{"id":9368,"date":"2022-02-03T14:36:05","date_gmt":"2022-02-03T14:36:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/11-classic-examples-of-exceptional-jingle-slogan-writing\/"},"modified":"2022-02-03T14:36:05","modified_gmt":"2022-02-03T14:36:05","slug":"11-classic-examples-of-exceptional-jingle-slogan-writing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/11-classic-examples-of-exceptional-jingle-slogan-writing\/","title":{"rendered":"11 Classic Examples Of Exceptional Jingle & Slogan Writing"},"content":{"rendered":"

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The best copywriting makes an emotional connection that leaves your audience craving more.<\/p>\n

How can you make this sort of memorable impression on your target audience?<\/p>\n

The slogans and jingles used by major brands are designed to stick in the audience\u2019s mind.<\/p>\n

That way, months or even years later, you may catch yourself humming a tune from a commercial or reciting a catchy slogan.<\/p>\n

In this article, you\u2019ll find 11 examples of the most popular slogans and jingles in advertising and learn the copywriting tricks that make them so compelling.\n<\/p>\n

11. Motel 6: \u201cWe\u2019ll Leave The Light On For You.\u201d<\/h2>\n

This Motel 6 slogan<\/a> was born in the best way: as an ad-libbed line-turned-instant success \u2013 and a perfect representation of the motel brand and its values.<\/p>\n

Created off the cuff by NPR personality Tom Bodett, this slogan was an optimal way to convey the hotel chain\u2019s welcoming spirit, affordable prices, and general availability.<\/p>\n

A slogan that has lasted more than 30 years with no signs of stopping, it clearly stands for what Motel 6 is trying to communicate.<\/p>\n

And it\u2019s working.<\/p>\n

If it isn\u2019t broke, don\u2019t fix it.<\/p>\n

10. Maybelline: \u201cMaybe She\u2019s Born With It. Maybe It\u2019s Maybelline.\u201d<\/h2>\n

Used since 1991, the slogan was the anchor for \u201cthe number one cosmetics company in America<\/a>\u201d and its advertising.<\/p>\n

It made it until 2016, when it was replaced by the brand\u2019s new \u201cMake it Happen\u201d tagline. But not before it was voted \u201cmost recognizable<\/a>\u201d over the last 150 years by Marketing Week in 2013.<\/p>\n

9. Red Bull: \u201cRed Bull Gives You Wings.\u201d<\/h2>\n

Red Bull has been a revolutionary product creating a revolutionary experience since the Austrian company\u2019s inception in 1987.<\/p>\n

And what better way to do that than with a slogan like \u201cRed Bull gives you wings\u201d for an energy drink that was going to change your day, and ultimately your life?<\/p>\n

The only problem was, Red Bull wasn\u2019t offering much more than the average cup of coffee in terms of a jolt (via caffeine). And the U.S. District Court of the Southern District of New York decided that the slogan was misleading customers<\/a>.<\/p>\n

The extra pep in your step \u2013 or \u201cwings\u201d as Red Bull called them in its marketing \u2013 was deemed ambiguous and Red Bull paid out a $13 million settlement<\/a>.<\/p>\n

8. Skittles: \u201cTaste The Rainbow.\u201d<\/h2>\n

Remarkably, even decades after it was created, the slogan for Skittles, \u201cTaste the rainbow\u201d has done plenty right.<\/p>\n

What began in 1963 under the name \u201cGlees,\u201d Skittles have become the most popular non-chocolate candy<\/a> in America with its iconic slogan.<\/p>\n

Sure, being a tasty candy helps.<\/p>\n

But the brand\u2019s marketing has found a way to keep the same slogan throughout multiple generations, all while effectively communicating with its audience in a way that has kept us listening, watching, and even laughing<\/a>.<\/p>\n

The slogan has helped convey an enticing image for its product and its relationship with the \u201crainbow\u201d reference, a connection it will likely always \u2013 at least for the general future \u2013 be associated with.<\/p>\n

