{"id":9680,"date":"2022-02-04T07:53:04","date_gmt":"2022-02-04T07:53:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/11-ways-to-improve-rankings\/"},"modified":"2022-02-04T07:53:04","modified_gmt":"2022-02-04T07:53:04","slug":"11-ways-to-improve-rankings","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/04\/11-ways-to-improve-rankings\/","title":{"rendered":"11 Ways To Improve Rankings"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>How would you rate your small business SEO performance, and what should you focus on next for greater success?<\/p>\n<p>SEO is the process of optimizing your site to rank higher in search engines such as Google, Bing, Yahoo, etc.<\/p>\n<p>Your goal is to get in front of the searchers who could become your customers.<\/p>\n<p>It\u2019s important that your business appears in different types of search results, too \u2013 Google Maps, organic, <a href=\"https:\/\/www.searchenginejournal.com\/featured-snippets-optimization\/410622\/\">Featured Snippets<\/a>, images and videos, and more \u2013 in order to maximize your visibility.<\/p>\n<p>Small business SEO is uniquely challenging in that you probably don\u2019t have a dedicated SEO team or a lot of time to stay up to date on all the latest developments in search.<\/p>\n<p>You\u2019re competing not only against other small businesses but also publishers, big brands, and all kinds of other informational sources that appear in search results.<\/p>\n<p>And, you definitely don\u2019t have the budget those larger rivals do.<\/p>\n<p>What\u2019s a small business to do?<\/p>\n<p>In this article, you\u2019ll find an 11-point SEO checklist for small businesses that help you prioritize and focus on those SEO tasks that will really move the needle for you, including:\n<\/p>\n<ul>\n<li>What to address.<\/li>\n<li>Why it\u2019s important.<\/li>\n<li>The tools to use.<\/li>\n<li>The time commitment involved.<\/li>\n<\/ul>\n<h2>1. Nail Down What Problems You Solve For Customers<\/h2>\n<p>Before jumping into SEO, you must first <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/how-people-search\/\">understand how people search<\/a>. You can waste a lot of money in paid search targeting the wrong people, or delivering the right people the wrong message.<\/p>\n<p>Knowing who you\u2019re trying to reach and what problem you\u2019ll solve for them is essential.<\/p>\n<p>Start by asking yourself questions like:<\/p>\n<ul>\n<li>How, when, and where do customers determine they need your product or service?<\/li>\n<li>Is it away from home, using their cell phone? Is it at home using a desktop computer or tablet?<\/li>\n<li>Is it driven by a personal desire, like good food to eat or a great place to spend some time?<\/li>\n<li>Or is it caused by a disruptive event like a home or personal issue?<\/li>\n<\/ul>\n<p>These questions color the language your customers will use to find your business.<\/p>\n<p>This information will drive your keyword research and content creation, among other tasks.<\/p>\n<p>(You can use these <a href=\"https:\/\/www.searchenginejournal.com\/keyword-research\/free-tools\/\">free keyword research tools<\/a> to get you started.)<\/p>\n<h2>2. Fix Your Technical SEO Issues<\/h2>\n<p>Your small business website might look fine on the outside, with great graphics, colors, and fonts.<\/p>\n<p>But if there are technical problems \u201cunder the hood,\u201d it will likely impact your rankings and traffic.<\/p>\n<p>Before embarking on a content or link campaign, spend time fixing the foundation.<\/p>\n<p>You need a solid website structure so search engines can properly crawl and index your webpages.<\/p>\n<p>Some of the most common technical SEO problems have to do with:<\/p>\n<p>You\u2019ll learn more about what it takes to <a href=\"https:\/\/www.searchenginejournal.com\/seo-audit\/technical\/\">conduct a technical SEO audit here<\/a>.<\/p>\n<h2>3. Optimize Your Pages<\/h2>\n<p>On-page optimization is more than just putting a target keyword in strategic places on the page.