{"id":94470,"date":"2025-09-17T20:18:19","date_gmt":"2025-09-17T20:18:19","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/09\/17\/for-the-atlantic-a-new-york-festival-delivers-a-record-year\/"},"modified":"2025-09-17T20:19:29","modified_gmt":"2025-09-17T20:19:29","slug":"for-the-atlantic-a-new-york-festival-delivers-a-record-year","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/09\/17\/for-the-atlantic-a-new-york-festival-delivers-a-record-year\/","title":{"rendered":"For The Atlantic, a New York Festival Delivers a Record Year"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>The Atlantic is doubling down on dwell journalism.\u00a0<\/p>\n<p>This week marks the primary time the writer has held its flagship occasion, The Atlantic Competition, in New York. The 167-year-old journal is on tempo to ship its largest income haul since rebranding the flagship occasion in 2018, based on writer Alice McKown.<\/p>\n<p>12 months-over-year competition income grew 36% in comparison with 2024, with almost 2,000 in-person attendees and greater than 10,000 digital tickets claimed, though the writer declined to offer monetary specifics. Single day passes price $475, two-day passes are $800, and digital attendance is free.<\/p>\n<p>Occasions now comprise 25% of The Atlantic\u2019s business income, with 60% of that coming from the Atlantic Competition. The occasion has turn into a central pillar of the corporate\u2019s development technique heading into 2026 and 2027, based on McKown.<\/p>\n<div class=\"newsletter-subscription-form-wrapper position-relative\">\n<form class=\"aw-newsletter-subscription-form d-flex flex-column gap-3 mb-0\" action=\"https:\/\/audience.adweek.com\/wp-json\/adw-iterable\/v1\/email-subscriptions\/\" method=\"post\" target=\"_blank\" data-attributes=\"{&quot;showSubscribedNewsletters&quot;:false,&quot;subscribeEndpoint&quot;:&quot;https:\/\/audience.adweek.com\/wp-json\/adw-iterable\/v1\/email-subscriptions\/&quot;,&quot;buttonText&quot;:&quot;Subscribe&quot;}\" style=\"max-width: 800px;\">\n<div class=\"newsletter-subscribe-inner-blocks\">\n<div class=\"wp-block-adw-blocks-newsletter-subscription-form\">\n<div class=\"d-flex flex-column gap-4\">\n<p class=\"font-label h4 text-uppercase text-primary mb-0 lh-1 has-x-large-font-size\">FOR Scoops, Sharp Evaluation, and Insider Context<\/p>\n<div class=\"newsletter-subscription-select d-flex flex-column gap-3 lh-base\" data-attributes=\"{&quot;newsletterId&quot;:4914014,&quot;title&quot;:&quot;On Background&quot;,&quot;description&quot;:&quot;A direct line to ADWEEKu2019S senior media reporter, delivering scoops, sharp analysis, and insider context on how publishing, streaming, and advertising are changing.&quot;,&quot;imageId&quot;:1907907,&quot;className&quot;:&quot;lh-base&quot;}\">\n<div class=\"row d-flex\">\n<div class=\"col-5\">\n<div class=\"newsletter-subscribe-image\">         <img decoding=\"async\" loading=\"lazy\" height=\"100\" width=\"100\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2025\/09\/header-design.png\" alt=\"Newsletter Subscribe Image\"\/>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"lh-base has-cyan-bluish-gray-color has-text-color has-link-color\" style=\"font-size:9px\">By submitting your e-mail, you conform to our\u00a0<a href=\"https:\/\/www.adweek.com\/terms-use\/\" target=\"_blank\" rel=\"noreferrer noopener\">Terms of Use<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.adweek.com\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Privacy Policy<\/a>\u00a0. You could opt-out anytime by clicking \u2018unsubscribe\u2019 from the publication or out of your account.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>                 <label for=\"newsletter-subscribe-email-input\" class=\"form-label mb-2 lh-1 fs-7 text-uppercase\">E mail<\/label><br \/><input type=\"email\" class=\"form-control py-3\" id=\"newsletter-subscribe-email-input\" placeholder=\"name@example.com\"\/>             <\/p>\n<p>            <button type=\"submit\" class=\"btn btn-primary text-white font-pre-heading btn-lg py-3 px-5 fs-6  text-uppercase letter-spacing-01 rounded-0 rounded-end-top-3 rounded-start-bottom-3 px-4 opacity-100\" disabled=\"disabled\" aria-disabled=\"true\"><br \/><span>Subscribe<\/span><br \/><span class=\"submit-spinner text-white\"\/><\/button><\/p>\n<p>                         <span class=\"visually-hidden\">Loading\u2026<\/span>                     <\/p>\n<\/p><\/form>\n<\/p><\/div>\n<p>The expansion displays the broader media trade\u2019s embrace of dwell occasions, which have turn into one of many few sturdy brilliant spots amid wider trade contractions.<\/p>\n<p><!--nextpage--><\/p>\n<p>\u201cStay occasions are so essential to branding,\u201d McKown stated. \u201cHaving an in-person expertise within the greatest metropolis in America is essential for our model.\u201d<\/p>\n<p><strong>Transferring the competition to New York<\/strong><\/p>\n<p>This 12 months marks the primary time the Competition shall be held in New York Metropolis, a shift designed to faucet into the town\u2019s density of subscribers, sponsors, and media affect, McKown stated.\u00a0It was beforehand held in Washington D.C.<\/p>\n<p>In occasions occurring in venues throughout the town, greater than 50 Atlantic journalists will seem on stage, throughout classes spanning politics, tradition, well being, and expertise, lots of which function celebrities. <\/p>\n<p>Periods embrace programming like Tastes of Tomorrow: What\u2019s Subsequent in Meals and Beverage, in addition to a panel on ladies\u2019s sports activities that includes a mixture of Atlantic writers like <a href=\"https:\/\/www.adweek.com\/media\/spotify-revolutionized-podcasting-can-it-do-the-same-for-podcast-ads\/\" target=\"_blank\">Jemele Hill<\/a> and luminaries within the house like <a href=\"https:\/\/www.adweek.com\/media\/type-set-brooklyn-bse-global-media\/\" target=\"_blank\">Clara Wu Tsai<\/a>.