And for good reason.<\/p>\n

7. McDonald\u2019s: \u201cI\u2019m Lovin\u2019 It.\u201d<\/h2>\n

Another jingle that was communicated \u2013 at least in the beginning \u2013 by a famous personality was McDonald\u2019s long-running slogan of \u201cI\u2019m lovin\u2019 it,\u201d which got assistance from Justin Timberlake in 2003 when it launched.<\/p>\n

The fast-food company\u2019s campaign was anchored around the J.T. song by the same name, which became one of Timberlake\u2019s full-length songs on his album at the time.<\/p>\n

McDonald\u2019s spent $1.37 billion<\/a> in advertising in 2003 when the campaign launched, which led to an 11% increase in sales that year ($17.1 billion).<\/p>\n

So, yeah, you could say it worked.<\/p>\n

6. Marines: \u201cThe Few. The Proud. The Marines.\u201d<\/h2>\n

Used since 1977, \u201cThe Few. The Proud. The Marines.\u201d has remained one of the Marines\u2019 primary recruiting slogans, but it hasn\u2019t been the only one.<\/p>\n

Other, similar slogans were used (i.e., \u201cIf everybody could get in the Marines, it wouldn\u2019t be the Marines\u201d) but none have lasted as long as \u201cThe Few. The Proud.\u201d<\/p>\n

Each supplemental slogan has served a distinct purpose<\/a> to the Marines recruiting missions in terms of needs of the military branch throughout different generations, according to the Marine Times.<\/p>\n

\u201cThe Few. The Proud.\u201d was nearly dropped in 2016 after the organization explored other possibilities but made a proud return to the Marines\u2019 marketing strategy after a short hiatus in 2017.<\/p>\n

\u201c\u2018The Few. The Proud.\u201d does a great job distinguishing (the Marines) from the other branches (of military) and making us prestigious to recruits, but it doesn\u2019t say anything about what we do or why we exist,\u201d said Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command, to the Marine Corps Times in 2016.<\/p>\n

5. Army: \u201cBe All You Can Be.\u201d<\/h2>\n

While the Army has since stopped using its \u201cBe all you can be\u201d slogan, its impact cannot and has not been ignored.<\/p>\n

And it still resonates today.<\/p>\n

The slogan was used by the land warfare service branch from 1980 through 2001 and was eventually replaced by several new attempts to effectively reach its target audience.<\/p>\n

First came \u201cAn Army of one,\u201d which ran from 2001 to 2006 but didn\u2019t show the same success as \u201cBe all you can be.\u201d<\/p>\n

That was eventually replaced by the short salute \u201cArmy strong\u201d in 2006, which was successful, but did not carry the same type of message<\/a> as \u201cBe all you can be,\u201d according to Sergeant Major of the Army Daniel Dailey.<\/p>\n

\u201c\u2018Be All You Can Be\u2019 was a national identity to the Army \u2026 it is still today,\u201d Dailey said. \u201cI can say \u2018Be All You Can Be\u2019 and people just \u2013 it was the national identity to the Army.\u201d<\/p>\n

That\u2019s a slogan that\u2019s certainly implanted in many of us who grew up around that 21-year stretch of \u201cBe all you can be\u201d messaging. I know I\u2019m one of them.<\/p>\n

4. Burger King: \u201cHave It Your Way.\u201d<\/h2>\n

The fast-food chain\u2019s most successful slogan to date, \u201cHave it your way\u201d was a revolutionary call-to-action for Burger King\u2019s customers to order what they want, how they want it.<\/p>\n

It\u2019s easily Burger King\u2019s most well-known slogan in a battle that was devoted to catching up to McDonald\u2019s while also fending off other chain challengers. The slogan helped (the best it could<\/a>).<\/p>\n

BK ditched the phrase in 2014 and has since replaced it with several new slogans, including the \u201cBe your way\u201d slogan and, most recently, \u201cFeel your way\u201d slogan, both obvious plays on the original jingle.<\/p>\n

3. GEICO: \u201c15 Minutes Could Save You 15% or More on Car Insurance.\u201d<\/h2>\n

GEICO spends more than a billion dollars a year to tell potential customers they could save money if they use it as their insurance company.<\/p>\n

