{"id":9321,"date":"2022-02-03T12:20:38","date_gmt":"2022-02-03T12:20:38","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/the-11-best-shopify-clothing-stores-and-what-makes-them-special\/"},"modified":"2022-02-03T12:20:38","modified_gmt":"2022-02-03T12:20:38","slug":"the-11-best-shopify-clothing-stores-and-what-makes-them-special","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/the-11-best-shopify-clothing-stores-and-what-makes-them-special\/","title":{"rendered":"The 11 best Shopify clothing stores (and what makes them special)"},"content":{"rendered":"

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Reading Time: <\/span> 9<\/span> minutes<\/span><\/span><\/p>\n

Looking for ideas for your Shopify clothing store? Look no further.<\/p>\n

With global retail sales of apparel and footwear reaching a staggering $1.9 trillion<\/a>, the fashion industry is booming. Much of this growth is taking place online, with Shopify clothing stores playing a big part.<\/p>\n

In this article, we\u2019re going to check out some of the very best Shopify clothing store examples. From attractive website designs to compelling email marketing<\/a> to the interesting stories behind the brands, these popular clothing stores have found the right ingredients for ecommerce success.<\/p>\n

Ready to be inspired? Let\u2019s go ahead and discover the top clothing stores on Shopify right now.\u00a0<\/p>\n

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Omnisend\u2019s deep Shopify integration and feature-packed automation make email marketing a breeze. Start free<\/a> today and take your Shopify clothing store to the next level.<\/p>\n<\/div><\/div>\n

11 best Shopify store examples<\/h2>\n

Let\u2019s look at the 11 best clothing stores we found on Shopify.<\/p>\n

1. Naked and Famous<\/h3>\n
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\"Naked<\/figure>\n<\/div>\n

Naked & Famous<\/a> Denim \u201csources the world\u2019s best fabric and turns it into awesome jeans.\u201d This popular clothing store is driven by the passion of its founder, Bahzad Trinos. Trinos refers to himself as a \u201cgiant denim nerd,\u201d and this really comes across in the meticulous detail of his products.\u00a0<\/p>\n

The Shopify store itself is colorful and hip, displaying pop-culture-influenced collections with high-quality images. There\u2019s a strong focus on customer education, with a fitting guide and raw denim tutorial just below the fold.\u00a0<\/p>\n

Trinos credits the move to Omnised<\/a> from Mailchimp for the success of his email marketing. With 19.75% of the store\u2019s email marketing revenue coming from automation, effective automation workflows like welcome series and cart abandonment are vital.<\/p>\n

2. Black Halo<\/h3>\n
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\"Black<\/figure>\n<\/div>\n

Black Halo<\/a> is a female-founded Shopify clothing store that sells tailored dresses, business, and evening wear. Featuring a store that clearly illustrates different collections with attractive photos and easily-accessible CTAs, Black Halo also makes good use of Instagram.\u00a0<\/p>\n

The brand has a strong following on the visually-focused platform, and it uses this effectively through the promotion of its \u201cmuses\u201d\u2014influencers who model their clothing.\u00a0<\/p>\n

Black Halo has experienced strong growth after implementing a user-friendly email automation platform<\/a>. \u201cFrom the time we started implementing automations, we saw an increase of $20K in that first month,\u201d said Director of Ecommerce and Digital Marketing Caely Lybeck.\u00a0<\/p>\n

Currently, Black Halo is getting an impressive 36% of their email revenue from automations, despite them making up only 1.1% of total email sends.<\/p>\n

3. SM Global<\/h3>\n
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\"SM<\/figure>\n<\/div>\n

SM Global<\/a> is a K-Pop merchandise store for fans of the popular music genre from all over the world. This top Shopify store<\/a> has attracted over 400,000 subscribers who get access to special deals, content, and loyalty programs.\u00a0<\/p>\n

SM Global\u2019s success is driven by retention and building customer loyalty, something that they achieve with the effective segmentation of their subscribers. This allows them to send the right messages to the right customers at the right times.\u00a0<\/p>\n

Digital Marketing Director David Sung uses a data-driven approach to the store\u2019s marketing, with a particular focus on A\/B testing. \u201cOnce you have hundreds of thousands of customers in your database, even a 0.2 or 0.3 percent increase in any of your metrics<\/a> can drastically have an improvement on your revenue overall,\u201d he said. \u201cSo I do believe that A\/B testing is crucial.\u201d<\/p>\n