<\/p>\n<p>It\u2019s important to develop properly structured, high-quality content written in natural language that incorporates your targeted keywords.<\/p>\n<p>Use every reasonable (i.e., non-spammy) opportunity to add your targeted keywords appropriately on your website.<\/p>\n<p>Otherwise, you\u2019re missing important ranking signals. In other words, you must optimize your:<\/p>\n<ul>\n<li>Title tags and subheadings.<\/li>\n<li>Images and videos.<\/li>\n<li>Meta description.<\/li>\n<li>Body content.<\/li>\n<li>Internal links.<\/li>\n<li>And more \u2013 get the <a href=\"https:\/\/www.searchenginejournal.com\/on-page-seo\/\">On-Page SEO Guide<\/a> to learn more.<\/li>\n<\/ul>\n<h2>4. Optimize Your Google Business Profile<\/h2>\n<p>Your GBP strategy should be a focal point for any small business. It\u2019s free, easy to update, and can make a big impact.<\/p>\n<dl>\n<dt>\n<div style=\"width: 1303px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"A candy shop Google Business Profile.\" width=\"1293\" height=\"894\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/08\/screen-shot-2022-02-02-at-5.13.11-pm-61fb022368c12-sej.png\" class=\" b-lazy pcimg\"\/><span class=\"wp-caption-text\"><em>Screenshot from search for [san diego candy shop], Google, January 2022<\/em><\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/08\/screen-shot-2022-02-02-at-5.13.11-pm-61fb022368c12-sej.png\" alt=\"A candy shop Google Business Profile.\"\/><\/noscript><\/div>\n<\/dt>\n<\/dl>\n<p>Ideally, your Google Business Profile will provide all of the information a potential customer needs to call you, get driving directions, order online, or otherwise convert directly from the listing.<\/p>\n<p>The first step toward optimizing your Google business listing is <a href=\"https:\/\/www.searchenginejournal.com\/google-business-profile\/426034\/\">claiming and verifying it<\/a>.<\/p>\n<p>Be sure to fill out as many fields as you can and include photos and videos to enhance your listing.<\/p>\n<p>Your category selection is super important. Be sure to choose the correct categories for your business.<\/p>\n<p>The primary category guides which <a href=\"https:\/\/www.searchenginejournal.com\/local-seo-gmb-attributes-guide\/411732\/\">attributes<\/a> and other features are available to you.<\/p>\n<p>If you want to get more advanced with your Google Business Profile, take the time to create questions and answers.<\/p>\n<p>What does that mean?<\/p>\n<p>In local search results, there is a section on your listing where people can ask questions and get answers.<\/p>\n<p>As a small business, it is important that you stay on top of these questions.<\/p>\n<p>You can even create your own questions and provide the answers to proactively provide information that might help searchers convert.<\/p>\n<p>Read <a href=\"https:\/\/www.searchenginejournal.com\/google-business-profile-overview\/425984\/\">The New Google Business Profile: A Complete Guide<\/a> to learn more.<\/p>\n<h2>5. Find Out What Competitors Are Doing &amp; Do It Better<\/h2>\n<p>Competitors online might be different than the competitors within your local area.<\/p>\n<p>For SEO purposes, we are the most concerned with the websites that are showing up in the top five to 10 positions of Google search results for your targeted keywords.<\/p>\n<p>Those are the competitors you want to analyze.<\/p>\n<p>When <a href=\"https:\/\/www.searchenginejournal.com\/identify-competitors-keyword-research\/406995\/\">doing a competitive analysis<\/a>, use tools to find out:<\/p>\n<ul>\n<li>What those sites are ranking for.<\/li>\n<li>How many pages they have indexed.<\/li>\n<li>Their website structure.<\/li>\n<li>The quality of their backlink profile.<\/li>\n<li>Whether they\u2019re ranking for long-tail keywords you could target.<\/li>\n<\/ul>\n<p>Also, we know page speed is a factor in Google\u2019s ranking algorithm.<\/p>\n<p>Run their landing pages through page speed tools. Look for areas of weakness.<\/p>\n<p>Google\u2019s own <a href=\"https:\/\/pagespeed.web.dev\/\" rel=\"noopener\" target=\"_blank\">Page Speed Insights<\/a> is a great place to start.