ll take it to a new level. I don\u2019t mean merely breaking things down by informational or transactional intents, etc. I mean, considering everything intent encapsulates for the multiple user profiles who might find the same piece of content useful,\u201d Oberstein said.<\/p>\n

\u201cIt\u2019s the ability to adequately empathize with your audience so as to provide a comprehensive experience that addresses their implicit concerns,\u201d he added.<\/p>\n

\"You[40:55] \u2013 SEJ Show EP 257<\/span>