4. Kerrits<\/h3>\n
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\"Kerrits<\/figure>\n<\/div>\n

Kerrits<\/a> designs and sells innovative performance clothing for women and children who ride horses. The brand has also recently a line of riding-inspired everyday clothing, for equestrian enthusiasts who wish to show their passion for horses wherever they go.\u00a0<\/p>\n

What began as a wholesale company, Kerrits quickly identified direct-to-consumer as a fashion ecommerce trend<\/a> and began reaching out with email marketing. Its bright and user-friendly Shopify store now handles both of Kerrits\u2019 brands, offering a seamless shopping experience to its customers.\u00a0<\/p>\n

According to Senior Director of Branding & Marketing Sara Florin, choosing the right Shopify app<\/a> is crucial for Shopify clothing stores with multiple lines and brands. \u201cOne thing that I\u2019ve loved about Omnisend that isn\u2019t possible in Shopify is the ability to split the branding of their order confirmation and shipping confirmation<\/a> based on the products purchased,\u201d she said.<\/p>\n

5. Roden Gray<\/h3>\n
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\"Roden<\/figure>\n<\/div>\n

Roden Gray<\/a> is a popular clothing store and an excellent Shopify store example. It<\/p>\n

creates collections from leading menswear brands worldwide, resulting in a range of unique and high-quality clothing that\u2019s always on-trend.\u00a0<\/p>\n

Customers are presented with easily-accessible collections and products worn by diverse models and with a focus on simplicity. The site also features interviews and editorials with influential men, with a particular focus on the skateboarding lifestyle.\u00a0<\/p>\n

And while Shopify is clearly one of the best ecommerce platforms<\/a> for online businesses, Roden Gray has built on their success to open a physical store in Vancouver too.\u00a0<\/p>\n

6. Goodfair<\/h3>\n
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\"Goodfair<\/figure>\n<\/div>\n

Goodfair<\/a> is a thrifting-based store with a strong focus on sustainability. It was founded by Topper Luciani with the idea of promoting conscious consumerism, providing shoppers with an easy way to find stylish used clothing online at an affordable price.\u00a0<\/p>\n

As you would expect from a store with clear values and a strong social mission, the story features prominently on Goodfair\u2019s Shopify store. Clothes are offered in bundles to cut down on shipping where possible, and the sourcing, prep, and delivery processes are clearly illustrated.\u00a0<\/p>\n

There\u2019s also plenty of inspiration for second-hand outfits, as well as educational blogs covering various aspects of sustainability. If you\u2019re looking for a Shopify store example that successfully conveys a sense of social responsibility, Goodfair is a great place to start.\u00a0\u00a0<\/p>\n

7. Love Luna<\/h3>\n
\"Love<\/figure>\n
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Love Luna <\/a>is another Shopify store example with a social and environmental impact. This Australian ecommerce company makes reusable sanitary products and clothing for women, thus promoting sustainability and reducing the need for more common throwaway products.\u00a0<\/p>\n

The store itself is colorful, vibrant, and clearly targeted at a younger demographic.<\/a> Models are diverse and inclusive, with a clever use of Instagram posts with real-life customer stories.<\/p>\n

Various bundle deals come with free shipping, a great Shopify store idea that encourages upselling<\/a> while reducing the unnecessary shipping that comes with regular small, individual orders.<\/p>\n

The store\u2019s About section is educational and clearly outlines the company\u2019s core values, offering consumers the chance to make better choices in their personal care habits. Love Luna is an excellent Shopify store example that has found its niche and provides a solution to a real problem.\u00a0<\/p>\n

8. Zanerobe<\/h3>\n
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\"Zanerobe<\/figure>\n<\/div>\n

Sometimes the most popular clothing stores aren\u2019t necessarily the most expensive or luxurious. Zanerobe<\/a> is all about high-quality comfort wear for men, with a focus on style and sustainable materials.\u00a0\u00a0<\/p>\n

The store uses unobtrusive pop-ups with tempting incentives to sign-up and make a purchase. With an easy-to-navigate homepage that features the latest collections, popular products, and the brand\u2019s sustainability<\/a> story, there are plenty of reasons to want to learn more.<\/p>\n