<\/p>\n<dl id=\"attachment_436346\">\n<dt>\n<div style=\"width: 1427px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"An analysis by Google's PageSpeed Tool.\" width=\"1417\" height=\"843\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/08\/screen-shot-2022-02-02-at-5.17.43-pm-61fb033d77c3a-sej.png\" class=\" b-lazy pcimg\"\/><span class=\"wp-caption-text\"><em>Screenshot from PageSpeed Insights, January 2022<\/em><\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/08\/screen-shot-2022-02-02-at-5.17.43-pm-61fb033d77c3a-sej.png\" alt=\"An analysis by Google's PageSpeed Tool.\"\/><\/noscript><\/div>\n<\/dt>\n<\/dl>\n<p>For example, are their pages running slow? Are there keywords they have missed that you can target?<\/p>\n<p>See <a href=\"https:\/\/www.searchenginejournal.com\/seo-competitors\/196681\/\">3 Ways to Quickly Compare Your Website With Your Competitors<\/a> for more helpful tips.<\/p>\n<h2>6. Manage Local Business Listings &amp; Citations<\/h2>\n<p>In addition to Google My Business, you need to control the accuracy of your local business data.<\/p>\n<p>Consistency is crucial.<\/p>\n<p>Data aggregators (e.g., Neustar Localeze, Factual) share information about local businesses, including the name, address, and phone number (NAP).<\/p>\n<p>Make sure your business\u2019s NAP information is consistent and accurate. Local business listings and citations (i.e., online mentions of a business) can help improve your local presence.<\/p>\n<p>It can be helpful to sign up for a service or use a <a href=\"https:\/\/www.searchenginejournal.com\/local-seo\/listings-management-local-seo-tools\/\">local citations tool<\/a> that will distribute your NAP information and monitor for inaccuracies.<\/p>\n<h2>7. Get Links From Websites In Your Local Area<\/h2>\n<p>Most small business owners never think about links.<\/p>\n<p>However, getting links to your site can help improve your rankings.<\/p>\n<p>That can mean more sales and more customers.<\/p>\n<p>My approach to \u201clink attraction\u201d has always been more of a publicity angle.<\/p>\n<p>What can we do to spread the word about our business, educate others, and get involved in the community?<\/p>\n<p>You\u2019ll find lots of tips and suggestions for <a href=\"https:\/\/www.searchenginejournal.com\/local-seo\/local-link-building\/\">local link building here<\/a>.<\/p>\n<h2>8. Add Schema Markup<\/h2>\n<p>Schema markup helps search engines signals better understand different page components, such as:<\/p>\n<ul>\n<li>Business name.<\/li>\n<li>Address.<\/li>\n<li>Phone number.<\/li>\n<li>Ratings.<\/li>\n<li>Business hours.<\/li>\n<li>Currencies accepted.<\/li>\n<li>Area served.<\/li>\n<li>Number of employees.<\/li>\n<li>And a lot more.<\/li>\n<\/ul>\n<p>Using this markup can help you appear in rich snippets in the SERPs.<\/p>\n<dl>\n<dt>\n<div style=\"width: 1008px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"Local schema markup example.\" width=\"998\" height=\"673\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/08\/screen-shot-2022-02-02-at-5.23.37-pm-61fb047759457-sej.png\" class=\" b-lazy pcimg\"\/><span class=\"wp-caption-text\"><em>Screenshot from https:\/\/schema.org\/LocalBusiness, January 2022<\/em><\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/08\/screen-shot-2022-02-02-at-5.23.37-pm-61fb047759457-sej.png\" alt=\"Local schema markup example.\"\/><\/noscript><\/div>\n<\/dt>\n<dt\/>\n<\/dl>\n<p>Check out all of the different types of <a href=\"https:\/\/schema.org\/LocalBusiness\" rel=\"nofollow noopener\" target=\"_blank\">schema available for local businesses here<\/a>.<\/p>\n<h2>9. Focus On Getting Reviews<\/h2>\n<p>Even my kids are conditioned to look up reviews before making a purchase.<\/p>\n<p>Local reviews were one of the leading local search ranking factors in 2021, according to Whitespark\u2019s <a href=\"https:\/\/whitespark.ca\/local-organic-individual-ranking-factors\/\" rel=\"nofollow noopener\" target=\"_blank\">Local Search Ranking Factors<\/a> report.<\/p>\n<p>Plus, you can improve your conversions by putting effort into getting reviews and feedback from your customers.