{"id":94923,"date":"2025-09-21T03:45:10","date_gmt":"2025-09-21T03:45:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/09\/21\/why-embracing-waste-is-the-secret-to-marketing-innovation-and-success\/"},"modified":"2025-09-21T03:46:44","modified_gmt":"2025-09-21T03:46:44","slug":"why-embracing-waste-is-the-secret-to-marketing-innovation-and-success","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/09\/21\/why-embracing-waste-is-the-secret-to-marketing-innovation-and-success\/","title":{"rendered":"Why embracing waste is the secret to marketing innovation and success"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<link href=\"https:\/\/fonts.gstatic.com\" rel=\"preconnect\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/>\n<style type=\"text\/css\"><![CDATA[\n:root {\n  --wt-primary-color: #030712;\n  --wt-text-on-primary-color: #F9FAFB;\n\n  --wt-secondary-color: #F9FAFB;\n  --wt-text-on-secondary-color: #030712;\n\n  --wt-tertiary-color: #FFFFFF;\n  --wt-text-on-tertiary-color: #222222;\n\n  --wt-background-color: #fcfdff;\n  --wt-text-on-background-color: #030712;\n\n  --wt-subscribe-background-color: #fcfdff;\n  --wt-text-on-subscribe-background-color: #030712;\n\n  --wt-header-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto,\"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n  --wt-body-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n  --wt-button-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n\n  --wt-border-radius: 8px\n}\n\n.bg-wt-primary { background-color: var(--wt-primary-color); 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}\n  .table-c { padding:2px; background-color:#FFFFFF; }\n  .table-c p { color: #11112d; font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif !important; overflow-wrap: break-word; }\n  .table-h { padding:4px; background-color:#ffa12f; }\n  .table-h p { color: #11112d; font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif !important; overflow-wrap: break-word; }\n]]><\/style>\n<\/p>\n<div class=\"bg-wt-background\" style=\"color: var(--wt-text-on-background-color) !important;\">\n<div class=\"rendered-post\" style=\"max-width: 672px; margin: 0 auto;\">\n<div class=\"bg-wt-background text-wt-text-on-background\">\n<div style=\"padding-top:1.5rem; padding-bottom:1.5rem;\">\n<style><![CDATA[\n  .bh__byline_wrapper {\n    font-size: .875rem;\n    line-height: 1.25rem;\n    vertical-align: middle;\n    justify-content: space-between;\n    display: block;\n  }\n  \n  .bh__byline_social_wrapper {\n    display: flex;\n    margin-top: 0.5rem;\n    align-items: center;\n  }\n  \n  .bh__byline_social_wrapper > * + * {\n    margin-left: 0.5rem;\n  }\n  \n  @media (min-width: 768px) {\n    .bh__byline_wrapper {\n      display: flex;\n    }\n  \n    .bh__byline_social_wrapper {\n      margin-top: 0rem;\n    }\n  }\n]]><\/style>\n<div id=\"web-header\" style=\"padding-left: 15px; padding-right: 15px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;\">\n<h2 style=\"font-size: 20px; font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif; line-height: 1.75rem; padding-bottom: 20px; font-weight: 400;\">PLUS: Insights from Wyclef Jean, Evan Spiegel, and business leaders this week<\/h2>\n<div class=\"bh__byline_wrapper\">\n<div>\n<div style=\"display:flex;\">\n<div style=\"display:flex; flex-direction:row; justify-content:flex-start;\">\n<div style=\"display:flex;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Author\" height=\"40\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/user\/profile_picture\/1b11be87-8e33-4652-b918-7205e9c47f4a\/thumb_profile_image.png\" style=\"height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:1;box-sizing:content-box;position:relative;border-radius:9999px;\" width=\"40\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"content-blocks\">\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><a href=\"https:\/\/www.clickz.com\/\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#030712;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/da37b83a-9dcc-4806-95ef-d4cf93438aae\/ClickZ_-_Newsletter_Banner.jpg?t=1717663845\"\/><\/a><\/div>\n<\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Highlights from at this time&#8217;s e-newsletter:<\/b><\/span><br \/>\ud83e\udde0<span style=\"font-family:Helvetica, sans-serif;\"> Why