An engaging editorial section provides fashion, music, and photography content that\u2019s highly relevant to the store\u2019s target audience\u2014professional young men in the 18-35 age range. If you\u2019re looking for Shopify store examples that go beyond products to promote a certain lifestyle, look no further than Zanerobe.\u00a0<\/p>\n

9. Jaded London<\/h3>\n
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\"Jaded<\/figure>\n<\/div>\n

Jaded London<\/a> channels the edgy urban culture of London to provide on-trend clothing for both men and women. With a focus on freshness and affordability, the brand\u2019s eye-catching designs are heavily featured on Instagram.\u00a0<\/p>\n

The brand has clearly identified its target audience\u2019s presence on the visually-focused social media platform, and offers an Instagram shop where users can buy products they like directly through the app.\u00a0<\/p>\n

As an addition to the general affordability theme, there is a \u201cbuy now pay later\u201d scheme, which can encourage users to make spur-of-the-moment purchase decisions based on the products that immediately catch their eye.\u00a0<\/p>\n

Free delivery options are also available for orders over \u00a350 in the UK and \u00a3175 internationally.\u00a0<\/p>\n

These convenient and money-saving features make Jaded London a good Shopify store example for businesses looking to quickly boost sales.\u00a0\u00a0<\/p>\n

10. Fashion Nova<\/h3>\n
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\"Fashion<\/figure>\n<\/div>\n

Fashion Nova<\/a> is one of the most popular Shopify stores on the internet. With over 25 million followers on social media, this LA-based Shopify clothing giant offers a bit of everything, for everyone.\u00a0<\/p>\n

The store is incredibly rich in content, featuring the highest quality images and videos. Each collection and category is easily accessed with a single click on an image, with sections including an Instagram-linked \u201cShop the Look,\u201d \u201cCustomer Favorites,\u201d and an engaging blog aimed at its target audience.\u00a0<\/p>\n

This top clothing store is an inspiration for Shopify merchants with bigger budgets, creating a good example of what to do with a large range of stock and products. Dropshippers can also take note\u2014this is high volume ecommerce marketing done right.\u00a0<\/p>\n

11. Kith<\/h3>\n
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\"Kith<\/figure>\n<\/div>\n

Kith<\/a> is a lifestyle brand that offers active stylish clothing for men, women, and children. They also have a \u201cKith Treats\u201d menu, with a range of snacks available at physical stores in New York, Paris, Tokyo, and more.\u00a0<\/p>\n

Kith\u2019s Shopify site is sleek and simple, dominated by images and with discrete menus to choose from. You just click on your category of choice and are taken to a range of different collections. There is also a content section featuring Lookbooks, reviews<\/a>, interviews, and more.<\/p>\n

Kith is a fashion company that predates ecommerce, and a great shopify store example of a brand that has successfully made the move online. With easy links and pickup opportunities from physical stores, customers are able to navigate seamlessly between online and offline shopping.\u00a0<\/p>\n

3 great apps for Shopify store owners<\/h2>\n

1. Omnisend<\/h3>\n
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\"Omnisend<\/figure>\n<\/div>\n

Category: <\/strong>Ecommerce marketing automation<\/p>\n

Omnisend<\/a> is your go-to ecommerce marketing automation app for Shopify. Featuring deep integration and easy sync, you start sending pre-built emails to your customers in just a few minutes.\u00a0<\/p>\n

Omnisend\u2019s biggest benefit is its ability to drive revenue for your Shopify store on autopilot. Not only can you run lucrative email and SMS campaigns, but you can send automated messages ver multiple channels:\u00a0<\/p>\n

Top Shopify stores around the world are choosing Omnisend for its effectiveness, ease-of-use, and affordability. With a huge range of features and the opportunity to create personalized, omnichannel campaigns, you\u2019ll be increasing your revenue\u2014not your workload\u2014in no time. (Ready to give it a try? Start free<\/a> today)<\/p>\n

2. Intelistyle<\/h3>\n
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\"Intelistyle<\/figure>\n<\/div>\n

Category: <\/strong>AI-powered personalization<\/p>\n

Intelistyle<\/a> is style AI software that\u2019s designed to increase your sales and conversions. It offers features like \u201cComplete The Look\u201d recommendations and \u201cVisually Similar\u201d products. These give the customer more shopping options and help you to upsell more easily.\u00a0<\/p>\n

Other useful features include:<\/p>\n