{"id":9270,"date":"2022-02-03T07:53:06","date_gmt":"2022-02-03T07:53:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/are-paid-links-a-google-ranking-factor\/"},"modified":"2022-02-03T07:53:06","modified_gmt":"2022-02-03T07:53:06","slug":"are-paid-links-a-google-ranking-factor","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/03\/are-paid-links-a-google-ranking-factor\/","title":{"rendered":"Are Paid Links A Google Ranking Factor?"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>Google <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/paid-links\" target=\"_blank\" rel=\"noopener\">flat out tells us<\/a> that links help them evaluate a site\u2019s reputation, and that search rankings are \u201cpartly based on analysis of those sites that link to it.\u201d<\/p>\n<p>We know that links are a ranking factor.<\/p>\n<p>And we know that organic links can be difficult to come by.<\/p>\n<p>Can you just buy links and enjoy the same ranking benefits as those earned through the quality of your content, building your reputation and authority, and sharing valuable expertise people can\u2019t get elsewhere?<\/p>\n<p>Sure, you can buy them. There\u2019s no shortage of people willing to sell you links.<\/p>\n<p>In this piece, we\u2019ll explore whether those paid links will actually help you rank higher.\n<\/p>\n<h2>The Claim: Paid Links As A Ranking Factor<\/h2>\n<p>Google\u2019s <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines\" target=\"_blank\" rel=\"noopener\">Webmaster Guidelines<\/a> are clear on paid links. They don\u2019t want them influencing search rankings. Google says:<\/p>\n<blockquote>\n<p>\u201cMake a reasonable effort to ensure that advertisement links on your pages do not affect search engine rankings. For example, use <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/robots\/intro\" target=\"_blank\" rel=\"noopener\">robots.txt<\/a>, rel=\u201dnofollow\u201d, or rel=\u201dsponsored\u201d to prevent advertisement links from being followed by a crawler.\u201d<\/p>\n<\/blockquote>\n<p>That doesn\u2019t mean paying for links is inherently bad. You just have to be honest and open about it.<\/p>\n<p>But what if you could sneak one (or several) paid links by Google?<\/p>\n<p>Surely they can\u2019t algorithmically detect all paid links, especially if you\u2019re super careful. Right?<\/p>\n<p>In that case, if you didn\u2019t disclose that it was a paid link and were careful there was no footprint to speak of, that link would provide the same benefit as any organic link.<\/p>\n<p>That\u2019s true.<\/p>\n<p>And it\u2019s also a dangerous game to play.<\/p>\n<p>Here\u2019s why.<\/p>\n<h2>The Evidence For Paid Links As A Ranking Factor<\/h2>\n<p>We know that links pass PageRank and impact search rankings. That\u2019s not even a question.<\/p>\n<p>However, Google asks that you disclose when there\u2019s some relationship outside of, \u201cHey, this is a super valuable\/reputable\/authoritative page I genuinely want to share with my audience!\u201d behind the link.<\/p>\n<p>The way you explain that relationship to Google is through rel attribute values in the link\u2019s &lt;a&gt; tag:<\/p>\n<ul>\n<li aria-level=\"1\">rel=\u201dsponsored\u201d says, \u201cThis is an advertisement and paid placement.\u201d It won\u2019t pass PageRank and Google will basically disregard it.<\/li>\n<li aria-level=\"1\">rel=\u201dugc\u201d says, \u201cThis is user generated content and we aren\u2019t making any endorsements as to its quality or accuracy.\u201d<\/li>\n<li aria-level=\"1\">rel=\u201dnofollow\u201d says, \u201cThis isn\u2019t a site we want to be associated with, so please don\u2019t follow this and crawl that page.\u201d<\/li>\n<\/ul>\n<p>(Nofollow was the precursor to rel=\u201dsponsored\u201d and is still an acceptable markup for paid links. However, <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/qualify-outbound-links\" target=\"_blank\" rel=\"noopener\">Google would prefer<\/a> that you use the sponsored tag for all paid links.)<\/p>\n<p>If you choose not to disclose a paid relationship or transaction, you may very well enjoy some ranking benefits.<\/p>\n<p>Until you\u2019re caught.<\/p>\n<p>And when that happens, you\u2019re lucky if Google simply ignores the link.<\/p>\n<h2>Paid Links Can Make It Impossible To Rank, Too<\/h2>\n<p>If Google finds that you\u2019re using paid links to manipulate the algorithm, you might find that your site is removed from the index.