LLM benchmarks matter for artistic effectiveness<\/span><br \/>\ud83d\udca1<span style=\"font-family:Helvetica, sans-serif;\"> 5 ideas from Unilever&#8217;s CMO on main with objective in a performance-driven world<\/span><br \/><span style=\"font-family:Helvetica, sans-serif;\">\u2615 Nespresso&#8217;s Jessica Padula shares how she leads each advertising and sustainability at an $8 billion model<\/span><\/p>\n<\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#ffa12f;border-radius:10px;border-style:solid;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<p><h2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:1.5;margin:0;text-align:center;\"><span style=\"color:rgb(255, 161, 47);font-family:Helvetica, sans-serif;font-size:1.5rem;\"><b>EDITOR\u2019S PICK<\/b><\/span><\/h2>\n<\/p>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\"><span style=\"color:rgb(249, 41, 127);font-family:Helvetica, sans-serif;\"><b>#EVENT INSIGHTS<\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">When reporting rewards the final click on, budgets observe it, and development will get costlier. At a current ClickZ occasion with <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/www.fospha.com\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\">Fospha<\/a><\/span><span style=\"\"> and Google, consultants argued that measurement is not a tidy report however the working system for development.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:80%;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/14e6c36e-af49-40f0-810c-5a237468aa40\/google__fospha_event_banner.png?t=1758043726\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">Fospha\u2019s Dom Devlin warned that mis-measurement results in mis-spend, whereas Google\u2019s Brandon Klausner urged entrepreneurs to construct techniques that mix attribution, incrementality, and MMM into one constant image. The dialog confirmed how logging exposures and aligning model and efficiency groups on a single plan can flip measurement right into a confidence engine &#8211; one {that a} CFO can belief.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:60%;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/e07a8b6f-edb6-412d-8a88-799ffaccde47\/image.png?t=1754844979\"\/><\/div>\n<\/div>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\"><span style=\"color:rgb(249, 41, 127);font-family:Helvetica, sans-serif;\"><b>#EVENT INSIGHTS<\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">At Neatly Advance, leaders from Amazon, Meta, YouTube, TikTok, Pinterest and Neatly made it clear that AI now carries as a lot duty as potential. Alan Moss urged entrepreneurs to cease treating model and efficiency as separate targets, saying AI provides them the power to attain each directly. Judy Toland shared how Meta\u2019s $100B+ funding in AI is levelling the taking part in area for smaller companies, whereas Invoice Watkins defined how Pinterest\u2019s transfer to make under-16 profiles personal helped Gen Z develop to half its viewers.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">TikTok spoke about rebuilding belief, and YouTube confirmed how its instruments lower friction within the artistic course of. The message working via the occasion was one in all confidence &#8211; the most important gamers are utilizing AI to design development fashions that work for manufacturers and for customers.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:70%;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/100107c4-107c-41e3-a761-97c068e49129\/image.png?t=1758368443\"\/><\/div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:60%;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/e0053ab0-fe6f-4db9-817b-5c9fb9e4c046\/image.png?t=1758368839\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">This week, the ClickZ workforce is on the bottom at ADVANCE 2025 and Shoptalk Fall, capturing the highest matters mentioned by the business and unique insights from model leaders.<\/span><br \/><span style=\"\">\ud83d\udc49 For Shoptalk Fall insights, examine our <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/shoptalk.unofficialinsights.com\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\">Unofficially Shoptalk<\/a><\/span><span style=\"\">.