{"id":9838,"date":"2022-02-04T17:17:07","date_gmt":"2022-02-04T17:17:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/google-ads-for-ecommerce-how-to-make-your-website-conversion-ready\/"},"modified":"2022-02-04T17:17:07","modified_gmt":"2022-02-04T17:17:07","slug":"google-ads-for-ecommerce-how-to-make-your-website-conversion-ready","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/google-ads-for-ecommerce-how-to-make-your-website-conversion-ready\/","title":{"rendered":"Google Ads for eCommerce: How to Make Your Website Conversion-Ready"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<div class=\"wp-block-image largeScreensOnly\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/11\/DM_GoogleAdsforEcommerce_Feature-1024x576.jpg\" alt=\"Intensive Guide Google Ads for Ecommerce\" class=\"wp-image-87404\" width=\"1024\" height=\"576\" data-srcset=\"https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/11\/DM_GoogleAdsforEcommerce_Feature-1024x576.jpg 1024w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/11\/DM_GoogleAdsforEcommerce_Feature-300x169.jpg 300w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/11\/DM_GoogleAdsforEcommerce_Feature-150x84.jpg 150w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/11\/DM_GoogleAdsforEcommerce_Feature-768x432.jpg 768w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/11\/DM_GoogleAdsforEcommerce_Feature-1536x864.jpg 1536w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/11\/DM_GoogleAdsforEcommerce_Feature-1140x641.jpg 1140w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/11\/DM_GoogleAdsforEcommerce_Feature-650x366.jpg 650w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/11\/DM_GoogleAdsforEcommerce_Feature.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<\/div>\n<p>So, you\u2019re eager to run <a href=\"https:\/\/www.digitalmarketer.com\/blog\/google-ads-for-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads for your eCommerce business<\/a>.<\/p>\n<p>You took all <a href=\"https:\/\/www.digitalmarketer.com\/blog\/google-ads-for-ecommerce-prerequisites\/\" target=\"_blank\" rel=\"noreferrer noopener\">the critical first-steps<\/a> to ensure your business is set up for Google Ads success\u2014your brand identity is rock solid, your budget and time expectations are reasonable, your selling proposition is one-of-a-kind.<\/p>\n<p>The next step? Making sure your website is ready to <strong>convert.<\/strong><\/p>\n<p>After all, those precious ad clicks will lead customers to your virtual front door. And we need to make sure that door is open wide to welcome each visitor <em>before <\/em>we spend time and money on Google Ads campaigns.<\/p>\n<p>Here\u2019s how we\u2019ll make that happen:<\/p>\n<ol>\n<li><strong>Website CRO Best Practices<\/strong><\/li>\n<li><strong>Product Preparation<\/strong><\/li>\n<li><strong>Media (Images and Video)<\/strong><\/li>\n<li><strong>Lifestyle Images<\/strong><\/li>\n<li><strong>Robust Titles and Descriptions<\/strong><\/li>\n<li><strong>Live Chat<\/strong><\/li>\n<\/ol>\n<h2><strong>First Up: Website CRO (Conversion Rate Optimization) Best Practices<\/strong><\/h2>\n<p>Building an eCommerce store isn\u2019t that hard.\u00a0<\/p>\n<p>Building an eCommerce store that <strong>converts?<\/strong> Whew! That is a different story entirely.\u00a0<\/p>\n<p>Here are some CRO best practices to ensure your site is ready to make sales:<\/p>\n<p><strong>The Big Three:<\/strong><\/p>\n<p>\u00a0\u00a0<strong>1. Website Issues and Errors<\/strong><strong><br \/><\/strong>You can\u2019t drive traffic to a broken website. So, it\u2019s crucial to ensure you catch any website issues or errors:<\/p>\n<ul>\n<li>Frequently (at least once a month) check your site and make sure everything is working properly and there are no high-risk issues and errors.<\/li>\n<li>Schedule a website audit at least once a month.<\/li>\n<\/ul>\n<p>\u00a0\u00a0<strong>2. Website Speed<\/strong><strong><br \/><\/strong>Website speed has a massive impact on your quality score; in fact, it is considered <em>slightly<\/em> more important than content(!) according to Google. A few things to consider:<\/p>\n<ul>\n<li>Mobile users are going to be less tolerant of slower websites due to the smaller size of the device and often slower connection.