{"id":9274,"date":"2022-02-03T08:10:36","date_gmt":"2022-02-03T08:10:36","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/jen-spencer-on-where-marketers-are-falling-short-in-data-storytelling\/"},"modified":"2022-02-03T08:10:36","modified_gmt":"2022-02-03T08:10:36","slug":"jen-spencer-on-where-marketers-are-falling-short-in-data-storytelling","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/jen-spencer-on-where-marketers-are-falling-short-in-data-storytelling\/","title":{"rendered":"Jen Spencer on Where Marketers are Falling Short in Data Storytelling"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><em>CEO of SmartBug Media\u00ae, Jen Spencer, takes on data storytelling in this episode.<\/em><\/p>\n<p><iframe loading=\"lazy\" data-lazy=\"true\" data-src=\"https:\/\/anchor.fm\/radicallytransparent\/embed\/episodes\/CEO-Jen-Spencer-on-Where-Marketers-are-Falling-Short-in-Data-Storytelling-e1c6tan\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><em> Or catch us on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/radically-transparent\/id1494931430\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a>, <a href=\"https:\/\/open.spotify.com\/show\/5QLGfJTG8SLxumT5aFG9aG\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, or <a href=\"https:\/\/youtu.be\/ebNPIRqTiKk\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/em><\/p>\n<h2>Watch the recording:<\/h2>\n<p><iframe loading=\"lazy\" title=\"CEO Jen Spencer on Where Marketers are Falling Short in Data Storytelling\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/ebNPIRqTiKk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><em>Want to hear more from renowned marketing leaders on data storytelling? Catch all episodes <a href=\"https:\/\/www.oktopost.com\/blog\/podcast\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/em><\/p>\n<h2>Episode Summary<\/h2>\n<p><a href=\"https:\/\/solo.to\/smartbugmedia\" target=\"_blank\" rel=\"noopener\"> SmartBug Media\u00ae<\/a>\u2019s CEO and Forbes Councils Member, <a href=\"https:\/\/www.linkedin.com\/in\/jenspencer\/\" target=\"_blank\" rel=\"noopener\">Jen Spencer<\/a> stops by Oktopost\u2019s Radically Transparent podcast to chat about where B2B marketing leaders are falling short, the new skills required to tell fabulous stories driven by data, and why building personas for internal stakeholders is just as important as building them for prospects and customers.<\/p>\n<p>Jen leaves no stone unturned making this episode into an all-time show on topics about taking intelligent risks, where to invest your time to find the right data, interpreting data to tell meaningful stories, driving marketing pipeline growth, and so much more! It\u2019s no wonder with a marketing leader like Jen, SmartBug Media\u00ae was recently named <a href=\"https:\/\/www.smartbugmedia.com\/inbound-marketing-agency\/news-releases\/smartbug-media-named-2021-hubspot-partner-of-the-year\" target=\"_blank\" rel=\"noopener\">Hubspot\u2019s 2021 Partner of the Year<\/a>!!<\/p>\n<h2>Meet Jen Spencer<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12092\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-02-at-11.14.33-257x257.png\" alt=\"\" width=\"257\" height=\"257\" data-srcset=\"https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-02-at-11.14.33-257x257.png 257w, https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-02-at-11.14.33-357x357.png 357w, https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-02-at-11.14.33-100x100.png 100w, https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-02-at-11.14.33.png 592w\" data-sizes=\"auto, (max-width: 257px) 100vw, 257px\"\/><\/p>\n<p>Jen is CEO and a Forbes Council Member. Leading SmartBug Media\u00ae, a globally award-winning intelligent inbound\u00ae marketing agency that recently won Hubspot\u2019s Partner of the Year award Jen and her team are helping businesses grow revenue by generating leads, engaging accounts, and building brand loyalty through inbound marketing, sales enablement, revenue operations, web development, digital strategy, marketing automation, and public relations.<\/p>\n<p>Prior to her role at SmartBug\u00ae, she was VP of Sales and Marketing at Allbound, a PRM software-as-a-service solution provider where she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!!<\/p>\n<h2>Stay in the Loop<\/h2>\n<p>Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host <a href=\"https:\/\/www.linkedin.com\/in\/jennifergutman\/\" target=\"_blank\" rel=\"noopener\">Jennifer Gutman<\/a> and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.<\/p>\n<p>Each episode shines a light on the inner workings of B2B leadership\u2013 including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today\u2019s most interesting marketers.<\/p>\n<p>Quickly becoming one of Oktopost\u2019s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.<\/p>\n<p>Catch all episodes <a href=\"https:\/\/www.oktopost.com\/blog\/podcast\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<h2>Like What You Heard?<\/h2>\n<p>Help us get the word out! Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Click on the podcast subscription and scroll down to Ratings &amp; Reviews to give it a star rating.<\/p>\n<p>It\u2019ll take you less than a minute and it\u2019ll help us spread the word about Radically Transparent.<\/p>\n<h3>Subscribe to the Radically Transparent Podcast, brought to you by Oktopost, today:<\/h3>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.oktopost.com\/blog\/podcast-data-storytelling\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CEO of SmartBug Media\u00ae, Jen Spencer, takes on data storytelling in this episode. Or catch us on Apple Podcasts, Spotify, or YouTube. Watch the recording:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jen Spencer on Where Marketers are Falling Short in Data Storytelling - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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