It was the top brand advertiser<\/a> on YouTube in 2019, and it shows.<\/p>\n

We all know the slogan \u2013 and the humorous commercials<\/a> that often accompany it.<\/p>\n

It\u2019s simple, concise, and communicated across a multitude of mediums: switch to GEICO and you\u2019ll save money.<\/p>\n

It\u2019s also (mostly) true, according to a study<\/a> by Forbes.<\/p>\n

Catchy, easy-to-remember, and, most of all, legitimate in its claim \u2013 the GEICO recipe for success has helped build one of the most noticeable brands in America.<\/p>\n

It also helps to have deep pockets, A.K.A. budget.<\/p>\n

2. Farmer\u2019s Insurance: \u201cWe Know A Thing Or Two Because We\u2019ve Seen A Thing Or Two.\u201d<\/h2>\n

Another insurance company making big noise in a clouded insurance market is Farmer\u2019s.<\/p>\n

Competing among some of the most notable advertisements in rotation (see: Geico, State Farm, All State), Farmer\u2019s nails this slogan that is based on real-life facts and statistics and also relays a message of confidence and trust to its customers.<\/p>\n

Built around the idea that Farmer\u2019s has dealt with some seemingly unbelievable insurance claims \u2013 and properly taken care of those involved and covered by Farmer\u2019s \u2013 the car insurance company-turned multi-line, multi-company insurer and financial services group even has\u00a0Unbelievable Claims<\/a> section on its website to back up its claim.<\/p>\n

It\u2019s tough to contend with high spenders like GEICO, but at least when Farmer\u2019s does it, it drives home a strong and meaningful (and true!) slogan that can help put customers at ease.<\/p>\n

1. Nike: \u201cJust Do It.\u201d<\/h2>\n

The power of the best slogan of the several decades comes from not just its longevity, but its overall impact, not just on the fitness and footwear industries, but in powerful and meaningful walks of life.<\/p>\n

That it would also help shift the industry when Nike needed it most makes it that much better, too.<\/p>\n

Aiming to gain market share from other brands like Reebok, advertising executive Dan Wieden created the game-changing slogan on Nike\u2019s behalf from two unusual places<\/a> in 1988, further adding to the longstanding tagline\u2019s lore.<\/p>\n

\u201cIt was about the ultimate statement of intention,\u201d Liz Dolan, former chief marketing officer at Nike, told The Washington Post<\/a>. \u201cIt had to be personal.\u201d<\/p>\n

And it was and continues to be.<\/p>\n

Just as momentous as its support to helping Nike grow into the worldwide powerhouse it is today is the ability it has had to adapt and continue to still inspire to this day.<\/p>\n

From Colin Kaepernick and his stance against social injustices<\/a>\u00a0to women\u2019s equality and admiration, to being a large part of some of the gutsiest performances by athletes across the world, Nike\u2019s message has consistently motivated humans to be faster, stronger, and better.<\/p>\n

\u201cJust do it\u201d has only grown in intensity and effectiveness as Nike continues to utilize the message and the underlying drive-home point in all of its overarching messaging.<\/p>\n

It\u2019s evolved into a cultural rally cry for standing up for what\u2019s right, fighting your hardest, and making a real impact that isn\u2019t limited to the field, court, or rink.<\/p>\n

Nike will continue to use the infamous tagline for many more years to come, and it will likely keep winning<\/a> by doing so and shifting with the times.<\/p>\n

Slogan Writing Tips and Resources<\/h2>\n

Ready to write a catchy slogan for your brand?<\/p>\n

Here are some resources that will help you sharpen your writing skills.<\/p>\n

Incorporate your brand\u2019s main keyword phrase like Geico or name like Maybelline to ensure your audience remembers the most important part of your message.<\/p>\n

Conclusion<\/h2>\n

If you instantly recognized or had music come to mind when seeing one of these examples, congratulations.<\/p>\n

It just proves that slogans and jingles have the kind of staying power you want in your advertising and marketing.<\/p>\n

More resources:<\/strong><\/p>\n\n

Featured Image: Shutterstock\/Yuliia D<\/em><\/p>\n<\/div>\n