{"id":9858,"date":"2022-02-04T18:11:06","date_gmt":"2022-02-04T18:11:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register\/"},"modified":"2022-02-04T18:11:06","modified_gmt":"2022-02-04T18:11:06","slug":"facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register\/","title":{"rendered":"Facebook fined 0.000006% of profits after Giphy staff quit \u2022 The Register"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"body\">\n<p>British competition regulators have again fined Facebook, this time 0.000006 per cent of its annual profits, for ignoring them \u2013 a move that&#8217;s bound to have CEO Mark Zuckerberg sobbing for mercy.<\/p>\n<p>The Competition and Markets Authority (CMA) first locked horns with Facebook in 2020, when it demanded more information on the company&#8217;s proposed <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2020\/05\/15\/facebook-buys-gif-company-giphy-and-plans-to-integrate-it-with-instagram.html\" rel=\"noopener\">$400m buy of Giphy<\/a>. The sale was <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2020\/11\/16\/facebook_giphy_tribunal_ruling\/\" rel=\"noopener\">subsequently denied clearance<\/a> last last year.<\/p>\n<p>The latest \u00a31.5m ($2.03m) fine was imposed after three key staffers left Giphy. The CMA had imposed a legal order on Facebook owner Meta forcing the company to reveal if any &#8220;staff in positions of executive or managerial responsibility and\/or whose performance affects the viability of the business&#8221; resigned.<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"condor\" data-xsm=\",fluid,mpu,\" data-sm=\",fluid,mpu,\" data-md=\",fluid,mpu,\">\n        <noscript><br \/>\n            <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_offbeat\/legal&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=2&amp;c=2Yf1sOjTXOGaieK89GlJaFgAAAEU&amp;t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0\" target=\"_blank\" rel=\"noopener\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_offbeat\/legal&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=2&amp;c=2Yf1sOjTXOGaieK89GlJaFgAAAEU&amp;t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0\" alt=\"\"\/><\/a><br \/>\n        <\/noscript>\n    <\/div>\n<p>Referring to the tiny sum in a summary issued today [<a target=\"_blank\" href=\"https:\/\/assets.publishing.service.gov.uk\/media\/61fbc837d3bf7f78e7e15ab1\/Meta_Penalty_Decision_-_Non-confidential_Summary.pdf\" rel=\"noopener\">PDF<\/a>], the CMA said: &#8220;It is not anomalous, nor would it affect Meta materially.&#8221; It is difficult to see what a non-material fine is supposed to achieve.<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"falcon\" data-xmd=\",fluid,mpu,leaderboard,\" data-lg=\",fluid,mpu,leaderboard,\" data-xlg=\",fluid,billboard,superleaderboard,mpu,leaderboard,\" data-xxlg=\",fluid,billboard,superleaderboard,brandwidth,brandimpact,leaderboard,mpu,\">\n            <noscript><br \/>\n                <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_offbeat\/legal&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44Yf1sOjTXOGaieK89GlJaFgAAAEU&amp;t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_offbeat\/legal&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44Yf1sOjTXOGaieK89GlJaFgAAAEU&amp;t=ct%3Dns%26unitnum%3D426raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" alt=\"\"\/><\/a><br \/>\n            <\/noscript>\n        <\/div>\n<div class=\"adun_eagle_desktop_story_wrapper\">\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"mid\" data-raptor=\"eagle\" data-xxlg=\",mpu,dmpu,\">\n                <noscript><br \/>\n                    <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_offbeat\/legal&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33Yf1sOjTXOGaieK89GlJaFgAAAEU&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" target=\"_blank\" rel=\"noopener\"><br \/>\n                        <img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_offbeat\/legal&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33Yf1sOjTXOGaieK89GlJaFgAAAEU&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" alt=\"\"\/><\/a><br \/>\n                <\/noscript>\n            <\/div>\n<\/p><\/div>\n<p>Facebook also ignored the CMA&#8217;s <a target=\"_blank\" href=\"https:\/\/assets.publishing.service.gov.uk\/media\/5ee25e8186650c03f95747d5\/Facebook_Giphy_IEO.pdf\" rel=\"noopener\">initial enforcement order<\/a> [PDF] by hiring replacement staff, instead of asking the regulator&#8217;s permission first as the order required. A CMA representative would not identify the staffers or their job titles but said the list was of persons with managerial responsibility for the business.