<\/li>\n<\/ul>\n<ul>\n<li>The biggest contributing factor for slow sites are large image sizes.\u00a0<\/li>\n<\/ul>\n<p><strong>\u00a03. Mobile Engagement<\/strong><strong><br \/><\/strong><\/p>\n<ul>\n<li>60-65% of website visits are done on mobile devices. So ensure your site is mobile-friendly!<\/li>\n<\/ul>\n<ul>\n<li>Look at your conversion path: although many purchases happen on desktop computers, research is often done on mobile devices. In other words, consider each step of your buyer\u2019s journey so you can make it as effortless as possible.<\/li>\n<\/ul>\n<p><strong>Conversion Rate Optimization Checklist<\/strong><strong><br \/><\/strong>Now let\u2019s put those best practices to action. First up, run through this CRO checklist to make sure visitors have a smooth journey to purchase from your site:<\/p>\n<ul>\n<li>Everything<strong> works properly<br \/><\/strong><\/li>\n<li>Website is <strong>fast <\/strong>(under 2-3 seconds load time)<\/li>\n<li>Your <strong>email\/phone number<\/strong> is in the header or footer\n<ul>\n<li><em>Customers need to know they can trust you (i.e. get in touch with you)<br \/><\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>Website design<\/strong> is appealing to your audience\n<ul>\n<li><em>Make sure the design is centered around your product and isn\u2019t a distraction<br \/><\/em><\/li>\n<\/ul>\n<\/li>\n<li>Website has high-quality <strong>images<\/strong><\/li>\n<li>Products are <strong>described<\/strong> clearly with all features displayed<\/li>\n<li>CTAs are in a <strong>contrast color<\/strong> (bold!) and easy to find<\/li>\n<li>There are <strong>reviews<\/strong> on product pages<\/li>\n<li>Verification <strong>badges<\/strong> (secure payment, BBB, SSL, guarantees, free returns, etc.)\n<ul>\n<li><em>This helps improve the trustworthiness of your site and brand<br \/><\/em><\/li>\n<li><em>Turn anything you offer to a <\/em><strong><em>badge<\/em><\/strong><em> (free shipping? Make it a badge! Free returns? Badge! Much more exciting than text)<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Website Speed Optimization Checklist<\/strong><strong><br \/><\/strong><\/p>\n<ul>\n<li>Choose a <strong>\u201clight\u201d theme<\/strong>\n<ul>\n<li><em>A good developer can improve your site speed a lot\u2014but make sure you don\u2019t rely too heavily on customization\u00a0<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Scale your images<\/strong> properly\u00a0<\/li>\n<li>Decrease the <strong>weight of your images<\/strong> without losing quality<\/li>\n<li>Limit the amount of <strong>plugins\/apps<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Limit the amount of <strong>displayed products<\/strong> on category pages<\/li>\n<\/ul>\n<ul>\n<li>Check in on your <strong>page speed<\/strong><\/li>\n<\/ul>\n<p><strong>Quality Assurance (QA) Checklist:<\/strong><strong><br \/><\/strong>Include quality assurance checkups in your monthly standard operating procedures to make sure your site is in tip-top shape. You can do this through <strong>internal QA <\/strong>and <strong>external QA<\/strong>:\u00a0<\/p>\n<p><strong>Internal QA:<\/strong> Pretend to be your own customer<\/p>\n<ul>\n<li>Try to break the site\u00a0\n<ul>\n<li><em>Navigate through your site the way a customer would<\/em><\/li>\n<li><em>Gauge how easy it is for a distracted customer to use your site.\u00a0<\/em><\/li>\n<li><em>Ask yourself, \u201cIf I weren\u2019t paying full attention, could I still do this?\u201d<\/em><\/li>\n<li><em>Make an actual purchase<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><em>*You can hire someone to go through your site on <\/em><a href=\"https:\/\/www.fiverr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>fiverr<\/em><\/a><em>.\u00a0<\/em><\/p>\n<p><strong>External QA: <\/strong>Have someone else pretend to be a customer<\/p>\n<ul>\n<li>Just tell them where you want them to go\u2014but not how to get there\u00a0<\/li>\n<\/ul>\n<p><strong>Analyze Top Competitors:<\/strong><\/p>\n<ul>\n<li>What is different between their website and yours?