<\/p>\n<p>\u201cNew York presents entry to a much bigger viewers,\u201d stated Justin Eisenband, managing director at FTI Consulting. \u201cWhereas possible barely costlier, it might be able to appeal to extra attendees, particularly present and potential subscribers, in addition to sponsorship {dollars}.\u201d<\/p>\n<p>The Atlantic Competition additionally strikes an uncommon center floor in its construction. It nominally attracts a normal curiosity viewers, precluding it from the business advantages of a business-to-business occasion.\u00a0<\/p>\n<p>However its larger value level and model popularity additionally preserve the variety of potential attendees smaller than many customary consumer-targeted occasions, which regularly make up for his or her lack of focused viewers with scale. A lot of its programming additionally happens throughout workdays, on Thursday and Friday.<\/p>\n<p>Nonetheless, the focus of prosperous subscribers The Atlantic has in New York\u2014together with the inexpensive choices made accessible by way of its Out and About night occasions\u2014have enabled it to take pleasure in one of the best of each methods.<\/p>\n<p>In accordance with McKown, 29% of total in-person attendees had been C-suite executives, with administrators and vice presidents pushing the share of director-level or larger individuals to 56%. For premium cross holders, that determine rose to 74%.<\/p>\n<p>\u201cNear 30% of our ticket consumers are C-suite,\u201d McKown stated. \u201cPersons are saying, \u2018This morning session is essential to my work\u2019\u2014that&#8217;s loads of our attendee base.\u201d<\/p>\n<div class=\"horizontal-teaser my-4 py-4 border-top border-bottom\">\n<section class=\"Horizontal_Teaser row d-flex justify-content-center align-items-center\">\n<div class=\"section--teaser_partner col-12 col-md-6 col-xl-4\">                     <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/media\/semafor-events-davos-world-economy-summit\/\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2025\/09\/Semafor_WES_2025_4002.jpg?w=640&amp;h=360&amp;crop=1\" alt=\"Four executive hires&#x2014;from the U.S. Chamber, Informa, Bloomberg, and Fortune&#x2014;are joining to accelerate its global expansion.\" aria-label=\"Four executive hires&#x2014;from the U.S. Chamber, Informa, Bloomberg, and Fortune&#x2014;are joining to accelerate its global expansion.\" class=\"image image--partner\"\/><\/a>                 <\/div>\n<\/section>\n<\/div>\n<p><!--nextpage--><\/p>\n<p>Whereas tickets present one income stream, underwriting stays the most important financial driver.\u00a0<\/p>\n<p>The gross sales workforce at The Atlantic pitches the occasion as an enticement to safe bigger offers, providing advertisers one other contact level to achieve Atlantic audiences. Consequently, eight of The Atlantic\u2019s prime 10 promoting companions are shopping for into occasions, based on McKown.\u00a0<\/p>\n<p>That positioning has helped push total business income almost 30% larger over the previous two years, though the corporate declined to supply monetary specifics or touch upon its profitability.\u00a0In 2024, the writer introduced it had <a href=\"https:\/\/www.theatlantic.com\/press-releases\/archive\/2024\/03\/atlantic-tops-1-million-subscriptions-and-profitability\/677905\/\" target=\"_blank\">turned a profit<\/a> for the primary time in years, nevertheless it has been investing closely in its editorial operation this 12 months, hiring <a href=\"https:\/\/nymag.com\/intelligencer\/article\/the-a-team-inside-the-atlantics-expensive-hiring-spree.html\" target=\"_blank\">dozens of high-profile writers<\/a>. <\/p>\n<p>\u201cYearly, publishers must work somewhat tougher to draw direct advertisers,\u201d stated eMarketer senior analyst Max Willens. \u201cThe Atlantic is wise to focus its gross sales efforts on a high-profile occasion like their competition, as a result of occasions stay a extremely differentiated space the place manufacturers can hook up with shoppers in novel methods\u201d<\/p>\n<p>Past the Atlantic Competition, the writer produces about 25 occasions yearly, starting from vertical-specific summits to non-public salons and roundtables.\u00a0<\/p>\n<p>The Atlantic plans to develop that slate in 2026, notably as synthetic intelligence continues to reshape digital engagement, based on McKown.<\/p>\n<p>\u201cSubsequent 12 months, we shall be doubling down on occasions,\u201d McKown stated.<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.adweek.com\/media\/atlantic-festival-events-new-york\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Atlantic is doubling down on dwell journalism.\u00a0 This week marks the primary time the writer has held its flagship occasion, The Atlantic Competition, in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":94471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[3364,8684],"class_list":["post-94470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-events","tag-media-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>For The Atlantic, a New York Festival Delivers a Record Year - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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