<\/p>\n<p>People have been trying to manipulate links and profit from selling them \u2013 and Google has been clapping back \u2013 since the engine\u2019s earliest days.<\/p>\n<p>One particularly comical lawsuit from 2002 makes Google\u2019s position on the practice of selling links clear.<\/p>\n<p>It was the case of <a href=\"https:\/\/casetext.com\/case\/search-king-inc-v-google-technology\" target=\"_blank\" rel=\"noopener\">Search King Inc. v. Google Technology Inc.<\/a><\/p>\n<p>Search King sued Google for \u201cmaliciously\u201d eliminating the PageRank of its link selling scheme, PRAN.<\/p>\n<p>Search King was selling links on high-ranking sites. He tried to argue that because PageRank was described as \u201chonest, objective, and mechanical\u201d in Larry Page\u2019s thesis paper and in Google material, taking manual action against his link scheme was anti-competitive.<\/p>\n<p>In her opinion, District Judge Vicki Miles-Lagrange explained:<\/p>\n<blockquote>\n<p>\u201cSearch King asserts the devaluation occurred after and because Google learned that PRAN was competing with Google and that it was profiting by selling advertising space on web sites ranked highly by Google\u2019s PageRank system.\u201d<\/p>\n<\/blockquote>\n<p>Search King\u2019s case was dismissed and the lesson to the industry was clear: If you\u2019re caught participating in paid link schemes, you\u2019ll get slapped.<\/p>\n<p>And if you try to sue Google for deindexing or otherwise penalizing you for it, you will lose.<\/p>\n<p>In a 2005 blog post, <a href=\"https:\/\/www.mattcutts.com\/blog\/text-links-and-pagerank\/\" target=\"_blank\" rel=\"noopener\">Matt Cutts explained<\/a> that while the algorithm took care of most paid link issues, Google was not averse to manually intervening:<\/p>\n<blockquote>\n<p>\u201cYes, Google has a variety of algorithmic methods of detecting such links, and they work pretty well. But these links make it harder for Google (and other search engines) to determine how much to trust each link. A lot of effort is expended that could be otherwise be spent on improving core quality (relevance, coverage, freshness, etc.).<\/p>\n<p>\u201cAt the point where people are recommending ways to make paid links less detectable (e.g. by removing any labels or indication that the links are sold), I wouldn\u2019t be surprised if search engines begin to take stronger action against link buying in the near future.\u201d<\/p>\n<\/blockquote>\n<p>Even so, SEO pros have largely believed since about 2010 or so that if Google determines a link has been paid for, it\u2019ll just ignore it.<\/p>\n<p>But recent manual interventions show that Google isn\u2019t messing around with paid link schemes at scale.<\/p>\n<p>In 2019, Google Gary Illyes tweeted his gratitude to someone who had submitted a spreadsheet with <a href=\"https:\/\/www.searchenginejournal.com\/google-paid-links\/321169\/\" target=\"_blank\" rel=\"noopener\">over 700 domains<\/a> selling links that passed PageRank:<\/p>\n<p>Google also appears to have taken manual action against a law firm for its <a href=\"https:\/\/www.searchenginejournal.com\/scholarship-links-google-penalty\/408480\/\" target=\"_blank\" rel=\"noopener\">scholarship link building scheme<\/a> in December 2020.<\/p>\n<p>In that case, the links weren\u2019t directly bought or sold.<\/p>\n<p>But as Search Engine Journal\u2019s Roger Montti explained at the time,<\/p>\n<blockquote>\n<p>\u201c\u2026the links aren\u2019t contextually relevant nor do they qualify as a true citation or \u2018link-vote\u2019 that vouches for the law office.\u201d<\/p>\n<\/blockquote>\n<p>Today, the search engine\u2019s <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/paid-links\" target=\"_blank\" rel=\"noopener\">Paid Links<\/a> resource says,<\/p>\n<blockquote>\n<p>\u201cGoogle works hard to ensure that it fully discounts links intended to manipulate search engine results, such as excessive link exchanges and purchased links that pass PageRank.\u201d<\/p>\n<\/blockquote>\n<p>But it\u2019s clear that even outside of algorithmic detection, Google is on the hunt for unnatural links. And that includes links that are exchanged for some kind of value \u2013 monetary or otherwise.<\/p>\n<p>Google has <a href=\"https:\/\/www.mattcutts.com\/blog\/how-to-report-paid-links\/\" target=\"_blank\" rel=\"noopener\">long asked<\/a> the SEO industry to police itself by reporting paid links and other link schemes.<\/p>\n<p>This means what Google\u2019s algorithm might pick up on isn\u2019t your only concern.