{"id":9729,"date":"2022-02-04T11:33:05","date_gmt":"2022-02-04T11:33:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/omni-channel-b2b-sales-insight-google-microsofts-rising-ad-revenue-instagrams-live-stream-banners\/"},"modified":"2022-02-04T11:33:05","modified_gmt":"2022-02-04T11:33:05","slug":"omni-channel-b2b-sales-insight-google-microsofts-rising-ad-revenue-instagrams-live-stream-banners","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/omni-channel-b2b-sales-insight-google-microsofts-rising-ad-revenue-instagrams-live-stream-banners\/","title":{"rendered":"Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners"},"content":{"rendered":"

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\"2022<\/p>\n

How B2B Businesses Can Get Omnichannel Sales Right<\/em><\/strong>
B2B sellers now more often offer digital channels than in-person ones, and recent survey data shows that marketers also find digital channels more effective, and The Harvard Business Review recently examined the power of a more holistic and customer-centric approach to collaboration in B2B. Harvard Business Review<\/a><\/p>\n

Google parent company Alphabet broke $200 billion in annual revenue for the first time<\/em><\/strong>
Google\u2019s parent firm Alphabet topped the $200 billion revenue mark during 2021, a year-over-year rise of some 41 percent to $257 billion, with Google advertising revenue for the fourth quarter of 2021 totaling over $61 billion, Alphabet recently announced. The Verge<\/a><\/p>\n

Microsoft\u2019s ad revenue hit $10B, and it\u2019s investing \u2014 is it a sleeping giant about to wake?<\/em><\/strong>
During 2021 Microsoft recorded more than $10 billion in advertising revenue, with its search and news services achieving strong growth of 32 percent over the year, while overall 2021 revenue at the firm rose by 20 percent to $51.7 billion, Microsoft recently announced. Digiday<\/a><\/p>\n

Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means<\/em><\/strong>
39.5 percent of brand marketing and analytics executives said that Microsoft\u2019s LinkedIn (client) was the most trusted social media platform, followed by Instagram with 14 percent, while just 18 percent said that they understood how the metaverse will effect their brand, according to recently-released survey data of interest to digital marketers. MediaPost<\/a><\/p>\n

\u201cWhen the metaverse is mainstream, will you be like the person who held on to their AOL account and fax machine?\u201d \u2014 A. Lee Judge @ALeeJudge <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Instagram rolls out a new profile banner to display users\u2019 upcoming live streams<\/em><\/strong>
Meta\u2019s Instagram platform has begun offering an expanded profile banner that can highlight future live-stream events on the platform, in a shift that could bring additional exposure opportunities to B2B marketers live-streaming on Instagram, the firm recently announced. TechCrunch<\/a><\/p>\n

Google kills FLoC, introduces Topics API as its next-gen targeting tech<\/em><\/strong>
Google has introduced a new ad-targeting system proposal to replace its previous Federated Learning of Cohorts (FLoC) effort, a system called Topics that will be centered around some 300 broad topics initially, as the search giant seeks to phase out its use of third-party cookies and implement an alternative method of ad-targeting. Search Engine Land<\/a><\/p>\n

\"2022<\/p>\n

U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021<\/em><\/strong>
During 2021 podcast advertising spending increased by 21 percent, reaching $590 million, with technology, media, and finance as the top industries for podcast spending, and mid-roll ads being the most frequent, according to newly-released report report data of interest to online marketers. MediaPost<\/a><\/p>\n

New Report Underlines the Importance of Social Media in Connecting with Gen Z Consumers<\/em><\/strong>
Members of the Gen Z demographic ranked a social media presence as a top way for brands to maintain relevance, and the group was the most likely to be upset because of a negative brand interaction, while it was also the least likely to report a positive customer experience with a brand \u2014 three of several findings of interest to B2B marketers contained in recently-released survey data. Social Media Today<\/a><\/p>\n

Twitter Adds Free Performance Ad Tools To Woo Advertisers<\/em><\/strong>
Twitter has rolled out three new tools \u2014 Site Visits Optimization, Aggregated Measurement, and Events Manager \u2014 as part of the platform\u2019s foundational updates aimed at offering a more helpful hub for marketers, Twitter recently announced. MediaPost<\/a><\/p>\n

B2B Companies Are Struggling with These Lead Scoring Aspects<\/em><\/strong>
31 percent of B2B marketers say their firm has faced a challenge in getting widespread sales team adoption for lead scoring, while 30 percent said fully using firm data was also a top lead scoring obstacle, according to recently-released survey data of interest to B2B marketers. MarketingCharts<\/a><\/p>\n

ON THE LIGHTER SIDE:<\/strong><\/p>\n

\"2022<\/p>\n

A lighthearted look at the \u201cshiny new NFT syndrome\u201d<\/em> by Marketoonist Tom Fishburne \u2014 Marketoonist<\/a><\/p>\n

FTC Questions Merger Of Google With U.S. Government [Parody] \u2014 The Onion<\/a><\/p>\n

TOPRANK MARKETING & CLIENTS IN THE NEWS:<\/strong><\/p>\n