{"id":9493,"date":"2022-02-03T19:51:04","date_gmt":"2022-02-03T19:51:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/b2b-marketing-community-reunites-in-scottsdale\/"},"modified":"2022-02-03T19:51:04","modified_gmt":"2022-02-03T19:51:04","slug":"b2b-marketing-community-reunites-in-scottsdale","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/b2b-marketing-community-reunites-in-scottsdale\/","title":{"rendered":"B2B Marketing Community Reunites In Scottsdale"},"content":{"rendered":"

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Breaking news: The B2B groundhog has seen its shadow, and it\u2019s predicted that this year\u2019s B2B Marketing Exchange (#B2BMX)<\/a> will be one for the books. After all, it\u2019s poised to bring more than 600 practitioners to Scottsdale from Feb. 28 to Mar. 2 to soak up the latest knowledge, trends and Arizona sun. And it doesn\u2019t hurt that Demand Gen Report\u2019s<\/em> star-studded line-up of speakers is sure to impress and provide attendees with actionable insights they can immediately implement when they return to their offices.<\/p>\n<\/p><\/div>\n

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With more than 80 sessions that include Breakouts, Lunch & Learns, Case Studies, Workshops, Keynotes and Labs<\/strong> across five tracks \u2014 Content2Conversion, Demand Gen Summit, Sales Impact Summit, Go-To-Market Strategy and ABM In Action Live<\/strong> \u2014 there\u2019s something for every marketer in the line-up. Let\u2019s peek into this year\u2019s agenda and see what\u2019s in store:<\/p>\n

The Keynotes<\/h4>\n

The team at DGR recruited some of the industry’s finest speakers, practitioners and thought leaders to curate several keynotes designed to address\u00a021st<\/sup>\u00a0century issues for modern marketers. With a focus on digital engagement and the changing work environment, the following sessions will provide expert insights on everything from generating more qualified leads to maintaining audience attention in a noisy digital world.\u00a0<\/p>\n

One of the event\u2019s featured speakers, Marcus Sheridan<\/a>, will kick the event off with his opening keynote on Feb. 28, \u201cGood To GREAT B2B Digital Marketing In 2022 & Beyond: From World-Class Website Content To Self-Service Tools, How To Reach A New Level Of Trust, Traffic, Leads & Sales Online.\u201d<\/strong> Throughout his session, he\u2019ll reveal the content that generates the most qualified leads and help sellers understand and adjust to the \u201cself-service\u201d buyer\u2019s journey.<\/p>\n

\tOn the Go-To-Market side, Demandbase\u2019s Jon Miller will discuss the importance of account intelligence to help de-fragment GTM processes and provide practical tips and campaign ideas attendees can implement almost immediately in his (appropriately titled), \u201cUnspam Your Brand: Account Intelligence For Smart GTM.\u201d<\/strong><\/p>\n

Dr. Carmen Simon from Corporate Visions is back to bring us more insights into the inner workings of buyers\u2019 brains with \u201cMade You Look: The Neuroscience Of Attention.\u201d<\/strong> To help the audience get attention to influence what people remember and decide, Dr. Simon will share research-backed answers to questions such as: Do pictures always lead to more attention and memory during business presentations? Are extra details detrimental or desirable for sustaining attention in a virtual environment? What keeps people focused on specific information across time?<\/p>\n

Over the past three years, \u201cbest practices\u201d have come and gone as B2B marketers adjusted to the ever-changing digital selling environment. In her keynote session, \u201cDigital Handshake: Hybrid Strategies Boost Business Outcomes & Human Connections,\u201d<\/strong> Cisco\u2019s Luxy Thuraisingam will walk attendees through the steps of applying hybrid strategies into real-world 2022 scenarios to boost business outcomes and human connections.<\/p>\n

Today\u2019s B2B buyers look nothing like the buyers from five years ago \u2014 or even one year ago. Jay Baer, one of our featured speakers, will walk attendees through the best of ways of winning with content in 2022 in his afternoon keynote, \u201cThe 3 Drawbridges: How To Cross The Moat Of B2B Buyers\u2019 Attention.\u201d <\/strong><\/p>\n

Rounding out our list of featured speakers is Dell\u2019s Cheryl Cook with her keynote, \u201cMaking A Difference! Why & How Dell Technologies Is Collaborating With Its Partner Ecosystem To Drive Real Progress,\u201d<\/strong> where she\u2019ll cover share how increasingly important environmental, social and governance (ESG) policies are informing the way Dell works with its partner ecosystem.<\/p>\n

Bookending the event with the closing keynote on March 2 are Versique\u2019s Wes Lieser and Definitive Healthcare\u2019s Michelle Liro hosting their panel session, \u201cFewer Applicants & Higher Salaries: Understanding The Talent Shortage & Tips To Manage It.\u201d<\/strong> This discussion will cover everything from the extremely competitive labor market to \u201cThe Great Resignation.\u201d<\/p>\n

The Breakouts<\/h4>\n

If I listed all the track sessions here, I\u2019d be typing until the show started. With Forrester analysts scheduled to kick off each Breakout track session, let\u2019s look at some of the highlights:<\/p>\n