{"id":9311,"date":"2022-02-03T11:58:06","date_gmt":"2022-02-03T11:58:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/partnering-with-your-customers-can-be-the-answer-to-boosting-your-marketing-impact\/"},"modified":"2022-02-03T11:58:06","modified_gmt":"2022-02-03T11:58:06","slug":"partnering-with-your-customers-can-be-the-answer-to-boosting-your-marketing-impact","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/partnering-with-your-customers-can-be-the-answer-to-boosting-your-marketing-impact\/","title":{"rendered":"Partnering with your customers can be the answer to boosting your marketing impact"},"content":{"rendered":"

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When we think of marketing partners, we most often think of channel partners (resellers) or strategic alliance partners (companies with offerings that complement our own). Yet there\u2019s a third, often-overlooked category of marketing partner: your customers. That\u2019s right, enlisting your own customers to help you market can be highly effective. Let\u2019s look at an actual, recent example.<\/h3>\n

A technology manufacturer partners with a customer<\/h4>\n

PVD Products Inc.<\/a> is a leading manufacturer of custom thin-film deposition systems capable of depositing a variety of materials as small as fractions of a nanometer onto various objects. This exacting process plays a critical role in many products and technologies from medical devices and semiconductors to military radar systems and alternative energy.<\/p>\n

After more than 20 years in business, PVD Products had a superb reputation and a loyal base of customers ranging from high-profile universities, small tech startups and Fortune 500 companies. PVD Products knew the market would soon grow quickly and knew they\u2019d have to step up their marketing efforts to capitalize on this growth.<\/p>\n

With the help of the consultant Baron Strategic Partners<\/a>, PVD Products interviewed customers, analyzed sales data, and identified several customers (world-leading academic institutions) willing to openly discuss their use of PVD systems.\u00a0<\/p>\n

PVD invited one of these high-profile customers, Massachusetts Institute of Technology (MIT)\u00a0to collaborate on a joint webinar. MIT accepted. PVD hosted and managed the effort and MIT provided their excellent speakers.<\/p>\n

PVD Products brought in MarketReach<\/a> to plan, execute, and manage a pilot webinar and gauge its marketing effectiveness. Leveraging PVD Products\u2019 excellent reputation and the MIT brand, MarketReach publicized the webinar and drew attendees through an integrated email campaign. In terms of numbers, the campaign was a great success:<\/p>\n