<\/p>\n<p>Platforms can help you organize and manage a review campaign.<\/p>\n<p>Or, you can simply encourage customers to leave reviews on the major online review sites.<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/get-more-customer-reviews-for-local-business\/349982\/\">These techniques<\/a> can help you get more local reviews.<\/p>\n<p>Make sure you respond, too. Your answer (or lack thereof) is not only visible to the person who asked the question but to all other local searchers who see the review in the future, as well.<\/p>\n<p>Even negative reviews are an opportunity to connect with the customer and show others you care.<\/p>\n<h2>10. Create Videos &amp; Images For Competitive Keywords<\/h2>\n<p>Websites need content, which means words, so that search engines understand what they are about.<\/p>\n<p>Content goes beyond words, though, and should include images and videos.<\/p>\n<p>In fact, if you are struggling to show up for competitive keywords, why not try a properly optimized video or an image?<\/p>\n<p>As SEJ\u2019s Anna Crowe wrote recently <a href=\"https:\/\/www.searchenginejournal.com\/on-page-seo\/image-optimization\/\">in her image optimization guide<\/a>:<\/p>\n<blockquote>\n<p>\u201cImage optimization creates many advantages such as better user experience, faster page load times, and additional ranking opportunities.<\/p>\n<p>And, it\u2019s becoming an increasingly more important role.\u201d<\/p>\n<\/blockquote>\n<h2>11. Mix Paid With Organic To Get Going<\/h2>\n<p>If you\u2019re just starting out with SEO, it can take a while to see results.<\/p>\n<p>SEO is a great long-term play, but sometimes you need to start generating leads right away. That is where paid search can really help.<\/p>\n<p>While you are building up your SEO work, set aside a budget for paid, so that you can keep the leads coming in.<\/p>\n<p>Even after you have a steady flow of organic traffic to the website, you might still consider running a paid search campaign in conjunction.<\/p>\n<p>PPC ads can help augment your organic presence by giving you placement where you just haven\u2019t been able to break into the top organic search results due to the competition.<\/p>\n<p>Read more and find <a href=\"https:\/\/www.searchenginejournal.com\/local-ppc-tips\/316885\/\">10 tips for local paid search success here<\/a>.<\/p>\n<h2>Summary<\/h2>\n<p>Even if the list of things to do seems overwhelming, the important thing is to just get started.<\/p>\n<p>Begin with the first goal you know you can accomplish.<\/p>\n<p>In time, you\u2019ll discover <a href=\"https:\/\/www.searchenginejournal.com\/local-seo\/listings-management-local-seo-tools\/\">local SEO tools<\/a> that can make quicker, easier work of the tactics that are making a difference for you.<\/p>\n<p>You\u2019ll build more <a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/inbound-links\/\">inbound links<\/a> from relevant, reputable local sources.<\/p>\n<p>You\u2019ll add new blog posts and other content to your website, helping you rank on a greater variety of search terms.<\/p>\n<p>And, once you\u2019ve worked through the introductory items on this checklist, you\u2019ll be ready to take your SEO strategy further.<\/p>\n<p>I highly recommend Maddy Osman\u2019s <a href=\"https:\/\/www.searchenginejournal.com\/complete-local-seo-checklist\/196227\/\">Complete Local SEO Checklist<\/a> when you\u2019re ready for that next level.<\/p>\n<p><strong>More resources:<\/strong><\/p>\n<hr\/>\n<p><em>Featured Image: Deemka Studio\/Shutterstock<\/em><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/small-business-seo-checklist\/415400\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How would you rate your small business SEO performance, and what should you focus on next for greater success? SEO is the process of optimizing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 Ways To Improve Rankings - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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