\u00a0<\/li>\n<\/ul>\n<p><strong>Pro-Tip! Diagnosing Issues: Screen Recording Software<\/strong><br \/>You can install screen recording software on your site that tracks users\u2019 navigation via heat mapping (note: it will likely slow the speed of your site). This works on desktop and mobile\u2014so for eCommerce sites that aren\u2019t converting, you can use this software to figure out what\u2019s going wrong along the way<strong><em>.<\/em><\/strong><\/p>\n<p><strong>Here are a few notable options:<\/strong><\/p>\n<p>Keep in mind: You don\u2019t need to use these apps forever. Diagnostic tools are a great way to assess the state of your website and determine any site optimizations or product additions.<\/p>\n<h2><strong>Product Page Preparation<\/strong><\/h2>\n<p>Your product pages are the most important pages on your website. In most cases, it\u2019s the landing page for your traffic: your very first impression.<\/p>\n<p>Many businesses put tons of energy into optimizing their homepage, yet neglect the <strong>product pages<\/strong> customers land on. What\u2019s worse? <a href=\"https:\/\/sol8.com\/why-google-smart-shopping-is-the-most-powerful-ecommerce-advertising-tool-and-how-to-use-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Shopping<\/a> can <em>only <\/em>drive traffic to product pages. So let\u2019s make sure your product pages are ready to shine:<\/p>\n<p><strong>Product Page Checklist<\/strong><\/p>\n<ul>\n<li><strong>Product title<\/strong> and <strong>subtitle<\/strong>\u00a0\n<ul>\n<li><em>Make sure the product title is clear, descriptive, and honest enough for Google to identify the product and send <\/em><em>relevant<\/em><em> traffic your way (Look at Amazon for inspiration)<\/em><\/li>\n<li><em>But avoid \u201ckeyword\u201d stuffing! Honesty and simplicity are key<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Product description<\/strong>\n<ul>\n<li><em>Product descriptions are supplementary to your title<\/em><\/li>\n<li><em>Use this opportunity to elaborate on the specifics of your product: any particular materials, special\u00a0 features, ingredients that are worth highlighting but would be too long for your title<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Product media <\/strong>(images and videos)\n<ul>\n<li><em>We purchase with our eyes first<\/em><\/li>\n<li><em>Custom imagery is always going to be better than stock photos, particularly lifestyle images that help customers picture themselves using your product<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Nested navigation<\/strong>\u00a0\n<ul>\n<li><em>Make sure navigation is clear, easy, and accessible\u2014we don\u2019t want people to get lost<\/em><\/li>\n<li><em>Use <\/em><a href=\"https:\/\/www.bigcommerce.com\/ecommerce-answers\/what-is-breadcrumb-navigation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>breadcrumbs<\/em><\/a><em> so users can always find their way back<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\u00a0<strong>Social proof <\/strong>(i.e. <strong>reviews<\/strong>)\n<ul>\n<li><em>Customers buy from businesses they trust\u2014Enter: reviews<\/em><\/li>\n<li><em>Aggregating enough reviews takes time, so ask your customers for a review after 30 days of purchasing and give them an incentive or reward for completion<\/em><\/li>\n<li><em>The 30-day rule gives you at least a few days\/weeks to resolve any issues\u2014and get a good review for it<\/em><\/li>\n<li><em>Once you have enough five-star reviews, you can add them to your site.