{"id":9421,"date":"2022-02-03T16:45:07","date_gmt":"2022-02-03T16:45:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/how-to-write-and-distribute-press-releases\/"},"modified":"2022-02-03T16:45:07","modified_gmt":"2022-02-03T16:45:07","slug":"how-to-write-and-distribute-press-releases","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/how-to-write-and-distribute-press-releases\/","title":{"rendered":"How To Write And Distribute Press Releases"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/s31735.pcdn.co\/wp-content\/uploads\/2022\/02\/PR-release-distribution.jpg\" \/><\/p>\n<div>\n<h2>Most importantly, use press releases only when you have real news to share<\/h2>\n<p>One of the biggest problems with press releases is that lots of brands were using them to announce just about anything.<\/p>\n<p>Did your company build 1000 followers on Twitter? That may be an important milestone for your in-house social media team but it is hardly a story worth announcing to the public.<\/p>\n<p>Did you acquire a pretty well-known niche startup (and have huge plans for it) or hire a niche influencer? This is something worth bringing a journalists\u2019 attention to.<\/p>\n<p>Any time you are considering announcing anything via a press release distribution service, think about that update this way:<\/p>\n<ul>\n<li>Would journalists and bloggers find it interesting enough to cover and why? Would it bring links and brand mentions?<\/li>\n<li>Would this story help you better manage your online reputation by associating your brand with well-known entities?<\/li>\n<\/ul>\n<p>If you answer \u201cyes\u201d to one or both of these questions, that press release may be worth doing.<\/p>\n<p>Press releases are good for SEO for <a href=\"https:\/\/www.redsearch.com.au\/resources\/press-release-seo\/\" rel=\"noopener noreferrer\" target=\"_blank\">many important reasons<\/a>, including building brand awareness, creating niche associations with other entities (which will help Google recognize you as a brand and create your own knowledge panel) and, yes, links.<\/p>\n<p>But those links should not be coming from press release syndication networks but from real journalists who\u2019ll find your story interesting enough to cover.<\/p>\n<p>Both PR and SEO professionals should no longer value quantity over quality.<\/p>\n<p>Google has shown itself to be in favor of shareable content\u2014things real people care about, things that can\u2019t be gained with just having some good keywords in the right places.<\/p>\n<p>In the PR placement hierarchy, a dozen cheap, low level clips hold no weight against a single New York Times feature.<\/p>\n<p>To achieve the latter, both the press release and the pitch must be newsworthy, and so must an outreach email.<\/p>\n<p>While there\u2019s no true formula for creating popular content, there are important factors to use in a quality litmus test &#8211; the same factors journalists ask themselves when taking on a story:<\/p>\n<ol>\n<li>Is it original and newsworthy?<\/li>\n<li>Does it include solid research?<\/li>\n<li>Does it approach a problem in a unique way, offering a real solution?<\/li>\n<li>Do I or anyone else care?<\/li>\n<\/ol>\n<p>Press releases can still be an effective marketing tactic, but only if you put some time and effort into planning, writing, and distributing your company\u2019s press release.<\/p>\n<p>Create more effective copy, build long-lasting relationships with media publishers and journalists, and aim to build brand awareness if you want your press release strategy to succeed.<\/p>\n<p>If you like want to check out any of the BuzzSumo tools and features showcased in this blog, <a href=\"https:\/\/app.buzzsumo.com\/users\/pro-register\" rel=\"noopener noreferrer\" target=\"_blank\">sign up for a 30-day free trial<\/a> for no-holds-barred access to the platform.<\/p>\n<p>Already signed up? Find out\u00a0<a href=\"https:\/\/buzzsumo.com\/blog\/how-to-use-buzzsumo-thirty-days\/\" rel=\"noopener noreferrer\">how to use BuzzSumo\u00a0in 30 days<\/a>, and get the most out of your trial.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/buzzsumo.com\/blog\/press-releases\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most importantly, use press releases only when you have real news to share One of the biggest problems with press releases is that lots of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Write And Distribute Press Releases - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/how-to-write-and-distribute-press-releases\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-03T16:45:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/PR-release-distribution.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1238\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/03\\\/how-to-write-and-distribute-press-releases\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/03\\\/how-to-write-and-distribute-press-releases\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"How To Write And Distribute Press Releases\",\"datePublished\":\"2022-02-03T16:45:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/03\\\/how-to-write-and-distribute-press-releases\\\/\"},\"wordCount\":491,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/03\\\/how-to-write-and-distribute-press-releases\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/PR-release-distribution.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/03\\\/how-to-write-and-distribute-press-releases\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/03\\\/how-to-write-and-distribute-press-releases\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/03\\\/how-to-write-and-distribute-press-releases\\\/\",\"name\":\"How To Write And Distribute Press Releases - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/03\\\/how-to-write-and-distribute-press-releases\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/03\\\/how-to-write-and-distribute-press-releases\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/PR-release-distribution.jpg\",\"datePublished\":\"2022-02-03T16:45:07+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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