<\/span><br \/><span style=\"\">\ud83d\udc49 For ADVANCE 2025 insights, go to our <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/www.clickz.com\/\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\">ClickZ website<\/a><\/span><span style=\"\">.<\/span><\/p>\n<\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#1894f6;border-radius:10px;border-style:solid;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\">\ud83d\udcad<span style=\"\">\u00a0<\/span><span style=\"color:rgb(36, 154, 250);font-family:Helvetica, sans-serif;\"><b>Scorching Take from ADVANCE 2025 by Neatly<\/b><\/span><\/h5>\n<\/p>\n<style type=\"text\/css\"><![CDATA[\n  .generic-embed--root {\n    padding: 10px 19px 10px 19px;\n  }\n\n  .generic-embed--root:hover {\n    filter: brightness(90%)\n  }\n\n  .generic-embed--root a {\n    text-decoration: none !important;\n  }\n\n  .generic-embed {\n    background-color: #FFFFFF;\n    border-radius: 5px;\n    border: solid 0px #ffffff;\n  }\n\n  .generic-embed--wrapper {\n    min-height: 75px;\n    border-collapse: collapse;\n    width: 100%;\n    display: flex;\n  }\n\n  .generic-embed--title {\n    color: #11112d;\n    font-size: 14px;\n    font-weight: bold;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--description {\n    color: #11112d;\n    font-size: 13px;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--link {\n    color: #11112d;\n    font-size: 12px;\n  }\n\n  @media only screen and (max-width: 640px) {\n    .generic-embed--image {\n      width: 100% !important;\n      padding: 0px 0px 12px 0px !important;\n    }\n\n    .generic-embed--wrapper {\n      flex-direction: column;\n    }\n  }\n]]><\/style>\n<div class=\"generic-embed--root\"><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7374514375946121216?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><\/p>\n<div class=\"generic-embed\" style=\"padding:10px 12px;\">\n<div class=\"generic-embed--image\" style=\"padding-bottom: 12px;\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D22AQFecQHOnp69-A\/feedshare-shrink_800\/B4DZleJub.JMAg-\/0\/1758221237675?e=2147483647&amp;v=beta&amp;t=7nN0ILASiGyUpa8G0YBcQ31Hjlohzby6O6h4IZTjQCg\" style=\"width:100%;\"\/><\/div>\n<div class=\"generic-embed--wrapper\">\n<div style=\"flex:1;\">\n<div class=\"generic-embed--title\" style=\"font-family: 'Lato','Open Sans','Segoe UI',Tahoma,sans-serif\">\n<p style=\"font-size:20px;line-height:28px;margin:0;\">What does the future of shopping look like when creativity, community, automation and measurement all converge? <\/p>\n<\/div>\n<div class=\"generic-embed--description\" style=\"font-family: 'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;\">\n<p style=\"font-size:16px;line-height:24px;margin:0;\">At Smartly Advance in New York, we heard from:<br \/>\u00a0\ud83d\udd39 Lorry Destainville, Global Head of Partnerships TikTok<br \/>\u00a0\ud83d\udd39 Josh Gray, Global Head of Commerce Product Strategy &amp; Ops (TikTok)<br \/>\u00a0\ud83d\udd39 Diana Rodriguez, Paid Social Growth Marketing Director Nutrafol<br \/>\u00a0\ud83d\udd39 Moses Velasco, Chief Product Officer (Smartly)<br \/>\u00a0\ud83d\udd39 Sam Carter, CEO Fospha<\/p>\n<p>Here are five clear lessons marketers should take away:<br \/>1\ufe0f\u20e3 TikTok is collapsing the funnel. Ads can inspire, inform, and convert in one swipe. The Gap creator collab hoodie showed how culture and commerce now move together.<br \/>2\ufe0f\u20e3 Creators are the new performance marketers. Nutrafol uses TikTok creators\u2019 diary-style videos both to answer user questions and to drive conversions through search and paid.<br \/>3\ufe0f\u20e3 TikTok is becoming a search engine. One in four users now search directly on TikTok, making it a channel for direct response, not just awareness.<br \/>4\ufe0f\u20e3 Automation scales, but humans give it meaning. Smartly\u2019s AI tools help brands create and adapt content faster, but only marketers can bring cultural context and originality.<br \/>5\ufe0f\u20e3 Measurement is the next battleground. Fospha\u2019s Sam Carter stressed that last-click miss TikTok\u2019s true impact and brands need daily, impression-led, full-funnel measurement that capture sales across DTC and marketplaces like Amazon.