<\/p>\n<p>If competitors (or their agencies) sniff out your paid links, you might find yourself on the wrong end of one of those reports. And the action that results.<\/p>\n<h2>Paid Links: Err On The Side Of Caution<\/h2>\n<p>SEO pros have long argued over what constitutes a paid link and whether Google has any right to ask marketers to disclose the relationships behind links.<\/p>\n<p>See <a href=\"https:\/\/www.searchenginejournal.com\/paid-links-google-matt-cutts-hot-argument-at-seomoz\/3197\/\">this 2006 article from Loren Baker<\/a>, for example.<\/p>\n<p>Today, Google defines the following as <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/link-schemes\" target=\"_blank\" rel=\"noopener\">link schemes<\/a> that can negatively impact a site\u2019s search ranking:<\/p>\n<ul>\n<li aria-level=\"1\">Buying or selling links that pass PageRank. This includes:\n<ul>\n<li aria-level=\"2\">Exchanging money for links, or posts that contain links.<\/li>\n<li aria-level=\"2\">Exchanging goods or services for links.<\/li>\n<li aria-level=\"2\">Sending someone a \u201cfree\u201d product in exchange for them writing it and including a link.<\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\">Text advertisements that pass PageRank.<\/li>\n<li aria-level=\"1\">Advertorials or native advertising where payment is received for articles that include links that pass PageRank.<\/li>\n<\/ul>\n<p>Google says <a href=\"https:\/\/www.searchenginejournal.com\/google-most-paid-links\/354280\/\">paid links don\u2019t work<\/a>.<\/p>\n<p>That\u2019s not entirely true, though.<\/p>\n<p>Paid links work in the same way as any other link unless they are:<\/p>\n<ul>\n<li aria-level=\"1\">Tagged as sponsored or nofollow using rel attribute values.<\/li>\n<li aria-level=\"1\">Algorithmically determined to have been manipulated in some way.<\/li>\n<li aria-level=\"1\">Manually reported or detected as undisclosed paid links.<\/li>\n<\/ul>\n<p>Two of those options \u2013 disclosing their paid status yourself and algorithmic detection \u2013 will result in Google simply ignoring the link. You still gain any associated branding, advertising, or other value from it.<\/p>\n<p>The third could result in your ticking off the webspam team and incurring a manual action.<\/p>\n<p>And in that case, you risk not only losing the value of the link but all of your other SEO efforts, too.<\/p>\n<h2>Paid Links As A Ranking Factor: Our Verdict<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-426173 aligncenter b-lazy pcimg\" alt=\"Are Paid Links A Google Ranking Factor?\" width=\"480\" height=\"395\" data-sizes=\"auto, (max-width: 480px) 100vw, 480px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/11\/confirmed-61856a159bfe0-sej-480x395.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/11\/confirmed-61856a159bfe0-sej-680x559.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/11\/confirmed-61856a159bfe0-sej-768x632.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/11\/confirmed-61856a159bfe0-sej.png 968w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/11\/confirmed-61856a159bfe0-sej-480x395.png\"\/><\/p>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/11\/confirmed-61856a159bfe0-sej-480x395.png\" alt=\"Are Paid Links A Google Ranking Factor?\"\/><\/noscript><\/p>\n<p>\u00a0<\/p>\n<p>Google uses links as a ranking signal. However, they explicitly do not want paid links to count.<\/p>\n<p>Yes, you can try to hide it from them.<\/p>\n<p>But you do so at your own risk \u2014 and the fallout can be devastating.<\/p>\n<p>Using undisclosed paid links to improve search rankings is the SEO equivalent of strapping a bomb on your site.<\/p>\n<p>If you\u2019re lucky, it\u2019s wired wrong and nothing will happen.<\/p>\n<p>But one day, you just might find that someone has tossed Gary Illyes the detonator.<\/p>\n<p>And he\u2019ll gleefully flip the switch, make no mistake.<\/p>\n<hr\/>\n<p><em>Featured Image: Paulo Bobita\/Search Engine Journal<\/em><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/paid-links\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google flat out tells us that links help them evaluate a site\u2019s reputation, and that search rankings are \u201cpartly based on analysis of those sites&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are Paid Links A Google Ranking Factor? - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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