<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Clear call-to-action<strong> (CTA)<\/strong>\n<ul>\n<li><em>If you don\u2019t tell people what you want them to do they won\u2019t do it<\/em><\/li>\n<li><em>A clear, bold CTA nudges your customer to the next step\u00a0<\/em><\/li>\n<li><em>Isolate the action you want them to take: make the CTA a BIG button (not just a hyperlink)<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Clear <strong>customization options<\/strong>\n<ul>\n<li><em>If you offer customized products, make sure the options are clear and don\u2019t overwhelm your customers to avoid cart abandonment<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>Product Media<\/strong><\/h2>\n<p>When it comes to adding images on your website, here\u2019s the thing:<\/p>\n<p><strong><em>You don\u2019t need to be a professional photographer. <\/em><\/strong>In fact, all you need to create high quality images is:<\/p>\n<p>\u2714\ufe0f <strong>A smartphone<\/strong> (new iPhones or Samsung do a really good job)<\/p>\n<p>\u2714\ufe0f <strong>A plain white background<\/strong><\/p>\n<p>\u2714\ufe0f <strong>Natural lighting<\/strong><\/p>\n<p>Don\u2019t zoom in.\u00a0<\/p>\n<p>Don\u2019t use flash.\u00a0<\/p>\n<p>And edit your photos if you can (check <a href=\"https:\/\/www.fiverr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fiverr<\/a> or <a href=\"https:\/\/pixc.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">pixc<\/a> for outsourcing options).\u00a0<\/p>\n<p><em>That\u2019s all it takes!\u00a0<\/em><\/p>\n<p>Remember,\u00a0 <strong>your photos should give context and further showcase details of the product.<\/strong> If your product has a unique feature, it\u2019s best to explain what that feature is in the descriptions <em>and<\/em> show it in your images.<\/p>\n<p><strong>Overwhelmed by how many products you need to capture? Start with your bestsellers.<\/strong> Make sure each of them has a decent product photo and (if possible) short video. 5-7 images per product should be enough.<\/p>\n<p>We are visual creatures. High quality product media <strong>will<\/strong> close the sale.\u00a0<\/p>\n<h2><strong>Product Media Part Two: Lifestyle Images<\/strong><\/h2>\n<p>Speaking of product media, lifestyle images are <strong><em>critical <\/em><\/strong>for customers to visualize your product in action.\u00a0<\/p>\n<p><em>*Remember: Lifestyle imagery is a photo or video of products being used*\u00a0<\/em><\/p>\n<p>Here are some tips:<\/p>\n<p>\u2714\ufe0f <strong>Give context<\/strong><\/p>\n<ul>\n<li><em>Hey, your product doesn\u2019t have to be the \u201cmain subject\u201d in the photo. In fact, it could be in the background\u2014like this poor Nespresso machine, competing with George Clooney\u2019s eternal handsomeness:\u00a0<\/em><\/li>\n<\/ul>\n<p>\u2714\ufe0f <strong>You can use photos from your Instagram or Pinterest<\/strong><\/p>\n<ul>\n<li>Speaking of Instagram, you can send your product to influencers (for free) in exchange for promotional content on their page<\/li>\n<li>Check out <a href=\"https:\/\/imagency.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">imagency.com<\/a> to find influencers\u00a0<\/li>\n<\/ul>\n<p>\u2714\ufe0f <strong>Shoot a YouTube overview of the product and paste it on your product page<\/strong><\/p>\n<h2><strong>Robust Titles and Descriptions<\/strong><\/h2>\n<p>\u2714\ufe0f Use the <strong>product description <\/strong>to<strong> sell the transformation<\/strong><\/p>\n<ul>\n<li><em>The description sells the TRANSFORMATION, not the product<\/em><\/li>\n<li><em>Use the language that your avatar uses but make sure you also include in the right keywords that Google understands<\/em><\/li>\n<\/ul>\n<p>\u2714\ufe0f Include <strong>specifications\u00a0<\/strong><\/p>\n<ul>\n<li><em>Size, material, weight, features<\/em><\/li>\n<\/ul>\n<p>\u2714\ufe0f Use the <strong>product titles <\/strong>and<strong> descriptions<\/strong> to<strong> communicate with Google\u00a0<\/strong><\/p>\n<ul>\n<li><em>Google relies on product titles and descriptions to identify products and send relevant traffic\u2014so, make sure they are \u201cmachine friendly\u201d (clear and easy to understand)<\/em><\/li>\n<\/ul>\n<p>\u2714\ufe0f <strong>Good descriptions <\/strong>can be <strong>repurposed\u00a0<\/strong><\/p>\n<ul>\n<li><em>Save some time and energy! Quality descriptions can be loosely reused for other product pages as well as for ad copy<\/em><\/li>\n<\/ul>\n<h2><strong>Live Chat<\/strong><\/h2>\n<p>We strongly recommend live chat on your website. Here\u2019s why:<\/p>\n<p>\u2714\ufe0f <strong>Diagnose errors<\/strong><\/p>\n<ul>\n<li><em>Live chat allows you to compile visitor questions and create content that answers those questions