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\"><span style=\"\">\u00a0<\/span>\ud83d\udcad<span style=\"\">\u00a0<\/span><span style=\"color:rgb(36, 154, 250);font-family:Helvetica, sans-serif;\"><b>What Wyclef Jean Shared<\/b><\/span><\/h5>\n<\/p>\n<style type=\"text\/css\"><![CDATA[\n  .generic-embed--root {\n    padding: 10px 19px 10px 19px;\n  }\n\n  .generic-embed--root:hover {\n    filter: brightness(90%)\n  }\n\n  .generic-embed--root a {\n    text-decoration: none !important;\n  }\n\n  .generic-embed {\n    background-color: #FFFFFF;\n    border-radius: 5px;\n    border: solid 0px #ffffff;\n  }\n\n  .generic-embed--wrapper {\n    min-height: 75px;\n    border-collapse: collapse;\n    width: 100%;\n    display: flex;\n  }\n\n  .generic-embed--title {\n    color: #11112d;\n    font-size: 14px;\n    font-weight: bold;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--description {\n    color: #11112d;\n    font-size: 13px;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--link {\n    color: #11112d;\n    font-size: 12px;\n  }\n\n  @media only screen and (max-width: 640px) {\n    .generic-embed--image {\n      width: 100% !important;\n      padding: 0px 0px 12px 0px !important;\n    }\n\n    .generic-embed--wrapper {\n      flex-direction: column;\n    }\n  }\n]]><\/style>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\"><span style=\"\">\u00a0<\/span>\ud83d\udcad<span style=\"\">\u00a0<\/span><span style=\"color:rgb(36, 154, 250);font-family:Helvetica, sans-serif;\"><b>What Unilever\u2019s CMO Shared<\/b><\/span><\/h5>\n<\/p>\n<style type=\"text\/css\"><![CDATA[\n  .generic-embed--root {\n    padding: 10px 19px 10px 19px;\n  }\n\n  .generic-embed--root:hover {\n    filter: brightness(90%)\n  }\n\n  .generic-embed--root a {\n    text-decoration: none !important;\n  }\n\n  .generic-embed {\n    background-color: #FFFFFF;\n    border-radius: 5px;\n    border: solid 0px #ffffff;\n  }\n\n  .generic-embed--wrapper {\n    min-height: 75px;\n    border-collapse: collapse;\n    width: 100%;\n    display: flex;\n  }\n\n  .generic-embed--title {\n    color: #11112d;\n    font-size: 14px;\n    font-weight: bold;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--description {\n    color: #11112d;\n    font-size: 13px;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--link {\n    color: #11112d;\n    font-size: 12px;\n    word-break: break-word;\n  }\n\n  @media only screen and (max-width: 640px) {\n    .generic-embed--image {\n      width: 100% !important;\n      padding: 0px 0px 12px 0px !important;\n    }\n\n    .generic-embed--wrapper {\n      flex-direction: column;\n    }\n  }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#11112D;border-radius:10px;border-style:dotted;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\"><b>\ud83c\udf99 <\/b><\/span><span style=\"color:rgb(255, 161, 47);font-family:Helvetica, sans-serif;\"><b>THE CMO PODCAST<\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">Nespresso USA\u2019s Jessica Padula joins The CMO Podcast to share how she leads each advertising and sustainability at an $8 billion model. The dialog explores what it takes to develop a direct-to-consumer enterprise whereas staying true to a model\u2019s values. Entrepreneurs will hear how Nespresso approaches innovation, builds objective into technique, and retains its message constant throughout 81 international locations.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/d7a2c8b9-148d-47bd-8761-fb9ef1095f8e\/ClickZ_-_Newsletter_Collateral_2_7_.jpg?t=1717527159\"\/><\/div>\n<\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:1.125;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Editorial<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:1.125;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Promote with us<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:1.125;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Join with us on socials<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; 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Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2025\/09\/21\/why-embracing-waste-is-the-secret-to-marketing-innovation-and-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why embracing waste is the secret to marketing innovation and success - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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