{"id":9470,"date":"2022-02-03T18:53:04","date_gmt":"2022-02-03T18:53:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/good-morning-communication-governance-is-important\/"},"modified":"2022-02-03T18:53:04","modified_gmt":"2022-02-03T18:53:04","slug":"good-morning-communication-governance-is-important","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/good-morning-communication-governance-is-important\/","title":{"rendered":"Good morning: Communication governance is important"},"content":{"rendered":"

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Good morning, Marketers, and here\u2019s why communication governance is important.<\/p>\n

The quote from Kaitlyn Foley below leaped out at me from an extensive LinkedIn thread that began with the observation that getting a customer\u2019s contact information is not the be-all and end-all. Of course, policing the cadence of emails is nothing new. Keeping a calendar and ensuring that the same lists aren\u2019t blasted daily is the least an operations team can do.<\/p>\n

But it\u2019s worth thinking about more deeply. We recently published a feature<\/a> that explores the possibility of allowing customers to determine their preferences for communication when it comes to cadence and channel. Yes, it\u2019s something else to manage, but it does at least acknowledge that customers should be in charge of their own journeys.<\/p>\n

Kim Davis,<\/em><\/p>\n

Editorial Director<\/em><\/p>\n

Shorts\u00a0<\/strong><\/p>\n

Quote of the day. <\/strong>\u201cI firmly believe that communication governance is one of the most overlooked functions in MOps. Someone has to play the role of traffic cop or the unsubscribes will outweigh the campaign\u2019s overall ROI.\u201d Kaitlyn Foley<\/a>, marketing operations manager, Twilio. Part of a great discussion prompted by this LinkedIn update<\/a> from Sara McNamara of Slack<\/p>\n\n

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About The Author<\/h3>\n
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