<\/p>\n<p>It appears Facebook is treating the CMA&#8217;s repeated fines over its Giphy buyout as a cost of doing business rather than something to pay attention to. Last year the regulator fined Facebook \u00a350m for <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2021\/10\/20\/facebook_cma_fine\/\" rel=\"noopener\">deliberately failing to cooperate<\/a> with its merger probe.<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"falcon\" data-xsm=\",fluid,mpu,\" data-sm=\",fluid,mpu,\" data-md=\",fluid,mpu,\">\n            <noscript><br \/>\n                <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_offbeat\/legal&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44Yf1sOjTXOGaieK89GlJaFgAAAEU&amp;t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_offbeat\/legal&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44Yf1sOjTXOGaieK89GlJaFgAAAEU&amp;t=ct%3Dns%26unitnum%3D426raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" alt=\"\"\/><\/a><br \/>\n            <\/noscript>\n        <\/div>\n<p>A few weeks later the CMA announced it would not approve the merger, saying it would harm the display advertising market by <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2021\/11\/30\/uk_competition_regulator_facebook\/\" rel=\"noopener\">lessening competition<\/a>.<\/p>\n<p>Last summer Facebook flipped the bird at the CMA for <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2021\/09\/09\/facebook_cma_giphy\/\" rel=\"noopener\">daring to stick its oar into the $400m Giphy buyout<\/a>, saying the regulator had made &#8220;fundamental errors&#8221; when it said the acquisition would &#8220;harm competition between social media platforms.&#8221;<\/p>\n<p>Giphy is a platform that hosts GIFs, the animated images. It is integrated into a number of social (and professional) media platforms. Although many of its GIFs are harmless seconds-long clips of cartoons or TV shows, it has a large number of deals inked with brands for using their content \u2013 and for getting either snippets from upcoming films or brands&#8217; logos in front of its audience of around 200 million annual users.<\/p>\n<p>While the CMA&#8217;s symbolic fine won&#8217;t leave Facebook\/Meta owner Mark Zuckerberg in tears, his company&#8217;s share price crashing and <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2022\/02\/03\/facebook_q4_2021\/\" rel=\"noopener\">wiping $232bn off its value<\/a> might have made him sit up and pay attention. \u00ae<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/go.theregister.com\/feed\/www.theregister.com\/2022\/02\/04\/facebook_fined_cma\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>British competition regulators have again fined Facebook, this time 0.000006 per cent of its annual profits, for ignoring them \u2013 a move that&#8217;s bound to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook fined 0.000006% of profits after Giphy staff quit \u2022 The Register - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook fined 0.000006% of profits after Giphy staff quit \u2022 The Register - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-04T18:11:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/handing_over_dollars_picture_via_shutterstock.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"648\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/04\\\/facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/04\\\/facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Facebook fined 0.000006% of profits after Giphy staff quit \u2022 The Register\",\"datePublished\":\"2022-02-04T18:11:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/04\\\/facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register\\\/\"},\"wordCount\":432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/04\\\/facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/handing_over_dollars_picture_via_shutterstock.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/04\\\/facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/04\\\/facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/04\\\/facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register\\\/\",\"name\":\"Facebook fined 0.000006% of profits after Giphy staff quit \u2022 The Register - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/04\\\/facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/04\\\/facebook-fined-0-000006-of-profits-after-giphy-staff-quit-the-register\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/handing_over_dollars_picture_via_shutterstock.jpg\",\"datePublished\":\"2022-02-04T18:11:06+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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