{"id":96081,"date":"2025-09-29T16:16:29","date_gmt":"2025-09-29T16:16:29","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/09\/29\/what-100-marketers-told-us-about-growth-and-job-security\/"},"modified":"2025-09-29T16:17:41","modified_gmt":"2025-09-29T16:17:41","slug":"what-100-marketers-told-us-about-growth-and-job-security","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/09\/29\/what-100-marketers-told-us-about-growth-and-job-security\/","title":{"rendered":"What 100+ marketers told us about growth and job security"},"content":{"rendered":"

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After I introduce myself at workshops, I usually joke that my advertising and marketing profession path seems to be a bit like two truths and a lie \u2014 although it\u2019s all \u201creality.\u201d Seems, I\u2019m not alone. Speaking with different profitable entrepreneurs, a non-linear profession path is one factor many people have in widespread, whether or not by selection or necessity.<\/p>\n

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The office and job market are extra unpredictable than ever. Between the financial system, aggressive hiring processes, and the ever-present elephant within the room (AI), many entrepreneurs are questioning what shifts they should make to remain aggressive.<\/p>\n

To search out out, I surveyed 100 advertising and marketing and promoting professionals and spoke with leaders inside and out of doors HubSpot. Right here\u2019s what I uncovered.<\/p>\n

Desk of Contents<\/strong><\/p>\n

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The State of the Job Market<\/h2>\n

It would shock you to be taught that the majority entrepreneurs are exploring new alternatives.<\/p>\n

In our survey, 69% of respondents have seemed for a brand new advertising and marketing job up to now 12 months,<\/strong> whether or not actively (32%) or passively (37%).<\/p>\n

The highest causes? <\/strong>Greater wage (81%), extra flexibility (54%), and higher promotion alternatives (39%).<\/p>\n

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Need to work at a unique kind of firm (28%) and burnout or lack of assist (24%) spherical out the highest 5.<\/p>\n

Promotions are widespread \u2014 however not assured.<\/strong><\/h3>\n

I uncovered that 54% of entrepreneurs have pursued a promotion at their present firm within the final 12 months, and one other 27% plan to.<\/strong><\/p>\n

Slightly below half had been profitable.<\/p>\n

Those that superior pointed to work ethic, expertise, and visibility as the most important elements. Those that didn\u2019t cited politics, lack of alternative, or perceived expertise gaps \u2014 some additionally famous gender or age bias.<\/p>\n

Confidence in profession development is blended.<\/strong><\/h3>\n

Wish to hear t<\/strong>he excellent news? <\/strong>(It\u2019s promising whether or not you\u2019re an employer or a job-seeker).<\/p>\n

Fewer than 10% of respondents expressed low confidence of their capability to advance their advertising and marketing profession path at their present firm. And 43% reported that they’re very assured of their capability to take action.<\/p>\n

Entrepreneurs are navigating profession pivots \u2014 here is how.<\/strong><\/h3>\n

For entrepreneurs who aren\u2019t seeing the development they need, the subsequent step isn\u2019t at all times chasing one other full-time function instantly.<\/p>\n

Some are taking time to seek out the precise job.<\/strong><\/h4>\n

Ron Dawson<\/a>, senior supervisor of HubSpot for Startups, mentions that it\u2019s robust on the market. \u201cI do know individuals who have taken one to 2 years to land their subsequent function. Staying seen \u2014 particularly on LinkedIn \u2014 and staying up on what\u2019s occurring within the business is essential.\u201d<\/p>\n

Others are placing out on their very own.<\/strong><\/h4>\n

Freelancing and contract work can really feel unsure, but it surely additionally affords management. Matt Hall<\/a>, co-founder of Widespread Individuals, defined his perspective:<\/p>\n

\u201cI don\u2019t see contract work as any riskier than a job. Everybody is aware of somebody who\u2019s been \u2018let go\u2019 by means of no fault of their very own. We\u2019re the CEOs of our personal careers. Nobody has as a lot funding in our long-term safety as we do individually.\u201d<\/p>\n

Some are returning to in-house roles.<\/strong><\/h4>\n

That is the place I personally relate essentially the most. After years of working my very own present, I perceive the attraction of a gentle paycheck and renewed alternatives for development, and lately went in-house with a consumer.<\/p>\n

Freelance author and strategist Derek<\/a> Hambrick<\/a> put it merely, saying, \u201cThe present job market is such that I\u2019ve determined to shut my freelance enterprise. I\u2019m in search of full-time employment, which is one thing I stated I might by no means do. Occasions are what they’re.\u201d<\/p>\n

Model strategist Lindsay<\/a> Hyatt<\/a> agrees: \u201cIn 2025, I\u2019m re-entering the company world for the soundness of a paycheck and recent development alternatives.\u201d<\/p>\n

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How Entrepreneurs Are Making Themselves Extra Aggressive<\/h2>\n

In an unpredictable job market, the entrepreneurs I spoke to know that alternatives aren\u2019t prone to land at their ft. They\u2019re actively sharpening their abilities and making themselves stand out \u2014 whether or not externally on platforms like LinkedIn, or internally inside<\/em> their corporations.<\/p>\n

I\u2019ve discovered that it\u2019s not simply concerning the work you do, however the way you place your self.<\/p>\n

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Our survey revealed the place most entrepreneurs are focusing their efforts:<\/p>\n