{"id":9856,"date":"2022-02-04T18:05:05","date_gmt":"2022-02-04T18:05:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/marketers-are-looking-for-relatable-figures\/"},"modified":"2022-02-04T18:05:05","modified_gmt":"2022-02-04T18:05:05","slug":"marketers-are-looking-for-relatable-figures","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/marketers-are-looking-for-relatable-figures\/","title":{"rendered":"Marketers are looking for relatable figures"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

MarTech\u2019s daily brief features daily insights, news, tips, and essential bits of wisdom for today\u2019s digital marketer. If you would like to read this before the rest of the internet does, sign up here<\/a><\/strong> to get it delivered to your inbox daily.<\/em><\/p>\n

Good morning, Marketers, and what do you think about the opportunities student-athletes are getting under new Name, Image and Likeness (NIL) agreements?<\/p>\n

As we\u2019ve been covering recently, brands are taking this opportunity to throw attention on important causes and to shine a light on athletes that so many sports fans love to watch compete.\u00a0<\/p>\n

For any marketers paying attention to the kinds of stories being told with these talented and inspiring people, these aren\u2019t your typical highlight-driven sneaker and sports drinks ads. That\u2019s because the stars aren\u2019t professional athletes. So far, more attention has been paid to the full student-athlete, giving education and life after sports an important role in the narrative.\u00a0<\/p>\n

This makes student-athletes more relatable to a brand\u2019s audience, and taps into what younger consumers value in a well-rounded brand message. They aren\u2019t just buying your product, they want to make sure they align with your brand\u2019s values.<\/p>\n

Chris Wood,<\/em><\/p>\n

Editor<\/em><\/p>\n

Quote of the day: <\/strong>\u201cMarketing operations is responsible for opening the box and showing everyone what\u2019s behind the curtains. Doing this is the only way to earn the trust and support necessary for sustainable, predictable growth.\u201d Tim Parkin<\/a>, marketing consult<\/p>\n\n

\n

About The Author<\/h3>\n
\n
\n
\n
\n