for future customers<\/em><\/li>\n<li><em>Add helpful information to your product pages and place them near the top of your page<\/em><\/li>\n<\/ul>\n<p><em>*Try <\/em><a href=\"https:\/\/www.tawk.to\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>tawk.to<\/em><\/a><em>*\u00a0<\/em><\/p>\n<p><em>*Check out Shopify\u2019s app integration here <\/em><a href=\"https:\/\/apps.shopify.com\/tawk-to\" target=\"_blank\" rel=\"noreferrer noopener\"><em>https:\/\/apps.shopify.com\/tawk-to<\/em><\/a>*<\/p>\n<p>\u2714\ufe0f <strong>Identify objections<\/strong><\/p>\n<ul>\n<li><em>Live chat can give you insight into what holds customers back from making a purchase\u2014what questions do they ask before abandoning their cart? What concerns do they bring up in the chat?\u00a0<\/em><\/li>\n<\/ul>\n<p>\u2714\ufe0f<strong> Improve conversion rates<\/strong><\/p>\n<ul>\n<li><em>Sometimes, all it takes is a little supportive nudge for customers to make a purchase<\/em><\/li>\n<li><em>By \u201cbeing there\u201d through their virtual journey, you have a higher likelihood of making a conversion<\/em><\/li>\n<\/ul>\n<p><strong>Get That Website Ready to Convert<\/strong><\/p>\n<p>I know, I know. I just gave you a lot of homework.<\/p>\n<p>But listen up: I\u2019ll be back with a guide on the next steps of setting up successful Google Ads campaigns\u2014the <strong>dreaded technical and legal requirements<\/strong>.<\/p>\n<p>But if you\u2019re feeling extra-eager, you can check out this <a href=\"https:\/\/www.digitalmarketer.com\/lp\/workshop-kasim-aslam\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Mastery Workshop<\/a>.<\/p>\n<p>Or, you can check out my entire <a href=\"https:\/\/sol8.com\/google-ads-for-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">step-by-step guide to Google Ads for eCommerce here<\/a>.<\/p>\n<hr class=\"wp-block-separator\"\/>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\">\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"684\" height=\"1024\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/09\/headshot-1-684x1024.jpg\" alt=\"\" class=\"wp-image-87022 size-full\" data-srcset=\"https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/09\/headshot-1-684x1024.jpg 684w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/09\/headshot-1-200x300.jpg 200w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/09\/headshot-1-100x150.jpg 100w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/09\/headshot-1-768x1150.jpg 768w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/09\/headshot-1-1026x1536.jpg 1026w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/09\/headshot-1-1140x1707.jpg 1140w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/09\/headshot-1-650x973.jpg 650w, https:\/\/12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/09\/headshot-1.jpg 1202w\" data-sizes=\"auto, (max-width: 684px) 100vw, 684px\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<h2>Kasim Aslam<\/h2>\n<p>Kasim Aslam is the founder and CEO of Solutions 8, one of the world\u2019s top ranked Google Ads agencies.<\/p>\n<p>Recipient of the Arizona Interactive Marketing Association\u2019s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.<\/p>\n<p>Kasim was hand-selected as the Traffic Coach for DigitalMarketer.com\u2019s ELITE coaching program by their executive team. He is also the co-host of the long-running podcast, Perpetual Traffic.<\/p>\n<p>His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.<\/p>\n<p>Kasim helped launch the National Association of Child Helplines (NAACH) and worked with the United States Army, Intel, as well as a Gates Foundation-funded nonprofit, a 54,000 member PPO, the largest privately owned bank in the United States, and an Academy Award-contending documentary.<\/p>\n<p>He lives in Scottsdale, Arizona with his wife and two sons.<\/p>\n<\/div>\n<\/div><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.digitalmarketer.com\/blog\/google-ads-for-ecommerce-prerequisites-3\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, you\u2019re eager to run Google Ads for your eCommerce business. 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